Sports Geek Podcast
By Sean Callanan
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Description
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and New Zealand are featured. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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CleanBig content from Arsenal to Adele with ANZ Stadium’s Greg Sleigh | Big content from Arsenal to Adele with ANZ Stadium's Greg Sleigh | 8/21/2017 | Free | View in iTunes |
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CleanBruCast – Daniel Brusilovsky from Golden State Warriors on growing up in Silicon Valley & innovation | BruCast - Daniel Brusilovsky from Golden State Warriors | 8/14/2017 | Free | View in iTunes |
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CleanUnikrn – esports, betting & cryptocurrency – a whole new world | Unikrn – esports, betting & cryptocurrency – a whole new world | 8/7/2017 | Free | View in iTunes |
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CleanUnderstanding database marketing with Spencer Horner from LA Galaxy | Understanding database marketing with Spencer Horner from LA Galaxy | 7/31/2017 | Free | View in iTunes |
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CleanHow is a Sports MBA different to a regular MBA? | How is a Sports MBA different to a regular MBA? | 7/24/2017 | Free | View in iTunes |
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CleanTop 5 tips for athletes on social media | Top 5 tips for athletes on social media | 7/17/2017 | Free | View in iTunes |
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CleanNigel Smart on entering sports business and esports | Nigel Smart on entering sports business and esports | 7/10/2017 | Free | View in iTunes |
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CleanSports Geek on 2017 Internet Trends | Sports Geek on 2017 Internet Trends | 7/3/2017 | Free | View in iTunes |
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CleanDriving Origin digital success up north | Driving Origin digital success up north with Jason Davis | 6/26/2017 | Free | View in iTunes |
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CleanBlake Solly on sports business from the CEO’s perspective | Blake Solly on sports business from the CEO's perspective | 6/19/2017 | Free | View in iTunes |
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CleanThe changing landscape of sports TV consumption | The changing landscape of sports TV consumption | 6/12/2017 | Free | View in iTunes |
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CleanEdmonton Oilers & giant bobbleheads with Ryan Frankson | Edmonton Oilers & giant bobbleheads with Ryan Frankson | 6/5/2017 | Free | View in iTunes |
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CleanNew brands and buildings with Timberwolves’ Ted Johnson | New brands and buildings with Timberwolves' Ted Johnson | 5/29/2017 | Free | View in iTunes |
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CleanNew York sports digital scene with Jayne Bussman-Wise | New York sports digital scene with Jayne Bussman-Wise | 5/22/2017 | Free | View in iTunes |
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CleanDigital in Tigerland with Brad Paton | Digital in Tigerland with Brad Paton | 5/15/2017 | Free | View in iTunes |
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CleanEmerging technology in sports with Cavaliers’ Damion Chatmon | Emerging technology in sports with Cavaliers' Damion Chatmon | 5/8/2017 | Free | View in iTunes |
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17 |
CleanDigital in LA with Clippers’ Jennifer van Dijk | On this episode of Sports Geek Podcast Sean Callanan chats with Lenny Goh from Tradable Bits | 5/1/2017 | Free | View in iTunes |
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CleanSXSW 2017 recap with Lenny Goh from Tradable Bits | On this episode of Sports Geek Podcast Sean Callanan chats with Lenny Goh from Tradable Bits | 4/17/2017 | Free | View in iTunes |
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CleanBehind the scenes of Detroit Tigers digital with Mac Slavin | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 4/10/2017 | Free | View in iTunes |
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CleanDigital with Kevin Kinghorn of the Vancouver Canucks | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 3/27/2017 | Free | View in iTunes |
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CleanBonus Episode: “The value of the big 3” Sean Callanan keynote | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 3/6/2017 | Free | View in iTunes |
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Clean#AskSportsGeek show | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 2/27/2017 | Free | View in iTunes |
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23 |
CleanZach Monette on inspiring a global fan base through pro cycling | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 2/20/2017 | Free | View in iTunes |
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CleanTalking Facebook and Sports with Jacob Berman | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 2/13/2017 | Free | View in iTunes |
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25 |
CleanJeramie McPeek on Suns & Super Bowl social | On this episode of Sports Geek Podcast Sean Callanan chats with Jeramie McPeek about Phoenix Suns & Super Bowls | 2/6/2017 | Free | View in iTunes |
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26 |
CleanNitro Athletics & Bolt ready to impress – John Steffensen | On this episode of Sports Geek Podcast Sean Callanan chats with Chris Harris, Managing Editor (Digital) at Arsenal | 1/30/2017 | Free | View in iTunes |
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CleanWhat you need to know about esports | On this episode of Sports Geek Podcast Sean Callanan chats with Chris Harris, Managing Editor (Digital) at Arsenal | 1/23/2017 | Free | View in iTunes |
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CleanArsenal fan engagement with Chris Harris | On this episode of Sports Geek Podcast Sean Callanan chats with Chris Harris, Managing Editor (Digital) at Arsenal | 1/16/2017 | Free | View in iTunes |
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CleanSponsorship and Sports Business with J.W. Cannon | On this episode of Sports Geek Podcast Sean Callanan chats with JW Cannon about the world of sports sponsorship and sports business | 1/9/2017 | Free | View in iTunes |
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CleanREPLAY: Steve Ziff – Jacksonville Jaguars | Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games | 1/5/2017 | Free | View in iTunes |
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CleanREPLAY: Nick Truelson – Western Bulldogs | On this week's episode Nick Truelson takes us behind the scenes on the historic run of the Western Bulldogs winning the AFL Premiership. | 1/4/2017 | Free | View in iTunes |
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CleanREPLAY: Joe Gottfried – Maple Leaf Sports & Entertainment | Sean catches up with Joe Gottfried, Manager - Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast | 1/3/2017 | Free | View in iTunes |
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CleanREPLAY – Brad Mayne – MetLife Stadium | This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today’s episode is one of the most downloaded episodes featuring Brad Mayne then CEO of MetLife Stadium, originally posted in October 2014. On this podcast you’ll learn from about: * The management differences between an indoor and outdoor stadium * How Brad’s ability working with multiple ownership groups was vital in new role at MetLife Stadium * How the technology demand on stadiums keeps increasing * The customer service demands on stadiums and how MetLife Stadium can turn around a bad fan experience * Moving to paperless ticketing and RFID technology * What would you do if your phone died before the big game? How to subscribe to Sports Geek PodcastiTunesPocket CastsRSS feedSlack | 1/2/2017 | Free | View in iTunes |
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CleanREPLAY – Dewayne Hankins – LA Kings | This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today’s episode was one of the early episodes featuring Dewayne Hankins when he was at LA Kings, originally posted in July 2013. On this podcast you’ll learn about: * Why the LA Kings embraced the on the undertag in 2012 playoffs * How LA Kings used Twitter to develop a loud minority online * How the LA Kings dealt with the NHL Lockout with no access to players * Why developing a personal style works on Twitter How to subscribe to Sports Geek PodcastiTunesPocket CastsRSS feedSlack | 1/1/2017 | Free | View in iTunes |
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CleanREPLAY – Dennis Yu – BlitzMetrics | Sean chats with Dennis Yu from Blitz Metrics about digital marketing campaigns for Golden State Warriors | 12/31/2016 | Free | View in iTunes |
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CleanREPLAY – Pearse Connolly – Norway Football | Pearse Connolly has worked at Norwegian Football for past 7 years building out the media capabilities to better deliver to fans and grass roots players in Norway. | 12/30/2016 | Free | View in iTunes |
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CleanREPLAY: Charlie Shin – MLS | Charlie Shin - "CRM is a journey. It’s not something where there’s a start and an end. It’s an evolution. It’s something you have to work at and refine and take one small step at a time." | 12/29/2016 | Free | View in iTunes |
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CleanREPLAY – Aaron LeValley – AEG (LA Kings & LA Galaxy) | This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today’s episode features Aaron LeValley from AEG discussing his work with LA Kings and LA Galaxy originally posted in January 2014. On this podcast you’ll find out about: * Why CRM and Digital teams work in unison at AEG Sports * How the LA Galaxy plan to build on season ticket base * How LA Kings used direct messaging on Twitter * Importance of privacy as marketers get access to more data * How LA Galaxy use marketing automation to sell more tickets How to subscribe to Sports Geek PodcastiTunesSoundcloudPocket CastsRSS feedVia EmailSlack | 12/28/2016 | Free | View in iTunes |
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CleanREPLAY – Kenny Lauer – Golden State Warriors | This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today’s episode features Kenny Lauer from Golden State Warriors (before winning the NBA Championship in 2015) originally posted in January 2014. On this podcast you’ll find out about: * How Kenny brought is customer strategist skills to sports * Why Google Hangouts is the jewel in the crown for Google+ * How Warriors leverage their proximity to Silicon Valley * How the Warriors are using Oracle Arena as a petri dish * Why new Warriors stadium will be a living & breathing stadium where contextual computing will be the norm * How Warriors will use inaudible tones from stadium speakers to drive actions in mobile app * What Warriors are planning for their own Google Glass app * Why sponsors are excited with development in sports CRM industry How to subscribe to Sports Geek PodcastiTunesSoundcloudPocket CastsRSS feedVia EmailSlack | 12/27/2016 | Free | View in iTunes |
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CleanREPLAY: Mark Cuban – Dallas Mavericks | This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today’s episode is with Dallas Mavericks owner Mark Cuban originally posted on 3rd October 2014. * Why Mark built Cyber Dust * Why athletes are loving Cyber Dust * Importance of understanding your digital footprint * How you can use Xpire to clean up your bad social media posts * Why you might think your posts are OK but other might not * How the NBA owner landscape has changed in 12 years * What impact China will have on next NBA digital deal * Why the next big sports battle will happen off the court * Mark’s advice if you want to work in sports * Why Mark invests in Shark Tank pitches * How much work goes into Shark Tank when the cameras are turned off * How the Mavs crowd sourced their alternate jersey design * How will the Mavericks go in the 2014-15 season How to subscribe to Sports Geek PodcastiTunesSoundcloudPocket CastsRSS feedVia EmailSlack | 12/26/2016 | Free | View in iTunes |
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CleanBONUS: Sean Callanan on Digital Sport Leaders Podcast | Sean Callanan is a guest on Daniel McLaren's Digital Sport Leaders podcast. This is a replay of that podcast. Subscribe to Digital Sport Leaders | 12/6/2016 | Free | View in iTunes |
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CleanJohn McCauley on the challenges of technology vendors | Sean Callanan and John McCauley discuss the challenges of technology vendors in sports market. | 11/6/2016 | Free | View in iTunes |
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CleanIan Padgham on how to give your brand a fresh look with video | On this week’s episode Sean catches up with Vine superstar, Ian Padgham. Ian is an artist and is widely regarded as a Vine expert working with a many global and well known brands. | 10/19/2016 | Free | View in iTunes |
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CleanScott Kegley from Minnesota Vikings on Vine, Snapchat & LOUD fans | Scott Kegley from Minnesota Vikings discussing activating fans in stadium with impressive Skol chant. | 10/12/2016 | Free | View in iTunes |
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CleanJosh Biren from FamousFan: Sports Start Up Series | This week’s episode is the first in our Sports Start Up Series featuring FamousFan. Sean catches up with Josh Biren, Co-Founder & Chief Hustler at FamousFan. Breaking away from our traditional episode format, we take a new approach (think “Shark Tank”) where Josh will pitch what Famous Fan is and Sean will play role of the Sharks asking questions for you, the SGP listeners. On this podcast you’ll learn about: * What FamousFan is and what their pitch is to sporting teams * Who is FamousFan’s ideal client? * The story behind FamousFan’s first client and how did it go * What do fans do when they are on the jumbotron and why it is a missed opportunity * Lessons from running a startup (especially in sports) * How any business can be described with the CHUNKY Pitch Resources from the podcast * Thanks again to Josh Biren from Famous Fan, connect with him on Twitter @JBiren and on Linkedin * Other podcasts that may interest you * #62 Shark Tank star Mark Cuban * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Some tweets you may have missed Famous Fan has launched! My new venture, FamousFan debuted this weekend in San Antonio – Check it out! #GetFamous #GoSpursGo #FamousFan https://t.co/iyFHz3u3An — Josh Biren (@JBiren) April 13, 2016 Famous Fan footage from Josh Biren at Spurs game Hey @spurs check out the fan footage from last nights game #GoSpursGo #GetFamous https://t.co/WK2XFG5YG1 pic.twitter.com/wSjMQ5wqlJ — Josh Biren (@JBiren) May 11, 2016 Listen to @JBiren from FamousFan on our Sports Startup Series on @SportsGeek Podcast Click To Tweet FamousFan in action How to subscribe to Sports Geek PodcastiTunesSoundcloudPocket CastsRSS feedVia EmailSlack Thanks for the review on iTunes Excellent advice in iTunes by StrengthsMomma from USA on July 13, 2016 Sean’s combo of passions for sports, communication, and technology are perfect. He makes it easy to understand. Love it! (And his accent doesn’t hurt 😉 ) On my favs list! .fusion-button. | 9/21/2016 | Free | View in iTunes |
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CleanEric Blankenship from Tampa Bay on membership sales and connecting fans around the globe | Eric Blankenship started his career at Tampa Bay Lightning and returned an experienced sports marketer to grow the Lightning brand. | 9/8/2016 | Free | View in iTunes |
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CleanGreg Mize from Atlanta Braves on hackathons, innovation and content | Sean catches up with Greg Mize, Director Digital Marketing at Atlanta Braves to chat about hackathons, innovation & content. | 8/24/2016 | Free | View in iTunes |
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CleanAdam Martin: Makers of Sport Crossover episode | On this episode of Sports Geek Podcast Sean continues his conversation with Adam Martin from the Makers of Sport podcast (Go to Part 1 on episode 82) | 8/1/2016 | Free | View in iTunes |
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CleanPodcast Movement 2016 recap #PM16 | A recap of Podcast Movement conference through the eyes & voice of Sean Callanan, podcaster. | 7/15/2016 | Free | View in iTunes |
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CleanAdam Grow on incorporating data into sports strategy | Sean catches up with Adam Grow from Kore Software to discuss sports CRM strategies prior to SEAT conference in Las Vegas. | 7/11/2016 | Free | View in iTunes |
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CleanJeremy Butler on rebuilding and reconnecting with Sale Shark fans | Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast. Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you’ll learn about: * How Jeremy’s background in journalism led him to working in sports * What the Sharks did to identify their customers * What their target customer looked like * The importance of data in their rebuild * What it’s like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Thanks again to Jeremy Butler from Sale Sharks connect with him on Twitter @JezButler and on Linkedin * Connect with Sale Sharks on Twitter @SaleSharksRugby on Facebook and Instagram * Other podcasts that may interest you * Federico Smanio – Liga Serie B * Tom Halls – British Tennis * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Listen to @JezButler talk all things @SaleSharksRugby on @SportsGeek Podcast Click To Tweet Want to meet Sean in USA on #SportsGeekTrip? From July 4 to July 21 Sean will be in the USA, he’d love to catch up and meet with listeners in: * Chicago – July 4-10 (attending Podcast Movement #PM16) * Toronto – July 10-12 * Denver – July 13 * Las Vegas – July 14-21 (attending SEAT Conference #SEATVegas16) Some tweets you may have missed Assembling the cast Sale Sharks are assembling quite a cast for next season's show…. #JoinTheHunt pic.twitter.com/MvET6GsxHa — Sale Sharks (@SaleSharksRugby) March 31, 2016 Game Day Good Morning Sharks Fans! It's @premrugby game day as we take on @bathrugby …. again! pic.twitter.com/nkEonIyjzz — Sale Sharks (@SaleSharksRugby) April 23, | 6/27/2016 | Free | View in iTunes |
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CleanBONUS – Sean Callanan keynote – Australian University Sports National Conference | I regularly speak at conferences around Australia and the world, I thought I’d share a bonus episode of a recent keynote. This keynote from from Australian University Sports National Conference held in May on the Gold Coast, the session was titled “Trends in sports digital – how to drive fan engagement” the focus was on student engagement with both digital platforms and with sporting events and competitions run by universities. In this Sean Callanan keynote you’ll learn: * What works for university sport? * What they can learn from professional sports with team like Collingwood and Boston Celtics * Snapchat – where students are * What exactly is FOMO? * How to set up a Snapchat geofilter * Why Facebook is so powerful * Pixels – why you need to set them up now * Why I love IFTTT * What exactly is digital face paint? var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); .reading-box-container-28 .element-bottomshadow:before,.reading-box-container-28 .element-bottomshadow:after{opacity:0.7;}Book SeanBook Sean for an engaging and informative keynote on digital and technology trends.Book Sean for an engaging and informative keynote on digital and technology trends.Book SeanTweets from the keynoteFirst time I ran a custom snapchat geofilter when speaking. About to speak at @AUSunigames National Conference with custom geofilter because Snapchat is massive for students pic.twitter.com/eqWq18CRDT — Sean Callanan (@seancallanan) May 18, 2016 Thanks for support Dave. .@seancallanan strutting his digital stuff @AUSunigames conference #smsports @Snapchat @TwitterSportsAU @SportsGeek pic.twitter.com/YKM5Zedh4j — Dave Arthur (@drsportbiz) May 18, 2016 Bright and early for Day 2 (after networking drinks the night before) Kicking off day 2 of the AUS national conference @seancallanan @SportsGeek pic.twitter.com/004aspc4gr — Siobhan James (@SiobhanJames75) May 18, 2016 A great resource for Snapchat Great digital presentation from @SportsGeek a href="https://... | 6/9/2016 | Free | View in iTunes |
