Stacking the Bricks - Real Entrepreneur Confessions
By Amy Hoy & Alex Hillman. Product business crusaders. Build your own thing.
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If you're tired of all the buzzwords, boosterism, mythologizing, the cult of overwork in the world of startups, it's easy to feel like the oddball in the room. We're here to share the real stories of today's business bootstrappers: the makers who make their money with products and launches instead of client pitches and hourly consulting.
||CleanEP29 - What are you optimizing for?||Nathan Johnson left a corporate gig to bootstrap an affiliate business to 100,000 users. But to get it any bigger - and profitable - he would have to give up the very thing he left his corporate gig for: freedom. Ouch. Find out how he changed course to||9/12/2017||Free||View in iTunes|
||CleanEP28 - Double your Conversion Rate with Brennan Dunn||I've been wanting to do an episode with Brennan Dunn for a LONG time. He's one of our most successful students, having built an empire of resources and products for freelancers at doubleyourfreelancing.com. But freelancing rates aren't the only thing Br||8/29/2017||Free||View in iTunes|
||CleanEP27 - You can ship. But will anybody buy?||Dave Ceddia knew how to ship, but none of his projects had ever made a sale. Today, $15,000 in sales of his book "Pure React" later, he knows how to create new, bigger products for his loyal and growing audience. In this episode, you'll find out how h||8/16/2017||Free||View in iTunes|
||ExplicitEP26 - Don't wait 18 months||Donovan picked up JFS in December. Read it over Christmas. By the end of February, he'd grown his mailing list to 1,500 people. He created a landing page and JFS'd an email course on CSS animation, with a price tag of $49. In the first 7 days, he made 5||10/9/2016||Free||View in iTunes|
||ExplicitEP25 - Features, or marketing? (Part 3 of a series)||Here is the double-edged sword of the software business: All the “features” in the world will not matter if you don’t have the customer pipeline. It is better to lose many customers over a missing feature than spend a month on a feature that peo||7/15/2016||Free||View in iTunes|
||ExplicitEP24 - Teamwork is harder than you think (Part 2 of a series)||Adding people - partners, employees, contract staff - is one of the hardest parts of growing a business. It doesn't get talked about enough, and partly, because it's hard to talk about openly. In this episode we talk about the reasons why working with||7/8/2016||Free||View in iTunes|
||ExplicitEP23 - "Everything will get easier if..." (Part 1 of a series)||2015 was the best ever for Amy's SaaS business Freckle, with $625k of gross receipts, and so far we’re on track to hit close to $800k annual run rate (ARR) before this year is out. Those are some big numbers, but we didn’t start out there, and it ha||6/30/2016||Free||View in iTunes|
||CleanEP22 - How to make an offer they can't refuse (Outreach Masterclass with Kai Davis)||When Kai Davis sends you an email, there's a good chance he's asking for something.||6/10/2016||Free||View in iTunes|
||ExplicitEP21 - The most dangerous room in the house||Let us show you how most of the "risk" in starting a business isn't really risk at all.||3/25/2016||Free||View in iTunes|
||ExplicitEP20 - Swift Kick in the Ass (Accountability)||Got 5 minutes? Then let Amy give you a swift kick in the ass. Learn why "accountability" doesn't work the way you think it does, and how to change your mindset to get more done.||3/18/2016||Free||View in iTunes|
||ExplicitEP19 - A Swift Kick in the Ass (The Game of Business)||Got 5 minutes? Then let Amy give you a swift kick in the ass. Listen to this quick, bite-sized episode to learn why business is unlike any other game you've ever played.||3/11/2016||Free||View in iTunes|
||ExplicitEP18 - Our Profitable Mess (and how we're cleaning it up)||If we're honest...some of the most crucial parts of our business are a mess. A mess that makes money, but messy still.||2/20/2016||Free||View in iTunes|
||ExplicitEP17 - Kids Incorporated||Amy has talked about starting Freckle. Alex has talked about starting Indy Hall. But NEITHER of these were our first brushes with business. To get our true origin stories, you'd need to see what we were doing to earn money while we were still in grade||2/11/2016||Free||View in iTunes|
||ExplicitEP16 - How do you design products people love?||Scott Hurff - who you met back in Episode 2 of this show - just released a new hit book through O'Reilly called "Designing Products People Love." But Amy and Alex aren't interviewing Scott about his book or his launch in this episode. In fact, the oppo||2/4/2016||Free||View in iTunes|
||ExplicitEP15 - Why "Lambo Goals" never keep you motivated||The right motivation is a fire under your ass, not a Happy Place you retreat to in your mind when things are hard. The right motivation is enduring, meaningful, and personal — and often times, painful. Here's what the right motivation is not: fant||1/29/2016||Free||View in iTunes|
||ExplicitEP14 - What are your New Years Pants?||Why are we talking about pants on a business show? There's a connection, we promise.||1/26/2016||Free||View in iTunes|
||CleanEP13 - Justin Weiss's shift from side projects to successful product launches||"The idea that, oh well, I shouldn't charge money for this because… some reason. Justin spent years noodling on side projects. He made every excuse in the book for not charging for them, including some we haven't often heard: At the time, it seemed||3/9/2015||Free||View in iTunes|
