460 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

The Food Blogger Pro Podcast Bjork Ostrom

    • Business
    • 4.9 • 361 Ratings

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    Balancing a Full-time Job and Your Food Blog with Vincent DelGiudice

    Balancing a Full-time Job and Your Food Blog with Vincent DelGiudice

    Transitioning careers, deciding not to take your blog full-time, and using your blog as a business card with Vincent DelGiudice from Always From Scratch.
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    Welcome to episode 453 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Vincent DelGiudice from Always From Scratch.
    Balancing a Full-time Job and Your Food Blog We first met Vinny when he joined Bjork for a Coaching Call in 2023. He is on the podcast this week to chat more about his career journey — including how he made the leap from working as a full-time speech-language pathologist to where he is now.
    Vinny started his blog, Always From Scratch, in 2019 and has had lots of success in that short amount of time — including qualifying for Mediavine and reaching over 100,000 followers on Instagram. While he contemplated taking his site full-time last year, he has since decided to hold off and shares more about his decision-making process in this interview.
    Vinny and Bjork chat about balancing a full-time job with your blog, how you can use your blog as a “business card” for other job opportunities, and how to create a work-life that fills your cup.
    In this episode, you’ll learn: What’s changed since Vinny’s Coaching Call with Bjork in the last 6 months. Why Vinny decided not to take his blog full-time (yet!). How he used his blog and Instagram account to get himself a full-time job in this industry. How he balances his full-time job, his blog, and his family. How to mentally justify the early days of blogging, when you’re spending lots of time on something without yet making an income. How qualifying for Mediavine and reaching 100,000+ followers on Instagram changed his mindset. What advice he has for someone looking to make the transition into running their blog full-time. How to approach your work tasks to make help you be “gas tank full.” Resources:
    Always From Scratch Food Blogger Pro Coaching Calls Pivot: The Only Move That Matters Is Your Next One Designing Your New Work Life Designing Your Life: How to Build a Well-Lived, Joyful Life The War of Art Follow Vinny on Instagram Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 40 min
    YouTube, Meal Plans, and Business Growth with Nisha Vora

    YouTube, Meal Plans, and Business Growth with Nisha Vora

    Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.
    Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.
    YouTube, Meal Plans, and Business Growth Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!
    Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.
    Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!
    In this episode, you’ll learn: How she prioritizes creating content for her different platforms (blog, YouTube, newsletter, and social media). How her income varies between platforms. Her current strategy around YouTube Shorts vs. long-form videos (and how monetizing differs between the two). How she developed her meal plans product. Why surveying her audience played such an important role in the development of her meal plans. What meal plans version 2.0 might look like. How she tested and promoted her meal plans. How she continues to improve her skills as a content creator. How she balances creating content and managing the business side of Rainbow Plant Life. How she has grown the Rainbow Plant Life team. Resources:
    Rainbow Plant Life 302: Growth Strategies – Growing Your Brand on YouTube and Beyond with Nisha Vora Digiday Meal Plans by Rainbow Plant Life ConvertKit Eisenhower Matrix Follow Nisha on Instagram and YouTube Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 56 min
    Staying True to Yourself as a Content Creator with Katie Higgins from Chocolate Covered Katie

    Staying True to Yourself as a Content Creator with Katie Higgins from Chocolate Covered Katie

    Navigating the evolution of online content creation, balancing SEO with creating content you love, and defining success for you with Katie Higgins from Chocolate Covered Katie.
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    Welcome to episode 451 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Higgins from Chocolate Covered Katie.
    Staying True to Yourself as a Content Creator Katie first started creating content online in 2006 and has been making a living from her food blog, Chocolate Covered Katie for a long time. In her first podcast interview (!!!) Katie shares openly about navigating the online content creation space for almost 20 years and how she has stayed true to herself throughout that time.
    Katie has been very intentional about running her business in a way that prioritizes doing the things she loves — creating recipes, SEO, photography, FOOD, and letting go of the things she doesn’t — video, sponsored content, Instagram.
    She has a really refreshing perspective on what success looks like and how she navigates imposter syndrome in the industry. We’ve been longtime followers of Katie and enjoyed getting a peek behind the scenes of her brand!
    In this episode, you’ll learn: How she first started creating content on the internet (on Xanga!). How she started monetizing her site. How she has persevered through all of the iterations of what it looks like to publish content online. Why she prioritizes the parts of food blogging she likes (i.e. SEO) and doesn’t worry about the things that she doesn’t (i.e. video). How she balances SEO with creating content she loves. What success looks like for her right now (and how she deals with imposter syndrome). Why she is working to make the user experience better on her site. Why she’s chosen not to do sponsored content for her blog or social media accounts. Resources:
    Chocolate Covered Katie Pinterest Semrush Vivid Vision Follow Katie on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 55 min
    Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie

    Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie

    Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen.
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    Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen.
    Planning for Extended Time Away from Your Food Blog Jessica first started her blog 10 years ago when she was in school pursuing a law degree. Since that time, she has continued to scale her business and now receives 1–2 million pageviews each month.
    While pregnant with her first child, Jessica knew that she wanted to take some time away from her business to focus on being a mom. In the process, she developed a strategy for planning extended time away from your food blog and social media accounts, without losing any of the momentum she had worked so hard to build.
    Whether you’re hoping to take a maternity/paternity leave, need time away to support a family member or loved one, or just need a break from being an entrepreneur, this is an incredibly valuable episode all about the importance of planning ahead, delegating, and learning to let go.
    In this episode, you’ll learn: How she transitioned from her baking business to her food blog (all while in law school)! How she scaled her brand to 1–2 million monthly pageviews and over 1 million followers across her social media accounts. How (and why) she decided to leave her career in law to pursue her career as a food creator. How she planned ahead on her blog and social media for her year-long maternity leave. Why she found it valuable to outsource certain tasks and work “on” her business instead of working “in” her business. How she approaches delegating work. Resources:
    Jessica in the Kitchen Moz The Tipping Point The E Myth Revisited Follow Jessica on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 47 min
    Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

    Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

    Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy. 
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    Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.
    Monetizing Through Bread, Courses, and a Food Blog We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).
    Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!
    In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.
    In this episode, you’ll learn: More about Matthew’s background as a professional, celebrity, and private chef. Why he started teaching about bread. How he transitioned his career into the online space and prioritized Instagram. How he has built his brand and business online while also growing his bakery business. Why he decided to work with a brand management agency. About his different streams of income (in-person and online classes, selling bread, AdSense, and affiliate marketing). How he scaled from 6,000 monthly pageviews to 45,000 in 5 months. Why he and his wife are focusing on the blog right now. Resources:
    MatthewJamesDuffy.com Food Blogger Pro Coaching Calls Bread: A Baker’s Book of Techniques and Recipes by Jeffrey Hamelman Matty Matheson on Instagram Teachable Mijune Pak Follow Matthew on Instagram, YouTube, and Facebook Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 59 min
    How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

    How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

    Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh.
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    Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen.
    How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).
    In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.
    If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview!
    In this episode, you’ll learn: How Faith grew her social accounts to over 2.5 million followers. More about how she uses trending audio on TikTok. About her process for creating video content on Instagram and/or TikTok. How she approaches reposting content between platforms. Her thoughts on navigating the algorithms on social media. The importance of changing camera angles when filming videos for TikTok. Why she exclusively edits on her phone. How she uses analytics to shape her strategy on TikTok and Instagram. Why she decided to work with a management agency. Resources:
    Follow Faith on Instagram, TikTok, and YouTube Capcut Digital Brand Architects Join the Food Blogger Pro Podcast Facebook Group -----
    This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    • 46 min

Customer Reviews

4.9 out of 5
361 Ratings

361 Ratings

ArlieLP ,

Dig in! 🍽️

Super valuable content in an easy to consume package - a truly terrific resource for creators in the food space! Definitely one to add to your content diet. Bon appetit!

karenzer ,

Content Batching Episode 326 is so informative and came at the perfect time. Karli and B

This episode is so informative and I heard it at the perfect time. I struggle with staying on top of all the tasks involved with a food blog. Karli offered so many strategies and Bjork guided the conversation perfectly! I listened twice, took copious notes and started a priority list. My first blog year I was working off adrenaline but these last few months I am paralyzed. This episode is changing my mindset. Thanks.

flowermom3081 ,

Can’t stop listening and learning!!

These interviews are loaded with information that can be applied in real time. Easy to listen to and worth the time every time! Thank you Food Blogger Pro.

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