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CleanBob Hamer on how obtain sales success in sports | Sean catches up with Bob Hamer, Founder of Sports Business Solutions on the latest podcast. Bob shares with Sean how he started working in sports and what the keys to sales success in sports are. On this podcast you’ll learn about: * How to break into sports business * Importance of sales to get cheeks in the seats * Why you should trust sales scripts * How CRM and data analytics have levelled up the sales game in sports * How teams are reframing the conversation with membership * Why Sean & Bob love Linkedin as a networking platform var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Thanks again to Bob Hamer from Sports Business Solutions connect with him on Twitter @SportsBizBob or @SportsBizSol and on Linkedin * Other podcasts that may interest you * Paul Greenberg on CRM industry * Russell Scibetti CRM perspective as a team and a vendor * Chris Zeppenfeld – Charlotte Bobcats * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Listen to @SportsBizBob talk about sales in #sportsbiz on @SportsGeek Podcast Click To Tweet Some tweets you may have missed Love what you do! Great to be back in with the @Dbacks. Tip today, working in sports is cool. Remember to have fun! #sportsbiz pic.twitter.com/mVhlU0GHoo — Bob Hamer (@SportsBizBob) April 7, 2016 Training at Kansas City Training continues with the @Chiefs sales team. Great tour of Arrowhead stadium! #sportsbiz pic.twitter.com/xWXxi2qLer — Bob Hamer (@SportsBizBob) April 13, 2016 A.B.C Always be closing Time for sales calls at the @SanJoseSharks #salescombine A.B.C. Always be closing. pic.twitter.com/PjHKmqYGqX — Bob Hamer (@SportsBizBob) February 27, 2016 Get networking Go to networking events alone, | 6/5/2016 | Free | View in iTunes |
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CleanBodie Friend on digital NZ Warriors style | Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast. Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you’ll learn about: * How Bodie got his start in sports * Making the transition from graphics to digital * Managing a big team brand with a small team * How to take advantage of digital opportunities * How the Warriors helped Shaun Johnson engage fans * Success of the “Waterboy” campaign var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Thanks again to Bodie Friend from New Zealand Warriors connect with him on Twitter @MeanderingBear and on Linkedin * Shaun Johnson FB Post that triggered WaterBoy and some of the press it got * Connect with New Zealand Warriors on Twitter @NZWarriors on Facebook and Instagram * Other podcasts that may interest you * * Matt Henry – NRL * Jeremy Monahan – South Sydney Rabbitohs * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Listen to @MeanderingBear talk about all things @NZWarriors on @SportsGeek Podcast Click To Tweet Some tweets you may have missed Dedicated fans Plenty of excited fans at TSB Stadium waiting for the @NZWarriors #Taranaki #NRLWarriorsRaiders pic.twitter.com/wXshjsfrlN — Bodie Friend (@MeanderingBear) May 20, 2016 Just keep walking Keep walking @Shaun_Johnson90 🏃🏽 pic.twitter.com/1cjarDwUkV — Bodie Friend (@MeanderingBear) May 13, 2016 The Waterboy a href="https://www.instagram.com/p/BEcx4mWMoau/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; wo... | 5/26/2016 | Free | View in iTunes |
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CleanVancouver Whitecaps powering fan data through Tradable Bits | Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast. Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns. On this podcast you’ll learn about: * How Whitecaps engaged fans with puppies * Importance of micro campaigns * How Vancouver Whitecaps run targetted ticketing campaigns. * Why Tradable Bits is the swiss army knife tool for sports marketers * What Darshan learned from building Facebook apps * How Tradable Bits integrates with Ticketmaster for 9x returns on Facebook campaigns var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Thanks again to Adam Rootman from Vancouver Whitecaps connect with him on Twitter @AdamRootman and on Linkedin * Thanks also to Darshan Kaler, Founder and CEO of Tradable Bits connect with him on Twitter @DKaler and @TradableBits and on Linkedin * Other podcasts that may interest you * TJ Ansley – Portland Trailblazers * Brian Costello – Portland Timbers * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Listen to @AdamRootman and @DKaler talk about Tradable Bits on @SportsGeek Podcast Click To Tweet Some tweets you may have missed Have you seen this fan? Have you seen this #VWFC fan? She missed one of the best moments at @bcplace this season. RT and help us locate her! pic.twitter.com/UHD0hQ7eAj — Adam Rootman (@adamrootman) October 15, 2013 So close! Octavio Rivero shot off crossbar in slo-mo https://t.co/nMmLpgKOm9 — Adam Rootman (@adamrootman) March 10, 2016 Best.Roadtrip.Ever #SEATTLEIN6 https://t.co/8y239xjnFb — Adam Rootman (@adamrootman) June 6, 2013 The future of advertising | 5/18/2016 | Free | View in iTunes |
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CleanGareth Capon on the power of social video with Grabyo | Sean catches up with Gareth Capon, CEO of Grabyo about the power of social video. | 5/4/2016 | Free | View in iTunes |
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CleanHow Golf is stepping up its digital game | John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum discuss golf and digital on latest Sports Geek Podcast | 4/24/2016 | Free | View in iTunes |
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CleanFederico Smanio on fan engagement at grass roots in Italy’s Lega B | On this episode of Sports Geek Podcast Sean Callanan chats with Federico Smanio about Italy's Lega B. | 3/7/2016 | Free | View in iTunes |
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CleanMicah Hart on Atlanta Hawwwwwwks & NBA Digital | On this episode of Sports Geek Podcast Sean Callanan chats with Micah Hart about his career in digital at NBA and Atlanta Hawks. | 2/22/2016 | Free | View in iTunes |
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CleanBlair Hughes interviews Sean Callanan on Sports Geek Podcast | In this episode the tables are turned with Blair Hughes from Audio Boom interviews Sean Callanan you will learn about: * Where Sean’s passion for sports comes from * How Sports Geek business card idea came about * How Sean nearly started working in sports in 1993 * Why Sean was behind the first AFL Club TV show – Bulldogs TV * How a USA sports trip was a big reason behind #SportsGeekTrip * A look back at Mountain West data analysis project * Why Sean barracks for Collingwood * How Sean secured first Sports Geek clients back in 2010 * Please count how many times Blair says Fan Engagement 😉 * How the skills of digital teams has seen Sean working more with ticketing and sponsorship teams * How community radio helped build skills for podcasting and radio * Why Sean is thrilled that Sports Geek clients are amongst the most avid listeners to the podcast * Why Sean is blown away from listener emails * Why podcasting is getting so much press right now * How Sean is looking forward to pushes more into podcasting * What exactly is CHUNKY media? * Wait for Sean’s rant on fan engagement var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Thanks again to Blair Hughes for interview connect with him on Twitter @mrblairhughes and on Linkedin * Read more of Blair’s thoughts on Fan Engagement at MrBlairHughes.com * Follow Blair on Snapchat mrblairhughes * Blair works for Audio Boom, you can find Sports Geek Podcast * Here is the Pat Flynn recipe used to get Sports Geek Podcast started, listen to more at Beers, Blokes & Business podcast * Check out CHUNKY media and follow co-founder Steve Vallas on Twitter @stevevallas * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Listen to @mrblairhughes interview @seancallanan on @SportsGeek Podcast #digisport Click To Tweet From the Vault Bulldogs TV Sports Geek Podcast by the numbers0Guests0iTunes Reviews0Downloads.reading-box-container-67 .element-bottomshadow:before,.reading-box-container-67 .element-bottomshadow:after{opacity:0.7;}ReviewPlease leave an iTunes ReviewWe'd be very grateful if you left an iTunes review, thanks in advancea class="button fusion-button button-green button-pill fusion-button-medium button-medium bu... | 2/15/2016 | Free | View in iTunes |
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CleanMichael Conley on sponsorship, Australia Day and the return of LeBron James | Michael Conley on sponsorship, Australia Day and the return of LeBron James | 2/11/2016 | Free | View in iTunes |
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CleanPeter Holtermann – Tennis, Broadcast & Digital | In this episode I catch up with Peter Holtermann from ESPN and Holtermedia, on this Sports Geek Podcast you will learn about: * How social can complement the TV broadcast * The intricacies of digital rights on a global scale * Knowing your audience and why your engaged with them * The differences in fan engagement for a Grand Slam vs ATP Tournament * How tournaments are embracing the year round social conversation * Why tennis is suited to fan engagement strategies especially at Grand Slams. * How can sports use Periscope & Twitter partnership and where problems may lie * What you should always carry spare batteries when podcasting var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Connect with Peter Holtermann on Twitter @Holtermedia and on Linkedin and at HoltermediaInc.com * Listen to previous podcast with Kim Trengove from Tennis Australia back on ep 30 * Have you signed up for weekly Sports Geek News? * Have you joined the world’s largest #SportsBiz Slack Community? Listen to @Holtermedia chat about #AusOpen, ESPN & digital #smsports #sportsbiz Click To Tweet Check out Gael Monfils, flying! Get your digital team on the right track.reading-box-container-78 .element-bottomshadow:before,.reading-box-container-78 .element-bottomshadow:after{opacity:0.7;}DownloadDigital Health CheckCheck out our Digital Health Check built for sports teamsDownloadSports Geek Podcast by the numbers0Guests0iTunes Reviews0Downloads.reading-box-container-79 .element-bottomshadow:before,.reading-box-container-79 .element-bottomshadow:after{opacity:0.7;}ReviewPlease leave an iTunes ReviewWe'd be very grateful if you left an iTunes review, thanks in advanceReviewHow to subscribe to Sports Geek PodcastiTunesSoundcloudPocket CastsStitcherRSS feedVia EmailFacebook Group Thanks for the review on iTunesInspiring and great context in iTunes by Jaykan14 from Sweden on January 25, 2016 Really interesting and great podcast with a real life perspective! Good education while it´s funny and great stories! | 2/2/2016 | Free | View in iTunes |
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CleanAnthony Everard on Big Bash League creating young cricket fans | In this episode I catch up with Anthony Everard who is head of Big Bash League, on this Sports Geek Podcast you will learn about: * What it is like starting out a new league * The importance of starting afresh with team based around cities * How important the youth market is to Cricket Australia * Why Channel Ten’s approach to Big Bash had to be different to Wide World of Sports * Moving the focus to the fan was a big change from a broadcast point of view * What it is like when controversy strikes? Hear from Anthony about “Don’t Blush Baby” Chris Gayle interview * How T20 Blast is linked to Big Bash to increase participation var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Resources from the podcast * Connect with Anthony Everard on Twitter @BigBashLeagueHQ and LinkedIn * Follow Big Bash League on Twitter @BBL, Facebook and @BigBashLeague on Instagram * Listen to previous podcast with Dan Migala on Big Bash League and Finn Bradshaw from Cricket Australia * Interview with Anthony with his follow recommendation Freddie Wilde * Have you signed up for weekly Sports Geek News? Listen to @BigBashLeagueHQ chat about @BBL #sportsbiz Click To Tweet Chris Lynn hits 5 sixes ARE YOU WATCHING THIS?! Lynn has smashed FOUR sixes in a row! Incredible batting… https://t.co/AoRLncbzv9 #BBL05 pic.twitter.com/mIHLimaANU — KFC Big Bash League (@BBL) January 14, 2016 That is BRUTAL from Lynn! Super shot. Heat 1-30 in the fourth. LIVE: https://t.co/ywNUtYIyKE #BBL05 https://t.co/EbEmLFNWWo — cricket.com.au (@CricketAus) January 14, 2016 ABSOLUTELY BRUTAL! Watch @lynny50 unleash with FIVE sixes in a row at the 'G: https://t.co/CbdxNtqCz0 #BBL05 pic.twitter.com/gsmDeEK3xw — KFC Big Bash League (@BBL) January 14, 2016 Get your digital team on the right track.reading-box-container-84 .element-bottomshadow:before,. | 1/17/2016 | Free | View in iTunes |
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CleanSports Geek guide to social media for athletes | Here is what I advise athletes around social media. All about routines and finding what works for the athlete. Especially relevant for athletes headed to Rio Olympics. | 1/3/2016 | Free | View in iTunes |
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CleanEric Fernandez on turning fan passion into brand passion | Eric Fernandez on turning fan passion into brand passion | 12/10/2015 | Free | View in iTunes |
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CleanTJ Ansley from Portland Trailblazers on Rip City | TJ Ansley from Portland Trailblazers on Rip City | 11/22/2015 | Free | View in iTunes |
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CleanOSF 15 recap, Instagram Ads & #AskSportsGeek | OSF 15 recap, Instagram Ads & #AskSportsGeek | 11/16/2015 | Free | View in iTunes |
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CleanCowbells & Content with Sacramento Kings Andrew Nicholson | Andrew Nicholson from Sacramento Kings chats about content and cowbells | 10/13/2015 | Free | View in iTunes |
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CleanTom Halls filling courts and stands for British Tennis | Episode 101 of Sports Geek Podcast Sean chats with Tom Halls filling courts and stands for British Tennis | 9/21/2015 | Free | View in iTunes |
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CleanDeveloping digital maturity in sports business | Developing digital maturity in sports business | 9/13/2015 | Free | View in iTunes |
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CleanBrooke Eaton on balancing global and local marketing | Brooke Eaton on balancing global and local marketing | 9/2/2015 | Free | View in iTunes |
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CleanRob Squillacioti – MLS & A-League insights | Rob Squillacioti - MLS & A-League insights | 8/29/2015 | Free | View in iTunes |
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CleanBrian Costello connecting the Timbers Army | Brian Costello from Portland Timbers discusses the power of the Timbers Army. | 8/24/2015 | Free | View in iTunes |
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CleanNatalle Brown on Lightning Rewards | On the latest Sports Geek Podcast Sean Callanan chats with Melbourne Storm's Natalle Brown on Lightning Rewards program. | 8/18/2015 | Free | View in iTunes |
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CleanRussell Scibetti on Developing CRM in Sports | On this Sports Geek podcast Sean Callanan chats with KORE Software's Russell Scibetti about sports CRM, SEAT 2015 and softball. | 8/11/2015 | Free | View in iTunes |
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Clean#SEAT2015 recap with Greg Oakford from Golf Victoria | Greg Oakford attended his first SEAT in San Francisco, so how did it go? | 7/29/2015 | Free | View in iTunes |
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CleanCricket, Lord’s and Go Pros with Ian Treseder | Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the ground and at home. | 7/7/2015 | Free | View in iTunes |
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CleanTod Caflisch on Red Wings wi-fi rollout at the Joe | Tod Caflisch on Red Wings wi-fi rollout at the Joe | 6/28/2015 | Free | View in iTunes |
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CleanAlex Kunawicz on connecting with Liverpool fans globally | On the latest Sports Geek Podcast Sean Callanan chats with Alex Kunawicz from Liverpool FC about his role as Head of Content. | 6/21/2015 | Free | View in iTunes |
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CleanPieter Maenhout, understanding fans in Belgium Football | Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer. | 6/14/2015 | Free | View in iTunes |
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CleanDan Butterly on marketing the Mountain West | On the latest Sports Geek Podcast Sean Callanan chat with good friend Dan Butterly about his role at Mountain West and the possibility of a Bowl game at Etihad Stadium. | 5/17/2015 | Free | View in iTunes |
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Clean#SBWeek wrap with Etihad Stadium tech upgrades | Sean recaps a successful #SBWeek at Etihad Stadium and catches up with North Melbourne captain Andrew Swallow. | 5/3/2015 | Free | View in iTunes |
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CleanScott Kegley on 49ers digital in new Levi’s Stadium | Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers. | 4/8/2015 | Free | View in iTunes |
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Clean#SEATLondon success, Richard Ayers and Andy Dodd on UK sports fans | Sean Callanan discusses #SEATLondon success and catches with Richard Ayers and Andy Dodd on UK sports fans | 3/23/2015 | Free | View in iTunes |
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CleanDavid Mackay on building sustainability in sports | Sean Callanan and David Mackay discuss the issues facing all sports business, building sustainable business models for success in sports. | 3/12/2015 | Free | View in iTunes |
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CleanDanny Keens from Twitter Sports on #CWC15, Ads & more | Danny Keens, Director of Media Partnerships at Twitter Australia chats with Sean on cricket, ads & Twitter video. | 3/7/2015 | Free | View in iTunes |
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CleanMatt Henry on NRL, Auckland 9s & Origin | Sean catches up with Matt Henry from the NRL (National Rugby League) to discuss digital marketing, Facebook ads and influencer marketing. | 3/3/2015 | Free | View in iTunes |
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CleanRise of the Millennials | Rise of the Millennials - latest Sports Geek Podcast includes a replay of Sean's #SportsConf Google hangout | 2/21/2015 | Free | View in iTunes |
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CleanRichard Irvine and NZ Black Caps ready for #CWC15 | Sean chats with Richard Irvine from NZ Cricket about #CWC15 and Matt Bartolo recaps the Asian Cup digital efforts. | 2/13/2015 | Free | View in iTunes |
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CleanRebranding a sports team: Melbourne United | In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. | 2/9/2015 | Free | View in iTunes |
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CleanPaul Greenberg championing CRM in sports | Paul Greenberg knows CRM better than most and knows what sports needs to do. | 1/30/2015 | Free | View in iTunes |
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CleanDan Migala on Big Bash success and Christine Stoffel on Melbourne and SEAT | Dan Migala chats with Sean about the Big Bash League and his lessons on US sports. | 1/25/2015 | Free | View in iTunes |
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CleanToronto digital with John McCauley | John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment), Sean chat with him about digital in Toronto. | 1/15/2015 | Free | View in iTunes |
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CleanSports Geek Origin Story | Welcome to 2015 and a new year of Sports Geek Podcasts. Sean in interviewed by Dom McKenna at The Entrepreneur Club Melbourne event. | 1/7/2015 | Free | View in iTunes |
