The Digital Measure Show
By Brian Poe
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The Digital Measure Show is a bi-weekly show for marketing leaders and practitioners where I interview industry experts and some of the most talented professionals in marketing. Join me and my guests as we discuss the latest on marketing trends, technology, and measurement.
||Clean#013 - Agile Marketing Development and Teams||Two episodes ago I had Femi Olajiga on the show to give us an intro on agile marketing and to share his experience and research in this field. On that episode he provided an overview of some agile methodologies, how he has seen organizations adopt...||1/11/2019||Free||View in iTunes|
||Clean#012 - The Art of MarTech Vendor Evaluations||On this episode I had the pleasure of talking with Jerry Helou, Digital Experience Architect at Softcrylic, and Jose Bergiste, Principle Analytics Consultant at Cognetik about martech vendor evaluations. If you recall from the last episode, Jose and I..||12/7/2018||Free||View in iTunes|
||Clean#011 - Introductory Guide to Creating a 360 Degree View of Customer||In this episode Jose Bergiste, Principe Analytics Consultant at Cognetik, joins me to help provide an introductory guide for marketing leaders on how to create a 360 degree view of the customer. We start by discussing some of the general challenges...||10/22/2018||Free||View in iTunes|
||Clean#010 - Intro to Agile Marketing with Femi Olajiga||On this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing. Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing..||9/14/2018||Free||View in iTunes|
||Clean#009 - Data Engineering with Jose Bergise||One of the many reasons for this podcast is to connect with new people in the industry and learn from their experiences. On this episode, I'm happy to introduce Jose Bergiste, Principle Analytics Consultant at Congetik. Jose reached out to me as a fan..||8/21/2018||Free||View in iTunes|
||Clean#008 - Service Design with Kurt Schmidt||It's no surprise that companies are putting a lot of emphasis on experience design these days. In a recent article, Create Powerful Customer Experiences, Gartner shared that 81% of marketing leaders responsible for CX believe that their companies will..||8/1/2018||Free||View in iTunes|
||Clean#007 - Online Learning for Data Science with Robert Daniel||Data programming has been a topic of interest of mine for the past year and peaked just a few months ago. I started attending R sessions at conferences to gain as much knowledge as I could and to decide if this was a development track I wanted to...||7/6/2018||Free||View in iTunes|
||Clean#006 - Search Marketing and Site Migrations with Chris Aburime||On this episode I had the pleasure of speaking with Chris Aburime, Executive Vice President and Co-Founder of Augurian, a Minneapolis search agency on SEO. Chris has over twenty years of experience in search so it was great getting his take on skill...||6/20/2018||Free||View in iTunes|
||Clean#005 - Product Marketing at a Startup with Paul Feiner||This episode was a bit of an experiment, nevertheless, a lot of fun. Paul Feiner, Director of Marketing at The Big Know, joined me to talk about product marketing at a local startup. Paul leads the product development of The Big Know with various...||6/5/2018||Free||View in iTunes|
||Clean#004 - Startup Analytics with Dennis Still||I had the pleasure of speaking with Dennis Still, Founder & Chief Insights Analyst at Bigfoot Analytics, on what it takes to be an analyst in a startup or small company. Dennis has worked for larger companies before but has really spent the bulk of...||5/22/2018||Free||View in iTunes|
||Clean#003 - Testing and Optimization with Brian Hawkins||On this episode Brian Hawkins, Senior Partner at Web Analytics Demystified, joined me to talk about testing and optimization. Brian brings over a decade of experience in testing and personalization to the table so it was a privilege to have him on the..||5/8/2018||Free||View in iTunes|
||Clean#002 - Customer Data Platforms with James McDermott||On this episode I talked with James McDermott, CEO and Co-Founder of Lytics, on Customer Data Platforms. My goal of this episode was to bring a different perspective on CDPs than what Martin Kihn brought through research in the last episode and I...||4/23/2018||Free||View in iTunes|
||Clean#001 - Customer Data Platforms with Martin Kihn||On this episode I talk with Martin Kihn on Customer Data Platforms which is a feverishly hot topic and category in the current landscape of marketing technology. Martin spent the early part of his advertising career at Digitas in New York before...||4/9/2018||Free||View in iTunes|
||Clean#000 - Intro to The Digital Measure Show||In this episode I provide an introduction, description of the podcast and a sneak peak on episodes 1 and 2 which will be published in a couple of weeks. Please be sure to subscribe on iTunes so you get notified when the first episode is released....||4/4/2018||Free||View in iTunes|
Brian does a great job with his interviews and deeply understands his subject matter. I’m always looking forward to the next episode!
It is fantastic to finally have a podcast that focuses specifically on digital analytics measurement. There are a lot of podcasts out there about analytics and data science in general but this one gets to the details of the issues digital analytics practitioners face every day.
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