The Conscious Marketing Podcast
By Nichole Kelly and Geoff Livingston
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Welcome to the Conscious Marketing Podcast where marketers come to channel their inner superhero and unlock their super powers.
||ExplicitTamsen Webster The True Power of Language||Do Marketer's Words Really Matter||6/18/2018||Free||View in iTunes|
||ExplicitJay Baer Unraveling the Hero's Journey||Are Marketers Helping or Hurting Society||6/10/2018||Free||View in iTunes|
||ExplicitChris Penn The Truth About Data Privacy||Should Marketers Come Clean?||6/4/2018||Free||View in iTunes|
||ExplicitNichole Kelly and Geoff Livingston Looking Ourselves in the Mirror||Does Fear Control Us||5/22/2018||Free||View in iTunes|
||CleanHow to make conscious decisions||On this episode we are going to be talking about how we make decisions and our answers might surprise you. Hear Nichole's biggest challenge and how she gets to a clear place. Discover how and why Nichole and Todd talk to their spirit guides, spirit animals, connecting to source and even aliens for guidance. Hear Nichole's story of experiencing the total eclipse in the path of totality. And then get clarity on some important questions when receiving guidance. What if your guides tell you to jump off a cliff? How can you trust the source? How does this relate to conscious marketing and how can conscious marketers leverage their guides to support their initiatives Here are Nichole's 3 tips for marketers to get clear and channel their truth 1) Understand what channeling really is - remember that it's all you...a guide can provide guidance but only you can make the decision based on your truth. 2) Get clear about what your truth is - self reflect and understand your triggers - be honest with yourself on where you choose to serve yourself or your organization over service to others 3) Ask for guidance often - every day if possible||1/12/2018||Free||View in iTunes|
||ExplicitTools for Conscious Marketers||In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening and break down tools to help you manage. Here a list of Nichole's favorite meditations. From silent to guided she gives you all of her favorites. Here are links to the ones she mentions. Michael Sealey's Sleep Hypnosis https://www.youtube.com/channel/UC9GoqHypa-SDrGPMyeBkjKw Sonia Choquette -Meeting your Guides https://www.youtube.com/watch?v=5znxgT4S0LM Steve Nobel - Has the best meditations for clearing your energy field. https://www.youtube.com/watch?v=oyZ6ejYeQTI&t=2s&list=PLVMfKPD-9ceAYObEb0DRUMvJD_pcSNsOv&index=1 Nichole's daily practice meditations can be found here https://www.youtube.com/playlist?list=PLVMfKPD-9ceAYObEb0DRUMvJD_pcSNsOv This 432 hz piece from One Mind on Youtube is one of Nichole's personal favorites. https://www.youtube.com/watch?v=NPVX75VIpqg&t=3803s And remember our sponsor Clearly Conscious. Take advantage of their soul tones and get a 33% discount just for being a Conscious Marketing Podcast listener. If you like harmony and you like effortless this is our number one resource. http://clearlyconscious.ca/consciousmarketingpodcast/ Here are Nichole's three tips for exploring tools to expand consciousness. 1) You don't need any tools. Your consciousness is within you. You are the only one with the answers you seek. Go within and know that you have access to everything you need. 2) Start with a tool that selects you. Go to your local metaphysical shop and see what pops out at you. I had a crystal literally jump out of my hand and break on the floor so I would buy it. 3) Focus on what's free and then set a budget and stick to it. You can go overboard on the latest "conscious" tools and the truth is you don't have to have them. So before you go break the bank on crystals, oils and the latest wand set a budget each week or each month and stick to it. When your tools are no longer useful for you...clear their energy and then pass them on to someone who can use them.||1/5/2018||Free||View in iTunes|
||ExplicitPublic Scandal and The Shame Game||In this episode Nichole and Todd break the mold and talk about some serious issues facing the industry. We tackle some of the toughest questions facing marketers who have had a conscious awakening. How can companies consciously handle "scandal"? How can we have accountability without public shaming? How can we honor the women who are affected and prevent it from happening again? What evidence of conscious truth should journalists be held accountable to? How should media outlets be held accountable for conscious truth? How can we end public shaming? What if you are the target of shaming? How can we handle it consciously? Then here how a scandal affected one of Nichole's mentors and how she recommends handling it. Here are Nichole's 3 tips for dealing with public scandal and the shame game. 1) End shaming - in reporting, in advertising, and in your content. There is simply no excuse for shaming another human regardless of their infraction. Show love and understanding for all those involved. 2) Hold a higher standard for your organization - if you find out there is something that isn't ethical happening or crosses a line of conscious behavior then own it...and take action to rectify it. 3) Address the culture issue - Go beyond the person who offended and the person who was offended and think about how the culture of your organization supported this behavior. Consider who was aware and didn't report it and take action on all sides. Strong action and an honest conversation with staff about what happened, how it happened and what is going to change to prevent it are critical.||12/29/2017||Free||View in iTunes|