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CleanMichael Brown on a life in sports business, now it’s time for Asian Cup | Michael Brown and his team at the Asian Cup with a major football tournament on 9th January 2015 his team are working through a large to-do list before it starts. | 12/17/2014 | Free | View in iTunes |
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CleanBryan Srabian on digital the San Francisco Giants way | Sean Callanan chats with Bryan Srabian from San Francisco Giants about digital, social media and fan engagement. | 12/14/2014 | Free | View in iTunes |
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CleanFiona Green on understanding your fans using CRM | This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used. | 12/7/2014 | Free | View in iTunes |
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CleanAdam Bader on engaging Real Madrid digital fans | This week on Sports Geek Podcast we chat with Adam Bader about his time at Real Madrid growing the digital platforms to reach global Real Madrid fans. | 11/27/2014 | Free | View in iTunes |
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Clean2015 Trends: Paid vs Earned & Sports Geek Mailbag | This week Sean dives into the Sports Geek Mailbag to answer your questions. | 11/24/2014 | Free | View in iTunes |
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CleanFinn Bradshaw on Cricket Australia digital revamp | Fin Bradshaw from Cricket Australia chats about changing the focus of Cricket.com.au for fans and for Cricket Australia | 11/16/2014 | Free | View in iTunes |
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CleanRussell Scibetti on Sports CRM & Business of Sports | This week I catch up with Russell Scibetti about his sports business career, his time at the NY Jets and now in his new role at Kore Software. | 11/9/2014 | Free | View in iTunes |
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CleanRob Squillacioti on A-League’s hot start to season 10 | Season 10 of A-League has kicked off with bigger crowds, bigger TV ratings and bigger buzz, I catch up with Rob Squillacioti. | 11/2/2014 | Free | View in iTunes |
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CleanTed Johnson on Timberwolves rebuild | Ted Johnson is the Chief Marketing Officer of the Minnesota Timberwolves and has a background in politics that has served him well helping the Minnesota Timberwolves upgrade practice facility and their home court the Target Center. On this podcast you’ll learn from about: * How NBA teams are in an arms race for better facilities for players & coaches * Importance of partners for Timberwolves to get project up * Value of having a facility close to team operations * Excitement in Minnesota around the arrival of Andrew Wiggins * Why Ricky Rubio recognised my Australian accent * What is Dunks after Dark? * How the new NBA deal is a win-win for NBA * Why I played a game of football with some Socceroos * How you can with a Sports Geek T-Shirt. Resources from the episode * Follow Ted Johnson (@WolvesCMO) on Twitter connect with him on Linkedin. * Follow @MNTimberwolves on Twitter, @MNTimberwolves on Instagram and Facebook * Look back at the 2011 Draft when I was on Timberwolves Draft coverage, we helped Timberwolves trend during 2011 Draft * Check out Ted’s presentation from a conference I spoke with him in Sydney and Auckland in 2010, still very relevant * Twitter announce audio cards with Soundcloud, are you following Sports Geek on Soundcloud? * Grab your tickets to the Asian Cup go to AFCAsianCup.com/Tickets * Here is how I am tracking with my Anything’s Possible List * Grab your ticket to @SEATConference in San Francisco in 2015 and SEAT London like SEAT on Facebook * SEAT Conference announces SEAT London in 2015 – Registrations open now! * Sign up to download the Sports Geek NFL Look Book * Listen to Richard Clarke talk about Arsenal SoundCloud on episode 47 * Sound of the game was from Arsenal SoundCloud channel. * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Hear from @WolvesCMO on @MNTimberwolves rebuilding efforts on and off the court #... | 10/23/2014 | Free | View in iTunes |
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CleanKevin Cote from Golden State Warriors & Jesper Nyholm on engaging Danish Olympic fans through health | On this week’s Sports Geek podcast I catch up with a couple of good friends on on either side of the globe. Kevin Cote from the Golden State Warriors and Jesper Nyholm from Danish Olympic Committee about video, engaging fans and digital initiatives in health. On this podcast you’ll learn from about: * What an off season looks like for NBA teams * How Warriors are growing a fan base in China * What sports teams can learn from Jimmy Fallon * How much video do you fans really want? * Why the best ideas for content can come from outside your digital team. * How to engage fans in between games, even Olympic games * How Danish Olympic Committee is helping corporates get healthy * How you can with a Sports Geek T-Shirt. Resources from the episode * Follow Kevin Cote (@kcote) on Twitter connect with him on Linkedin. * Follow @Warriors on Twitter, @Warriors on Instagram and Facebook * Follow Jesper Nyholm (@nyholmdk) on Twitter connect with him on Linkedin. * Grab your ticket to @SEATConference in San Francisco in 2015 and SEAT London like SEAT on Facebook * SEAT Conference announces SEAT London in 2015 – Registrations open now! * Sign up to download the Sports Geek NFL Look Book * Listen to Kenny Lauer chat about Golden State Warriors in episode 32 * Congrats to A-League on a great round 1 * Sound of the game was from Kansas City Instagram, congrats. * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Learn about engaging digital fans with @kcote and @nyholmdk chatting with @seancallanan #sportsbiz Click To Tweet What the Warriors have been up to New artwork recently installed in the #Warriors practice facility. What do you think #DubNation? pic.twitter.com/mPFjWPSFw8 — GoldenStateWarriors (@warriors) October 14, 2014 | 10/16/2014 | Free | View in iTunes |
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CleanFan Engagement, technology & marketing with Zain Pasha & Arthur Gillion | This week on Sports Geek podcast I chat with Zain Pasha from Sporting Innovations and Arthur Gillion from Melbourne Victory we discuss sports marketing, fan engagement, membership marketing and latest Apple products On this podcast you’ll learn from about: * How Sporting Innovations use technology at Sporting Park * How iBeacons can be used to enhance fan experience * How Sporting Park is a beta platform for Sporting Innovations * Why the membership message is so important to Melbourne Victory * How much A-League has grown in 10 years. Resources from the episode * Follow Zain Pasha (@theZainPasha) on Twitter connect with him on Linkedin * Follow @SportingKC on Twitter and Instagram and Facebook * Follow @SportingInnov on Twitter and check out SportingInnovations.com for more * Download SportingKC Uphoria * Follow Arthur Gillion (@arthurgillion) on Twitter connect with him on Linkedin * Follow Melbourne Victory @gomvfc on Twitter and Instagram and Facebook * Join us at @SEATConference in San Francisco in 2015 and like SEAT on Facebook * Sound of the game was from Sporting Park at SEAT in Kansas City in 2013. * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Learn about fan engagement and marketing from @theZainPasha &@ArthurGillion #sportsbiz Click To Tweet Arthur has some football skills Day 4 of #BOT (Brothers on Tour) Everywhere you go, always take the #football with you! #skills on #GreatOceanRoad https://t.co/uuQIdMHxJE — Arthur Gillion (@ArthurGillion) August 22, 2014 Great point Zain The most important data point in understanding your customers is, why. — Zain Pasha (@TheZainPasha) September 11, 2014 Sporting Innovations at SEAT in Miami Congratulations to all the winners of a href="https://twitter. | 9/26/2014 | Free | View in iTunes |
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CleanJack Elkins on business innovation at Orlando Magic | Jack Elkins was a lifesaver for me at SEAT in Miami covering for me on Saturday as my voice recovered, we didn’t talk much so we caught up to discuss his role as Business Innovation Manager at the Orlando Magic. One of the most tweeted about CRM sessions at SEAT was with Katie Morgan Katie Morgan and Lou Antonucci from Scribe discussing how the Texas Rangers integrate multiple data sources for their CRM solution. On this podcast you’ll learn from about: * Why Orlando Magic have an innovation lab * Why innovation is not always tech focussed * How startups can pitch to sports teams * Why there is no such things as too much data * CRM comes down to tickets so you need to know your fans Resources from the episode * Follow Jack Elkins @JackCElkins on Twitter and connect with him on Linkedin * Connect with Katie Morgan on Linkedin * Follow @OrlandoMagic on Twitter and Instagram and Facebook * Follow @Rangers on Twitter and Instagram and Facebook * Thanks Lou Antonucci from Scribe for organising the interview with Katie * Check out more from Scribe at scribesoft.com * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Listen to podcast in out SEAT 2014 Sponsor Series * 31 – Store Financial on fan loyalty * 43 – Wi-Fi Network analytics at Super Bowl with Extreme Networks * 49 – Mobilitie help Kentucky Derby fans connect * 50 – Stadium and Event Wi-Fi with Horizon * Sound of the game was Bryan Cranston’s MLB TBS Post season promo. * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Learn about business innovation in sports from @JackCElkins from @OrlandoMagic Click To Tweet Katie in action at #SEAT2014 Next up is Katie Morgan and Lou Antonucci for data integration tips and tricks #seat2014 pic.twitter.com/gAjIIvYo0d | 9/21/2014 | Free | View in iTunes |
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CleanPeter Stringer on Celtics, digital & podcasting | Good to catch up with Peter Stringer from the Boston Celtics one of the first guys I followed and connected with when I started Sports Geek. Pete and I discuss how the digital landscape has changed and his foray into the world of podcasting. On ABC Grandstand we discuss security issues around the celebrity iCloud hacking scandal. On this podcast you’ll learn about: * What Peter’s role looked like in 2005 * Why getting data our of Facebook was important * How mobile is becoming the primary platform for sports fans * How pre game became a driver for Celtics mobile app * What Peter has learned as a podcaster * What athletes need to do to secure their phones * Why teams are using video on Facebook Resources from the episode * Connect with Peter Stringer on Twitter (@PeterStringer) and on Linkedin and on PeterStringer.com * Listen and subscribe to Media Masters Podcast (@MediaMastersPod) at MediaMastersPodcast.com * Listen to Caity Kauffman on Media Masters discuss Facebook Advertising * Like Celtics on Facebook, follow @Celtics on Twitter and @Celtics on Instagram * Check out the NASCAR Sprint Cup video on Facebook * Please log your the Football games you’ve attended with Football Passport, as discussed with Peter Robert Casey on episode #46 * Latest from Facebook Newsroom including an article we discussed on the podcast * Download Cyber Dust at CyberDust.com add seancallanan * Please cast your vote for Richard Clarke’s SXSW submission on Arsenal’s FA Cup win * Thanks to AIHL Commissioner Robert Bannerman (@RABannerman) for inviting me to #AIHLFinals for the Sounds of the Game clip. * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Join the conversation, send us a tweet Learn from @celtics’ @PeterStringer how the digital landscape has changed since 2005 Click To Tweet Are you following @Celtics on Twitter? Selfies, yoga headstands & biceps on bikes? @EmilyAusten_ recaps the team's week in digital media on #SocialCeltics.a href="https://t. | 9/8/2014 | Free | View in iTunes |
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CleanKenton Olson on Seahawks, Super Bowl & 12s | Last time I caught up with Kenton Olson he was in the midst of a playoff run that saw the Seahawks win the Super Bowl. We discuss that experience and what they are planning for the season ahead. On ABC Grandstand I chat with Francis Leach about the rumours that Google should be a bidder on upcoming AFL media rights. On this podcast you’ll learn about: * What it is like running digital around the Super Bowl * What platform grabbed fan’s attention and engagement in Super Bowl lead up * Why the simplest content is sometimes the best * How the Seahawks digital team are ready to step up as Super Bowl champs * Why Google is interested in sports TV rights * Why the NBA turned away Google Resources from the episode * Connect with Kenton Olson on Twitter (@KentonO) and on Linkedin * Like Seahawks on Facebook, follow @Seahawks on Twitter and @Seahawks on Instagram and @SeattleSeahawks on Soundcloud * AFL Media rights, just Google it! article that triggered discussion with Francis Leach * Find out more about Steve Sammartino’s book “The Great Fragmentation” as mentioned on the podcast and listen to my interview with Steve on Behind The Book episode of Beers, Blokes & Business. * Please cast your vote for Richard Clarke’s SXSW submission on Arsenal’s FA Cup win * Thanks to listener Lance Wicks (@lancew) for sending in the Judo Sounds of the Game clip from Russia. * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Join the conversation, send us a tweet What is it like running digital during Super Bowl week? Find out from @KentonO from @Seahawks Click To Tweet Are you following @Seahawks on Twitter? Put this on your desktop. [http://t.co/yl8Dl8HS4G] #WeAre12 pic.twitter.com/3Q6hqkE95q — Seattle Seahawks (@Seahawks) September 1, 2014 Wait… who is speaking for whom at this press conference? #Kickoff2014 pic.twitter.com/1riXGHMchC — Seattle Seahawks (@Seahawks) August 31, 2014 "Its like a @KevinHart4real comedy every day" – ... | 8/31/2014 | Free | View in iTunes |
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CleanTrifecta: Technology, Digital & Fan Engagement | On today’s podcast I’ve included one of the panel discussion’s I moderated at SEAT in Miami. We looked at where the fan was headed and how will sports serve fans in the future. It was great to have several different perspectives on the panel with Leagues (NFL and MLB), teams (New England Patriots), media (ESPN) and technology (Experience, MLBAM, ESPN) all represented on the panel. On this podcast you’ll learn about: * What the NFL has learned from analysis on wi-fi network usage * How ESPN is changing it’s coverage to integrate mobile * Why 120 sports was formed and what MLBAM has learned so far * The advantage teams have over media with deep connections to fans * The importance of engaging fans where they are – home, on the move, in stadium * How important is it for teams to build up the live experience * Why the sports media landscape is fragmenting and what you can do Resources from the episode * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Please connect with my panelists: * Joe Inzerillo, EVP & CTO, Major League Baseball Advanced Media * Eric Johnson, Executive Vice President Multimedia Sales, ESPN (@ericcjohnson) * Junior Gaspard, Vice President Sales & Retention, Experience (@jgaspard1) * Michelle McKenna-Doyle, CIO, National Football League (@NFLCIO) * Fred Kirsch, Publisher & Vice President of Content, New England Patriots (@Fred_Kirsch) * Connect with Christine Stoffel and join SEAT group on Linkedin * Good follow up article with Michelle – NFL CIO: Quarterbacking A Digital Revolution * Find out more about Steve Sammartino’s book “The Great Fragmentation” as mentioned on the panel and listen to my interview with Steve on Behind The Book episode of Beers, Blokes & Business. * Check out the SEAT conference Fancam taken at the end of the Welcome Address * Here is our SEAT 2014 hub it was a busy few days in Miami * Listen to podcasts with SEAT 2014 Sponsors * 31 – Store Financial on fan loyalty * a title="SGP 043: Aaron LeValley chats digital in LA with Kings & Galaxy" href="http://sport... | 8/24/2014 | Free | View in iTunes |
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CleanKnow your fans & why IFTTT is awesome | On this week’s podcast we look at the challenges facing national sporting organisations, why IFTTT is awesome and ready for season 10 of A-League. On this podcast you’ll learn about: * What national sporting organisations need to do to succeed in digital * Why loose connections of your fans is important * Importance of having clear goals when you have limited resources * Why we use IFTTT with all of our clients * How you can monitor every player on your playing list * Importance of the favorite button on Twitter * How I met Magic Johnson * Importance of storytelling in sports Resources from the episode * Check out Australian Sports Technology Network * Follow @ALeague on Twitter and on Facebook * Check out some of my shared IFTTT recipes * Please cast your vote for Richard Clarke’s SXSW submission on Arsenal’s FA Cup win * IFTTT was a big discussion point on this episode of BBB on Content Curation * Read Dion’s post on how to use IFTTT * Listen to previous podcast on A-League with Brian Gibson * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Do you use @IFTTT? Find out how @seancallanan uses it with @SportsGeek clients Click To Tweet Watch Magic Johnson – The Player Watch Magic Johnson – The Business man Here is the Bloomberg Game Changers documentary discussed in the podcast Five IFTTT recipes you can use now Keep track of your player’s Instagram content. Save fan Instagram photos you like. Reward fans who create great tweets for you Keep track of Instagram photos you like. OK six because we need one for Android | 8/14/2014 | Free | View in iTunes |
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CleanSEAT Conference recap – IT, CRM & Digital | What a week in Miami, a big thanks to Christine Stoffel for another great SEAT conference. Yes it I faced some hurdles including losing my voice 36 hours before co-presenting the Welcome Address keynote but with some quick thinking and some slides we powered through. I’m already looking forward to SEAT 2015 in San Francisco and interviewing and working with teams who attended in Miami. On this podcast you’ll learn about: * What happens when you have no voice and a keynote to present * How you network without speaking using an iPad * What the NFL & MLB are doing for the fan in the stands and at home * The great fragmentation of sports broadcasting and why leagues and teams need to address it * How we are gatekeepers of sports brands * Why digital must be everywhere and why we are all champions of digital * Why you must be in San Francisco for #SEAT2015 Resources from the episode * Connect with Christine Stoffel and join SEAT group on Linkedin * Check out the SEAT conference Fancam taken at the end of the Welcome Address * Congrats to the SEAT Interns who did a great job all conference, check out the busy registration desk * Connect with Kylie Caflisch who did a great job managing the conference and the SEAT team. * Here is our SEAT 2014 hub it was a busy few days in Miami * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Listen to podcasts with SEAT 2014 Sponsors * 31 – Store Financial on fan loyalty * 43 – Wi-Fi Network analytics at Super Bowl with Extreme Networks * 49 – Mobilitie help Kentucky Derby fans connect * 50 – Stadium and Event Wi-Fi with Horizon * Sound of the game was provided all podcast by the Oakland Athletics, thanks to former guest Travis LoDolce for tickets * Connect with all guests of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Finally @seancallanan has his voice back, what happened at @SEATconference #SEAT2014 a href='https://twitter.com/share?text=Finally+%40seancallanan+has+his+voice+back%2C+what+happened+at+%40SEATconference+%23SEAT2014&via=SportsG... | 7/28/2014 | Free | View in iTunes |
