The Business Stylist® Podcast
By Debbie LaChusa, The Business Stylist®
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Debbie LaChusa is known as The Business Stylist® because she teaches coaches, consultants, and other service professionals how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
||Why I Don’t Believe in Setting Goals||The Business Stylist® Podcast Episode 149. A lot of success gurus advocate setting Goals and Objectives. I disagree. In fact, I followed the practice of setting specific goals and objectives for many years, and all it ever led to was disappointment.||4/18/2016||Free||View in iTunes|
||Strategic Planning: An Analogy||The Business Stylist® Podcast Episode 148. Creating a Strategic Plan is Just Like Planning a… Creating a strategic plan is just like doing something we’ve all done, probably multiple times. What is that? Listen to the podcast or watch the video bel||4/11/2016||Free||View in iTunes|
||The Difference Between a Strategic Plan and a Marketing Plan [Video]||While they do have one thing in common, these two plans are definitely NOT the same thing. Both are important for independent coaches and consultants. In fact, your marketing plan really is dependent on your strategic plan. So,||3/21/2016||Free||View in iTunes|
||Should Consultants Be Paid Based On Results?||The Business Stylist® Podcast Episode 147 Should consultants be paid based on the results they generate for their clients? For example, as a percentage of sales? A brand new consultant recently confided in me he was having trouble setting his prices be||1/18/2016||Free||View in iTunes|
||Can I Have More Than One Ideal Client?||The Business Stylist® Podcast Episode 146 Can I market to more than one ideal client? It’s not uncommon for a client to tell me they want to work with more than one type of client. Whether they want to work with both corporations and individuals,||1/11/2016||Free||View in iTunes|
||How to Stop Charging For Your Time||The Business Stylist® Podcast Episode 145 How can you stop charging for your time, and instead charge for the value you deliver to your clients, if you’re an independent consultant? In my experience most independent coaches and consultants charge the||1/4/2016||Free||View in iTunes|
||What If Make More Money Is My Only Client Benefit?||The Business Stylist® Podcast Episode 144 What if you’re a business or marketing coach or consultant and “make more money” is the only benefit you can come up with for your services? Is that the only thing you should talk about in your mar||12/28/2015||Free||View in iTunes|
||Should Coaches & Consultants Offer A Money Back Guarantee?||The Business Stylist® Podcast Episode 143 Should Coaches & Consultants Offer A Money Back Guarantee? If people are buying your coaching or consulting services online, should you offer a money back guarantee to help them feel more comfortable buying?||12/21/2015||Free||View in iTunes|
||How Do I Market & Sell To Kids?||The Business Stylist® Podcast Episode 142 As a coach or consultant, what if you have a program that helps kids or teens. How do you market and sell to children or teenagers? We’ve all seen tons of advertising that’s targeted at children.||12/14/2015||Free||View in iTunes|
||How Do I Find The One Thing My Business Stands For?||The Business Stylist® Podcast Episode 141 How do I find the one thing that I and my business stand for, so I can create my brand? When I help my clients brand themselves I ask them to look at who they are and what they do for their clients.||12/7/2015||Free||View in iTunes|
||What If I Don’t Have a Process to Package?||The Business Stylist® Podcast Episode 140 What if I don’t have a process I can use to create my signature coaching or consulting program? Coaches and consultants should not be selling their time, yet far too many are.||11/30/2015||Free||View in iTunes|
||Do I Have to Focus on Client Pains in My Marketing?||The Business Stylist® Podcast Episode 139 Do I have to focus on client pains in my marketing? It seems so negative. I hear this question a lot. However, far too often I find that independent coaches and consultants are talking about the wrong things in||11/23/2015||Free||View in iTunes|
||Can I Trademark A Name Someone Else Is Using?||The Business Stylist® Podcast Episode 138 Can I try to trademark a name someone else is using but hasn’t yet trademarked? What do you do if you’ve come up with a great brand name, and you discover others are using it, BUT no one has trademarked it?||11/16/2015||Free||View in iTunes|