||ExplicitSpotting a Conscious Marketer||In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. How can someone know if they are "conscious" or not? What shifted for Nichole after her first conscious awakening? If you haven't had a conscious awakening can you create one? If you've had a conscious awakening and you're still finding your footing what do you recommend? Here are Nichole's 3 tips for finding air after your conscious awakening. 1) Have fun with your astral journey into self. Explore the astral realm with purpose and with creativity...to reveal (your life's purpose, your spirit guides, the Infinite Creator)...to expand (your perspective, your brain power)...to heal (your past trauma, your depression, your energy field)...to grow into your full potential. (Iuri opening pandora's box) 2) Practice hell yes or no ala Tim Ferris. Learn how to say no to the things that no longer work for you without excuses, without explanation and without guilt. Say yes to the things that move your soul. 3) Balance your time in the astral and your time in 3D. Take time to discover yourself, get in shape, eat healthy, look yourself in the mirror. And find a way to continue with your life in a way that feels good to you. Follow the joy. Follow what feels light. Leave everything that feels heavy...even if it's only your perspective.||12/22/2017||Free||View in iTunes|
||ExplicitConscious Dilemmas||In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. How do you handle conscious and empathic dilemmas? What about the times when you get triggered and respond from emotion? What is the scale..||12/15/2017||Free||View in iTunes|
||ExplicitWhat is Conscious Marketing||In our first episode we set the stage for the rest of the podcast. Tune in and hear our background and how we ended up taking the stage to raise the bar of consciousness in the industry. We tackle some of the toughest questions facing marketers who have had a conscious awakening. What is conscious marketing? Why are we inspired to talk about it? What does unconscious marketing look like? Want to see the ad that made Nichole embarrassed to be a white woman? Here’s a link http://www.npr.org/sections/thetwo-way/2017/10/08/556523422/dove-expresses-regret-for-ad-that-missed-the-mark Want to hear Nichole discuss the ad on the Beancast? Check it out here http://www.thebeancast.com/beancast-marketing-podcast-show-archive/2017/10/16/beancast-468-finding-integrity What does unethical marketing look like? Here is a link to the ad we discuss so you can see it and decide for yourself http://www.adweek.com/agencies/financial-firm-behind-fearless-girl-will-pay-5-million-for-allegedly-underpaying-women-and-minorities/ What does conscious marketing look like? Here is a link to Dr. Bronner the brand that has successfully integrated itself into the Burning Man community in a conscious way. If you use soap...use theirs https://www.drbronner.com/ Interested in learning more about Burning Man? Check out their site here https://burningman.org/ If you are interested in joining the Modern Monks camp in 2018 comment on this post and let us know! What is our challenge to the marketing community? Take a stand for ethics at a minimum...evolve to consciousness...WE are THE message. Challenge yourself to inspire, inform, educate and evolve humanity into a heart open society who loves unconditionally. Where can you leave your mark? Here are 3 tips to gut check the consciousness within your marketing projects this week 1) Speak plainly. Remove flowery, meaningless language and fake branding Here is a link to the brand that was discussed (Mercedes Maybach AMG SPEEDSHIFT Manually Interactive Automatic Transmission (Standard) SOURCE: https://www.mbusa.com/mercedes/vehicles/compare/class-S/model-S560X4/year-2018#make1=Mercedes-Benz&model1=10396&trim1=47904&year1=2018) 2) Remove undocumented claims Mercedes says the Maybach has unmatched comfort. We challenge marketers to prove their claims. https://www.mbusa.com/mercedes/vehicles/class/class-S/bodystyle-MAY) 3) Raise the bar and give back- Go beyond 5th grade english...your dumbing society down with an expectation of undereducation in one of the richest countries in the world. Let's educate and teach reading instead...or find a way your brand can make a difference in at least one of the communities it serves...in a TANGIBLE way.||12/8/2017||Free||View in iTunes|
||ExplicitConscious Marketing Podcast - Episode 002||In this episode we tackle some of the toughest questions facing marketers who have had a conscious awakening. Why should companies care about conscious marketing? How does conscious marketing reflect on corporate culture? What...||12/8/2017||Free||View in iTunes|
||ExplicitConscious Marketing Podcast - Episode 003||Targeting the right customer at the right time with the right ad is 90% of the marketing game, but what if that targeting perpetuates stigma more than expansion? In this episode we tackle some of the toughest questions facing marketers who have...||12/8/2017||Free||View in iTunes|
Marketers With a Conscious Awakening
I just enjoyed Wayne's recent episode--"How can a company audit their conscious marketing practices?" This show is about helping marketers who have had a conscious awakening tackle the toughest questions facing them today. Well done, Wayne!
Hard for me to hear
I'm a fellow marketer, and the story of the Dove ad hit home. I have not yet had my awakening but perhaps this podcast will help!
Great Marketing Conversations
Great marketing conversations that good deep into what we need to think about when targeting our audience and converting ads into sales.