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CleanDave Sjolin on sports website development and fan loyalty | On this week’s podcast I preview SEAT Conference in Miami with Al Crombie on ABC Grandstand and chat with fellow sports geek and coder Dave Sjolin about his experiences developing websites and loyalty systems in pro sports. On this podcast you’ll learn from Dave Sjolin about: * How Dave got his start in sports, Money Ball * What the Trailblazers did to engage fans before Facebook * How fan loyalty platforms have evolved over the past 18 months * What Dave learned from working with San Francisco 49ers new My 49ers Rewards system * What we expect to be big topics at SEAT in Miami * Why selfies can be dangerous in sports Resources from the episode * Follow Dave Sjolin @DaveSjolin on Twitter and connect with him on Linkedin * Find out more about Desalogic and Skidata both SEAT 2014 Sponsors * Check out Project Blindside * See what Dave was talking about with Levi’s Stadium * San Francisco 49ers launch 49ers Rewards * 49ers target fans all year round with rewards system – Ad Week * Listen to Jeff Eldersveld from the Columbus Blue Jackets talk about Ticketek * TDF Selfies causing havoc and someone did try selfie at “running of the bulls” * Check out where I’ll be at SEAT in Miami here * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Listen to podcast in out SEAT 2014 Sponsor Series * 31 – Store Financial on fan loyalty * 43 – Wi-Fi Network analytics at Super Bowl with Extreme Networks * 49 – Mobilitie help Kentucky Derby fans connect * 50 – Stadium and Event Wi-Fi with Horizon * Sound of the game was LeBron James Instagram at World Cup. * Connect with all guests of the podcast and check out the podcast archive... | 7/15/2014 | Free | View in iTunes |
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CleanTroy Kirby on ticketing, #sportsbiz and @SportsTao podcast | Troy Kirby is a prodigious sports business podcaster and a sports business lifer working on the ticketing side of the business at UC Davis. Troy has released over 350 podcast interviews since launching the Tao of Sports podcast in 2012 and he was one of the reasons I started podcasting. Troy stopped by the Sports Geek office on a recent trip to Melbourne for a great discussion around podcasting but also Troy’s sports business career in ticket sales. On this podcast you’ll learn from Troy Kirby about: * How Troy paid for his own way into ticket sales and how it paid off * How the Octomom got Troy started in podcasting * The importance of always learning in sports market * Why ticketing relationship is like a marriage * What should have the AFL & Collingwood done to fix crowds on Sunday night * Why ESPN and FIFA are upset with Vine * How will Snappy TV acquisition change sports rights online? Resources from the episode * Follow Troy Kirby @SportsTao on Twitter and connect with him on Linkedin * Listen to Tao of Sports (iTunes)or read his articles on Ticketing Today * “Why I proposed to a conference attendee” great analogy for ticketing by Troy * Stay tuned for a return chat with myself on Tao of Sports podcast. * Listen to previous chat with Charlotte Bobcats Hornets CRM guru Chris Zeppenfeld on selling tickets * Snappy TV joining the Flock (aka Twitter) * Maria Sharapova feels the online wrath of Indian cricket fans * Who is the OctoMom? Here is a link to Troy’s interview * Background on Troy’s comments on AFL crowd numbers on Sunday night footy with Eddie McGuire, listen to previous podcast on AFL Variable Pricing * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Listen to my chat with Neil Horowitz on Digital and Social Media in Sports podcast * Listen to podcast in out SEAT 2014 Sponsor Series * 31 – Store Financial on fan loyalty * a title="SGP 043: Aaron LeValley chats digital in LA with Kings & Galaxy" href="http://sportsgeekhq. | 7/6/2014 | Free | View in iTunes |
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CleanShane Harmon on crowds, stadiums and #sportsbiz | On this week’s podcast we chat with Shane Harmon CEO of Westpac Stadium on crowds, stadiums & technology and #sportsbiz. Shane is a sports business lifer and is CEO of Westpac Stadium in Wellington, if you’re not following @ShaneHarmon then you just aren’t doing it properly. Later in the podcast I chat with Al Crombie on ABC Grandstand about new sports digital collaboration called 120 sports. On this podcast you’ll find out about: * What it is like moving from team/event side to stadium side of sports business? * What are the key issues stadiums are facing around the world * Why the world uses New Zealand as a beta platform and to see upcoming trends. * How stadiums can leverage social media for customer service * What is the next steps for connected stadium? * How Shane keeps up to date on all things #sportsbiz using Flipboard * Why would MLB, NBA & NHL collaborate on digital? * What is 120 sports and why is video so important? * How did fans respond to Luis Suarez Adidas promotion? * What do the Wiggles have to do with World Cup? Resources from the episode * Follow @ShaneHarmon on Twitter and connect with him on Linkedin * Follow Shane Harmon’s Sports Business Today on Flipboard * Also on Flipboard “Sports Geek flips out” * Follow @WestpacStadium on Twitter and like Westpac Stadium on Facebook and check out WestpacStadium.co.nz * Premier League games at Westpac Stadium as discussed on the podcast * Good interview with Shane when he started at Westpac Stadium “Walking into the ring of fire” * Take Shane’s advice and follow @rscibetti, @briangainor and @louimbriano * Check out 120Sports.com for latest 2 minute sports video follow @120Sports on Twitter and FB.com/120Sports * Adidas removing Luis Suarez from World Cup campaign * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Listen to podcast in out SEAT 2014 Sponsor Series * 31 – Store Financial on fan loyalty * 43 – Wi-Fi Network analytics at Super Bowl with Extreme Networks * 49 – Mobilitie help Kentucky Derby f... | 6/29/2014 | Free | View in iTunes |
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CleanBuilding a Digital Team | On this week’s Sports Geek Podcast I chat with Harf on SEN about World Cup & Socceroos. Lately I’ve been getting a few requests to help replace staff and reshape digital teams, so I discuss how to skill up and resource your sports digital team. We preview some the the killer digital campaigns for SEAT presentation and a listener question – What is the value of a hashtag? On this podcast you’ll find out about: * How Socceroos content was framed by one single player interview * How sports digital teams have evolved in past 5 years * What roles you need to be thinking of (as an employee and a sports team) * What is the key ingredient you need with sports digital staff * How do you value hashtags? * Comparing Facebook growth – World Cup Vs LA Kings Resources from the episode * What to look for in a killer digital campaign, my post on Linkedin * Last year’s presentation with Phillippe Dore with audio * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Facebook on Facebook Video and News feed * Here is the Socceroos hype video on Facebook with Tim Cahill quote * Congrats to Aaron LeValley from LA Kings on Winning Stanley Cup, listen to Aaron on ep 43 * Check out Neil Horowitz podcast on DSMSports.net, follow him on Twitter (@NH287) * Connect with all guest of the podcast and check out the podcast archive * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? What to look for with building a digital team according to @SeanCallanan #smsports #sportsbiz Click To Tweet Don’t miss SEAT 2014! Not only does Christine Stoffel put on a wonderful conference, the conversations on the panels (and at the networking events) are completely worth it. I will be travelling 24 hours by plane to attend, that should give you an idea that SEAT is worth it. Don’t forget to send in your best content and campaigns so I can profile them at #SEAT2014, email me or use contact form. | 6/24/2014 | Free | View in iTunes |
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CleanDavid Burtenshaw on Adelaide Crows fan engagement | Good discussion with David Burtenshaw from the Adelaide Crows on how the sports media landscape in his 9 years at the AFL club. Mike De Graw from Horizon Communications joins the podcast ahead of SEAT in Miami to chat about wi-fi in stadiums and for events. On HarfTime we preview what Facebook and Twitter have planned for the World Cup. On this podcast you’ll find out about: * How the digital team at Adelaide Crows has evolved * How Adelaide Crows coach Brenton Sanderson uses Twitter and including a great story with a 100 year old Crows fan * Why #CrowsChat is working for the Crows fans and players alike * Who designed the Dodgers Stadium and why didn’t they think of wi-fi? * How Horizon look to fit wi-fi solutions into new & old stadiums * Growing need for temporary events to provide wi-fi including music festivals and golf courses * What is trending on Facebook * What are Hashflags? Resources from the episode * Connect with David Burtenshaw on Twitter (@DBCrows) and on Linkedin * Keep an eye on Adelaide Crows at AFC.com.au and @Adelaide_FC on Twitter and @Adelaide_FC on Instagram and Adelaide Crows on Facebook * Crows coach Sando picks up 100 year old fan * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Connect with Horizon’s Mike DeGraw on Linkedin * Follow @HorizonComm on Twitter, Facebook and Linkedin * Don’t forget to pick up your #SEAT2014 at Horizon booth in Miami * Horizon Communications named wi-fi partner for 2014 Special Olympics * Listen to previous episodes about SEAT (#49 – Christine on SEAT2014, #9 – Christine, #13 Case Studies, #14 #SEAT2013 podcast) * Twitter brings back Hashflags * Facebook has launches Trending World Cup * Connect with all guest of the podcast and check out the podcast archive * Sounds of the Game clip from opening a href="https://ww... | 6/15/2014 | Free | View in iTunes |
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CleanChristine Stoffel on #SEAT2014 and connecting fans at Kentucky Derby | SEAT 2014 is not far away now, in Miami July 20-22. We catch up with Christine on progress of SEAT conference and what is planned for what will be the biggest SEAT conference yet. We chat with Ryan Jordan from Churchill Downs on how their DAS rollout with Mobilitie allowed fans to connect and use their cell phones at the famous Kentucky Derby. On this podcast you’ll find out about: * Who is attending SEAT 2014 in Miami * How Christine manages the mix of attendees and sponsors for SEAT * The growth the SEAT conference over the past few years especially in the NCAA market as well as international attendees * The importance of the closed door sessions at SEAT and why the are vital to SEAT community. * What problem Churchill Downs faced with large crowds and cell phone reception at big race meetings * How the DAS solution was integrated into the Churchill Downs racecourse by Mobilitie Resources from the episode * See you in Miami for SEAT Conference * Connect with Christine Stoffel on Twitter (@CBRCIO) and on Linkedin * Join the SEAT Linkedin Group to connect with SEAT attendees * Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook * Submit your nominations for Instadium Awards with winners to be announced at SEAT in Miami * Connect with Ryan Jordan from Churchill Downs on Linkedin * Like Churchill Downs and Kentucky Derby on Facebook * Follow @ChurchillDowns and @KentuckyDerby on Twitter * Meet Mobilitie president Christos Karmis at SEAT in Miami, connect with him on Linkedin * Read more about Mobilitie DAS rollout at Churchill Downs at Mobile Sports Report and how it performed * Ahead of the Kentucky Derby and Kentucky Oaks races this year, Mobilitie installed a Distributed Antenna System (DAS) that helped increase coverage for the 260,000 collective fans that were there over Friday and Saturday for the races (May 2-3, 2014) * Listen to previous episodes about SEAT (#9 – Christine, #13 Case Studies, #14 #SEAT2013 podcast) * Connect with all guest of the podcast and check out the podcast archive ... | 6/10/2014 | Free | View in iTunes |
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CleanMichael Artis from 20.20 | Michael Artis helps teams tell their brand story through design, I caught up with Michael when I was in London on #SportsGeekTrip. While I was in London I spoke with Dan McLaren from Digital Sport at his Digital Sport London event where we chat about sports digital in Australia, UK and USA. Stay tuned for a very special Sounds of the Game from a historic moment in the NBA. On this podcast you’ll find out about: * How stadium design can enhance fan experience * Story telling is at the essence of brand design * How UK. Australian & USA sports markets compare in sports digital * Stadium wi-fi, still a problem being solved around the world Resources from the episode * Find Michael Artis from 20.20 on Twitter (@michaeljeartis) and Linkedin * Check what 20.20 did for Arsenal. follow @2020tweets * Listen to Dan Maclaren on ep #38 Follow @DanielMcLaren on Twitter and on Linkedin * Check out TheUKSportsNetwork.com and new site DigitalSport.co and on Twitter @DigitalSportUK and on their Linkedin group * Connect with all guest of the podcast and check out the podcast archive * Thanks to Jessica for sending in the Sounds of the Game clip from Clippers game. * See you in Miami for SEAT Conference * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? * Follow Sports Geek on Linkedin Listen to @michaeljeartis discuss Stadium and Brand design on @SportsGeek podcast Click To Tweet @SportsGeek Asks Help me improve this podcast, I’d love your feedback via this short survey. Thanks for reviews on iTunes Enter Sports Geek Podcast Listener SurveyMichael Artis from 20.20 Transcription.fusion-button.button-330{border-width:1px;color:#fff;border-color:#fff;}.fusion-button.button-330.button-3d{-webkit-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);-moz-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);}.button-330.button-3d:active{-webkit-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);-moz-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f, | 6/1/2014 | Free | View in iTunes |
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CleanRichard Clarke on developing content for @Arsenal fans | Recently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more. Also in this week I play a snippet from comedian’s Wil Anderson’s appearance on Beers, Blokes & Business on how he engages super fans and why it is important. On this podcast you’ll find out about: * What content works for Arsenal * Youtube strategy for Arsenal to engage global audience * Fan centric approach taken by Richard to deliver to Arsenal fans * How Instagram is going gangbusters for Arsenal * What social media platform they might next tackle * Snapchat – Yay or Nay? * What sports teams can learn from Wil Anderson on keeping your super fans happy Resources from the episode * Find Richard Clarke on Twitter (@mrrichardclarke) and Linkedin * Check out Arsenal.com and on Facebook and @Arsenal on Twitter * Download the FA Cup app built by Arsenal Media Group with updates from the FA Cup Final * Look how Arsenal brought social to the players with this video with players reading tweets fro #GunningForTheCup * Check out Unclassic commentary videos on YouTube * Catch up with Richard at SEAT Conference * Listen to full episode with Wil Anderson on Beers, Blokes & Business podcast * Connect with our Wil Anderson via WilAnderson.com.au follow him on Twitter @Wil_Anderson, on Facebook, on Tumblr. Listen to his podcasts TOFOP and Wilosophy * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? * Are you following Sports Geek Podcast Pinterest board? Listen to @MrRichardClarke discuss @Arsenal on @SportsGeek podcast Click To Tweet Congrats to @Arsenal #GunningForTheCup a success Listen to Rich make the call in the FA Cup Final win with the Social Media Post of the week. @SportsGeek Asks Help me improve this podcast, I’d love your feedback via this short survey. Thanks for reviews on iTunes Enter Sports Geek Podcast Listener Survey See you in Miami for SEAT 2014 As I said on the podcast I’m looking forward to seeing ma... | 5/21/2014 | Free | View in iTunes |
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CleanA-League Finals with Brian Gibson & Peter Robert Casey tracking your fan story | Just before taking off on European Sports Geek Trip I was lucky enough to host a small sports business networking event thanks to Robert Squillacioti from FFA as Melbourne Victory faced Sydney FC in an elimination final at Etihad Stadium. A great night was had by all in attendance and I caught up with Brian Gibson who drives social media for the FFA about their plans for #ALeagueFinals. I also catch up with good friend & sports Twitter trailblazer Peter Robert Casey about his new projects to log your fan stadium journey. Like this episode? please leave a review in iTunes. On this podcast you’ll find out about: * What the A-League is doing with Instagram to develop the fan story * How much A-League fans love inforgraphics * Why this year every Australian will know what is happening inside Socceroos camp and in Brazil * How Peter Robert Casey broke the mould in sports journalism using Twitter * How you can keep track of every NBA or MLB game you’ve attended * How MLB fans differ from NBA fans Resources from the episode * Connect with Brian Gibson (@GibboFootball) and on Linkedin * Follow @ALeague on Twitter, Instagram (@theAleague) and Facebook.com/ALeague * Check out the shots from our night at #ALeagueFinals * Listen to podcast with Rob Squillacioti (Sports Geek Podcast #6) * Connect with Peter Robert Casey (@Peter_R_Casey) and on Linkedin * Check out HardBallPassport.com and BBPassport.com here is my incomplete MLB Passport and NBA Passport * Check out how I track my MLB Ballparks and NBA Stadiums at SeanCallanan.com/Goals * Listen to Beers, Blokes & Business episode with Wil Anderson * Subscribe to Beers, Blokes & Business on iTunes, Stitcher and SoundCloud * Ep #46 dedicated to Jackie Robinson plays for the Montreal Royals, the AAA affiliate of the Brooklyn Dodgers, becoming the first African-American to play in organised baseball in the 20th century * Have you signed up for Sports Geek News? You missed this last week. Find out what @ALeague has planned for #ALeagueFinals Click To Tweet @SportsGeek Asks | 4/21/2014 | Free | View in iTunes |
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CleanA Look into @AFL Variable Pricing Strategy | Variable pricing, why are sports around the world doing it and why is it confusing fans? In a different Sports Geek Podcast I break down the AFL variable pricing for MCG and Etihad. On this podcast you’ll find out about: * What is variable pricing * What is will cost you to go to a game at MCG and Etihad this AFL season * Pricing is a process not a project * What part demand plays in variable and dynamic pricing * Importance of moving up value with price increases * Which big guest will be on next episode of Beers, Blokes & Business. Like this episode? please leave a review in iTunes. Learn about @AFL variable ticket pricing Click To Tweet Resources from the episode * Prices for AFL games at MCG & Etihad * Check out the AFL attendance figures 2013 & 2014 * MCG historical attendance figures * Etihad Stadium historical attendance figures * Ten pricing lessons from Jon Manning * Connect with Jon Manning as @SansPrix or@PricingProphets and on LinkedIn or at PricingProphets.com * “No rise in General Admission tickets for 2013” * AFL club bosses urge the league to review the controversial variable pricing ticket system – Herald Sun * Collingwood president Eddie McGuire says new pricing system may explain low crowd figures * AFL Fans Association against variable pricing * Difference between Dynamic & Variable Pricing (video) * Is Dynamic Ticket Pricing Hurting MLB Attendance? (2012) * Star Pitchers in a Duel? Tickets Will Cost More (2010) * Listen to podcast with Jon Manning (Sports Geek Podcast #39 and Beers, Blokes & Business #26) * Subscribe to Beers, Blokes & Business on iTunes, Stitcher and SoundCloud | 4/13/2014 | Free | View in iTunes |
