The Animalz Content Podcast
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The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2018, and more. It is produced by members of the team at Animalz.
||CleanAnimalz Podcast Episode 10: How to Think Like a Content Marketer||On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content marketers work through pieces such that they get the most||12/17/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 9: Input vs. Quality||It's one of the most rewarding and frustrating things about content marketing: the lack of correlation between the amount of time you put into an article, and the performance of that article. Pieces that you write in 30 minutes can outperform articles y||11/19/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 8: How to Earn a Senior Content Marketing Role||Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall joins Jimmy to talk about how junior content people can think more stra||11/5/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 7: Your Blog is not a Publication||Most SaaS blogs shouldn't be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why||11/1/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 6: Taking your Content Upmarket||A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what "upmarket content" looks like, how your approach to co||10/22/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 5: The Content Growth Cycle||As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in traffic: it has the potential to become the central growth||10/15/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 4: Bottom of Funnel Content||Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers. In this episode, we discuss the misappl||10/8/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 3: The Shape of Successful Content||Andrew Tate, GM at Animalz, joins the podcast to talk through his recent blog post about the data behind successful content. He explains what he found, the methodology he used in his analysis, and what we can all learn from looking at some of the most s||9/20/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 2: Movement-First Content||A conversation between Jimmy Daly and Jan-Erik Asplund on "movement-first" content and why it's important to put influence above distribution, especially in the early days of your blog.||9/10/2018||Free||View in iTunes|
||CleanAnimalz Podcast Episode 1: Content Pruning||A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization.||9/3/2018||Free||View in iTunes|
Best content marketing podcast
Substantive discussion of winning with content. You won't find as in depth of a discussion anywhere.