The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
By Alisa Meredith & Kelly Kranz: Inbound Marketing, Lead Generation, and Social Media for Business
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Kelly and Alisa are passionate marketers who get a real thrill from helping small and medium-sized businesses harness the power of online inbound marketing to increase website traffic, leads and sales. We have a lot of fun working together at OverGo Studio, and hope that fun comes through loud and clear as you’re listening. With a combined twenty years’ experience in marketing, we have extensive experience in website design, writing, lead generation, ecommerce, social media and project management. We know what works (and what doesn’t) and we spend considerable time keeping up with the latest in online marketing so we can provide easy-to-digest tips for you here on the podcast. More importantly, we are fortunate enough to have some wonderful friends in the form of today’s Super Heroes of Marketing, and cannot wait to share their best online marketing tips with you. Think of it as a free marketing consultation once a week – delivered right to your computer. You don’t want to miss this, so subscribe now! Learn from a business owner, a project manager and the real stars – the Super Heroes of Marketing what marketing strategies and techniques actually produce an ROI. We’ll tackle whatever you might be thinking of, including video marketing, inbound marketing, blogging, email marketing, YouTube, Twitter, Facebook, LinkedIn, Google+, and Pinterest, as well as relationship building, lead generation, podcasting and anything else you need. We’d love to hear from you at email@example.com or contact us from SuperHeroesofMarketing.com.
||CleanDeveloping a Blogger's Mindset - Mike Allton #28||Right click to download the mp3 to your desktop. Don't know what to blog about? The ideas are all there - sometimes you just need to know how to find them.||10/20/2015||Free||View in iTunes|
||CleanInfluencer Marketing with BuzzSumo's Susan Moeller - #27||Right click to download the mp3 to your desktop. Influencer marketing - what is it? How does it work? Is it only for big businesses with bigger budgets? Find out how any business can put influencer marketing to work for them today with supe||9/2/2015||Free||View in iTunes|
||CleanNuclear Chowder Marketing Method - Mike Brooks #26||Right click to download the mp3 to your desktop. What is Nuclear Chowder, you might ask? Well, we did too - first thing. Turns out sometimes a business name can be a marketing lesson. Also, Kelly and Mike compare awards.||8/12/2015||Free||View in iTunes|
||CleanConstant Contact's Instagram Tips for Business Success - Azure Collier #25||Right click to download the mp3 to your desktop. Constant Contact uses Instagram to show the inner workings of the company - a glimpse of life there and the people behind the scenes who are busy making marketing better for their customers. T||8/5/2015||Free||View in iTunes|
||CleanThe Importance of Niche - Jeff Sieh #24||Right click to download the mp3 to your desktop. Combining a clear niche with powerful branding can open a whole new world to you. The great thing about is that it doesn't have to limit you. Jeff Sieh and his powerful beard have provided a||7/21/2015||Free||View in iTunes|
||CleanThe Slam Dunk Secret to Super Social Sharing - Dustin Stout #23||Right click to download the mp3 to your desktop. Co-founder of Wordpress social sharing plugin Social Warfare, Dustin Stout came by the podcast to talk about the plugin and the best practices for getting other people to share your content t||7/15/2015||Free||View in iTunes|
||CleanWhat Makes People Share? - Dino Dogan #22||Right click to download the mp3 to your desktop. Dino Dogan is the founder and CEO of the social sharing site for bloggers, Triberr. Triberr helps you get more shares. You want more shares, right? More clicks, more traffic, more leads. That's what cont||7/1/2015||Free||View in iTunes|
||CleanLive Streaming for Marketing - Brian Fanzo #21||Right click to download the mp3 to your desktop. Fast-talking, faster-tweeting Brian Fanzo of iSocialFanz joined us to talk about the phenomenon that are Meerkat and Periscope - live streaming apps that make anyone with a smart phone a broadcaster||6/24/2015||Free||View in iTunes|
||CleanVirtual Tours - Google Awesome Sauce for Local Businesses||Right click to download the mp3 to your desktop. Crystal Glass is a Google Trusted Photographer. She specializes in taking photographs that are then used to create a 360 degree tour of your business. Every brick and mortar business can benefit fro||6/17/2015||Free||View in iTunes|
||CleanIs Marketing Automation Right For My Business? - Jill Fratianne #19||Right click to download the mp3 to your desktop. Last week on the podcast, Ian Anderson Gray served up a selection of tools that businesses can use to make great marketing. Most of the options are budget friendly and together, you can do just abou||6/10/2015||Free||View in iTunes|
||CleanThe Six Marketing Tools Every Business Must Use - Ian Anderson Gray #18||Right click to download the mp3 to your desktop. At OverGo Studio and Scalable Social Media, we use HubSpot for just about everything marketing. However, not everyone is a good fit for an all-in-one marketing solution, even if only for budgetary r||6/3/2015||Free||View in iTunes|
||CleanWhy You Should Definitely Maybe Start a Podcast for Your Business - Ralph Rivera #17||Right click to download the mp3 to your desktop. This week, Carol Lynn Rivera of Web Search Social snagged Kelly Kranz as her co-host, so I snagged her co-host and husband, Ralph for our show. Kelly and I usually do an interview format, but Ralph||5/27/2015||Free||View in iTunes|
||CleanHow to Manage Social Media in Fifteen Minutes a Day - HubSpot's Robyn Showers - #16||Right click to download the mp3 to your desktop. Robyn Showers runs HubSpot's social media with one other person. With hundreds of thousands of followers, and many departments to coordinate with, how do they get it all done? We figured that, aside from||5/20/2015||Free||View in iTunes|