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CleanJosh Tucker from LA Dodgers & AJ Maestas on sports social media fans | Been a busy few weeks at Sports Geek, last weekend at the SCG I caught up with LA Dodgers Social Media Manager Josh Tucker who was in town for Opening Series. AJ Maestas from Navigate Research for a chat about his study into sports and social media fans. On this podcast you’ll find out about: * How Josh manages Twitter and engages Dodger fans * The importance of using favorite button on Twitter * What tools Josh uses to manage Dodgers social accounts * Why engagement is the metric of importance in MLB * How sponsors are clamouring to be involved with sports teams social media * How fans are influenced by sports teams and athletes * The importance of understanding the value of social media in sponsorship Like this episode? please leave a review in iTunes. Resources from the episode * Connect with Josh Tucker on Twitter (@joshbtucker) and on Linkedin * Connect with LA Dodgers on Twitter @Dodgers, Instagram @Dodgers, Vine (@Dodgers) and Facebook * Connect with Alanna Rizzo on Twitter (@alannarizzo) * It was great to meet Dodgers broadcasting legend Vin Scully at the SCG * Connect with AJ Maestas on Linkedin * Check out the Social Media Scoreboard as discussed with AJ * Ep #44 dedicated to Laker legend Jerry West check out the video below. * Have you signed up for Sports Geek News? You missed this last week. Social Media Post of the Week Nice slow motion video work by Josh on @Dodgers Twitter and Vine accounts. Clayton Kershaw bullpen. #SloMo https://t.co/q7JN9SjWux — Los Angeles Dodgers (@Dodgers) March 22, 2014 Watch Jerry West teach kids how to shoot Jerry West “I haven’t shot a basketball in years” Closing 2 Cents Marcia Hines did a terrific job singing the national anthem at the SCG Opening Series but then made this mistake on Twitter. She confused former Australian Cricket captain Ian Chappell (pictured) with former English Captain Tony Greig (deceased in 2012) it went viral on Twitter. Always know who you are tweeting about. Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks. Thanks in advance. Josh Tucker from LA Dodgers & AJ Maestas on Sports Social Media Fans Transcription.fusion-button.button-344{border-width:1px;color:#fff;border-color:#fff;}. | 4/1/2014 | Free | View in iTunes |
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CleanA look behind @AFL with Tyson Densley | On this week’s podcast I chat with Tyson Densley from the AFL (Australian Football League) about the goals of the AFL social media team and what they are looking for in season 2014. On SEN I chat with Kevin Hillier about the AFL and NRL social media fan bases and what does it say about each league. Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st listen to podcast for promo code ($50 off). On this podcast you’ll find out about: * How the AFL have engaged fans via user generated content * What the AFL plans to do with live replays during games on social platforms * How the social media team is gaining attention in AFL Media * The tough balance of banter and content the AFL manages every day * Which Paris Saint-Germain striker took Twitter by storm * What NRL and AFL teams lead the way on Facebook and Twitter * What do the latest Facebook pages changes mean for sports teams * Which football code provided the best atmosphere for Sounds of The Game Like this episode? please leave a review in iTunes. Resources from the episode * Follow Tyson Densley @TysDensley on Twitter and on Linkedin * Keep an eye on former Sports Geeker Dion Bennett (@dion_bennett) keeping the AFL accounts ticking over on Twitter @AFL, Instagram @AFL and Facebook.com/AFL * Download new AFL app here * AFL #TrickKicks and #AskTheCoach * Our breakdown of AFL & NRL social media numbers * Zlatan dares Twitter to give him more than 140 characters * Collingwood launches Collingwood Forever as discussed by Jonathon Bernard on ep 22 * Don’t forget about Manchester United Front Row on March 16 as discussed on ep 40 * @Socceroos and @England exchange some Twitter banter * Ep #42 dedicated to Collingwood’s Darren Millane who wore 42 but was tragically killed in a car crash in 1991 at age 27. | 3/13/2014 | Free | View in iTunes |
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CleanMichael Briggs on Wallabies social media and digital initiatives | On this week’s podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital. On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Ranadive and Mark Cuban. Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st listen to podcast for promo code ($50 off). On this podcast you’ll find out about: * How the ARU engaged fans using Rugby Rewards * The ARU partnership with Accenture delivered stats infographics in game to fans * Why it was important for Wallabies to engage casual fans * What effect 35,000 travelling British & Irish Lions fans have on social chatter * What off season content strategy the ARU will employ in 2014 * Should fans use smartphones in stadiums? * Which NRL team hit 200K Facebook fans this week Like this episode? please leave a review in iTunes. Resources from the episode * Follow Michael Briggs @mick_83 on Twitter and on Linkedin * Like the Wallabies on Facebook and follow @QantasWallabies on Twitter @australianrugbyunion on Instagram and more info on rugby.com.au * Here is an example of match infographics via Twitter * Some more info on Rugby Rewards * Vivek Ranadive wants more technology in stadiums * Mark Cuban’s response on Blog Maverick * Listen to Dan Pinne on Melbourne Storm Cast on iTunes * Ep #41 dedicated to Dirk Nowitski from Dallas Mavericks. I was lucky enough to see him score his 20,000th NBA point. * Have you signed up for Sports Geek News? You missed this last week. Social Media Post of the Week Congrats to our client South Sydney Rabbitohs becoming the 4th NRL team to break through the 200,000 Facebook Like milestone, we remember when they were just 25,000 a few years ago. Closing 2 Cents Listening via iTunes? | 3/7/2014 | Free | View in iTunes |
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CleanOscar Ugaz on #digisport trends and David Morris #Sochi2014 Silver Medallist | On this week’s podcast we chat with Oscar Ugaz about the European sports digital scene and his time at Real Madrid. Included in this episode is a sneak peek at our interview with David Morris Sochi silver medalist in the aerials from our chat on Beers, Blokes & Business Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st listen to podcast for promo code ($50 off). On this podcast you’ll find out about: * What Oscar thinks the keys are behind connected stadiums * How Real Madrid used Facebook gaming to raise money * Why YouTube is perfect fit for sports content * What the Australian Olympic team learned about social media after London * How athletes like David Morris dealt with huge influx of social media attention * How Google+ is finding it’s way into sports market * How digital fans will be given the Front Row treatment at Old Trafford Like this episode? please leave a review in iTunes. Resources from the episode * Follow @oscarugaz on Twitter and on Linkedin * Follow David Morris on @AerialSkier on Twitter and on Instagram and on Facebook and Linkedin, find him at AerialSkier.com * Come along to DSLondon on April 22 when I’m in London * We did support David before he won… * Check out Beers, Blokes & Business on iTunes and Stitcher David Morris episode will be ep 30. * Ep #40 dedicated to Bad Boy Piston Bill Laimbeer, here he is in a remix video with german rock soundtrack * Have you signed up for Sports Geek News? You missed this last week. Social Media Post of the Week Manchester United announced Front Row an initiative to bring digital fans closer to the players at Old Trafford using Google Hangouts. Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content…. Closing 2 Cents Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks. Thanks in advance. On SoundCloud? Follow Sports Geek on Soundcloud, all episodes available. | 3/2/2014 | Free | View in iTunes |
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CleanChris Gross from Fox Sports Australia and Jon Manning on Pricing | On this week’s podcast we chat with Chris Gross from Fox Sports Australia on what they are looking for in a social media manager and how the push content across over 30 social media accounts to engage a wide and diverse sports fan base. Jon Manning from Pricing Prophets joins us to discuss pricing models and how pricing is changing in the world of sports. On this podcast you’ll find out about: * The differences of working for large telco in social and a sports content business * Difference between customer care, brand and sales in social media * The best benefits of working at Fox Sports Australia * How Chris breaks down strategy around Content, Process & People * How Fox Sports Australia has trained editorial staff to monitor social for latest news * What are the three major outputs for Fox Sports Australia on social media? * Why Fox Sports want a frictionless experience for sports fans with social * How Fox Sports using Live accounts for each sports to engage super avid sports fans * Understanding different pricing models and what sports is adapting from industries like airlines * Importance of pricing models and why segmentation is so important * Appetite for risk is a big barrier for sports teams tackling pricing options Like this episode? please leave a review in iTunes. Hope to see you in Melbourne at #SportsGeekODE on March 31st. Resources from the episode * Follow @thechrisgross on Twitter and on Linkedin * Check out Fox Sports Australia on Facebook and @FoxSportsAus * Role of Social Media Manager that Chris is looking to fill * Spredfast as discussed by Chris and used by Fox Sports Australia * Lithium Technologies building new Fox Sports forums out soon * Come along to DSLondon on April 22 when I’m in London * Connect with Jon Manning as @SansPrix or @PricingProphets and on LinkedIn or at PricingProphets.com * Listen Jon Manning discuss Pricing on Beers, Blokes & Business * Listen to Larry Bush discussion on Loyalty Programs on ep 31 * How the LA Clippers delivered ticketing options to fans * Jon on Tao of Sports Podcast ep 121 and Pricing Tao of Sports Google Hangout * Ep #39 dedicated to Warwick Capper, a href="http://www.youtube.com/watch? | 2/20/2014 | Free | View in iTunes |
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CleanDan McLaren on UK Sports Digital scene and latest from #Sochi2014 | On this week’s podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe. On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts. On this podcast you’ll find out about: * How TheUKSportsNetwork.com evolved over the years * How UK sports teams are now using social media compared to 2010 * Why did Manchester United wait so long to jump on Twitter * Importance of testing to find out what your fans is more important than social media numbers * Why fans follow all teams on Twitter but not on Facebook * Why UK teams are focussed on the fan at home to keep them engaged * What is the difference between #SportsBiz, #digisport and #smsport? * What are #SochiProblems and what could Sochi organisers have done better with social? * How did Google give Sochi Olympic organisers a message? * What is Rule 40 and why is it affecting Australia Ski Resorts? Like this episode? please leave a review in iTunes. Resources from the episode * Follow @DanielMcLaren on Twitter and on Linkedin * Check out TheUKSportsNetwork.com and on Twitter @UKSportsNetwork and on their Linkedin group * Connect with Ash Read on Twitter @ashread14 * Come along to DSLondon on April 22 when I’m in London * Listen Matthew Gepp from West Coast Eagles on fan engagement strategy * Follow @SochiProblems for some laughs, meet Alexander Broad behind the Twitter account * Olympic Hub for athletes, official @Sochi2014 account * Olympic sponsors hit by activists * Australian ski resorts told to stop tweeting about Olympic athletes under rule 40 * Follow David Morris Aerial Skier with the terrific Twitter handle @AerialSkier * Jon Loomer response to Facebook Fraud video, worth watching. * Ep #38 dedicated to Curt Schilling who wore 38 with distinction in MLB winning World Series with Arizona and most famously breaking the curse with bloody sock with Red Sox. * On Android, we have fixed the RSS feed – http://sportsgeekhq.com/android * Want to attend our Sports Geek ODE (One Day Educational) then sign up for Sports Geek News? Google makes a stand Kudos to Google’s not so subtle swipe at a href="htt... | 2/13/2014 | Free | View in iTunes |
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CleanSuper Bowl battle – Facebook Vs Twitter & AO Blitz a win for Tennis | FIXED AUDIO – Congratulation to Seattle Seahawks we look back at the Super Bowl from a digital point of view and how advertisers and teams tackled the big day. We chat with Craig Morris from Tennis Australia on Sports Geek Podcast about the AO Blitz to connect tennis players with the Australian Open. A special congrats to Kenton Olson and Chip Suttles from Seahawks, enjoy it makes all the hard work worth it! On this podcast you’ll find out about: * Why advertisers released adverts before the Super Bowl * How New York used social media for customer service throughout Super Bowl week * Why the Empire State Building kept changing colour all week * Why sports fans thought JC Penney was drunk * How Tennis Australia got 25% of a whole town playing tennis * Why Novak Djokovic wanted to catch a tram to Parkes NSW * How Jerry Seinfeld dominated Super Bowl Half Time * What size images you should use for best results on Twitter Like this episode? please leave a review in iTunes. Resources from the episode * Super Bowl Concierge Service – NYC on customer service alert * Is Social Media killing off Super Bowl ads? * Nice #SuperBowl activation by @Verizon with Empire State Building * Review of Super Bowl adverts from Ad Week * Was JC Penney drunk tweeting? * Story behind Phil Jackson’s first tweet * Jerry Seinfeld and George Constanza reunited * Connect with Craig Morris on Linkedin * Check out AO Blitz website and on Facebook, Twitter (@AOBlitz) and Instagram (@AOBlitz) * Great support from players like Stan Wawrinka thanking fans here and Novak Djokovic giving Parkes some love on Instagram * Connect with Kenton Olson on Twitter (@KentonO) and on Linkedin and listen to our chat before NFC Championship game #34 * Like Seahawks on Facebook, follow @Seahawks on Twitter and@Seahawks on Instagram * Great article on image dimensions for Facebook by Jon Loomer * Sound of the game from Seahawks Instagram soon after the Super Bowl * Ep #37 dedicated to 2014 Australian of the Year and a href="http://www.sydneyswans.com. | 2/6/2014 | Free | View in iTunes |
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CleanJeremy Monahan a lot of change in 10 years at South Sydney Rabbitohs | 10 years is a long time in sports especially in the world of communications and digital, we catch up with Jeremy Monahan from South South Rabbitohs on Sports Geek Podcast. Facebook news feed has changed again, how can you ensure your content reaches your fans? The Super Bowl is on and we take a look at the Seahawks and Broncos. On this podcast you’ll find out about: * How Jeremy got his start at the Rabbitohs * What part of Jeremy’s role is the most fun each week * How the Rabbitohs moved back into the NRL club network * Why members comes first drives Rabbitohs content strategy * How Russell Crowe helps the Rabbitohs internationally * What you need to know about Facebook news feed * What styles of Facebook posts will work for your fans * What Denver Broncos & Seattle Seahawks are doing on social for Super Bowl * Which Grammy award winner provided the Sounds of the Game segment Like this episode? please leave a review in iTunes. Resources from the episode * Connect with @JeremyMonahan on Twitter and Linkedin * Go to Rabbitohs.com.au and follow @SSFCRabbitohs on Twitter and Like Rabbitohs on Facebook and @ssfcrabbitohs on Instagram * Check out famous fans the Rabbitohs have * Like Seahawks on Facebook, follow @Seahawks on Twitter and @Seahawks on Instagram * Like Broncos on Facebook, follow @Broncos on Twitter and @denverbroncos on Instagram * News Feed FYI: What Happens When You See More Updates from Friends * Facebook launches Paper iPhone app * Sound of the game from Century Link Field from Seahawks fan @macklemore on Instagram * Ep #36 dedicated to Detroit Pistons Rasheed Wallace who wore #36 for the Pistons & Knicks * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Social Media Post of the Week Two nominations for Super Bowl week from the Seattle Seahawks and Denver Broncos. Seahawks asked fans to track the team plane as it headed to New York. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Seattle Seahawks. Broncos are looking to bump up Instagram numbers (277k followers co... | 1/30/2014 | Free | View in iTunes |
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Clean@Storm get a new look & how to break into sports business | Despite some technical problems, on this Sports Geek Podcast we chat with Dan Pinne from the Storm about their shiny new Twitter handle which will be front and centre on their Auckland 9s jersey. We look back at #SBNight to answer the question how to break into the sports business. On this podcast you’ll find out about: * Why the Melbourne Storm changed handle to @Storm * Importance of teams to promote all channels as not everyone is on Twitter * How I started Sports Geek with a trip to LA, Dallas & New York * What platforms I used to connect with Mark Cuban and ended up in Mavs locker room Like this episode? please leave a review in iTunes. Resources from the episode * Connect with @DanPinne on Twitter and Linkedin * Storm launches new @storm Twitter handle on Auckland Nines jersey * Looking back at first Sports Geek Trip * Listen to Dan Butterly about how MWC got started with fan analysis * Listen to the Blokes talk about Content Marketing * Sounds of the Game thanks to Shane Harmon from Westpac Stadium * Listen to Harf Time on 1116 SEN * Ep #35 dedicated to Collingwood legend Peter Daicos one of first Sports Geek clients, check out his Sportzstats counters * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Peter Daicos We helped Peter Daicos get started on Twitter back in 2009. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Sports Geek. But watch these highlights From Sports Geek Trip in 2010 at Dallas Mavericks game From the game discussed in the podcast from the suite. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Sports Geek. Social Media Post of the Week | 1/28/2014 | Free | View in iTunes |
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CleanLeigh Ellis from #TheStarters and Seahawks fans #TappedIn | On this episode of Sports Geek Podcast I chat with Leigh Ellis from NBA TVs The Starters on producing killer podcasts that helped them break into the NBA and we tap in with Kenton Olson from the Seattle Seahawks as they prepare for the NFL’s NFC Championship game. On this podcast you’ll find out about: * How a couple of Canadians and an Aussies ending up hosting a night NBA show * Importance of diversifying your skills (and working hard) to break into sports business * Why sports teams need to make sure their content is NOT BORING * What planning goes into making The Starters work * How the Seattle Seahawks are connecting fans around the world with their locker room * How Seattle’s coach Pete Carroll was a big driver behind the I’m In activation * Seattle fans rewarded via Twitter with a Starbucks Coffee Like this episode? please leave a review in iTunes. Resources from the episode * Connect with Leigh Ellis on Twitter and Linkedin * Check out The Starters on NBA TV, here’s a link to the episode Leigh was planning when we chatted. * Like The Starters on Facebook and subscribe on iTunes * The Basketball Jones former home on The Score including YouTube clips and on Wikipedia * Dream Team Talk guys following similar steps to the The Basketball Jones with these promo videos for AFL Fantasy * Connect with Kenton Olson on Twitter (@KentonO) and on Linkedin * Like Seahawks on Facebook, follow @Seahawks on Twitter and @Seahawks on Instagram * Check out ImIn.Seahawks.com nearly 25K FB shares via Shared Count (great tool to check any URL) * Here is #hawkitecture discussed on the podcast with Kenton * Sounds of the Game was from Melbourne Victory Vs Western Sydney Wanderers game * Ep #34 dedicated to Chicago Bears Hall of Famer running back Walter Payton * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Watch TBJ Show 1000 – Top 20 moments of TBJ Watch Kenton’s panel from #SportsConf – Engaging Fans With Social In-Stadium Social Media Post of the Week Love this shot from @AustralianOpen Instagram account. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook. | 1/16/2014 | Free | View in iTunes |
