The Full Monty
By Scott Monty
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The Full Monty is an audio companion to the newsletter of the same name that covers developments in the digital world. Each week, we do a deep dive on two pressing issues and inject insight, opinion, and wit into this 15-minute show that's sure to give you a better sense of what's affecting the industry. Maybe you'll agree, maybe you won't. But we hope it makes you think.
||CleanEpisode 28: Doing the Right Thing||Every day, we're presented with opportunities. Choices between doing what's merely expedient and doing what's right. Lawmakers pass bills to ensure that companies don't overstep the boundaries of decency, and try to protect the citizenry. But it...||4/6/2017||Free||View in iTunes|
||CleanEpisode 27: Try a Little Empathy||You likely heard about the United Airlines leggings issue that popped up earlier this week. While it was unfortunate for the brand, especially given its reputation issues, it was entirely avoidable. There are a variety of issues that sprung forth from...||3/30/2017||Free||View in iTunes|
||CleanEpisode 26: Fear and Greed||The four human desires (acquisitiveness, rivalry, vanity and love of power) were our topics the last time around. In this episode, we go a little further, diving into two key human conditions: fear and greed. In doing so, we pick apart the motivating...||3/21/2017||Free||View in iTunes|
||CleanEpisode 25: The Four Human Desires||Try as we might, we can't escape from our past, from the visceral nature of what it means to be human. Advances in communication, technology, and living conditions may separate us from our ancestors, but deep down, we want the same things. We look at...||3/15/2017||Free||View in iTunes|
||CleanEpisode 24: The CMO of the Future||The average tenure of the chief marketing officer is just half of that of the CEO. And yet the CMO is expected to perform more functions than ever before. How can executives who fill these critical positions be ready for the challenges ahead,...||3/1/2017||Free||View in iTunes|
||CleanEpisode 23: Getting in the Habit||It's natural to want to make changes to your life around the beginning of the year. If you made a New Year's resolution, are you still sticking to it nearly two months in? If you're like most people, the odds are that you're not. In this episode, we...||2/22/2017||Free||View in iTunes|
||CleanEpisode 22: Measuring Value||There are plenty of examples of metrics, KPIs and other hard data points to follow if you're looking to prove ROI. But sometimes, it isn't about hard metrics and it's not about the return; it's about value. Value given and value derived are two...||2/15/2017||Free||View in iTunes|
||CleanEpisode 21: It's a Wonderful Community||When a technical glitch threatens to obliterate an otherwise clockwork-like tradition, something surprising happens. The resulting lesson is one that every business should heed. Links Be sure to check out other major stories from the...||12/15/2016||Free||View in iTunes|
||CleanEpisode 20: When Media Attack||This week, a look at boycotts from an unusual angle — when a media company goes on the attack. Is this a unique event, or are we in for more? Links Be sure to check out other major stories from the December 5th of the newsletter: Amazon is...||12/6/2016||Free||View in iTunes|
||CleanEpisode 19: Facebookpedia||This week, a look at the detrimental effects of fake news and what kinds of technical and communal solutions it might take to establish order, provide assurances, and help restore thoughtful dialog. Links Be sure to check out other major...||11/20/2016||Free||View in iTunes|
||CleanEpisode 18: John Henry Versus the Steam-Powered Robowriters||There are modern-day lessons that craft-driven content marketers can learn from John Henry. And should we still be relying on polls to predict the outcome of elections in a post-digital world? Links Be sure to check out other major...||11/14/2016||Free||View in iTunes|
||CleanEpisode 17: Living in a Post-Factual, Post-Election World||Donald Trump is uber-dependent on the media. And vice versa. What does it mean for advertising? And we're living in a world where facts don't seem to matter. Has Facebook irretrievably damaged discourse and democracy? Links Be sure to...||11/7/2016||Free||View in iTunes|
||CleanEpisode 16: Racial Targeting and a Withering Vine||A publication called Facebook out for racist policies regarding its ad targeting. Was it the exposure of a nefarious practice or an overblown assertion? Vine never had a fighting chance, thanks to mismanagement at Twitter. What went wrong? And a...||10/31/2016||Free||View in iTunes|
||CleanEpisode 15: A Trust PSA and Stop Your Internal Fighting||When you're trying to change hearts and minds, is it an immutable concept that you should also be honest with people? How far can the envelope be pushed in pursuit of a public service? Who owns social, content, and customer relationships? Does it...||10/24/2016||Free||View in iTunes|
||CleanEpisode 14: Critical Crisis Criteria and Content Gating||Wells Fargo should have seen the crisis coming, but it fell victim to the classic myopia that plagues so many companies caught in issues of their own making. What could they have done differently? All too often, if you'd like to get a company's...||10/16/2016||Free||View in iTunes|