||CleanHow to Write for Humans Without Sacrificing SEO - with Neil Patel #15||Right click to download the mp3 to your desktop. You want to write for your readers of course. But, you want Google to find you, too. Does it have to be one or the other? We ask Mr. Search Engine himself - Neil Patel to give us the lowdown.||5/13/2015||Free||View in iTunes|
||CleanRelationship Marketing - Shift Your Focus for Success - Wade Harman #14||Right click to download the mp3 to your desktop. "If you throw all your eggs in the basket of relationships, you are still gonna succeed." ~ Wade Harman On his journey smalltown coal miner to a Social Media Examiner top blogger, Wade has learned a thin||5/6/2015||Free||View in iTunes|
||CleanContent Distribution - How To Ignite Your Content And Create Marketing Magic - Brooke Ballard #13||Right click to download the mp3 to your desktop. By 2020, there will be roughly six internets worth of content online. Six hundred percent more blog posts, more websites, more cat photos. If you're having trouble getting traction with your online marke||4/29/2015||Free||View in iTunes|
||CleanThe Innovative Advertising Option Almost No One Knows About||Right click to download the mp3 to your desktop. For years, publishers of all sizes have been making money off print advertising and practically giving away banner ads and other online listings. Since many of these publishers have millions of pageviews||4/22/2015||Free||View in iTunes|
||CleanWebsite Redesigns - What Works Now And How to Not Get Taken - Laura Hogan #11||Right click to download the mp3 to your desktop. Does your website look the same as it did in 2005? Are the leads just not coming in? Are you in danger of losing Google traffic on April 21st because your site is not responsive? There is an awful lot to||4/15/2015||Free||View in iTunes|
||CleanLive from Social Media Marketing World - #10||Right click to download the mp3 to your desktop. Social Media Marketing World in San Diego is the world's largest social media conference. I had the pleasure to go last week and be surrounded by 2,500 real superheroes of marketing. So much brain power||4/8/2015||Free||View in iTunes|
||CleanHow to Easily Create Effective Visuals for Content Marketing - Zach Kitschke #9||Right click to download the mp3 to your desktop. Our first guest with a really cool accent!!! Zach from Canva stopped in to talk about the importance of visuals in social media and blog posts. As soon as you add one image in to a blog post it tends to||4/1/2015||Free||View in iTunes|
||CleanHow to Get Started with Email Marketing - Dorien Morin #8||Email consistently returns the highest ROI of any marketing you can do. Still, people tend to think that it's old-fashioned, or that people just don't open email anymore. Or, they feel like the time commitment is too much and the technology too complic||3/25/2015||Free||View in iTunes|
||CleanThe Value and How-to of Business Storytelling - Katherine Kotaw #7||Storyteller, published author and CEO of Kotaw Content Marketing. Lover of polka-dots, Dr. Seuss, and all things furry. I apologize in advance for the audio issues in the first minute or two. We are getting a new microphone - and what Katherine shares||3/18/2015||Free||View in iTunes|
||CleanHow to Create Irresistible Content - Al Biedrzycki #6||Content marketing is all the rage - but how do you get started? What do you write about? How will it be found? We interviewed Al Biedrzycki, Channel Marketing Manager at HubSpot to find out. What he shared with us will help all business owners who want||3/10/2015||Free||View in iTunes|
||CleanHow Small Businesses Can Use Google Hangouts On Air for Brand Awareness and Marketing – Jeff Sieh #5||The power of video is undeniable and Google Hangouts On Air are free, easy to use, and don’t require a polished presentation or any special equipment. But, how can people get over their fears and become a go-to resource for helpful information? Jeff||3/3/2015||Free||View in iTunes|
||CleanHow to Use Social Media for “Boring” Businesses - Peg Fitzpatrick #4||Anyone can make an engaging social presence for a fashion, pet or kid’s brand, but what if your business doesn’t lend itself to cute and fun content? Will anyone want to hear from you? Peg has made a success of social media for businesses that are||3/3/2015||Free||View in iTunes|
||CleanHow to Be Found on Pinterest – Vincent Ng #3||Pinterest has changed a lot recently - the largest change has been to Smartfeed. It dramatically impacts marketers and users, alike. We're so thrilled to speak with Vincent Ng of MCNG Marketing - he's great at keeping up with the latest Pinterest news,||3/3/2015||Free||View in iTunes|
||CleanHow to Get People to Market for You – Ralph and Carol Lynn Rivera #2||Ralph and Carol Lynn, owners of Web Search Social, have taken the podcast world by storm. They have somehow managed to generate a base of raving fans who amplify their message – for free. Who wouldn’t want to have people promote their business for||3/3/2015||Free||View in iTunes|
||CleanSuperheroes of Marketing Podcast Manifesto - Episode 1||We are sworn to protect the excellence of your marketing, but what does that mean? What can you expect from our podcast? Just a few months ago, Kelly and I decided we should produce a podcast together. We share a love of marketing and enjoy workin||2/2/2015||Free||View in iTunes|
These two gals are charming, fun and full of energy. I’m looking forward to future episodes and expect to learn a lot, painlessly. Keep ‘em coming gals!
Great first episode. Can’t wait to hear the super guests that you have lined up.
FINALLY marketing tips that are as fun to listen to as they are helpful.
I might be a bit partial, since I get to work with the brilliant Alisa Meredith on a weekly basis, but I can't get enough of these podcasts.
Alisa and Kelly pair fun and wit with real life marketing tips and the result is brilliant From the marketing guru to the small business owner just getting started in the marketing world, there's something for everyone.
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