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CleanReplay of #SportsConf – #SportsGaming & #SportsData panel | Big thanks to my panelists for making it worth my while getting up at 5am in Melbourne especially in this heat. Here is a special edition of Sports Geek Podcast with a replay of my Sports Data and Sports Gaming panels. On this podcast you’ll learn about: * Growth of sports statistics industry * Insatiable appetite fans have for more stats * How sports fans and broadcasters are delivering more data to fans * How athletes are connecting with fans via gaming * How fantasy sports market continues to grow * How sports are embracing building their own games Please connect with the panelists I will again on a future Sports Geek Podcast that is for sure. Like this episode? please leave a review in iTunes or Stitcher or Soundcloud #SportsConf replay #SportsData panel at #SportsConf Guest Company Twitter LinkedIn Bo Moon Bloomberg Sports Follow @bomoon Dave Abbott SportsData Follow @djabbo Bob Morgan Sportstream (Facebook) Follow @b0bm0rgan Ben Davis Phizzle Follow @phizzleben !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); #SportsGaming panel at #SportsConf Guest Company Twitter LinkedIn Tom Griffiths Fan Duel Follow @tomgriffiths Steve Berneman Over Dog Follow @steveberneman Carlos Diaz Kwarter Follow @carlosdiaz !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); More from #SportsConf Over 10 hours of content here, enjoy. Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks. Thanks in advance. Interplay Media sponsors #SBNight Big thanks to James Spinks from Interplay Media for sponsoring #SBNight, we can now offer EVERY attendee a drink upon arrival to get networking underway. Replay of #SportsConf – #SportsGaming & #SportsData Panel Transcription.fusion-button.button-368{border-width:1px;color:#fff;border-color:#fff;}.fusion-button.button-368.button-3d{-webkit-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);-moz-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0. | 1/14/2014 | Free | View in iTunes |
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CleanPredictions for 2014, Uplause a hit in NYC & Store Financial to help solve loyalty puzzle | Welcome to 2014, Sports Geek Podcast is back ready for a big year in sports digital on this week’s show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014. In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014. I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden. On this podcast you’ll find out about: * Why sports teams will focus on content over likes * Will Google Glass provide killer content? * How stadiums can engage with fans using social * What sports teams can learn from retail loyalty programs * Importance of engaging fans in stadium and outside stadium with Store Financial * How Store Financial can do a one time promotion or a national event dynamically * What does Uplause offer stadiums that usual scoreboard animations Like this episode? please leave a review in iTunes. Resources from the episode * Connect with Larry Bush from Store Financial on Twitter (@LarryBushSr) and on Linkedin * Find out more about Store Financial – Final Four Sponsor at SEAT 2014 connect with them on Twitter (@StoreFinancial1) and Facebook * See you at #SEAT2014 in Miami * Connect with Heikki Aura from Uplause on Twitter (@HeikkiAura) and on Linkedin * Follow Uplause on Facebook and Twitter (@Uplause) and see examples on Flickr * Connect with Debbie Spillane on Twitter (@debspillane) * Roy Hibbert using Google Glass * Twitter recap of #Ashes series using custom Timelines * Sounds of the Game from #PinkTest at SCG * Ep #31 dedicated to NBA Hall of Famer Reggie Miller. 8 points in 9 seconds, watch ESPN 30 for 30 Winning Time * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Uplause at Madison Square Garden // Post by Uplause. Social Media Post of the Week Talk like that got you in trouble with Binga #loveyouStu RT @piersmorgan: Two batting legends… and a href="https://twitter. | 1/6/2014 | Free | View in iTunes |
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CleanA look behind Australian Open (#AusOpen) digital | On the final Sports Geek Podcast of 2013, we chat with Kim Trengove and Daniel Lattimer from Tennis Australia as they prepare for the Australia Open. On this podcast you’ll find out about: * What the Australian Open hope to achieve at Australian Open * Plans for Social Shack at Australian Open * Why Instagram is a growing platform for Australian Open * What does Tennis Australia do for the other 50 weeks of the year * What it is like to be on the inside when your content takes off * Big moments from 2013 at Sports Geek Like this episode? please leave a review in iTunes. Resources from the episode * Connect with Kim Trengove on Twitter (@kimtren) and on Linkedin * Connect with Daniel Lattimer on Twitter (@dlattimer) and on Linkedin * Check out AusOpen.com and tag it #AusOpen * Follow Australian Open on Facebook, @AustralianOpen on Twitter @AustralianOpen on Instagram * Details on Fan Marketplace to grab tickets for Australian Open, get them here * Congrats to the town Kendall taking out AO Blitz * Keep an eye out for SnappyTV highlights as discussed on episode #8 used during NRL Origin series * Highlights from Sports Geek in 2013 * #SEAT2013 once again * March trip to #SMMW13 and West Coast teams * A-League activation for Manchester United All-Stars match * Working with our great clients * Taking part in #WarriorsLive * Events at HONEY #BBBLaunch and #SBNight, thanks Steve * Patron of Super Awesome Micro Project and unleashing a Lego Car on Internet * Ep #30 dedicated to NBA Hall of Famer Bernard King. * Thanks to Josh Rowe for Sounds of the Game from MCG * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? | 12/30/2013 | Free | View in iTunes |
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CleanHow we got 1 Million YouTube views in under 48 hours with Life Size Lego Car | What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days. We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet. On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral. On this podcast you’ll find out about: * How Super Awesome Micro Project got started * Challenges when creating content to go viral * How the lego car actually works * How we pushed the story our via social media * Excitement of watching analytics and social chatter around the project * What it is like to be on the inside when your content takes off Like this episode? please leave a review in iTunes. Resources from the episode * Check out #SuperAwesomeMicroProject & connect with SAMPions, like Super Awesome Micro Project on Facebook * Connect with Steve Sammartino on Twitter (@sammartino) and on Linkedin, read his blog * Connect with Raul Oaida on Twitter (@rauloaida) and on Linkedin * Connect with Trevor Young on Twitter (@trevoryoung) and on Linkedin, check out his PR Warrior blog * What Steve Sammartino and the #SuperAwesomeMicroProject Can Teach You About Trust, Social Media and the Future of Business by Trevor Young * Grab Trevor’s book microDOMINATION * Watch Steve & Raul’s first project the Lego space shuttle * Perth Wildcats take advantage of Nic Naitanui dunk at half time on YouTube * Thanks to Sam Laird (@samcmlaird) for Mashable article – Air-Powered Lego Car Is Ultimate Nerd Invention * Charlie Pickering (@charliepick) mentioning the Lego Car on The Project and from last year’s #TwitterBrekky * Connect with Jim Stewart (@jimboot) from Stewart Media driving all the SEO & Analytics check out his video blog on the insane stats * Thanks to Josh Rowe (@joshrowe) for all the photos from the project. | 12/19/2013 | Free | View in iTunes |
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CleanHumour & Twitter, Social Media Year in Review & why Snapchat is not worth it | Cricket takes the headlines again this week but unfortunately for the wrong reasons with a poor tweet offending Indian cricket fans. We chat with Francis Leach on ABC Grandstand about that tweet and what options teams have when advertising on social media. We look back at the Year that was on Facebook & Twitter. I explain why Snapchat is not the right platform for sports and why you shouldn’t bother with it. On this podcast you’ll find out about: * Steps you should take to avoid social media mistakes * What ad options may work for your team * How Facebook and Twitter thought 2013 went * Why Snapchat is not the right platform for sports * Why return on effort is super important Like this episode? please leave a review in iTunes. Resources from the episode * Here is a screenshot of that @CricketAus tweet on Pinterest * Daily Mail article on Cricket Australia tweet as discussed on ABC Grandstand * Ad Age article on Edgerank dropping, will it make you buy advertising? * Facebook Year in Review, get your own http://facebook.com/yearinreview * Twitter #YearOnTwitter – https://2013.twitter.com * Instagram announce Instagram Direct and Twitter allow images in DMs, take that Snapchat * Gary Vanyerchuk’s take on Snapchat * Check out #SuperAwesomeMicroProject, launching soon. * Sounds of the game thanks to Taylor University Silent Night from YouTube. * Ep #28 dedicated to former Ram Marshall Faulk, special mention to my Dad who wore 28 with distinction. * Like Francis Leach on Facebook and follow @SaintFrankly on Twitter * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? Key Facebook Topics for 2013 New Sports Geek Office | 12/12/2013 | Free | View in iTunes |
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CleanSummer of Cricket & managing YouTube viral hits | This week on Sports Geek Podcast it’s Cricket season as summer hits down under and England are taking on Australia in the Ashes. With Francis on ABC Grandstand look at mobile apps and where does audio and live play by play fit in? On Harftime we chat about YouTube, is it just for viral hits? How can sports leverage viral videos. On this podcast you’ll find out about: * New Cricket Australia app with Channel Nine * Current stoush between ABC and CA over radio and digital rights * How Indian cricket fans said #ThankYouSachin * How YouTube clip at Celtics game helped Bon Jovi revive an old hit * What you can do to drive traffic from you YouTube videos * How the NBA had one of it’s most popular Instagram videos Like this episode? please leave a review in iTunes. Resources from the episode * ABC Grandstand stoush with Cricket Australia * Buy Cricket Live season pass for $20 * SGP episode with Russell Scibetti – we chat about Ashes * Download Cricket Australia app here * Download ECB app here * Cricinfo app here * #ThankYouSachin used by @BCCI using DigiGraph, they tweeted over 150,000 times in 3 days (via TwitterCounter.com/BCCI) @seancallanan Sean click here http://t.co/fR52HMFEMT for your Sachin Tendulkar personalized digital autograph. — BCCI (@BCCI) November 6, 2013 * Gary Vanyerchuk on big mistake on Twitter The Number One Mistake Everybody Makes on Twitter from Gary Vaynerchuk * YouTube clips discussed on HarfTime * Celtics fan dancing to Bon Jovi – Helps Bon Jovi rejoin top 100 * Pistons Dance Cam with @TheDancingUsher * Van Damme Volve Epic Splits and Dallas Maverick remix * Check out #SuperAwesomeMicroProject, launching soon. * Sounds of the game thanks to OKC Thunder fan via this Facebook post watch his Youtube video. * Ep #27 dedicated to Bucks Zaza Pachulia, thanks to Dan Harbison for the nomination. | 12/1/2013 | Free | View in iTunes |
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CleanDigital and Crisis Management with Essendon FC ‘s Justin Rodski & Marc Bertieri | This week on Sports Geek Podcast we head out to see the new digs for Essendon Football Club in the AFL now named True Value Solar Centre. I chat with Justin Rodski & Marc Bertieri about the tough year the Bombers had with the ASADA investigation dominating their season and how they plan to bounce back in 2014. On ABC Grandstand with Francis Leach we look at two sides of social media with the #SFBatKid and Sydney FC dealing with trolls. We take a look at new platforms available that teens are migrating to. On this podcast you’ll find out about: * How Essendon plan to use True Value Solar Centre to better deliver content to fans * Why Essendon started #EFCListens in response to ASADA investigation * How Essendon comms team handled supplements investigation using social media * Bombers Birthday app built on Facebook to give Bomber fans personalised birthday messages * How social media helped the world rally around SF Bat Kid * Why Sydney FC’s Frank Farina spoke out against social media trolls * How athletes like Socceroos can leverage social media to build their personal fan base Resources from the episode * Find Justin Rodski (General Manager, Communications & Digital Media) from Essendon FC via Twitter(@justinrodski) and Linkedin * Find Marc Bertieri (Digital Marketing Manager) from Essendon FC via Twitter(@marcbertieri) and Linkedin * Check out Essendon Football Club and on Facebook and @EssendonFC * Responding to fans with #EFCListens initiative * AFL.com.au reports on Essendon FC Supplement scandal * Essendon FC page on ASADA investigation * True Value Solar Centre opening * Essendon FC Birthday app on Facebook – 4000 sign ups so far * Check out Essendon’s TV Show – The Hangar * Check out #WarriorsLive Google Hangout * Previous episodes with West Coast Eagles and Collingwood FC. * Thank to @Matty_Stevens for the questions on personal branding and breaking into sports digital. * Sydney FC’s Frank Farina calls out trolls on social media * Teens are on the move away f... | 11/23/2013 | Free | View in iTunes |
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CleanWhat does Twitter IPO means for sports and Blue Jackets on Ticketnet | Twitter is now a public company, will it’s focus on profits change the experience for sports fans? On Grandstand we discuss Twitter IPO and we discuss strategy how digital plays a big role in fan development. Then we chat with Director of CRM and Analytics at Columbus Blue Jackets Jeff Eldersveld about how he uses Ticketnet to drive more ticketing leads into his database. On this podcast you’ll find out about: * How Twitter is changing Twitter app for growth and advertising. * How focus of Twitter has changed in last 12 months with strong picture focus * Latest Twitter app changes will help with growth of followers * Understanding different kinds of conversions to track in digital efforts * Growth of sports paywalls and what are fans willing to pay * How Blue Jackets use Ticketnet to attract friends of fans via social media * Importance of closed promotions for Blue Jackets sponsors * How Ticketnet was used to drive fans to Buffalo Wild Wings restaurants connecting digital with fan events * How Blue Jackets produce customised offers based on data collected for higher success Resources from the episode * Find Jeff Eldersveld from Columbus Blue Jackets via Twitter (@jeldersveld) on Linkedin * Check out Columbus Blue Jackets and on Facebook and @bluejacketsNHL * Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble (@scobleizer)and Shel Israel (@shelisrael) * Example of Blue Jackets Huntington Bank activation using Ticketnet – 20,000 page views in 30 minutes! * Contact us to chat about Ticketnet and check out TicketNetSports.com for more info * Sounds of the game thanks to Ted Johnson from Minnesota Timberwolves. * Like Francis Leach on Facebook and follow @SaintFrankly on Twitter * Like Harf Time on Facebook and follow @HarfSerious on Twitter * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Check out BeersBlokesBusiness.com and on iTunes * Have you signed up for weekly Sports Geek News? Social Media Post of the Week Richard spoke about Arsenal Twitter Takeovers last week&#... | 11/13/2013 | Free | View in iTunes |
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Clean@Arsenal content strategy and @WestCoastEagles digital plans | Richard Clarke is the managing editor for Arsenal Media Group driving all the content for Arsenal fans around the world, we chat with him on ABC Grandstand. In a recent visit to Perth I sat down with Matthew Gepp to discuss what has worked for West Coast Eagles and what they have planned for 2014. On this podcast you’ll find out about: * What are key drivers for Arsenal Media group? * Why Arsenal is in the global fan development business * How Arsenal fans compare around the world * Importance of appealing to your aspirant fans * How Arsenal integrate players into Twitter engagement * How West Coast Eagles use Eagles Vision to connect with fans across Western Australia * Importance of educating athletes on positives and negatives of social media * Understanding your fan demographic when posting content * Value of social media promotion for your branded content Resources from the episode * Find Richard Clarke on Twitter (@mrrichardclarke) and Linkedin * Check out Arsenal.com and on Facebook and @Arsenal on Twitter * Arsenal Slow Motion highlights as discussed on podcast * Getting ready for an @Arsenal Twitter takeover * MLB social media stats from World Series * Fenway goes wild during final out of World Series – check out how many phones out * Compare with photo from Pope inauguration from 2005 and 2013 * Connect with Matthew Gepp on Twitter (@schismd) and Linkedin * Find out more about West Coast Eagles, like them on Facebook and follow @WestCoastEagles and how big Western Australia is * Example of Eagle Vision * A few tweets from Nic Naitanui makes page 3 news in WA * Some more posts activations for The Swoop built using Digital Cheer Squad * West Coast Eagles podcast launched in 2013 * Sounds of the game thanks to Daniel Pinne at the Melbourne Cup. * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * Have you signed up for weekly Sports Geek News? * Are you following Sports Geek Podcast Pinterest board? Congrats to @Arsenal The @Arsenal Twitter account hit 3 million during #AFCvLFC. Thanks for making us the most followed PL team a href="https://twitter. | 11/8/2013 | Free | View in iTunes |
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CleanShane Harmon on digital & venues and #WarriorsLive | Westpac Stadium CEO Shane Harmon chats about his experience with Rugby World Cup in 2011 and his new role at Westpac Stadium in Wellington. On Harf Time we look look back at why #WarriorsLive was a success bringing fans into the huddle at a preseason practice. On this podcast you’ll find out about: * What sports teams can learn from Gary Vanyerchuk’s book promotion on Twitter * The importance of Facebook for ticket sales for Rugby World Cup * How Twitter was vital for Rugby World Cup as a comms tool around Christchurch earthquake * Challenges and opportunities for stadiums and venues entering social media * How Golden State Warriors got me out of bed at 5am * How sports teams can leverage Google Hangouts on Air Resources from the episode * Find Shane Harmon on Twitter (@shaneharmon) and Linkedin * Connect with Westpac Stadium on Twitter (@WestpacStadium) and Facebook * Follow Rugby World Cup on Facebook * Find Gary Vanyerchuk on Twitter (@garyvee) as well as his book @JJJRHBook * Grab Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World on Amazon * Watch #WarriorsLive replay and see how Warriors engaged on social media during it * Julie Phayer’s recap of #WarriorsLive and Warriors recap * Sounds of the game thanks to Rich Clarke from Arsenal take a listen to these fans in full voice * Thanks for iTunes reviews in Australian iTunes and USA iTunes. * THANK YOU we reached 7500 downloads last week. * Have you signed up for weekly Sports Geek News? Make the effort on Twitter Follow the example of @GaryVeee (he has 1M Twitter followers) @seancallanan trying — Gary Vaynerchuk (@garyvee) October 22, 2013 Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating. var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref); })(); Sports Geek Podcast on Soundcloud Shane Harmon on Digital & Venues and #WarriorsLive Transcription.fusion-button.button-390{border-width:1px;color:#fff;border-color:#fff;}.fusion-button.button-390.button-3d{-webkit-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);-moz-box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0,0,0,0.3);box-shadow: inset 0px 1px 0px #fff,0px 5px 0px #54770f,1px 7px 7px 3px rgba(0, | 10/31/2013 | Free | View in iTunes |