||How Can I Create an Assessment For Prospective Clients?||The Business Stylist® Podcast Episode 137 This podcast and video are part of my ongoing Question and Answer series where I’m answering questions I receive from independent coaches and consultants. Offering a free assessment can be a great way to buil||11/9/2015||Free||View in iTunes|
||How Can I Switch To A New Market Segment?||The Business Stylist® Podcast Episode 136 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. What do you do if you have an existing busines||11/2/2015||Free||View in iTunes|
||How Can I Get Comfortable Talking Money & Prices?||The Business Stylist® Podcast Episode 135 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. It’s not uncommon for new coaches and consul||10/26/2015||Free||View in iTunes|
||What Are Typical Hard Costs For Coaching or Consulting Businesses?||The Business Stylist® Podcast Episode 134 This podcast and video are part of my ongoing Question and Answer series where I’m answering questions I receive from independent coaches and consultants. Independent coaches and consultants should always d||10/19/2015||Free||View in iTunes|
||How Narrow Does My Niche Need To Be?||The Business Stylist® Podcast Episode 133 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. One of the most common questions I get is abou||10/12/2015||Free||View in iTunes|
||How Much Money Can You Make Selling Online Courses?||The Business Stylist® Podcast Episode 132 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. Would you like to add an additional income str||10/5/2015||Free||View in iTunes|
||Best Online Marketing to Drive Sales||The Business Stylist® Podcast Episode 131 If you’re an independent coach or consultant you may wonder what the most effective online marketing or advertising strategy is for getting new clients and making sales.||9/28/2015||Free||View in iTunes|
||Should You Feature Your Prices On Your Website?||The Business Stylist® Podcast Episode 130 I’m often asked if coaches and consultants should feature their prices on their website, or if they should have a call-to-action for people to register for a free consultation.||9/21/2015||Free||View in iTunes|
||Do You Need to Share Personal Info in Your Marketing?||The Business Stylist® Podcast Episode 129 Clients often ask me if they have to share personal details in their marketing. They see other coaches or consultants posting about their families or personal life on social media.||9/14/2015||Free||View in iTunes|
||Building a Digital or Virtual Coaching or Consulting Business||The Business Stylist® Podcast Episode 128 Very often when I’m working with a new client, and we get to the point where I ask them what type of service they’d like to offer, their response is: I don’t want to work one-on-one.||8/31/2015||Free||View in iTunes|
||Why Free Consultations Are The Best Market Research||The Business Stylist® Podcast Episode 127 What’s the best way to get to know and understand your ideal clients so you can create programs and marketing that connect and resonate with them? Market research. What’s the best way to do that market rese||8/24/2015||Free||View in iTunes|
||How to Consistently Generate Free Consultations||The Business Stylist® Podcast Episode 126 If you’re an independent coach or consultant you really want to be doing free consultations with prospects before you take them on as clients. But generating free consultations can be a challenge.||8/17/2015||Free||View in iTunes|
||If You Think You Need To Offer Clients A Choice||The Business Stylist® Podcast Episode 125 When I talk to clients about the concept of designing and selling one signature program, many tell me they think they need to offer their clients a variety of packages to choose from.||8/10/2015||Free||View in iTunes|
||Why You Should Be Selling a Signature Program and Not Your Time||The Business Stylist® Podcast Episode 124 If you’re an independent coach or consultant and you’re currently selling your time by the hour, or you’re selling packages based on term (e.g. 3-month coaching package),||8/3/2015||Free||View in iTunes|
||4 Steps To Finding Your Marketing Voice||The Business Stylist® Podcast Episode 123 In last week’s episode I talked about the importance of avoiding generic, me-too marketing, and instead finding your own unique marketing voice. In today’s episode I share four steps you can take to find yo||7/27/2015||Free||View in iTunes|
