Sweathead with Mark Pollard
By Mighty Jungle
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This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them. Email newsletter: http://eepurl.com/dscjW5
||CleanRun, Strategy Department, Run! - Agathe Guerrier||BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn't always know where it's running, it also seems useful to speak with someone who's put a saddle on a strategy horse in her time. We discuss: - What Agathe did when she took over strategy at BBH London - The most important things new heads of strategy can do - The logistics of BBH LA's strategy department - The hardest thing about finding good planners right now You can find Agathe here: http://twitter.com/agatheg ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard||7/2/2018||Free||View in iTunes|
||CleanThe Search Of Strategy - Michael King||Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help marketing. We discuss: - The key concepts of search - What to look for when you think about buying a website - Rap - Rap - Rap - How strategists can use search in their non-search work You can find Michael here: http://www.twitter.com/ipullrank http://www.ipullrank.com ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard||6/29/2018||Free||View in iTunes|
||CleanSpend Your Privilege - Sarah Moran||Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than it reflecting one gender based in Silicon Valley. We discuss: - The career choices of technical people - Starting something and founder fears - The work of Girl Geek Academy You can find Sarah here: https://twitter.com/sarahmoran?lang=en https://girlgeekacademy.com/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard||6/27/2018||Free||View in iTunes|
||CleanHow You Do Makes What You Do - Cannes Lions International Festival of Creativity||In 2013, I repped Big Spaceship on the stage at Cannes. I talked about the key principles of the agency and encouraged people to try 7 experiments we were trying ourselves. I cover: - Company values - How much process is enough? - Outcome vs process goals - Brazilian Jiu Jitsu and agencies - Drilling your skills You can find photos of this presentation at http://www.instagram.com/markpollard ---- Internets: YouTube: bit.ly/2Ji3zNt Community: www.sweathead.co Twitter: www.twitter.com/markpollard Instagram: www.instagram.com/markpollard||6/18/2018||Free||View in iTunes|
||CleanHow To Do Account Planning||In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people have read this article. The accompanying drawing has appeared in all sorts of places - CVs, presentations about strategy, business plans. And while I promise to re-write it and make it, you know, decent writing at some point, that didn't stop me from wanting to read it to you. Here it is: http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard||6/14/2018||Free||View in iTunes|
||CleanTurn Your Data Wars Into Wrestles - Tony Clement||Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship. Tony has the rare background of having worked with a lot of different types of data - CRM and direct marketing, advertising effectiveness measurement, web analytics, and social, and, in his time in New York, he worked on several Google brands, YouTube, and Samsung. The guy is legit. In this interview, we discuss: - Why data struggles in agencies - How to get data to work better - The politics of data - Growing up in 26 different places - Fatherhood You can find Tony at: http://twitter.com/tonyclement http://www.instagram.com/tonyclement ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard||6/7/2018||Free||View in iTunes|
||CleanWork The Angles - Tony Effik||Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The thing is, talking to Tony makes me think of this Dilated Peoples lyric: "I work the angles sharp and precise." Everything he has done in life is work the angles. From Nigeria to a housing estate in London to New York. From selling ads to making them. From trying to understand what angle would work for his life and for a possible customer. There is the sound of a beard rubbing against a microphone in this conversation. But maybe it's just Tony working out his next angle. You can find Tony at https://twitter.com/aeffik ---- Internets: YouTube: https://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard||6/5/2018||Free||View in iTunes|
||CleanPlanning Is For Punks - Gareth Kay||Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided. In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us! - What is planning? - Planning vs strategy - does it matter? - Does planning work? - Has planning always had a credibility issue? - What makes a good planner? - Why does planning struggle in agencies? - Are there nuances in the USA that make planning harder? You can find Gareth at http://twitter.com/garethk Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5||6/1/2018||Free||View in iTunes|
||CleanRespect Words, Respect Writers - Vikki Ross||Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0, SheSays, Creative Equals, Who’s Your Momma?, and D&AD. And she co-runs an event for copywriters in London called Copy Capital. Yes, she keeps busy. Mad busy. In this interview, we discuss: - What makes good copywriting - Giving feedback to writers - Respecting the craft You can find Vikki at http://www.vikkirosswrites.com and http://twitter.com/VikkiRossWrites Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5||5/31/2018||Free||View in iTunes|