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CleanCollingwood TV to The Club with Jonathon Bernard on developing your video audience | Collingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week’s Sports Geek Podcast. On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans. On this podcast you’ll find out about: * Why The Club format changed from season 1 to season 2 * How Collingwood developed a point of difference against traditional media rivals * Why breaking the news isn’t that important as delivering the story behind it * What exciting project Collingwood has planned for 2014 * How the Perth Wildcats reconnected with fans before move into new (bigger) venue * Why preaching to the converted is a flawed strategy for growth * Importance of developing your fans as your brand ambassadors Resources from the episode * Find Jonathon Bernard on Twitter (@jonathonbernard) and Linkedin * Follow @CollingwoodFC on Twitter and on Facebook.com/CollingwoodFC and YouTube.com/collingwoodctv * Heath Shaw & Alan Didak suspended when Jono joined Collingwood (Heath Shaw traded this week) * Looking back at Scott Pendlebury signing * What we did with Collingwood in 2010 to develop social media platforms as a client * Yes that’s Sean on AFL Grand Final coverage AKA #CallananShimmy * Perth Wildcats grew from 15,ooo fans to 33,000 Facebook fans to help them fill 11,000 Perth Arena * Sound of the game from Melbourne Tigers game at The Cage * Thanks for iTunes reviews in Australian iTunes and USA iTunes. Watch The Club on YouTube First episode of The Club 2 seasons later Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating. If you have a question for the podcast, please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: Subscribe on iTunes: Search for “Sports Geek Podcast” on other podcast apps, please let us know if you can’t find it. var fb_param = {}; fb_param. | 10/24/2013 | Free | View in iTunes |
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CleanCalls to action in Sports TV Advertising and Clippers explain Variable and Dynamic pricing | What is the best call to action on television advertising? Send fans to domain or encourage the social conversation? In this Sports Geek Podcast we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals on comparison with NFL Super Bowl. Education is a big part of sales process as LA Clippers explain variable and dynamic ticket pricing to their season ticket holders. More specifically, in this podcast you’ll find out about: * Why domains are important part advertising strategy * How new top level domains may change the way we see the internet * The importance of a digital team to be ready to respond to social campaigns * Why you need to think like Zuck * What is variable pricing and dynamic pricing? * What Google extension we think are must install Resources from the episode * Find Adrian Kinderis Twitter (@AdrianKinderis) and Linkedin or ARIServices.com * Adrian’s article on AFL & NRL 2013 advertising call to actions and 2012 analysis * Reaction to Vegemite changing the name to iSnack 2.0 advert from AFL Grand Final in 2009 * Coke Chase Race advert where social media fans decided the ending * Reports on Coca Cola advert post Super Bowl * Famous @Oreo Superbowl tweet * Russell Scibetti post on Clippers pricing video * Russell Scibetti on episode 10 and 14 of Sports Geek Podcast * LA Clippers video on ticket pricing * Sound of the game from Golden State Warriors game on #SportsGeekTrip * Thanks to Martwell60 and absharp for iTunes reviews in Australian iTunes and USA iTunes. Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating. If you have a question for the podcast, please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: Subscribe on iTunes: | 10/17/2013 | Free | View in iTunes |
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CleanDan Harbison on learning from other industries and A-League #PowerTheGame | In this Sports Geek Podcast we chat to Dan Harbison who has left the sports industry after several years leading the digital efforts of the Portland Trailblazers to take up a new role as head of New Media at Caesars Entertainment in Las Vegas we chat with Dan on ABC Grandstand. On Harf Time we look at ticketing campaigns and promotions gone wrong and with A-League kicking off we take you behind the scenes at season launch and the Power The Game activation to rally fans support online. More specifically, in this podcast you’ll find out about: * How you can look at industries outside sports for best practice * What Dan learned moving from role at Portland Trailblazers to Caesars Entertainment * Importance of developing brand ambassadors outside sports * Why Pinterest is a tough fit in sports but works for travel business * Why less is more when posting on social media * How Caesars are developing of loyalty programs based on digital actions of patrons * Learn more about the A-League You Power The Game campaign * Why the Power The Game mini site was developed with Carter Digital * Learn about mistakes made with ticketing campaigns so you don’t make them * What does “papering the house” means? Resources from the episode * Find Dan Harbison on Twitter (@darbison) and Linkedin or danliveshere.com * Bleacher Report article as discussed on Harf Time – The Most Desperate Ways Teams Have Tried to Get Fans Through Door * Check out Carter Digital who built the Power The Game mini-site for A-League * Iron Pigs provide urinal gaming system * Recap of #SportsGeekTrip when Sean visited Portland Trailblazers * Sean spoke with Dan back at conferences in Sydney and Auckland in 2010 * Please leave a question for future Sports Geek Podcast via Speakpipe for Ask Sports Geek episode * Sounds of the Game from Melbourne Derby opener between Melbourne Victory and Melbourne Heart * Thanks to David Mackay, DT Talk, Dion Bennett for iTunes reviews in Australian iTunes and USA iTunes. * Check out Beers, Blokes & Business podcast (BeersBlokesBusiness.com or iTunes or Stitcher) Check out the A-League Power The Game TVC Listening via iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating. If you have a question for the podcast, please leave it using Speakpipe plugin on the left of this page. a class="fusion-button button-flat button-round button-small button-green button-401" target="_self" href="http://traffic.libsyn.com/sportsgeek/SGP020. | 10/13/2013 | Free | View in iTunes |
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CleanDan Butterly on developing @MountainWest fan base and Facebook Vs Twitter in battle for sports fan | In this Sports Geek Podcast we chat to Dan Butterly from the Mountain West looking back on how the conference started and how they developed a fan base and brand for the conference over last 10 years. Twitter does a deal with NFL what does it mean for sports fans in NFL and other sports and how does Facebook counter to show it’s dominance online? More specifically, in this podcast you’ll find out about: * Why Mountain West was formed. * How the digital landscape has changed in past 14 years for college sports * Why the Mountain West TV network was vital early on * Importance of fan research for Mountain West * Why the ESPN deal was so important to the fans for Mountain West * What the NFL Twitter deal means for sports fans * How Fox Sports will report Facebook chatter * Why Telstra continue to misfire on NRL activations Resources from the episode * Find Dan Butterly on Twitter (@DanButterly) and Linkedin * Find out more about Mountain West – TheMW.com and @MountainWest * Check out the Mountain West via Social Hub * USAA picks up Air Force’s tab for football game at Navy * United make an offer to fly Falcons via Twitter * National Football League and Twitter Announce Strategic Partnership to Bring NFL Content to Fans around the World * Why the NFL made Twitter its first social draft pick * New Tools for Surfacing Conversations on Facebook * FOX Sports Brings Real-Time Facebook Streams to the Sidelines * Twitter testing with @MLB Twitter campaigns * @Telstra_News trying to engage Sean via Twitter, even after this tweet * Our discussion of Snappy TV and #Origin back in episode 8 * Chat with Manly Sea Eagles prop George Rose back in episode 4 * Please leave a question for future Sports Geek Podcast via Speakpipe for Ask Sports Geek episode * Sound of the Game from Ireland Hurling final thanks to listener @AnthonyDinan * Thanks to David Mackay, DT Talk, Dion Bennett for iTunes reviews in Australian iTunes and USA iTunes. * Check out Beers, Blokes & Business podcast (BeersBlokesBusiness. | 10/4/2013 | Free | View in iTunes |
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CleanActivating your Digital Cheer Squad with Auckland Blues & managing fan reactions online with Brisbane Lions | In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach. More specifically, in this podcast you’ll find out about: * Why it’s important to connect with your super avid fans online * Rewarding fans that deserve it is more important than attracting contest junkies * Understanding that brand awareness for sponsors can be very powerful on social media * How to train and identify your teams digital cheer squad * How sports teams need to take careful steps around breaking news * Importance of monitoring social channels and craft message for fans that are upset * How sports teams can use traditional media to attract more of their fans to their digital platforms * Why the sports content business is now a 12 month game and what you need to plan for off-season content * How far did Rocky Balboa run on that training run in Rocky II? Resources from the episode * Find James Rigby on Twitter (@JamesAJRigby) and Linkedin * Follow @BluesRugbyTeam and like The Blues on Facebook * #TrueBlueBox a hit with social media fans * See True Blue HQ in action and infographic showing interaction with sponsor Barfoot & Thompson below. * Find Jarrod Price on Twitter (@jarrodpr) and Linkedin * Follow @BrisbaneLions and like Brisbane Lions on Facebook * Brisbane Lions Welcome Leppa on Facebook * How far did Rocky run in Rocky II? * Check out Digital Cheer Squad, see how other teams are using it contact us to engage your fans and sponsors. * Please leave a question for future Sports Geek Podcast via Speakpipe for Ask Sports Geek episode * Sound of the Game from New York Yankees game in the 2011 #SportsGeekTrip * Thanks to Broctune, Flavelson, @Patdavis3, InAllAirness for iTunes reviews in Australian iTunes and USA iTunes. * Check out Beers, Blokes & Business podcast (BeersBlokesBusiness.com or iTunes or Stitcher) Auckland Blues engage fans and sponsor with #TrueBlueHQ On iTunes? Subscribe to the Sports Geek Podcast in iTunes, | 9/27/2013 | Free | View in iTunes |
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CleanChris Freet on Hurricanes Game Pass & Facebook in NFL & EPL with Agorapulse | In this Sports Geek Podcast we look at the College Football scene with Chris Freet from the University of Miami. Chris talks about Hurricanes Game Pass a new loyalty system to reward the season ticket holders. We chat with Emeric Ernoult from Agorapulse about latest in Facebook trends as we compare the Facebook activity of teams in UK with Manchester United & Arsenal and USA with Green Bay Packers and San Francisco 49ers, see the infographics below. More specifically, in this podcast you’ll find out about: * How NCAA football fan differs from NFL fan * How loyalty is helping develop a clearer picture of the fan * Finding the balance to reward fans in loyalty systems * Hurricanes USocial suite activation * How Facebook Edgerank changes may affect your page * What are the ramifications of the latest Facebook Promotion guidelines * How you can use Agorapulse to acquire more data from your digital fan base Resources from the episode * Find Chris Freet on Twitter (@ChrisFreet) and Linkedin * Find Emeric Ernoult on Twitter (@eernoult) and Linkedin * Hurricanes game day looks like this [Video] * Content from Hurricanes USocial Suite * Check out Agorapulse to benchmark your Facebook stats with free trial * Run a content on your timeline? Good idea or nightmare? * Facebook has changed the rules, listen to Ep 16 of Sports Geek Podcast * Please leave a question for future Sports Geek Podcast via Speakpipe * Check out Beers, Blokes & Business podcast (BeersBlokesBusiness.com or iTunes or Stitcher) English Premier League Teams Vs National Football League On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: Subscribe on iTunes: Search for “Sports Geek Podcast” on other podcast apps, please let us know if you can’t find it. var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw. | 9/18/2013 | Free | View in iTunes |
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CleanPower of Crowds, V8 Supercars & Facebook changes the rules | In this Sports Geek Podcast we look at the power of the crowds online for content and potentially funding new projects. We discuss motorsport with Ford Brown from V8 Supercars getting ready for Bathurst 1000. Facebook have changed the rules once again, are you up to date? We also profile what must be the world’s smallest Instagram project from Projecteo. Find out what new project has hit the podcast community. More specifically, in this podcast you’ll find out about: * How fans can power your content plan * How grass roots sports can leverage crowd funding boom * Why V8 Supercars turned to fans to tell the story of Bathurst 1000 * How Facebook promotion guidelines will affect sports teams * What is Beers, Blokes & Business? Why you should listen. * How to show off your best Instagram shots old school style Resources from the episode * Find Ford Brown on Twitter (@FordBrown) and Linkedin * Watch the Our Mountain video for Bathurst 1000 * Watch The Chosen One video from V8 Supercars * Watch Bathurst 1000 on October 10-13 * Check out Carlton #Believe campaign * On Facebook? You are the product * Facebook Timeline Promotions Are Now Legal: What You Need to Know via @JonLoomer * Crowdfunding? Look at Pozible, Kickstarter and Sportaroo * Support The Women’s Game Sportaroo funding project * Check out Beers, Blokes & Business podcast (BeersBlokesBusiness.com or iTunes or Stitcher) * Get your own Projecteo projector at GetProjecteo.com * Listen to SGP 013, my presentation at SEAT with Philippe Dore from NASCAR Here is how small Projecteo projector actually is… On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: Subscribe on iTunes: | 9/13/2013 | Free | View in iTunes |
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CleanFancam, Athletes hacked & changing focus of sports digital teams | In this Sports Geek Podcast we chat with Tinus Le Roux from Fancam discussing digital activations and developing campaigns that are fan centric at SEAT Conference. Recently a few AFL players social media accounts were hacked so I chat with Francis on ABC Grandstand on what you can do to protect your accounts from hackers. We look back at how the focus of digital teams are changing to meet the demands of teams for revenue and sponsors for exposure and leads. We also chat with Kylie Caflisch from Team Blackshirts about starting her career in sports. More specifically, in this podcast you’ll find out about: * How Fancam is delivering for sponsors * The difference between U2 fans in US and Aussie Rugby 7s fans * How to reset passwords and remove iOS devices who have access to your Twitter * Why secure passwords are mandatory * How digital teams are moving up on sponsorship sales cycle * The importance for sports teams to derive revenue from digital efforts Resources from the episode * Find Tinus Le Roux on Twitter (@tinusleroux) and Linkedin * SEAT 2013 Fancam – Tag yourself & connect. * AFL player Social Media accounts hacked * How to remove all iOS devices from you Twitter account * Turning on two-factor authentication for Twitter * Turning on Facebook “Login-Approvals” * Media Watch look at content marketing in news * Find Kylie Caflisch on Twitter (@KylieCaflisch) and Linkedin * Listen to SGP 013, my presentation at SEAT with Philippe Dore * Catch the SEAT Conference interview podcast SGP 014 * Follow #SEAT2013 for more updates from SEAT Conference On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: Subscribe on iTunes: Search for “Sports Geek Podcast” on other podcast apps, please let us know if you can’t find it. var fb_param = {}; fb_param.pixel_id = '6008277802556'; fb_param.value = '0.00'; (function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = '//connect.facebook.net/en_US/fp.js'; var ref = document. | 8/25/2013 | Free | View in iTunes |
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Clean#SEAT2013 mega interview podcast | Here is the the mega interview SEAT Conference edition of the Sports Geek Podcast in this episode you’ll hear from Kevin Naylor (Indiana Pacers) and Steve Conley (Boston Red Sox) what it is like working in the sports IT industry, Russell Scibetti (New York Jets) will continue his Q&A of Paul Greenberg on CRM and we look back at #SEAT2013 with team #blackshirts members BJ Scott and Colin Stoffel. A #SEAT2013 recap couldn’t be done without chatting to Christine Stoffel and Tod Caflisch about Kansas City and the plans for SEAT 2014 in New York. More specifically, in this podcast you’ll find out about: * Why IT is an exciting space in sports * How stadiums are getting closer to solving “the wi-fi problem” * How CRM practices in sports stack up against other industries * Why sentiment in sports may be misleading * The importance of networking when trying to break into sports * Why SEAT peer driven conference strategy works Resources from the episode * Find Kevin Naylor on Twitter (@Hoops4Kev) and Linkedin * Find Steve Conley on Linkedin * Find Russell Scibetti on Twitter (@rscibetti) and Linkedin and at TheBusinessOfSports.com * Find Paul Greenberg on Twitter (@pgreenbe) and Linkedin and at the56group * Check out Paul’s CRMIdol.com * Paul’s wrap of #SEAT2013 –Sports, Technology, and the Aura: SEAT 2013 * Sporting KC Uphoria app – Android & iTunes * Find BJ Scott on Twitter (@BJ6Ringz) and Linkedin * Find Tod Caflisch on Twitter (@TCaflisch) and Linkedin * Find Christine Stoffel on Twitter (@CBRCIO) and Linkedin * Listen to SGP 013, my presentation at SEAT with Philippe Dore * SEAT 2013 Fan Cam – Tag yourself & connect. * Follow #SEAT2013 for more updates from SEAT Conference On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: a href="http://sportsgeekhq. | 8/21/2013 | Free | View in iTunes |
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CleanDigital Case Studies explained from #SEAT2013 | Back from SEAT Conference in Kansas City, what a great conference. This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR. You can follow along via on Slideshare below or download from Slideshare. More SEAT related podcasts coming up soon, so stay tuned. More specifically, in this podcast you’ll find out about: * What makes up the digital campaign trifecta * Why you’ll want to visit Western Australia for next holiday * How Nike activated Kobe Bryant using Twitter BEFORE he joined Twitter * How Australian Open & Wimbledon developed infotainment for digital fans * How you can activate a stadium even when it is EMPTY * How NBA & NFL teams activate off-season events like Draft night Follow the slides as you listen… #SEAT2013 Digital Case Studies explained from Sports Geek Resources from the episode * Find Philippe Dore on Twitter (@digitaldore) and Linkedin * West Coast Eagles Nic Nat video * Kobe Bryant Black Mamba Nike activation video * Mobilizing 12th man case study and video * MLB Moundball * Nike She Runs The Night Video * True Blue HQ activation using Digital Cheer Squad * Sports Trendsmap #ALvMU Case Study * Introducing Sports Trendsmap on Ep 11 with #ALvMU case study * SEAT 2013 Fan Cam – Tag yourself & connect. * Follow #SEAT2013 for more updates from SEAT Conference Videos from presentation On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on Pocket Casts Check us out on Stitcher Radio: Subscribe on iTunes: | 8/14/2013 | Free | View in iTunes |
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CleanTod Caflisch from Red Wings, Trendsmap and Welcome Mr Cricket | In episode 12 of the Sports Geek Podcast we chat with Tod Caflisch from Detroit Red Wings on how IT is playing a big role in sports performance analytics and stadium activation. We catch up with Trendsmap.com’s John Barratt to understand how Trendsmap works and look behind the scenes of #ALvMU Sports Trendsmap built for the A-League All-Stars game against Manchester United. On Harf Time we discuss how Sydney Thunder used traditional and digital media to welcome Mr Cricket as a new Big Bash League signing. Not long now until SEAT Conference hope to see you in Kansas City. More specifically, in this podcast you’ll find out about: * The growth of sports analytics and what NHL is learning from NBA * Finding the right mix of sports analytics content and coaching competitive advantage * Learn how NBA coaches are using video optics to analyse games * How fast Rajan Rondo breaks to basket after stealing the ball * Why we discuss missile tracking… * Madison Square Garden has been evicted after $968M renovation * How Trendsmap decides where are tweet is from * What we learned about Manchester United’s Twitter strategy * How digital media worked together with traditional media for Sydney Thunder * Why Michael Hussey is a top bloke .reading-box-container-280 .element-bottomshadow:before,.reading-box-container-280 .element-bottomshadow:after{opacity:0.7;}RegisterSEAT Conference - August 4th-8th in Kansas CityPresenting Partner of Sports Geek PodcastRegisterResources from the episode * Find Tod Caflisch on Twitter (@TCaflisch) and Linkedin * Check out Trendsmap.com and Trendsmap Plus * Find John Barratt on Twitter (@johnbarratt) and Linkedin * Sports Trendsmap #ALvMU Case Study * Introducing Sports Trendsmap on Ep 11 * Register for SEAT 2013 including 3 for 2 offer and 4 for 3 offer * Madison Square Garden evicted in 10 years time * Recap of day with Mr Cricket * Follow #SEAT2013 for more updates from SEAT Conference On iTunes? Subscribe to the Sports Geek Podcast in iTunes, | 7/28/2013 | Free | View in iTunes |
