Start Some Shift
By Lara McCulloch
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This is where the wedding and event planning industry come to grow their businesses. Have you ever had someone say, “You’re too expensive”, “Why have I never heard of you guys before” or (our personal favourite) “I can get the same thing elsewhere”? Join Lara McCulloch as she interviews the best minds in branding, sales and marketing to help you build a coveted brand that customers will be willing to pay more for.
||CleanBeing a Boss Mom: Raising a business and nurturing your family like a pro with “Boss Mom” author, Dana Malstaff (ep 023)||Are you a Mom and a business owner? Do you struggle with balance? Do you want to build the type of business that lets you enjoy running a company AND be a great and present Mom? Do you ever feel guilty wondering if you’re doing either well...||9/15/2015||Free||View in iTunes|
||CleanProtecting your business: How to legally set up your small business for success with Jo-Na Williams (ep 022)||Today we’re going to be talking with legal expert, Jo−Ná Williams on how to protect your business.Our guest founded her practice, J.A. Williams Law and The Artist Empowerment Firm back in 2011. But her desire to build her companies...||9/1/2015||Free||View in iTunes|
||ExplicitPeeling back the curtains - Kevin White interviews Lara McCulloch in a social experiment (ep 021)||Today, we’re going to try a little social experiment. Want to participate? Kevin White - President of the International Special Event Society and owner of the experiential design agency XPL - contacted me a few weeks ago and said that he...||8/19/2015||Free||View in iTunes|
||CleanEmotional storytelling through content…how to make your social content move people (ep 020)||Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to...||8/5/2015||Free||View in iTunes|
||CleanProsperity & Mindset…how your thoughts, beliefs and emotions impact your finances (ep 019)||Many entrepreneurs struggle financially. Whether you can’t save money, aren’t earning enough or don't know what a P&L is, my guest Joan Sotkin is here to help. Joan is a prosperity & mindset mentor and speaker. She’s THE...||7/23/2015||Free||View in iTunes|
||CleanHow to generate revenue super quick…even if your business is in emergency mode (ep 018)||So, here’s the thing. Every company has its ups and downs. When things are good, your phone is ringing off the hook and you’re running all of your cheques to the bank. But on the flip side, many businesses also experience a time when those phone cal||7/7/2015||Free||View in iTunes|
||CleanHow to sell when you hate sales…the art of the dreaded cold call (ep 017)||"Cold calling. I have yet to meet someone who absolutely loves it. Those two words responsible for more anxiety and cold sweats than “hungry dinosaur” and “disgruntled mailman”.If you’re anything like I was, you would...||6/23/2015||Free||View in iTunes|
||CleanWriting Copy with Personality: How to write website copy that hooks your audience with Kira Hug (ep 016)||With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality. Why is personality so important? Because at..||5/20/2015||Free||View in iTunes|
||CleanNetworking for millennials: How to land your dream job in the event industry with Anita Wing Lee, Transformational Life and Business Coach||Today’s guest is a totally dynamic and accomplished young woman by the name of Anita Wing Lee. Anita is a transformational life and business coach who is focused on helping millennials land their dream job and learn how to network.By the time...||5/6/2015||Free||View in iTunes|
||CleanBoosting Energy Naturally: Sara Best, Registered Holistic Nutritionist tells you what to eat, do and avoid to increase energy so you can focus on growing your event business (ep 014)||So, it might seem a little strange that a business growth podcast is doing an episode on nutrition. But to me, the two go hand in hand. I’m a single mom. I run my own business. Am at the gym 6 days a week, run a podcast, write for...||4/21/2015||Free||View in iTunes|
||CleanSkyrocket your Google ranking: SEOlogist, Gary George of Blazin Media, reveals actionable tips to get your site found & ranked on Google for event & wedding planners (ep 013)||Search engine optimization…3 words that send shivers down people’s spines. Why? Because it seems to require some genius-level knowledge of engines, bots, spiders and other things most people would rather know nothing about. The...||4/7/2015||Free||View in iTunes|
||CleanNever again take NO for an answer: Kendrick Shope unveils 7 powerful techniques to overcome some of your prospect’s toughest sales objections, without being pushy or salesy (ep 012)||The toughest part of the sales process is when a prospect counters your amazing pitch with an objection. Maybe you’ve heard, “You’re too expensive” or “I need to run this by my boss” or my personal favourite,...||3/31/2015||Free||View in iTunes|