||CleanEP12 - "I'm shipping ebombs, now what?" - From Pain to Product with Nick Piegari||Click here to watch the video of the ebomb that you hear in the intro of this episode -> https://unicornfree.com/2015/so-youve-got-some-safari-and-ebombs-now-what-pain-to-product-coaching-part-2 ebomb, noun - our special 30x500 term for "actionable edu||3/5/2015||Free||View in iTunes|
||CleanEP11 - "I just need someone to hold me accountable."||"I just need someone to hold me accountable." "If only there was a community where I could get advice…" "Let me tell you my plan…" Have these phrases ever passed your lips? And then you failed to 1. execute your plan, 2. take action on the advice y||3/4/2015||Free||View in iTunes|
||CleanEP10 - Why do people worship the struggle of entrepreneurship? And how to avoid it.||Newsflash: Lean Startup and Customer Development are inherently broken. If you ask me, the whole process is functionally bankrupt. Why? Let me answer your question with a pair of questions: Why do you create good things… but nobody buys? Worse: Why||3/3/2015||Free||View in iTunes|
||CleanEP9 - How to clear a path for product success||Jim Gay is a busy dad. A REALLY busy dad, with 4 kids. He really wanted a product business so he could spend more time with his family instead of working endless stressful hours to pay the bills. But this episode isn't actually about making time at al||2/26/2015||Free||View in iTunes|
||ExplicitEP8 - From pain to product Masterclass with Amanda Thomas||Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass. In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first produc||2/22/2015||Free||View in iTunes|
||ExplicitEP7 - Part two of "The Life-changing Magic of Shipping"||Want a different result than you've been getting? Then you need a different approach. Enjoy part two of our 2-part conversation to learn the revolutionary approach that Japanese organizing expert Marie Kondo teaches for tidying, and how those lessons a||2/17/2015||Free||View in iTunes|
||ExplicitEP6 - "The Life-changing Magic of Shipping"||Right now I'm reading a book called The Life-Changing Magic of Tidying Up, by Japanese organizing expert Marie Kondo. It's amazing. I can't recommend it enough. Already, I'm feeling an increase in lightness, beauty, and joy in my home. But that wasn't||2/16/2015||Free||View in iTunes|
||CleanEP5 - The evil voicemail effect||Earlier this week, Alex and I were stuck. Hard. I was crazy unhappy with the lessons I'd been trying to design. What I was doing… wasn't working. Why was I stuck? What did we do to get unstuck? What on earth is the "voicemail effect" and why is it th||2/15/2015||Free||View in iTunes|
||ExplicitEP4 - Shipping is a skill||Are you a procrastinator? Don't feel bad about it - DO something about it. On this show, you’re going to be hearing a short story from my business partner and co-host Amy Hoy admit something....there was a time when she wasn’t so great at shipping||2/5/2015||Free||View in iTunes|
||ExplicitEP3 - We didn't hit our 2014 goals. But...||We didn't hit our goals (which was mostly our fault). We let deadlines slip, and probably let some people down. Amy got really sick. :( So of course, looking back on 2014 feels like we didn't get all that much done. But when Amy and I sat down and s||1/12/2015||Free||View in iTunes|
||CleanEP2 - Scott Hurff's first product launch was "wrong", but $50k later he knows it didn't matter.||30x500 Alumni Scott Hurff joins Alex Hillman. They talk about how Scott's approach to building products has changed, and what he's learned from both of his launches. By his own measures, Scott's first product - a technical course for designers wanting||1/8/2015||Free||View in iTunes|
||ExplicitEP1 - How Pat Maddox went from 0 subscribers to over $3k MRR in 10 days||30x500 Alumni Pat Maddox joins Alex Hillman. They talk about how Pat used the 30x500 process of Sales Safari and dropping ebombs. Then Pat shares how he ruthlessly followed just three steps every day for 10 days to get from from barely making rent to h||1/8/2015||Free||View in iTunes|
The Ultimate Bootstrapping, How-To, Marketing, UX, Motivational Podcast ...ALL IN ONE
Stop what you’re doing and listen to Amy & Alex. It is SO hard to navigate the waters when it comes to finding real, honest business advice. There is an enormous amount of manipulation and BS out there, and I was sucked into that abyss for YEARS. “Just in case” content exists to catch prey, and it’s pushed in your face on a daily basis. As a bootstrapping mom of two littles, I don’t have the time or patience! Amy & Alex serve valuable “just in time” advice based on real world experience - it's actionable, honest, and BS-free. Did I say BS FREE? Heed their advice and you will have no more excuses :)
The brilliant, unvarnished story on startups
It’s an odd thing to discover a completely no-holds barred discussion of startups and what it really takes to make things work. Amy and Alex give an honest, lucid description of what to do (what they’ve done) to build your own thing.
Be warned - you will love or loathe this podcast! If honest, frank conversations are uncomfortable to you, then steer clear. If, however, you value the truth and the messy journey that it takes to get things done, then odds are that you’ll get a kick out of this - and find it valuable to boot!
Amy and Alex are two of the smartest people in the world of business and entrepreneurship, and they’re put in the years of work to build successful businesses, so they’re talking from experience. Highly recommend this podcast!