The Big Idea Podcast by InkSoft
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The Big Idea is an InkSoft podcast for print shops, garment decorators, promotional product distributors, and team dealers. We're talking to experts, thought leaders, and disrupters across the industry to learn how they're making it happen. Hosted by industry expert Marshall Atkinson.
||CleanFuture of the Industry with Johnny Shell | The BIG Idea Podcast||Join Johnny Shell, industry expert and VP of Print Technology for SGIA, to discuss the state of the industry and all kinds of helpful advice for printers of all sizes.||9/13/2018||Free||View in iTunes|
||CleanOn Site Printing with Rich Artymovich | The BIG Idea by InkSoft||Join Rich Artymovich from EA Graphics as he goes over what it takes to serve special events with on-site printing. Rich discusses all the ins and outs of bringing a fully functional print shop to the masses.||8/23/2018||Free||View in iTunes|
||CleanMindfulness with Jamie Beck||Jamie Beck from JKB | Studio 4B.B joins us to discuss the practice of mindfulness and how it can relieve stress and create personal awareness. She takes us through a few exercises and teaches us principles to use in the future.||8/9/2018||Free||View in iTunes|
||CleanShop Operations & Sales with Jonathan Tynes | The Big Idea Podcast||Jonathan Tynes, Founder and CEO of Kickprint.com joins us to discuss how to grow your shop and streamline your operations. He digs into the secrets that have taken his garage shop to a six-figure business.||7/31/2018||Free||View in iTunes|
||Clean2 Regular Guys | The BIG Idea by InkSoft||Aaron Montgomery and Terry Combs from the "2 Regular Guys Podcast" discuss industry trends and insider information to help screenprinters and garment decorators make the most of their business.||7/12/2018||Free||View in iTunes|
||CleanErgonomics with Penny McIntosh||Penny McIntosh discusses how to be healthier in the workplace, specifically addressing those who work in the print industry.||6/28/2018||Free||View in iTunes|
||CleanSecrets of Tie Dye with Nate Brown||Nate Brown from Dyenomite discusses all things Tye-Dye and how it is making waves in the decorated apparel industry. We dig into topics like tie-dye process, its use in different markets, designing a tie-dyed decorated product, and more.||6/14/2018||Free||View in iTunes|
||CleanSocial Selling with Jock Breitwieser||Jock Breitwieser from Social Sellinator discusses how to focus efforts on social media to expand sales.||5/24/2018||Free||View in iTunes|
||CleanPrint Scientist with Nathan Leber||On this episode, Nathan Leber shares his insights with us about things like: how to stay on schedule shop efficiency finding and developing talent trying new methods special effects experimentation||5/10/2018||Free||View in iTunes|
||CleanMaster Level Printing with Andy Anderson | The BIG Idea Podcast||Master printer Andy Anderson shares tips and tricks about the screen print industry and lessons learned in his successful career.||4/26/2018||Free||View in iTunes|
||CleanPerfect PR with Deborah Sexton | The BIG Idea by InkSoft||In this episode, we cover topics like: Why shops struggle with marketing and self promotion How to get started in PR for your business Developing an identity to match your message Finding your sweet spot in the market Tools for planning How to use a p||4/5/2018||Free||View in iTunes|
||CleanTrademark & Copyright Law||Listen as InkSoft's Trademark and Copyright attorney Seth Gardenswartz explains what print shops and decorators need to know to best protect themselves when dealing with trademark and copyrighted content.||3/23/2018||Free||View in iTunes|
||CleanThe Print Life with Cam Earven from Monument Limited | The BIG Idea by InkSoft||The power of social interaction to learn new things How to nail down a true target audience for your services How to effectively tell your story What it means to be a part of a community Industry insights for the future Using audio/video in your busines||3/22/2018||Free||View in iTunes|
||CleanBling! with Lee & Andrew Sequeira of Sparkle-Plenty | The BIG Idea by InkSoft||Diving into the business of bling How easy is it to design rhinestone decorated art? The process of converting the art to transfers Quality control and the misconceptions about long term durability How to offer bling to your customers How to use rhinest||3/8/2018||Free||View in iTunes|
||CleanBranding Magic with Jay Busselle | The BIG Idea by InkSoft||How to define "branding" and why it's important for your business Updating your forward-facing presence (including online) Using social media engagement for your brand Starting conversations with content How to freshen up your logo||2/22/2018||Free||View in iTunes|
||CleanThe Law & Youth Apparel with Marci Kinter of SGIA | The BIG Idea by InkSoft||You'll learn: Details about CPSIA regulations surrounding youth apparel and decorating Key requirements for product disclosures and testing How to ensure proper conformity with certificates and labels When you have to comply with these regulations, and||2/8/2018||Free||View in iTunes|
||CleanThe Campus King with Steven Farag of Campus Ink | The BIG Idea by InkSoft||Steven's journey and his approach to his business & marketing plan The limitations of Shopify for printing businesses Some key lessons on how to effectively scale your business Why the key to getting business is understanding your customer The need for||1/25/2018||Free||View in iTunes|
||CleanApparel Distributor Alliance with Monty Mims of SanMar | The BIG Idea by InkSoft||The secret sauce that nearly every shop, who is "killing it," has in common How to choose the correct garment for each distinct customer and program What sells better – blank shirts or shirts with a model? The exciting things SanMar is doing to ma||1/10/2018||Free||View in iTunes|