||CleanWhy You Aren't Getting Ahead - Dr Kasey Windels||Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual, and learned that only 3% of the creative directors across those issues were women. She's also spoken to a lot of female creatives. This is an important discussion. We cover: - What the 3% number actually means - What gets in the way of women moving ahead - How Kasey approaches qualitative research - Her coming work on mental health in advertising You can find Dr Windels at http://kaseywindels.com and https://twitter.com/windels. Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Sweathead newsletter: http://eepurl.com/dscjW5||5/29/2018||Free||View in iTunes|
||CleanYou Can't Growth Hack Your Way Out Of Being F&*ked - RG Logan||Know Vice? RG Logan works for their agency Virtue. He's worked in advertising, social, and digital agencies, but now spends his days helping brands to create content worth watching. We discuss: - What a publisher agency even does - Creating ideas of importance - "Branded content" - doing it good, doing it bad - Feeling comfortable doing something drastic Video: http://www.sweathead.co RG Logan on LinkedIn: https://www.linkedin.com/in/rglogan Mark: http://www.twitter.com/markpollard Sweathead newsletter: http://eepurl.com/dscjW5||5/24/2018||Free||View in iTunes|
||CleanIs Advertising For You Anymore? - Jocelyn Lai||Jocelyn Lai has assembled teams at Droga5, R/GA, and GSD&M. She now does this for companies all over the place through her own consultancy in Pittsburgh, JSL Talent Consulting. We discuss: - Ways to re-energize your career - Reflecting on whether advertising is for you anymore - How to move beyond your advertising career Video: http://www.sweathead.co Jocelyn on Twitter: http://twitter.com/jocelynslai Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/23/2018||Free||View in iTunes|
||CleanAdvertising Is Up For Grabs - Bennett D. Bennett||The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which they live. He's also hosting a free portfolio program over summer: https://www.theconceptingclass.org/ We discuss: - What's going on with agencies right now? - The Upfronts and New Fronts - Diversity in the key of "real talk" (The Pipeline Is Blocked, Progress Isn't Cute, Roadblocks Ahead) - Career burnout - Where does a hybrid work? - The American idea "Everything is up for grabs" Video: http://www.sweathead.co Bennett on Twitter: https://twitter.com/theacecapade The Drum: http://www.thedrum.com Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/22/2018||Free||View in iTunes|
||CleanAll Your Socials Look The Same - Adam Pierno||CSO Adam Pierno thinks you think too much, not too well. This was Hamlet's problem. Adam also thinks all your social media looks the same. Hamlet would have killed at social media. Straight out of Pheonix, Arizona, where Adam CSO's for Santy, podcasts 'The Strategy Inside Everything', and recently released his book 'Under Think It', we discuss: - Agency culture in NYC, Boston, Atlanta, and Arizona - How everything looks like Pinterest on Pinterest - A framework for thinking about making unique social media - Dealing with depression Video: http://www.sweathead.co Adam on Twitter: http://www.twitter.com/apierno 'Under Think It ' on Amazon: https://www.amazon.com/Under-Think-Adam-Pierno/dp/0999399004 Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/19/2018||Free||View in iTunes|
||CleanGot A Gang? Every Advertising Career Needs One||Meet Chelsea Coleman and Rachelle DiGregorio. They recently formed Flock, a community of women from the University of Oregon that helps each other get jobs, get paid, and shine. Flock is a gang and chances are that if you think for a living you spend too much time alone and you need a gang. Get a gang. In this interview we discuss: - Making that running jump from college to agency - Common problems with internships - Starting salaries - Making mentorship work - Communities organized around gender - The WAIT RUle (Why Am I Talking?) - #TimesUp Video: http://www.sweathead.co For more: Flock website: http://hey-flock.com/ Flock Twitter: https://twitter.com/hey_flock Flock Instagram: http://www.instagram.com/hey_flock/ Flock Email: email@example.com Chelsea: http://twitter.com/chelseaLcoleman Rachelle: http://twitter.com/rachelledigreg Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5||5/18/2018||Free||View in iTunes|
||CleanAn Executive Strategy Director Who Grew Up Digital - Rachel Mercer||Rachel Mercer is an Executive Strategy Director at R/GA in New York City. In fact, she just started the job. Three weeks ago. And we discuss this but we also discuss: - American culture shock in London - Finding a way into strategy - The short eras of digital agency work - Managing teams - Pressures on doing good work - And a lot of other stuff Video: http://www.sweathead.co Rachel on Twitter: https://twitter.com/rachelmercer Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/17/2018||Free||View in iTunes|
||Clean"I Want To Do Work With More Meaning" - Malaka Gharib||Whenever someone working in strategy or marketing says, "I just want to do work that has more meaning," Malaka's face is one of the faces that rushes through my head as an example of someone who is building a life and career around meaning. After a flirtation with the music industry and the agency world, Malaka has spent much of her career writing about some of the most challenging topics our world confronts - conflict and poverty. Based in Washington D.C., Malaka has worked for ONE.ORG, the Malala Fund, and is now an editor at NPR. She is also working on a graphic novel "I Was Their American Dream," in which she's capturing stories about growing up in some fourth dimension straddling Egypt, America, and the Philipines. Video: http://www.sweathead.co Malaka on Instagram: https://www.instagram.com/malakagharib Malaka on Twitter: https://twitter.com/MalakaGharib Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/16/2018||Free||View in iTunes|