||Why You Must Find A Unique Marketing Voice||The Business Stylist® Podcast Episode 122. What is a Marketing Voice? Well, it’s what you say and how you say it. It’s your unique way of presenting what you do for people. It’s how you avoid sounding like every other coach or consultant in your||7/20/2015||Free||View in iTunes|
||Are Trade Shows and Consumer Shows Effective Marketing?||The Business Stylist® Podcast Episode 121 Are Trade Shows and Consumer Shows Effective Marketing? Clients often ask me if they should market themselves by getting a booth at a local trade show or consumer show.||7/13/2015||Free||View in iTunes|
||Using Telesummits to Build Your List and Business||The Business Stylist® Podcast Episode 120. Using Telesummits for List Building and Business Growth. Telesummits are online conferences. They usually feature a series of speakers over the course of a few days or weeks,||7/6/2015||Free||View in iTunes|
||How Important is Search Engine Optimization (SEO) for Coaches & Consultants?||The Business Stylist® Podcast Episode 119 How Important is Search Engine Optimization (SEO) for Coaches & Consultants? If you’re an independent coach or consultant and you have a website, how important is it for you to invest in optimizing your web||6/29/2015||Free||View in iTunes|
||Is Social Media Mandatory for Coaches and Consultants?||The Business Stylist® Podcast Episode 118 Is Social Media Mandatory for Coaches and Consultants? It’s not uncommon for coaches and consultants to ask me if they have to use social media to market themselves. Many aren’t active on social media,||6/22/2015||Free||View in iTunes|
||Marketing Your Services with Video and a YouTube Channel||The Business Stylist® Podcast Episode 117 Marketing Your Services with Video and a YouTube Channel Video is a great way to market yourself as a coach or consultant. It helps your prospects and clients get to know you because they can see and hear you.||6/15/2015||Free||View in iTunes|
||Marketing Your Services with Teleseminars or Webinars||The Business Stylist® Podcast Episode 116 Marketing Your Services with Teleseminars or Webinars Want to use speaking to market yourself as a coach or consultant but don’t want to travel? Speaking virtually by offering teleseminars or webinars is a g||6/8/2015||Free||View in iTunes|
||Marketing Your Services with Speaking Engagements||The Business Stylist® Podcast Episode 115 Marketing Your Services with Speaking Engagements Speaking live is a great way to get yourself out in front of new prospects and clients, even if you’re running an online or virtual business.||6/1/2015||Free||View in iTunes|
||Using Referral Programs To Get More Clients||The Business Stylist® Podcast Episode 114 Using Referral Programs To Get More Clients If you do business online you may have considered Affiliate Programs. But have you considered a traditional referral program?||5/25/2015||Free||View in iTunes|
||Should Coaches & Consultants Publish an Ezine?||The Business Stylist® Podcast Episode 113 Should Coaches & Consultants Publish an Ezine? Are you wondering if you need to publish an enewsletter (often called an ezine)? Does it feel like an overwhelming task?||5/18/2015||Free||View in iTunes|
||Public Relations for Coaches & Consultants||The Business Stylist® Podcast Episode 112 Public Relations for Coaches & Consultants Public Relations, or PR for short, is an often overlooked way to market coaching and consulting services. Unlike advertising which you must pay for,||5/11/2015||Free||View in iTunes|
||Podcasting for Coaches & Consultants||The Business Stylist® Podcast Episode 111 Podcasting for Coaches & Consultants Imagine having your very own radio show on iTunes or BlogTalkRadio. Think of all the people you could reach and make aware of your coaching or consulting services.||5/4/2015||Free||View in iTunes|
||Pay-Per-Click Advertising for Coaches & Consultants||The Business Stylist® Podcast Episode 110 Pay-Per-Click Advertising for Coaches & Consultants With pay-per-click (PPC) ads your business and website can show up on page one of the search results. So even if your website is currently a needle in a hayst||4/27/2015||Free||View in iTunes|
||Marketing Your Services via Joint Ventures and Partnerships||The Business Stylist® Podcast Episode 109 Marketing Your Services via Joint Ventures and Partnerships In the online world there’s something known as Joint Ventures, or JV’s. It’s a way to partner up with other service providers and help market ea||4/20/2015||Free||View in iTunes|