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CleanSports Trendsmap for #ALvMU & advanced Facebook targeting using CRM | Very excited announcement in this Sports Geek Podcast, we are happy to announce in partnership with Trendsmap.com the first Sports Trendsmap built for the A-League All-Stars game against Manchester United. In this episode I chat with Francis on ABC Grandstand how Sports Trendsmap cam together and I talk about some of the future plans we have for it. After a brief appearance by Kevin Naylor from Indiana Pacers to promote SEAT Conference I take a look at some advanced Facebook ad options using Custom Audiences. More specifically, in this podcast you’ll find out about: * How Trendsmap pulls in tweets using API * How Sports Trendsmap works for an event or brand * Why you should be careful where you walk when in Boston Celtics locker room * Why does SEAT conference have closed sessions? * How you can target your database with Facebook Ads * How you can increase app installs for you team mobile application. * What is a Facebook Dark Post? .reading-box-container-282 .element-bottomshadow:before,.reading-box-container-282 .element-bottomshadow:after{opacity:0.7;}RegisterSEAT Conference - August 4th-8th in Kansas CityPresenting Partner of Sports Geek PodcastRegisterResources from the episode * Check out Trendsmap.com and Trendsmap Plus * Find John Barratt on Twitter (@johnbarratt) and Linkedin * Find Kevin Naylor on Twitter (@Hoops4Kev) and Linkedin * Register for SEAT 2013 including 3 for 2 offer and 4 for 3 offer * Read more on Facebook Ads at JonLoomer.com and check out his Social Media Pubcast * Discussion on Twitter Ads with Daniel Pinne from Melbourne Storm * Thanks to Kevin Perry (@BigKevAU from StadiumGrub.com.au) Origin for Sounds of the Game On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Download EpisodeDon’t use iTunes? Subscribe using this feed, also available on a href="http://sportsgeekhq. | 7/19/2013 | Free | View in iTunes |
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CleanRussell Scibetti on Sports CRM, Twitter takeovers & Facebook moderation steps | Wow EPISODE 10, we’ve hit double figures for Sports Geek Podcast. Thanks for the support on this podcast we catch up with Russell Scibetti from TheBusinessOfSports.com to discuss sports business and more specifically sports CRM. Russell will be presenting at SEAT Conference and announce SEAT Conference the presenting partner of the Sports Geek Podcast. We look at Twitter takeovers and how to handle Facebook moderation on your brand or team Facebook page. More specifically, in this podcast you’ll find out about: * How Twitter creates a shared experience for fans * How a 19 year old cricketer shows Facebook is a player for viral content * Why email is still king in sports * The other “MoneyBall” how analytics is changing the business side of sports * Who is the Godfather of CRM? * Why Twitter takeovers are a bad idea * What to watch for if you run a Twitter takeover * Why you need a conversation plan for Twitter especially * How to determine what to do with Facebook comments in foreign languages * Options for dealing with poor or abusive Facebook comments .reading-box-container-284 .element-bottomshadow:before,.reading-box-container-284 .element-bottomshadow:after{opacity:0.7;}RegisterSEAT Conference - August 4th-8th in Kansas CityPresenting Partner of Sports Geek PodcastRegisterResources from the episode * Find Russell Scibetti on Twitter (@rscibetti) and Linkedin and at TheBusinessOfSports.com * Russell to interview Paul Greenberg, Author of “CRM at the Speed of Light” at SEAT 2013 * Register for SEAT 2013 including 3 for 2 offer and 4 for 3 offer * Email smashes social for sales from Wired.com * Stuart Broad walking controversy in the Ashes * Ashton Agar trends on Twitter and Facebook (Sir Ashton Agar) after remarkable debut * Top 3 SGP episodes * #1 James Royer on Episode 1 * #2 Nick Truelson (Western Bulldogs) & Daniel Pinne (Melbourne Storm) on Epi... | 7/16/2013 | Free | View in iTunes |
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CleanChristine Stoffel on #SEAT2013, darker side of Twitter & welcome @ManUtd | In this week’s Sports Geek Podcast we have a good chat with Christine Stoffel from SEAT about SEAT Conference and announce SEAT Conference as presenting partner of the Sports Geek Podcast, we look forward to seeing you in Kansas City in August. On HarfTime we discuss the darker side of Twitter where fans can get very ugly as we take a look at some of the abuse newly crowned Marion Bartoli received this week. More specifically, in this podcast you’ll find out about: * How SEAT started 7 years ago * Development of SEAT from IT & CIO beginnings to include CRM & Social * How Christine leverages SEAT steering committee to develop conference agenda * Understand what athletes face on social media from ugly fans * How Twitter are looking to solve troll problems for athletes * Strategy behind the long wait for Manchester United joining Twitter Thanks again for the feedback, very humbled to see Sports Geek Podcast to see over 2500 downloads so far. If you have shared it with friends or colleagues thank you very much. .reading-box-container-286 .element-bottomshadow:before,.reading-box-container-286 .element-bottomshadow:after{opacity:0.7;}RegisterSEAT Conference - August 4th-8th in Kansas CityPresenting Partner of Sports Geek PodcastRegisterResources from the episode * Find Christine Stoffel on Twitter (@CBRCIO) and Linkedin * Check out the SEAT Steering Committee who helped build SEAT Conference agenda * Register for SEAT 2013 including 3 for 2 offer and 4 for 3 offer * Scenes from last year’s @SEATConference when #SEAT2013 joined #BOLTING craze * Public Shaming post on Darker side of Twitter * You can find Manchester United on Twitter @ManUtd gaining 350K followers in first day * Why did it take so long for Manchester United to join Twitter? * Our discussion of Manchester United on Twitter (or absence) from SGP 002 * Listen to Chris Zeppenfeld from Bobcats who spoke at SEAT last year on SGP 004 * Dwight Howard a href="https://twitter. | 7/11/2013 | Free | View in iTunes |
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CleanTwitter Ads, #Origin, YouTube and #NBADraft | In this week’s Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view. More specifically, in this podcast you’ll find out about: * How Twitter Ads compare to Google and Facebook ads for Melbourne Storm * A look at Snappy TV used by Telstra during Origin * Why sponsors are best placed to ambush sports teams and events * How Melbourne Storm used a freakish Billy Slater video to develop awareness for membership * How YouTube nearly secured rights to NBA.com * What the AFL can learn from NBA Draft * Why the NBA Draft is a perfect opportunity to engage fans for lottery teams Thanks again for the feedback, very humbled to see Sports Geek Podcast listed at #3 on iTunes Management & Marketing page. If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page. Resources from the episode * Find Daniel Pinne on Twitter (@DanPinne) and Linkedin * Follow Ed Wyatt on on Twitter (@edwyatt) * @MelbourneStorm and Facebook.com/MelbStormRLC * Billy Slater freakish goal YouTube video (with annotation to increase subscribers) * Sports Geek custom Adidas shoes (Version 1) * #RootingForOz advert under Melbourne Sydney flight path * @Telstra_News tweet showing Origin highlights using Snappy TV * Ways to fix AFL Draft (From Sports Geek archive back in 2009!) * Geek Vs Nerd that states that Sports Geek is a oxymoron * Read posts from Curtis and Jamie including Sponsor and Lottery Pick Activations at the #NBADraft * Catch ABC Grandstand segment based on SGP episode 4 with George Rose * Sounds of the game thanks to Brad Mayne and Dirk Nowitski from #SportsGeekTrip 1 Here is an example of a tweet using Snappy TV [VIDEO] Quick try for QLD. They’re off to a great start #Queenslander a href="https://twitter.... | 6/30/2013 | Free | View in iTunes |
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Clean#GnominAround, Wallabies & Socceroos, Twitter Ads | Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour. Thanks again for the feedback, tag your tweets #SGP, check them out on Sports Geek Podcast page. More specifically, in this podcast you’ll find out about: * The difference between bobblehead and gnome for MLB promotion * How the A’s used Twitter to raise awareness for Father’s Day game * How the A’s measured the social media efforts of the #GnominAround campaign * How many followers the @Socceroos gained when then qualified for World Cup * Did HG Nelson have a Oprah moment? * How the Samsung Stadium could improve social interaction * A review of the different style of Twitter Ads available for sports teams Thanks for helping us be profiled in New & Noteworthy in iTunes and we’ve passed the 1500 downloads mark and over 30 countries. If you could leave a review on iTunes and share the podcast with your networks it would be greatly appreciated. Resources from the episode * Find Travis LoDolce on Twitter (@TravisLoDolce) and Linkedin and here is his office * The #GnominAround page and #GnomingAround Map on Oakland A’s website * Previous podcast with Robert Squillacioti on the Socceroos * Catch ABC Grandstand segment based on SGP episode 4 with George Rose * Check out Samsung Stadium and HG’s tweet (and @Oprah reference) * Follow @QantasWallabies and keep an eye on @IzzyFolau during #LionsTour * Info on Promoted Tweets on Twitter * Sounds of the game thanks to Melbourne Rebels On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. Download EpisodeDon’t use iTunes? | 6/23/2013 | Free | View in iTunes |
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CleanMelbourne Storm’s Man of Steel and Western Bulldogs developing fans out West | Apologies if you expected a Sports Geek Podcast yesterday but unfortunately an injury caused some delays. Find out more in the podcast, in today’s episode we catch up with Daniel Pinne from the Melbourne Storm on Harftime with Daniel Harford and Nick Truelson from the Western Bulldogs joins Francis Leach and I on ABC Grandstand. Thanks again for the feedback, tag your tweets #SGP I’ve included some of your feedback on the Sports Geek Podcast page. More specifically, in this podcast you’ll find out about: * How the Melbourne Storm handle the workload of club and representative football * The Melbourne Storm Man of Steel promotional jersey * How did the NRL fare in digital around game 1 of the Origin series? * Why the Western Bulldogs are so focussed on local initiatives for fan development * How the Bulldogs followed the lead of Phoenix Suns with a geomarketing campaign for fans Very pleased to see it profiled in New & Noteworthy in iTunes and we’ve passed the 800 downloads mark with new listeners each week. Send a tweet to Daniel and Nick to say thanksResources from the episode * Find Daniel Pinne on Twitter (@DanPinne) and Linkedin * Find Nick Truelson on Twitter (@nicktruelson) and Linkedin * @MelbourneStorm and Facebook.com/MelbStormRLC * Melbourne Storm Man of Steel Jersey Launch (Already sold out) * Melbourne Storm Dark Night Jersey from 2012 * Cameron Smith (@CamSmith9) plays his 250 game (#Cam250) with team mate Billy Slater (@BillySlater) * NRL Origin Social Media Mission Control and Twitter takeover of @NRL * @WesternBulldogs and Facebook.com/Western.Bulldogs * Western Bulldogs Rock Your Jersey promotion * Western Bulldogs Our Heartland 2013 brand video * Follow @Socceroos and #GoSocceroos hashtag to see how a href="http://twitter. | 6/7/2013 | Free | View in iTunes |
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CleanAthletes on social with George Rose and selling tickets with Charlotte Bobcats | In episode 4 of the Sports Geek Podcast I catch up with Manly Sea Eagles and NRL player George Rose to get an athlete point of view on social media and his take on the current social media discussion on racism. We also go back in the ABC Grandstand archives as Francis Leach and I chat to Chris Zeppenfeld from the Charlotte Bobcats about CRM and ticket sales. Thanks again for the feedback, tag your tweets #SGP I’ve included some of your feedback on the Sports Geek Podcast page. More specifically, in this podcast you’ll find out about: * What rules George applies to his social media to stay out of trouble * How Ricky Gervias handles trolls and if that works for athletes * How social media is playing a significant role in the racism debate in Australia * How social media can help develop an athlete’s sponsorship profile * Why CRM is so important for selling tickets in NBA * How the Charlotte Bobcats use the 360 degree view of fans for ticket sales Very pleased to see it profiled in New & Noteworthy in iTunes and we’ve passed the 500 downloads mark with new listeners each week. Download the episode here Resources from the episode * Find George Rose on Twitter (@gorgeousgrose) and Facebook and Instagram (@gorgeousgrose) * Follow @RickyGervias to see how he handles trolls however sometimes he has to calm them down * Here was Adam Goodes’ (@adamroy37)response on Twitter after being racially abused by a young fan (over 4000 RTs) * Link to the Adam Goodes press conference on Saturday * Eddie McGuire’s unfortunate comments on his breakfast show (includes audio) * Harry O’Brien’s (@harry_o) strong reply to Eddie’s comments via Twitter (over 1110 RTs) * Link to original discussion with Chris Zeppenfeld on ABC Grandstand * Find Chris Zeppenfeld on LinkedIn * SEAT Conference in Kansas City with CIO, CRM and Digital tracks in August – http://sportsgeekhq.com/seat2013 Podcast gets Made for TV treatment This podcast was picked up by ABC 24 to profile George Rose and athletes using social media. Subscribe Sports Geek Podcast | 5/30/2013 | Free | View in iTunes |
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CleanSports and Geolocation, Social Media Personalities & Beckham | Another week, that means another Sports Geek Podcast! Thanks for the feedback once again, I’ve included some of your feedback on the Podcast page and will include more as it comes in, thanks for sharing. Please let me know what you want in this podcast and I’ll do my best to provide – interviews, case studies, campaign reviews, app & tools reviews. In this podcast we discuss the world of location based social networks or geolocation with Tariq Ahmad from Sport Shadow on ABC Grandstand Digital with Francis Leach. On HarfTime with Daniel Harford we discuss the 12 types of social media personalities. Since David Beckham announced his retirement last week we go back to our archives and ask Lisa Bregman from LA Galaxy about the impact Beckham had on the Galaxy’s digital platforms. More specifically, in this podcast you’ll find out about: * How sports fans are using location based social networks * What are the 12 types of personalities on social media and what does this mean for sports marketers * What was it like having a sports mega brand like David Beckham on LA Galaxy squad * How to design and prototype your next mobile app using pen and paper * How athletes should behave on Twitter and why swearing is sometimes OK Download the episode here Resources from the episode * Take a look at the stats for stadiums at SportShadow.com * Link to Kevin Cote’s tweet regarding check ins at Warriors playoff games * Here is a quick list as promised on ABC Grandstand of stadiums I have been to. (I’m positive I’ve missed a few) * The 12 types of social media personalities infographic and Exact Target’s breakdown of social media consumption and contribution * Full interview with Lisa Bregman on LA Galaxy digital and David Beckham * Download POP here to design your next mobile application using pen and paper * In case you didn’t see David Warner’s tweets (since have been deleted) and here is his interview/apology on YouTube * Harry O’Brien’s strong and quick response on Twitter to TV viewers who read lips On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. Don’t use iTunes? Subscribe using this feed, | 5/23/2013 | Free | View in iTunes |
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Clean#ThankYouSirAlex, Tools of the Trade & Clarity | First of all THANK YOU, I was blown away with the response to SGP 001! Thank you so much for the tweets, likes, comments, texts and yes even the plus ones. Humbled by the feedback and look forward to speaking with you on future podcasts. In this podcast I discuss the retirement of Sir Alex Ferguson from Manchester United on ABC Grandstand Digital with Francis Leach. On HarfTime with Tony Schibeci filling in for Harf we discuss the some of the social media and digital tools we use at Sports Geek and recommend to out clients. We are also joined by BJ Scott on a Clarity call discussing Linkedin and how I built Sports Geek using Linkedin. More specifically, in this podcast you’ll find out about: * How many fans said #ThankYouSirAlex on Twitter and how much traffic was generated from Facebook * What to do when you accidentally tweet big news too early * What tools do we use at Sports Geek * How to save Instagram photos you like to your Dropbox * How to get a phone call with Mark Cuban Download the episode here Resources from the episode * A look behind the Manchester United stats via their bit.ly link (Sports Geek Tip: Just add + to any bit.ly link to check for yourself) * Twitter Sports blog post on #ThankYouSirAlex, thanks to Lewis Wiltshire and @ManUtd_PO * Sean Walsh‘s post on the Manchester United mistweet, good pick up Sean. * Sports Geek Tools list made using List.ly * Here is some of my IFTTT recipes I use and share with clients. * Tao of Sports podcast with Troy Kirby interviewing myself, Ted Johnson and Christine Stoffel * SEAT Conference this August in Kansas City * Clarity – where you can call Chris Brogan, Sean Malarkey, myself or even Mark Cuban * Connect with Sports Geek on LinkedIn or connect with me and connect with BJ Scott on Twitter On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating. | 5/16/2013 | Free | View in iTunes |
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CleanJames Royer on #BoltsSocialCentral and Fan Feedback | Welcome to the first of what I hope are many Sports Geek Podcasts, hope you enjoy it as much as I do making it. In this podcast we talk to James Royer (@JamesRoyer) from Tampa Bay Lightning about #BoltsSocialCentral on ABC Grandstand Digital with Francis Leach. On HarfTime with Daniel Harford this week I discussed how to handle emotional fan feedback on social media platforms, when to block and when to forgive fans. More specifically, in this podcast you’ll find out about: * Why Tampa Bay Lightning decided against selling final corner of stadium to sponsors. * How cupcakes make sports fans sell their “digital soul”. * What sports teams can learn from talk back radio. * Does Seth Godin have the best description for sports digital fans? * How to deal with passionate sports fans when the team is not performing. * How to build Infographics quickly and easily using Infogr.am. Download the episode here Resources from the episode * #SportsGeekTrip Recap – findings from meetings with Twitter, Tint, Pinterest, Golden State Warriors, List.ly, Oakland A’s, Chirpify, Ticketnet, Portland Trailblazers, #SMMW13 and LA Galaxy * Podcasts I mentioned for inspiring me – BS Report, The Basketball Jones, Wil Anderson‘s TOFOP, Pat Flynn * #TwitterBrekky recap from last year in Melbourne and Sydney * Article profiling #BoltsSocialCentral and cupcakes worth tweeting about * SEAT Conference in Kansas City in August, see you there! #SEAT2012 was a blast. * Seth Godin’s post * Melbourne Storm infographics on Pinterest * Sports Geek on Infogr.am On iTunes? | 5/8/2013 | Free | View in iTunes |
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