The Conversion Scientist Podcast by Conversion Sciences
By Brian Massey
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Join The Conversion Scientist in our quest to make the Internet safe for people trying to solve problems. We'll use every tool we can: personas, analytics, landing pages, email strategies, blogging, social marketing, content marketing... everything is fair game.
||“Quick and Easy” is not a Value Proposition [PODCAST]||Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.||12/17/2015||Free||View In iTunes|
||Why Our Website Redesign Wasn’t a Disaster [WEBINAR]||On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referral.||12/15/2015||Free||View In iTunes|
||Developing a Maximum Viable Non-Product (MVNP)||When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You're ultra-lean. You're 45-days-in-a-lifeboat lean. You're hide-behind-a-flagpole lean. Instead of building an MVP,||11/13/2015||Free||View In iTunes|
||Which SEO Landing Pages Are Making You Money?||When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an SEO landing page. It draws visitors through the graces of the search engines.||10/20/2015||Free||View In iTunes|
||The Cognitive Biases that Infest Your Website Redesign||I state that, “” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovation Bias, Stereotyping,||9/21/2015||Free||View In iTunes|
||Hypotheses: Deciding what to Test||Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” We call the test “hypotheses.” But, a better question is, “How do you determine what NOT to test.||8/21/2015||Free||View In iTunes|
||What I Learned About Conversion Optimization from a Dating Profile||Brian Massey does a live markup of an OK Cupid dating profile using the same criteria that he uses when critiquing a business landing page. Conversion Sciences employee Megan Hoover has agreed to be the test subject,||7/29/2015||Free||View In iTunes|
||Get Around Website Blind Spots with Split Testing Software [PODCAST]||How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activi||7/24/2015||Free||View In iTunes|
||Landing Pages: Grilling The Conversion Scientist™||It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon. He proceeded to grill me about Landing Pages the special way we build them backwar...||7/7/2015||Free||View In iTunes|
||Building a Website Optimization Business [AUDIO]||Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading hi.||7/1/2015||Free||View In iTunes|
||UX vs. CRO Webinar Replay||The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part.||6/30/2015||Free||View In iTunes|
||Is Google Using Mobilegeddon to Lead You Astray?||The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However,||6/25/2015||Free||View In iTunes|
||The Conversion Optimization Tools Your Competition Will Dominate With [AUDIO]||The fight for online leads and sales has traditionally been fought at the search engine. That is changing. Web analytics, bid management, competitive intelligence, ad testing and ad management tools are all common staples of any serious paid search eff...||6/11/2015||Free||View In iTunes|
||The Ultimate Question for Website Optimization||What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t||5/12/2015||Free||View In iTunes|
||Unalytics: Unconventional Analytics to Guide Your Decisions||What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately,||4/10/2015||Free||View In iTunes|
Five Stars Because It's Fun to Do
It's a pleasure to do this podcast. I only really podcast about things when I think conventional wisdom has gone awry. I hope you'll find it as fun to listen to as it is to create.