The Business of Platforms
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The world of business has forever changed. To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and to rethink how to work within the larger ecosystem. Join us as we chat with the world's leading marketers, thinkers, and makers about the new era in which we live and the underlying platform ecosystem that will impact all businesses. Each episode will explore how platform thinking can help brands leverage the global infrastructure of connectivity to solve the problems that matter most to customers.
||CleanEpisode 08: Recasting Your Business Lens, with Jaime Punishill||An industry leader in translation and localization, Lionbridge has embarked on a journey to shift its business model and rebrand to stay ahead of the pack. Jaime Punishill, CMO at Lionbridge, shares the journey they embarked on to become a transformat||11/7/2018||Free||View in iTunes|
||CleanEpisode 07: Fueling a Platform with Crowd Power, with Numaan Akram||“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into.” Numaan Akram, founder and CEO of Rally,||10/24/2018||Free||View in iTunes|
||Clean06: Developing a New Disruption Theory, with Tom Goodwin||“Companies should be excited by new technology and the changes it means for how people behave. They should have a proactive and open-eyed sense of the world, they should not live in denial, and they should choose their own paths.||10/3/2018||Free||View in iTunes|
||Clean05: Reaching Game-Changing Connectivity, with SAP’s Alison Biggan||In this episode, SAP’s Chief Product & Field Marketing Officer Alison Biggan provides insight on the latest innovative ways in which connectivity and data exchange help businesses scale, compete, and grow. In conversation with our host Vivaldi CEO||9/19/2018||Free||View in iTunes|
||Clean04: Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar||Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform,||9/5/2018||Free||View in iTunes|
||Clean03: Curating Spotify’s Playlist for Success, with Mayur Gupta||“Growth cannot be driven by any single function in isolation. We strongly believe it’s a cross-functional effort, where true growth happens at the intersection of product, content, marketing, and many other aspects.||8/22/2018||Free||View in iTunes|
||Clean02: Nurturing the Entrepreneurial Spirit, with Aaron Schildkrout||“It’s crucial for leaders to nurture the entrepreneurial spirit within their company. When you do it well you can unwrap hidden value that was previously locked in the system.” Entrepreneur and growth advisor Aaron Schildkrout reveals the importan||8/8/2018||Free||View in iTunes|
||Clean01: Superpowers of Superconsumers, with Eddie Yoon||“They will tell you the good, bad, and ugly about your industry and your brand. These superconsumers provide invaluable feedback with real depth of knowledge.” Best-selling author Eddie Yoon reveals how superconsumers can shake up any industry,||7/25/2018||Free||View in iTunes|
||CleanIntro: The Business of Platforms, with Erich Joachimsthaler||“Brands are no longer merely a means of generating attention. Brands have become a trust reservoir that build platforms, allowing a connection with consumers as active participants in value creation.” In our inaugural episode,||7/10/2018||Free||View in iTunes|
A useful new framework
Practical examples and real life stories that bring to life how to use the concept of platform thinking to drive growth
Refreshing New Perspective
Unique voice and perspective in the marketing world - great addition to my weekly line-up!!!
Fun, in-depth, strategic
“Platforms” gets thrown around a lot but this material brings it into reality. Fun talk, very engaging can’t wait to hear more.