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The Sold Out Run Podcast: Theatre Marketing / Promotions

By Clay Mabbitt: Arts Marketing Consultant and Blogger

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Clay Mabbitt talks to theatre and marketing specialists about the challenges they’ve encountered in theatre marketing and the most effective approaches they’ve found to promote their stage productions as well as shares his insights on the state of arts marketing, specifically the promotion of live theatre.

Customer Reviews

Tons of Useful information

I very recently heard about Sold Out Run and thought I’d give it a shot. I am an industry professional and was slightly sceptical. After sending Clay a question, he responded immediately and crafted an entire episode around my question. The information was extremely valuable and is presented in a fun yet professional way. I recommend this podcast for anyone who has to put bums in seats. I’m looking forward to hearing more!

Sold out run is a home run

I discovered Clay Mabbit's show back in January when the task of marketing a black-box theatre series was placed in my responsibility. After listening to the interviews, taking advantage of the marketing calenders, and reading all of the articles and keeping up to date with the new posts I feel equipped to tackle the challenges that come with promoting a show.

Over the course of the last few months we have gone from sparsely attended houses to having to full houses. We even had to extend the last show another week because of the high demand. Clay Mabbit helped us find the audience we didn't know was out there.

5/5 stars, I recommend this for anybody who ever wants an audience to come to their show.

Theatre Marketing Tips and Helps

The biggest problem with marketing a production, any production, is wrapping your head around the 172,312 different ways to get the word out, and deciding which ones to use when.

Clay breaks it down and gives thoughtful insight into how to market shows without losing your mind.

I think that this podcast is a must for everyone from theatre marketing newbies who need to get the word out about their school show, to professionals working to market the main stage.

Thanks, Clay, for the valuable resource you have created!

Listeners also subscribed to

WellAttended: Event and Theatre Marketing / Promotion
The Sold Out Run Podcast: Theatre Marketing / Promotions
View in iTunes
  • Free
  • Category: Performing Arts
  • Language: English

Customer Ratings