Sunbird Brand Bites
By Sunbird Creative
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
The strategist and designer behind a boutique branding agency in Harlem answer real questions from solopreneurs and small business owners around building an irresistible brand.
||CleanHow do you know if you're customer-first?||This week Bianca and Mara discuss the key traits of a customer-first business, such as investing in market research and prioritizing strong customer service.||12/13/2018||Free||View in iTunes|
||CleanWhat is customer-first marketing?||In this episode, Mara and Bianca explain what it means to start with your customer instead of your product, and why a customer-first strategy is becoming more and more important.||11/29/2018||Free||View in iTunes|
||CleanWhat should you ask a branding agency before hiring them?||In this episode, Mara and Bianca name five questions to ask so you can figure out if an agency is a good fit for your business.||10/23/2018||Free||View in iTunes|
||CleanHow can I begin promoting my small business locally?||This week Bianca and Mara share what strategies they used to promote their local B2B service business.||10/9/2018||Free||View in iTunes|
||CleanWhat's the best and worst advice we've received as entrepreneurs?||This week Bianca and Mara talk about the biggest mistake they made starting their business, as well as one simple discipline that every business owner needs to get better at.||9/26/2018||Free||View in iTunes|
||CleanWhat are the best free tools for solopreneurs?||This week Bianca and Mara list a series of free tools that they have used to grow their own business, and highly recommend for other entrepreneurs!||9/11/2018||Free||View in iTunes|
||CleanWhat goes into a good logo design?||This week Bianca and Mara break down what goes into a good logo design by describing the process of designing a strong logo and the characteristics of the best ones.||8/28/2018||Free||View in iTunes|
||CleanWhat are the steps in the branding process?||This week Bianca and Mara practically break down the branding process for small businesses. After addressing four common approaches to branding, Bianca lays out the four steps the Sunbirds thoughtfully follow.||7/30/2018||Free||View in iTunes|
||CleanHow important is consistency when it comes to your brand?||In the second episode of Sunbird Brand Bites, Mara and Bianca explain the importance of consistency when it comes to your brand. Find out why business owners may be apprehensive about consistency, what happens when consistency is missing, and how to wo||7/17/2018||Free||View in iTunes|
||CleanWhat is the difference between branding and marketing?||As a strategist and graphic designer who have worked with over 100 small businesses, Bianca and Mara have decided to share their best advice for solopreneurs and small business owners. In this first episode, Mara and Bianca explain the difference betwee||6/26/2018||Free||View in iTunes|