The Content Coalition
By Shaina Weisinger
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I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads! Now, I know a lot, but I certainly don’t know it all. So, I made it my mission to talk with content kings, queens, and bosses to learn as much as I could about crushing content marketing and I’m taking you along with me.
||Clean003 | GoDaddy's Sr. Director of Content Marketing Talks Analytics and Lead Gen||On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth. Over...||2/12/2019||Free||View in iTunes|
||Clean002 | #1 Ranked PR Pro's Strategies & Why PR Should Be A Part Of Your Content Plan||There’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT. PR is a tactic that’s part of a bigger content marketing strategy. To further dive into this topic, we interviewed a PR expert to...||2/1/2019||Free||View in iTunes|
||Clean001 | Get Schooled On Content Marketing By Dennis Yu, The Man Who Wrote The Book On Facebook||We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics - a digital marketing company which partners with schools to train young adults. Dennis’s...||1/30/2019||Free||View in iTunes|
||Clean000 | Welcome & Why With Shaina Weisinger||I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in...||1/30/2019||Free||View in iTunes|
Been waiting for something like this forever
I think the world of podcasts needs more tactical podcasts and less inspirational stuff and this podcast executes on it. When Shaina told me all about it, I begged her to let me be on the show. Shaina and I go way back to when she first got into marketing and she is one of the smartest people out there I know and you need to subscribe to learn all of the genius ideas she is full of.
Started listening to the podcast early and even the first two episodes had incredibly actionable content. They're short and sweet but value packed so there isn't wasted time on a boring topic. Recommended!
Highly recommending this podcast!
I personally enjoyed this podcast regarding marketing content. There was a great amount of new information that was so useful to me and my personal business. Shaina does an amazing job of keeping the listener entertained and engaged as well as providing useful tips. I can’t wait to hear the next podcast! It is a must subscribe!