||CleanDoes your website suck?: Marie Poulin critiques 3 event planning websites & tells you how to make your site turn visitors into customers (ep 011)||Website design is an art as much as it is a science…but you don’t have to be a genius to be successful. If you want to master the strategies that’ll make your site convert visitors into customers, you’ll want to listen to our...||3/24/2015||Free||View in iTunes|
||CleanBuilding a Sales Team: Paul Lemberg on how to hire, train and create a system for record sales in your event business (ep 010)||Guest, Paul Lemberg, shares his proven systems for building a high performing sales team for event planners, wedding planners and event suppliers. If you’re looking to grow your business and create sales on demand, you’ll want to...||3/17/2015||Free||View in iTunes|
||CleanSimplify your Systems: Heather Crabtree shares 10+ amazing tools & techniques for eventprofs that’ll save you time & make your business life easier (ep 009)||Do you feel like you’re wasting a lot of your day doing tasks that aren’t productive? Do you wish you could spend less time doing things that don’t matter so you could focus on really growing your business? My guest, Heather Crabtree...||3/10/2015||Free||View in iTunes|
||CleanPitch Anything: Oren Klaff on an Innovative Method for Presenting, Persuading, and Winning the Deal (ep 008)||If you want to learn how to become a superstar at pitching new business, you’re going to love my guest today. Oren Klaff is the author of Pitch Anything - a book that teaches you the strategies to persuade and engage your audience - and over the...||3/3/2015||Free||View in iTunes|
||CleanBuilding a Movement: Brett Culp on the power of knowing your why & how to use it to inspire others (ep 007)||Tired of being seen as a commodity? Fed up with working with clients you don’t mesh with? Are you feeling uninspired by your job? Then you’ll want to listen to this episode with guest, Brett Culp. Brett is an award-winning filmmaker whose...||2/24/2015||Free||View in iTunes|
||CleanList Building: Nathalie Doremieux on how to create a high quality email list, one of your business’s most valuable assets (ep 006)||Odds are you have a website. And, odds are that site is missing one key component that’s costing you customers and sales. Opt In Expert, Nathalie Doremieux, is going to share a simple, low-cost strategy that can exponentially grow your leads and...||2/17/2015||Free||View in iTunes|
||CleanInfluencer Marketing: Lindsay Fultz on how to find, woo and leverage Social Influencers (ep 005)||In every niche exists tastemakers. These people are amassing powerful followings via Instagram, Twitter, Youtube and host of other social networking sites. With just one recommendation of a product, brand or event, they can alter the purchase...||2/10/2015||Free||View in iTunes|
||CleanF2F Networking: Marsha Shandur on how to go from trembling in a corner to networking rockstar (ep 004)||Are you terrified of the idea of walking up to a stranger at a business networking event and starting a conversation? Do you shudder at the thought of having to hold a dialogue about you and what you do? Does ‘closing the sale’ make you...||2/4/2015||Free||View in iTunes|
||CleanInstagram: Jenn Scalia on Instagram to blast your profile and event planning business to new heights (ep 003)||Instagram recently announced they have 300 million monthly active users. I’d wager a guess that some of those users are your potential clients. Find out how to use this fast-growing platform to build awareness of your brand and sell, sell,...||1/24/2015||Free||View in iTunes|
||CleanPR 2.0: David Adler on how to get the media & influencers interested in your event planning business (ep 002)||If you want to know how to become a PR powerhouse in a world where we can connect to editors through a tweet, get found by a high-profile publication through a blog post and build a coveted brand by creating content online, you’ll want to hear...||1/24/2015||Free||View in iTunes|
||CleanTwitter: Laura Husson on Twitter for time-starved event planning pros who want to grow fame & sales (ep 001)||Want to know how to use Twitter to rapidly grow your event planning business? Laura Husson, the creator of Fame in 140, will share tips on how to:• grow a strong and loyal tribe, • find influencers and potential business prospects,...||1/21/2015||Free||View in iTunes|
Not just for event planners!
Wow Lara! Great information here. I love your interview style. I am looking forward to continuing to learn--and I'm not an event planner...sssshhhh don't kick me out! Much success. I'm a fan!
Wow! Great guests!
This is awesome out of the gate! Lara is a great host. This is already changing the way I think about my business! Can’t wait for more...
Great podcast for any entrepreneur
I love how Lara has niched her podcast to event planners, but I find this podcast a great show regardless of what industry you’re in. Lara and her guests provide valuable and actionable content that you can implement now in your business. -Jessica Rhodes