By Jonathan Carone
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The Gospel is too meaningful to not be heard. We help you reach more people using the power of story. As StoryBrand Certified Guides, we want to teach you how to leverage the power of story to reach more people and grow your church.
||CleanHow we can leverage the Curse of Knowledge to reach new people||In this week's episode, we follow up with part two of our look at The Curse of Knowledge. We talk all about how we can leverage the things we already know to reach people and make them feel more like they belong at our church.||2/20/2019||Free||View in iTunes|
||CleanHow we accidentally turn people away without knowing it||This week we start a two part episode on The Church of Knowledge. We discuss pet peeve curse of knowledge examples (4:01), some of the things we assume everyone knows (5:46), and how some confusion is unavoidable (7:31). Jonathan talks about how an assumption almost made him leave the church (8:56) and how we can avoid turning people away (14:11). To round out the show, we hit on how assuming people don’t know this isn’t dumbing down our theology (18:32), Jonathan uses another bad dating metaphor (21:29), and how we can never explain things too often (23:30).||2/13/2019||Free||View in iTunes|
||CleanHow do we make people the hero of the story?||In the season 2 kick-off, we talk with Tiny Horse GM and former Elevation Church Creative Pastor Larry Hubatka to try to solve problems like isn’t Jesus the hero of the story? (6:17), how does marketing factor into the church? (7:11), what does the word hero even mean? (10:13), what are some ways we make people the hero? (11:58), and how do we make people feel like they belong? (17:33) He also shares how Elevation Church tracks their discipleship process (22:40) and gives us a grid for how making people the hero changes how we do ministry (27:51).||2/6/2019||Free||View in iTunes|
||CleanSeason Two Preview||What's coming up this spring on the show?||1/30/2019||Free||View in iTunes|
||CleanHow do we reach new people this Christmas season?||This week is all about Christmas! We ask if people even know what Advent is (3:20) and talk about the Christmas traditions we take for granted (4:20). We also create a BrandScript for Advent (8:50) and give you a templated video script to promote the season (17:42). Plus we try to determine if Kyler has ever read the Bible (23:20) and discuss how singing Silent Night to candle light is actually a little weird (29:46).||11/14/2018||Free||View in iTunes|
||CleanHow do we connect with a culture who doesn't trust the Church?||Our culture trusts the Church less than at any point in recent history. In this episode, we talk with Wes Gay about how we must find common ground with people (2:30), what empathy looks like (4:25), and how we develop an empathetic culture (12:22). We also look at balancing empathy with numbers (15:07), how we communicate empathy online (16:45), and how we can show empathy in a Sunday service (22:52).||11/7/2018||Free||View in iTunes|
||CleanHow do we convince people to show up to our events?||Drew Powell from Crosspoint Church is back with us to talk about why our event promotion usually doesn't work (2:45), how the hype man is played out (6:38), and how to craft your announcements to connect with people (8:14). He gives us a great story of how he leveraged what people were already thinking into Crosspoint's biggest one-day small group sign ups ever (10:03) and we discuss having fun with failure (17:07). Plus - are QR codes a thing again (24:20) and a quick tip with Kyler (26:40).||10/31/2018||Free||View in iTunes|
||CleanHow do we create a website that connects with new people?||Kyler's in for the full episode and we're talking websites! We hit on why your words matter (3:57), examples of great website headlines (7:43), and what should go on your home page (11:15). We also give you some questions to consider about your website (15:02) and tell you why your next steps on your website are probably wrong (19:37). Oh! And Kyler makes a reference that's probably a little inappropriate but was perfect (21:25) and we give you a wireframe you can use for your home page (23:01).||10/24/2018||Free||View in iTunes|
||CleanHow do we plan a Christmas service so good people want to come back?||This week we talk to Drew Powell from Crosspoint Church about who the Christmas service is designed to reach (6:49), how we get people to come back in January (12:18) and how we keep kids engaged in a Christmas Eve service (20:45). Plus we discuss how to leverage your pastor's influence to reach people (25:03) and have another quick tip for you to implement (30:52).||10/17/2018||Free||View in iTunes|
||CleanHow do we balance marketing and discipleship?||In this episode, we talk about the single biggest problem churches have in their marketing (3:52) and why making people the hero of the story is hard (4:28). We also give you a fun game to play at your next staff meeting (13:55) and discuss how your marketing plan is different than your discipleship plan (16:49). Plus we show you how to use StoryBrand for your preaching (27:16) and give you a quick tip for how to do a push for volunteers (30:00).||10/10/2018||Free||View in iTunes|
||CleanIntroduction||What's this whole thing about?||10/2/2018||Free||View in iTunes|
So good for church communicators!
Jonathan and Kyler are so knowledgeable. Our church tries to use Storybrand, but sometimes it can be a challenge. They break it down in a way that makes our marketing and communications easy to format and so much more effective.
I absolutely love listening to these podcasts. They are very informative and unbiased.