By Katherine McDermott
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You’re listening to Swipe Up, an influencer's sneak peek into the PR world. Created by Katherine Saviola McDermott, a public relations and influencer marketing expert, every week, you can expect insider interviews with top bloggers, Instagramers and Youtubers. We'll dive into their strategies, stories, and struggles - so you can take their advice back to YOUR business. Katherine has landed clients in Forbes, BuzzFeed, and WSJ with client roster of a former US senator, multi-million dollar tech start ups, celebrities, and more. Most recently, working with some of the largest and most well known creators on YouTube and Instagram - and she’s brought that insider knowledge to bloggers over the last year and a half on her blog, Slightly Savvy.
||Clean016: What's Working on Instagram NOW in 2018: Instagram Strategies Tips That Maybe Aren't Boring||Tired of hearing the same recycled advice on growing on Instagram? Me too. It feels like everyone is still claiming the same old strategies from 2015 are still working for growth. Today we have a real talk episode on what's working on Instagram NOW in..||11/11/2018||Free||View in iTunes|
||CleanCLIP: Micro-Influencer Marketing: What Businesses Need To Know||I was lucky enough to be a guest on the Casual Fridays podcast! Casual Fridays is a social media and content marketing agency headed up by Tyler Anderson, who I chatted with on their podcast. We focused on micro influencers, niche communities, and how..||11/7/2018||Free||View in iTunes|
||Explicit015: Influencer Trends You Should Pay Attention to ft. THB Marketing House||Happy Daylight Savings Time day! Today we're talking with Alyssa Melendez from THB Marketing House on influencer marketing trends. Alyssa and I both work in the middle of bloggers + brands, so we can usually spot shifts in terms of brand requests....||11/5/2018||Free||View in iTunes|
||Explicit014: Want to Start A Podcast? This One's For You. Ft. Monica Woodham||Want a sneak peek into what goes into starting a podcast and producing a podcast? Monica Woodhams and I break down the scenes behind both of our podcast productions, how to start a podcast, growing a podcast, tackling consistency, and so much more....||10/31/2018||Free||View in iTunes|
||Clean013: Can You Have A Long-Term Sustainable Career in Blogging? Ft. Carly The Prepster||Today we're talking with Carly Heitlinger aka Carly the Prepster. Carly works with some of the coolest brands and has truly built herself a long-term, sustainable career in the blogging world. We chatted Instagram communities and engagement, working...||10/30/2018||Free||View in iTunes|
||Clean012: 3 Organization Tools to Streamline Your Influencer Business: Raw + Unscripted||These last 2 weeks, some family stuff came up that totally through my schedule off track - so today, I'm doing a very raw, completely unscripted episode on 3 tools to disaster proof your influencer business. Even though I took a ton of time off this...||10/22/2018||Free||View in iTunes|
||Explicit011: Behind the Scenes of Kopari Beauty: A Deep Dive on Influencers||The first brand is on the Swipe Up Podcast! I sat down with Amanda, Senior Brand Communications Manager, at Kopari - one of the coolest and most sought-after beauty brands at the moment. Amanda and I broke down what Kopari looks for in...||10/15/2018||Free||View in iTunes|
||Explicit010: A Specific Instagram Aesthetic + Working with American Eagle, Brooks Brothers, + More Ft. Charles McBryde||A distinguished content creator, Charles McBryde has worked with brands like American Eagle, Brooks Brothers, and more. He does amazing storytelling in his Instagram captions and has a distinct style of editing + shooting photos. We break down how to...||10/8/2018||Free||View in iTunes|
||Clean009: October Business PowerSheets Goals + Money Mindset Work||Sharing my October PowerSheets goals plus money mindset work! We talk new updates for the podcast, services, and how I'm realigning my money mindset. My monthly goal recaps are always one of my personal favorite episodes - screenshot + tag me on...||9/30/2018||Free||View in iTunes|
||Explicit008: Hanna Montazami on Curating A Personal Influencer Brand vs. A Business Brand + Launching A Clothing Line||Hanna Montazami is totally killin' it - she's an LA lifestyle blogger who covers beauty, travel, fitness, and style as an Instagram influencer while simultaneously running a clothing brand, Montazami Brand, with her mom and sister. Towards the end of...||9/23/2018||Free||View in iTunes|
||Explicit007: Video Brand Deals + Long-Term Partnerships with The Confused Millennial||We're talking with Rachel from The Confused Millennial today! Rachel is an amazing blogger + host of The Confused Millennial podcast - check out Episode 004 if you want to hear our talk on her show. We break down long-term brand partnerships and how...||9/16/2018||Free||View in iTunes|
||Clean006: Dani Austin on YouTube Growth + Influencer Management||In today's episode of Swipe Up, Dani of Dani Austin, and I dive deep into some super valuable topics for bloggers + influencers. Dani is a fun, top-notch influencer killin' it on YouTube and Instagram. LOVED talking with Dani - she is a gem. We break...||9/9/2018||Free||View in iTunes|
||Clean005: My September Business Goals + August Recap: Restructuring + Revamping||Sharing my August progress and September PowerSheets goals! August was an interesting month of highs, lows, and restructuring, and September always really picks up for me right before the holiday season - it’s my favorite time of the year for...||9/2/2018||Free||View in iTunes|
||Explicit004: NYFW + Blogger Event Etiquette - Payton Sartain from Hustle + Halcyon||NYFW is in about 2 weeks, and today we’re talking to Payton from the lifestyle blog, Hustle + Halycon. Living in LA and blogging full time, Payton has an amazing reputation when it comes to events and building relationships with brands and PR firms...||8/26/2018||Free||View in iTunes|
||Clean003: How to Work with Brands on Instagram With An Ever-Changing Algorithm+ The Best Content for Instagram Stories with Chelsea Scott, The Millennial Miss||Over 60% of Instagram users are on Instagram Stories every day - and some are saying Stories is more popular than the original Instagram feed. I LOVED talking to Chelsea from The Millennial Miss, breaking down how she micro blogs on Instagram Stories...||8/19/2018||Free||View in iTunes|
||Clean002: Travel Blogging with Brands + Photography Process for a Killer Instagram with KCDoubleTake||In today's episode, meet Kenzie + Carol, twin sister bloggers behind the brand, KC Double Take. Super cute fashion, travel, + lifestyle bloggers, Kenzie + Carol are Instagram goals - and a joy to chat with on everything blogging. We break down... -...||8/14/2018||Free||View in iTunes|
||Clean001: My Life in PR + How I Got Started With Influencers||Welcome to the Swipe Up podcast! I'm your host, Katherine, and I'm sharing sharing how I transitioned from full-time PR to full-time business owner and how I got started working with bloggers + influencers to help them monetize their brands. In this...||7/30/2018||Free||View in iTunes|
If your blog isn’t amazing enough! Your podcast demystifies all things PR and I am loving it. Keep up the great work and amazing podcasts! @beautibytennille
I found your page from @carly and have literally listened to every single episode since! I wish you offered your PR services to up and coming influencers. But thank you for sharing all these amazing tips.
katherine is a PR genius!
i followed katherine’s blog and insta for a while so I was super excited when I heard she was launching a podcast. it’s even better than I could have imagined. she does such a greg job and I can’t wait for more!