Subject Matter X Todd Stewart & Bob Calise
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- Business
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Subject Matter X was a podcast highlighting the rigorous paths people take on their journeys to becoming subject matter experts. The show is now archived and can be accessed in full at SubjectMatterX.com.
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#014: CMO of IBM Watson, Michelle Boockoff-Bajdek
Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it's time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career.
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#013: CMO of B.Good, Brent Feldman
Brent Feldman, CMO of fast-casual chain B. Good, sits down with Todd Stewart and Bob Calise to talk about why storytelling in the food business is vital, how and why great customer experience is the best marketing, and how he transitioned from the world of ad agencies to working directly inside a growing brand!
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#012: The Story of Rand Fishkin
Rand Fishkin, founder of Moz and SparkToro, sits down with Todd Stewart and Bob Calise to talk about how his blog turned into SEO powerhouse Moz, what led him to start a new company, and valuable advice for any marketer.
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#011: The Story of Neil Patel
#011: The Story of Neil Patel by Todd Stewart & Bob Calise
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#010: CMO of Rapid7 - Carol Meyers
Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she'd like to see put up on a billboard!
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#009: CMO of the Boston Red Sox - Adam Grossman
Adam Grossman, the CMO of the Boston Red Sox, sits down with Todd Stewart and Bob Calise to talk about sports marketing, brand building, and most importantly how he became the CMO of the Boston Red Sox.
Customer Reviews
Informative, entertaining interviews.
Love Todd and Bob’s creative, comfortable edge while asking honest, intelligent questions! Look forward to listening to season 2!
Try something new
Great advice from the first guest "Want to be more creative? Try something new." Well produced, engaging, and informative. Looking forward to the rest of the first season.