||CleanYour Career Needs Your Confidence - Lexie Perez||How do you grow your confidence? Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, digital agencies, and, now, she's the strategy lead at Agency Inside at Intel. In this episode, we focus on the idea of confidence - how it grows, how to build it off a base of expertise, the need for allies and pushing your comfort zone, and we discuss how to find your voice. We also talk about working with Korean businesses. Like, comment, share. I know a lot of you who are just starting out in your careers will get something useful from this chat with Lexie. Video: http://www.sweathead.co Lexie on Instagram: https://www.instagram.com/lexave/ Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/6/2018||Free||View in iTunes|
||CleanDo Your Ads Even Work, Bro? - Tom Roach||Yeah! Tom! Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this. We also discuss: - "All data is wrong but some is useful" - What makes advertising effective - Objectivity, confidence, and pride - How to shepherd good ideas - How to approach writing an effectiveness paper We had a couple of WiFi glitches (sorry - I'll get more pro!) but it was a fun chat. MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA http://bbh-labs.com/most-marketing-is-bad-because-it-ignores-the-most-basic-data/ Fwd to CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED http://bbh-labs.com/fwd-to-ceo-the-most-valuable-business-tool-ever-invented/ Video: http://www.sweathead.co Tom: http://www.twitter.com/tomroach Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/4/2018||Free||View in iTunes|
||CleanHow A Production Company Runs (Hint: No Legs!) - Jason Prohaska||How does a production company even work? Whether you live in an agency or not, it's so important to spend time understanding how your industry works. Especially right now as... well, hang on, is it working any more? Yeah yeah. Of course, it is. Meet JP (aka S Jason Prohaska). He is the Managing Director of MediaMonks in New York F*****g City. Great gentleman, great company. In this interview, we discuss: - Wrestling with ambiguity through scopes - Procurement and what's all that about? - Profit centers and cash money things - Agency culture - How projects happen at MediaMonks You can find JP on LinkedIn https://www.linkedin.com/in/sjprohaska/ and Twitter https://twitter.com/sjprohaska Video: http://www.sweathead.co Mark on Twitter: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/3/2018||Free||View in iTunes|
||CleanStrategy Jobs. What's Going On? - Erin Noel||Have you ever wanted to ask a recruiter... "Like, come on now, could you tell me what's really going on?" Well, I just did. And - BONUS - Erin Noel who's currently Director of Team Operations at Stink Studios was a strategist for 13 years before doing recruitment so she can speak to both sides. In this interview, we discuss: - How to honor yourself in your career - The 2 most common crossroads in a strategist's career - The art of compromise - Getting a job, keeping a job, and career twilights - Working with recruiters (and specific recruiters Erin recommends) You can find Erin on LinkedIn. Related article: Give Me That Strategy Job (Can you passion your way into a job?) https://mailchi.mp/mightyjungle/give-me-that-strategy-job Video: http://www.sweathead.co Mark on Twitter: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||5/1/2018||Free||View in iTunes|
||CleanWorking Through Cultures (Social Media, Agencies, Countries) - Maura Tuohy||Maura Tuohy is the Global Head of Social Content & Experiential Marketing at Mozilla (think the Firefox browser) in San Francisco. She has an MBA, she's studying law, she's worked in agencies and in brands, and she's done this in the USA as well as during a short stint in Australia. We discuss: - Mozilla and Firefox and being a not-for-profit tech company - How social media works at Mozilla - Working in the USA versus Australia - Working in agencies versus brand-side You can find Maura on Twitter here: https://twitter.com/mtuohy Video: http://www.sweathead.co Mark Pollard: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||4/26/2018||Free||View in iTunes|
||CleanData And The Right Side Of Creepy - Mark Cripps||Mr Mark Cripps is CMO at The Economist in London. Mark grew up around advertising and direct marketing and then spent his career in agencies in roles that often involved working out how to help "digital" and all things data make sense to people who weren't as familiar as he. We discuss: - The evolution of data within agencies - Key data and direct marketing concepts (a great 101) - How The Economist thinks of the marketing discipline Mark Cripps: https://twitter.com/crippo The Economist: https://www.economist.com Video: http://www.sweathead.co And me: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5||4/23/2018||Free||View in iTunes|