||CleanControlling Variables with Rick Davis of RKD Consulting | The BIG Idea||Take a listen this week to learn: The #1 trait that all the best shops have in common Tips to push more jobs through your shop daily Rick's favorite t-shirt blank and specialty ink to use The question that Rick has been waiting years to ask Marshall abo||12/27/2017||Free||View in iTunes|
||CleanSimulated Process Magic with Nancy Ortiz of Chromaseps | The BIG Idea||Give this episode a listen and you’ll learn: How Nancy creates and builds her separations Why the mantra of "Consistency Breeds Predictability" is the key to getting things right The drawbacks and limitations of automatic separation software Why you||12/13/2017||Free||View in iTunes|
||CleanInventing the Future with Geoff McCue | The BIG Idea||Give this episode a listen and you’ll learn: That attributes of leading shops in the industry that you need to be emulating The status Geoff’s projects, and when you’ll be able to use them in your shop How you can take advantage of things that ar||11/29/2017||Free||View in iTunes|
||CleanRocking Promo Sales with Bill Petrie of PromoCorner | The BIG Idea by InkSoft||In this episode you will learn: The best practices a "newbie" can implement to get started with promo products Why you don't need to be a "product expert" to become a distributor How promotional products can help you compete in a one-stop-shopping econo||11/16/2017||Free||View in iTunes|
||CleanCritical Business Review with Greg Kitson of Mindseye Graphics | The BIG Idea by InkSoft||In this episode you’ll learn: * The danger of using other people’s price lists * How focus marketing efforts on the customers who bring you value * Why technology has made screen printing an “amazing combination of a craft and a science” * Greg||11/8/2017||Free||View in iTunes|
||CleanInk Don't Think with Ray Smith of PolyOne | The BIG Idea by InkSoft||In this episode you'll learn: * How your shop can "raise the bar" on print technique * About the most popular specialty inks, and how to use them in your shop * How mixing colors may seem daunting but can be done in an easy way * A way to tackle the "pr||10/25/2017||Free||View in iTunes|
||CleanNext Level Thinking with Adam Walterscheid | The BIG Idea by InkSoft||In this episode you’ll learn: About the YourCo. brand and how its products “make the closet, not the drawer” Adam’s approach to problem-solving, and the importance of measuring and tracking data The “ISO” mentality for shop management and le||10/11/2017||Free||View in iTunes|
||CleanSales Tips with Mark Coudray | The BIG Idea by InkSoft||Episode 006 of InkSoft's The BIG Idea podcast is now live, and believe me when I say it's a must listen for any business looking to grow sales. No matter what industry you're in. In case you missed any of the previous episodes, not only can you catch u||9/28/2017||Free||View in iTunes|
||CleanFamily Traditions with Northwest Custom Apparel | The BIG Idea by InkSoft||The BIG Idea Podcast is back with Episode 5. First of all, I want to thank all of you for the support. As of September 13th, the podcast has been downloaded in 20 countries and 48 states. Wow! In case you missed any of the previous episodes (looking||9/14/2017||Free||View in iTunes|
||CleanPrint Industry Vision with Ryan Moor of Ryonet | The BIG Idea by InkSoft||The BIG Idea, an InkSoft podcast hosted by Marshall Atkinson, is back in a BIG way this week. Not only do we have the legendary Ryan Moor of Ryonet on the show, but we are now officially on iTunes. In case you missed any of the previous episodes, not on||8/23/2017||Free||View in iTunes|
||CleanScaling Shop Business with Sandlot Sports | The BIG Idea by InkSoft||Want to learn some insider lessons on taking your garment decorating business to the next level? You're in the right spot! The Big Idea, an InkSoft podcast hosted by Marshall Atkinson, is back with its third episode. In case you missed either of the fir||8/10/2017||Free||View in iTunes|
||CleanScreen Room Secrets with Alan Howe from SAATI | The BIG Idea by InkSoft||Interested in taking your apparel decorating business to the next level? Look no further. The Big Idea, an InkSoft podcast hosted by Marshall Atkinson, is back with its second episode. Want to be more profitable? You're in the right spot! Trying to gai||7/26/2017||Free||View in iTunes|
||CleanCreative Marketing with T-Shirt Record Holder Tom Rauen | The BIG Idea by InkSoft||Curious how other apparel decorators are running their businesses? You’re in the right place. Welcome to the first episode of The Big Idea, an InkSoft podcast hosted by Marshall Atkinson. Learn to run a better, more profitable business directly from t||7/12/2017||Free||View in iTunes|
WOW! Amazing and timely content!
I listed to the first 3 podcasts, one right after another. Overwhelmed with the knowledge and ideas presented! Hard to pick a favorite, but I think the one about follow thru on ideas that come to you, don't write them down and let them languish until 'you have more time'. Take even a small step now to see if it is the idea that can make a difference in your bottom line!
Thanks, Marshall....great podcasts and you are an excellent host!
Excellent insights and guests. Well done!
Marshall consistently uses new tools and methods to increase knowledge and awareness to the industry. Whether being used as a refreshing reference tool by a veteran or a new learning tool by a beginner Marshall brings it all together in a manner that everyone can gain from!! Keep up the GREAT work!!!