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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

By Troy Kirby

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Troy Kirby, Univ. of California-Davis Director of Ticket Operations, interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

Customer Reviews

Tao of Sports Podcast works even though it shouldn't

There’s nothing about the Tao of Sports Podcast with Troy Kirby that sets itself up for success.

At least not on paper.

Let’s be honest, we’re still not sure if “Tao” is pronounced as “Tao” or “Dao.” We’re not even entirely sure what that means, especially when our qi gong isn’t centered.

We’re listening to a guy who isn’t blowing us away with his vocal timbre or bravado.

We’re listening to sports, but not even about the sports themselves, but about the nerds in the backroom who are crunching numbers and hawking tickets.

It’s a recipe for disaster.

But it works!

First of all, the host Troy Kirby knows what he’s talking about. Not only is he entrenched in the industry of sports, but he’s seen it from a variety of angles. So he won’t be inducing orgasms with his vocal prowess, so what…

Second, the interviews are with top-notch folks. These aren’t your run-of-the-mill sports worker bees. These aren’t the guys from the host’s college dorm room. These are professionals who are well-spoken and knowledgeable. They give good insight.

Third, the interviews are… well, honestly, they’re not even really like interviews! The Tao of Sports podcast is like a discussion between two friends. It makes it interesting. It is engaging. It’s hard to believe the marketing or ticketing of a sports program could be so entertaining. But it is. Hey, it worked for the movie Moneyball. Is there something in the story that is inherently interesting? Not necessarily. But the book was well-written by Michael Lewis. And the screenplay by Aaron Sorkin was top-notch. And we liked it.

So, on paper, it doesn’t seem like the kind of show that would work out. But, this isn’t paper. This is podcast. And the formula that Troy Kirby has used works. In fact, it doesn’t just work, it works so well that any rating less than “It’s Great” isn’t a rating worth giving.

Must Listen!

Love this podcast! Great guests, extremely informative, and very funny too. Definitely recommend to anyone interested in the ticketing industry!

Best Sports Business Podcast out there

A great podcast! The host comes into each interview prepared and ready with relevant questions and proper research on who's being interviewed and where their expertise lies. The guests are also diverse and engaged daily with the real guts of the business. Together this results in a discussion that goes well beyond what's in the headlines (unlike most of the other sport business podcasts out there) and looks at the day to day operations and challenges that make the headlines happen. Keep the podcast running!

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
View In iTunes
  • Free
  • Category: Professional
  • Language: English

Customer Ratings