||CleanWhat You Learn When You Learn Advertising - Prof D. Morrison||Deb is a Shogun. A professor at the University of Oregon, she doesn't just teach, she doesn't just hold down a job, she gets people careers. She does this with how she teaches but she also takes a much deeper interest in students than any other professor I've met. In this chat, we talk: - What learning advertising is really learning - The role of portfolios - Which agencies students want to get it into and why - Finding meaning in strategy work - What advertising students look like in 2018 - What's up with Oregon? - And so much more. You can find the shogun here: https://twitter.com/debkmorrison Video: http://www.sweathead.co And me: http://www.twitter.com/markpollard||4/19/2018||Free||View in iTunes|
||CleanWhat's On Strategists' Minds? - James Lees & Arthur Perez||Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members. Here's an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at Depop) from Group Think in which I share 9 or 10 generalizations of things I've been hearing to see how London feels about planning. Points I ask them to consider include: 1. Not many agencies are clear on why they exist 2. "Advertising" has become a dirty word 3. "Going upstream" - is it really a thing? 4. The strategy career is amazing but many agencies don't know how to make it work 5. The confusion of the job title sprawl For the video, visit http://www.sweathead.co Group Think: http://www.group-think.co.uk/ James: http://twitter.com/jameslees101 Arthur: http://twitter.com/arezpe You can find Mark at http://www.twitter.com/markpollard||4/18/2018||Free||View in iTunes|
||CleanThe Philosophy of Strategy - Rob Estreitinho||Philosophy is dope. Sure, some of the books are dense and the words longer than a giraffe, but we all have philosophies and can improve our lives by learning how to debate them with ourselves. Meet Rob Estreitinho, senior strategist at VCCP in London, and maker of Salmon Theory, a newsletter about the philosophy of strategy. We discuss: - Having A Thing - not just a CV - What philosophy is - The philosophy of freelancing - The philosophy of expectations versus reality - Going full-time You can find Rob at https://twitter.com/restreitinho And his beautiful newsletter Salmon Theory at https://tinyletter.com/estreitinho For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard||4/15/2018||Free||View in iTunes|
||CleanStarting Out In Strategy - Natalie Kim||Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the industry navigate how to get into it and thrive once they are there. We discuss: - Studying advertising in college - The most common question of new strategists - Informational interviews (what are they and what's the point?) - Recent strategy job trends - Patience You can find Natalie at http://www.twitter.com/natalieykim and http://www.we-are-next.com/ For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard||4/10/2018||Free||View in iTunes|
||CleanWhere Did The Advertising Industry Go Wrong? - Eaon Pritchard||Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The Dunning-Kruger effect (where the incompetent think they're good and the competent do not) - Sturgeon's Law (output connecting to the quality of output) - The importance of being confident in your own self-doubt You can find Eaon on Twitter here: http://www.twitter.com/eaonp And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054 For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard||4/10/2018||Free||View in iTunes|
||CleanWhat Makes People Buy Things - Richard Shotton||Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases. You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/ You can find Richard on Twitter - https://twitter.com/rshotton For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard||4/10/2018||Free||View in iTunes|
This self-review says, "Intoxicating."
Hi. I make this podcast. Some of it deals with how to get good at thinking and ideas and a lot of it deals with how to have a good career, even life, by doing those things.
When I was younger, it was hard to really get the lay of the land in this advertising industry we're in. As I aged, I got more access to those rare conversations and I decided I wanted to help others access those conversations, too... the types of conversations we have over a beer or in a corridor. Real talk.
I know it's low-fi. It will improve. But I still think 5 stars is reasonable.
I hope you enjoy it -> @markpollard
Anyone in the advertising industry should check this out
I’ve been in the ad industry for 7+ years, I was always looking for ways to better understand the industry and why we do what we do, to get better and to find my own way. This podcast by Mark nails it, it’s so down to earth and authentic you just wish you were in the room with these people just taking it all in; time flies in their company and before you know it it’s over. The questions are great, the number of times the guests say “that’s a great question...” and then wonder off, you can genuinely feel them thinking and reaching for a good answer, is astounding. Dig in and enjoy, people.
If you love advertising/marketing—listen
Mark’s deep dive into the world of planning, data and strategy is amazing. His guests are very diverse and their own viewpoints into the ad world is very valuable. If you haven’t embraced the power of planning, this podcast is a treasure trove of information.
My one criticism is that the audio quality is low-fi and in some earlier episodes guests were garbled or audio completely cut out. To Mark’s point he wants to keep things easy enough that when he wants to record he can record and publish. The content of these episodes is still worthy enough to wade in with some of these technical issues.