||CleanEpisode 13: Case Studies and The Last Straw at Yahoo||Case studies are a fact of life. But what do you do when there's nary a case study to be found? In this commentator's opinion, Marissa Mayer has run out of time. We politely ask something of her in poetic fashion. Links Be sure to check out...||10/9/2016||Free||View in iTunes|
||CleanEpisode 12: LinkedIn Spam and the Cult of Personality||LinkedIn makes it terribly easy to send someone a note of congratulations. Terribly. And what happens when your brand is associated with a single personality? It could be a detriment or a benefit. Links Be sure to check out other major stories...||9/25/2016||Free||View in iTunes|
||CleanEpisode 11: Emotional Intelligence & Leadership and Strategist vs. Specialist||What you understand about yourself and how you interact with your colleagues says a great deal about you. It may mean the difference between being considered a boss or a leader. Specialists serve and important role. But don't get them confused with...||9/18/2016||Free||View in iTunes|
||CleanEpisode 10: Podcasting is Big and Starting with Success||Although podcasting has been around for over 11 years, it still has yet to catch on big time. We're on the cusp of something great and we've got history at our backs. Too often we limit ourselves with the thought of what we can't do. In a guest...||9/5/2016||Free||View in iTunes|
||CleanEpisode 09: Law & Disorder and Facebook Needs Humans||Like it or not, there are rules, guidelines and even laws to follow online. Yet everyone from the average user to the Kardashians seem to think they can ignore convention. Twenty-five years on, it's still the wild west out there. Facebook decided that...||8/28/2016||Free||View in iTunes|
||CleanEpisode 08: No Comments at NPR and Twitter Needs Urgency||NPR is finally cracking down on the useless and abusive comments on its site. But it doesn't mean that conversation and comments from the audience are completely out. Why this move makes sense. Twitter is still struggling a year after...||8/21/2016||Free||View in iTunes|
||CleanEpisode 07: Leadership Communications and Journalism||One of the primary responsibilities of a chief executive is to communicate in a way that is articulate, effective and clear. And we see examples daily of executives that seem to have missed the memo. Are they as successful as they could be? Journalism...||8/14/2016||Free||View in iTunes|
||CleanEpisode 06: Olympic-Sized Gaffes and Social Media Gurus||The International Olympic Committee is clinging to media rules from four years ago, with no live video, no GIFs and no hashtags - with a few exceptions for sponsors. Even NBC can't show the coverage live. But their reasoning is going to floor you......||8/7/2016||Free||View in iTunes|
||CleanEpisode 05: Ad Blocking and Yahoo's Last Stand||Ad blocking has become mainstream and is the source of headaches for advertisers and publishers. But the IAB has introduced some guidance after discovering just what it is that annoys consumers so. And the Yahoo acquisition is happening....||7/31/2016||Free||View in iTunes|
||CleanEpisode 04: Cameras and CEOs||They say seeing is believing. But do our cameras deceive us? And what happens when our access to certain elements of our favorite devices is cut off? How we see and respond to the world with what we perceive. CEOs need to be more digitally...||7/25/2016||Free||View in iTunes|
||CleanEpisode 03: Pay Attention||We told you all about our perspectives on the Pokemon Go hoo-hah lately. But in the rush to be part of this craze that's sweeping the nation, many people breezed past a couple of critical issues in the signup process that could come back to haunt...||7/18/2016||Free||View in iTunes|
||CleanEpisode 02: Live Video, Censorship and Augmented Reality||Social change is never easy. In fact, it's usually messy. Facebook has a role to play, and it's up to them to determine the balance between agitator, conspirator, censor and intermediary. It's a delicate balance and one that will take time for them...||7/11/2016||Free||View in iTunes|
||CleanEpisode 01: Video and Careless Sharing||We're witnessing a rebirth of television, simply on new platforms. In its earliest days, television was only broadcast live. You had to watch a show when it was on. Over time, we've grown accustomed to recording our favorite shows - first on VCRs and...||7/4/2016||Free||View in iTunes|
||CleanEpisode 0: Promo||In-depth commentary and analysis as a complement to the industry-leading weekly newsletter The Full Monty. You'll find insight, wit and trivia packed into this 15-minute show that will give you a better sense of what's affecting the technology,...||7/1/2016||Free||View in iTunes|
Classy as heck
If you work in marketing and want to do it intelligently, you should listen to The Full Monty. Timely, thought provoking, and super well-produced. Also, fun.
Fantastic ... did you expect anything else?
Scott doesn't do B+ work. It's only A+ work, from his blog posts to his weekly news roundup (that feeds this), to, well, this. Produced at the right length, pace, tone, and overall production value - it's a can't-miss show.
One of the best-built shows in business
Scott really cares about your time and the experience you have. I can't recommend this show enough. I'm sick of the meandering and lazy business updates out there. This is the exact opposite: smart, structured, and entertaining all at once.
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