254 episodes
The Buyer's Journey Commexis
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- Business
Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
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What is Your Value Proposition or Purple Cow? | Building a Better CAC #6
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow? -
How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we’re focused on question six: How is my investment in Digital Marketing allocated? -
How is My Digital Marketing Budget Allocated? | Building a Better CAC #4
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we’re focused on question five: How is my Digital Marketing budget allocated? -
What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions:
What is the Lifetime Value of My Customer?
What is My Target Lifetime Value Ratio of my Customer? -
What is My Customer Acquisition Cost? | Building a Better CAC #2
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost? -
What is My Revenue Target? | Building a Better CAC #1
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today’s episode begins a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is my Revenue Target?