The Business of Platforms
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The world of business has forever changed. To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and to rethink how to work within the larger ecosystem. Join us as we chat with the world's leading marketers, thinkers, and makers about the new era in which we live and the underlying platform ecosystem that will impact all businesses. Each episode will explore how platform thinking can help brands leverage the global infrastructure of connectivity to solve the problems that matter most to customers.
||CleanIntro: Erich Joachimsthaler on the Business of Platforms||“Brands are no longer merely a means of generating attention. Brands have become a trust reservoir that build platforms, allowing a connection with consumers as active participants in value creation.” In our inaugural episode,||7/10/2018||Free||View in iTunes|