||Is Networking a Marketing Must for Coaches and Consultants?||The Business Stylist® Podcast Episode 108 Is Networking a Marketing Must for Coaches and Consultants? Most new coaches and consultants I meet have one thing in common: They hate networking. The idea of going to a meeting where they don’t know anyone||4/13/2015||Free||View in iTunes|
||Marketing & Selling Your Services via Live Events||The Business Stylist® Podcast Episode 107 Marketing & Selling Your Services via Live Events We’re continuing our series on different ways to market yourself as a coach or consultant. In this episode we’re talking about hosting live events and up-s||4/6/2015||Free||View in iTunes|
||Email Marketing for Coaches and Consultants||The Business Stylist® Podcast Episode 106 Email Marketing for Coaches and Consultants Email marketing is a staple for many coaches and consultants. And why not? It costs next to nothing. It’s easy to send. And despite what some people say, it works||3/30/2015||Free||View in iTunes|
||Direct Mail: Good or Bad for Coaches and Consultants||The Business Stylist® Podcast Episode 105 Is Direct Mail a Good Marketing Tactic for Coaches and Consultants? Direct Mail. You know, all that paper that fills your postal mail box every day. Most of us call it junk mail. But we get a lot of it,||3/23/2015||Free||View in iTunes|
||Are Brochures Effective for Coaches and Consultants?||The Business Stylist® Podcast Episode 104 Are Brochures Effective for Coaches and Consultants? In this week’s episode we’re talking about brochures… something most new coaches and consultants create right along with their business cards and webs||3/16/2015||Free||View in iTunes|
||Guest Blogging for Coaches and Consultants||The Business Stylist® Podcast Episode 103 Guest Blogging for Coaches and Consultants In this week’s episode I’m piggybacking on last week’s episode on Blogging. Today we’re talking about Guest Blogging or becoming a Featured Contributor for som||3/9/2015||Free||View in iTunes|
||Blogging for Coaches, Consultants, and Other Experts||The Business Stylist® Podcast Episode 102 Blogging for Coaches, Consultants, and Other Experts If you like Article Marketing, then Blogging is a natural fit for you. Blogging is simply writing short articles (or creating any format of content really) a||3/2/2015||Free||View in iTunes|
||Automate Your Marketing With Email Auto-Responders||The Business Stylist® Podcast Episode 101 Automate Your Marketing With Email Auto-Responders What if you could actually automate some of your marketing? Do the work once, and have it keep marketing and selling your services for years to come?||2/23/2015||Free||View in iTunes|
More than worth your time
I've been listening to Debbie for quite some time, have taken one of her courses, and I can highly recommend her. She knows what she's talking about, has a very professionally produced product, and will not waste your time. Plus her approach is not merely conceptual, it is oh so practical. Anyone who follows her advice cannot help but advance their business.
Yes. THIS is authenticity in marketing
I have worked with a lot of marketing people and systems as my business has evolved over the years, and I find Debbie's clarity and depth of understanding of what it takes to truly build a solid, powerful business presence to be the most helpful of anything I've done.
What I love the most is her insistence that you begin with a solid, powerful business - and then authentically build the story around it. I am all about making real change from the inside out, and Debbie lives and breathes that principle.
It's not so much that she's going to improve your marketing. She's going to improve your clarity about who you are and what you actually do, so YOU see it, and then can naturally communicate it to the people who are looking for you.
Thank you, Debbie. You are truly making a meaningful difference in the world.
Great advice from a seasoned pro
I've been following Debbie for almost 10 years and the thing that I love about her is that she's actually worked and been successful in the field that she's teaching. So many of the marketing or get-rich-quick gurus out there have never worked in the area that they are now teaching folks how to be successful in. Not so with Debbie. She's a proven expert in the field of marketing and you can trust what she has to say.
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