The Future of Media
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The Future of Media podcast connects listeners to media industry leaders who share their expert perspectives on the future of digital content consumption and creation.
||CleanHold Tight, Facebook Groups Are Just Getting Started||Facebook Groups and online communities are on the rise, but few brands have yet harnessed their full power. Hear from social expert Matt Navarra on unannounced Facebook changes for Group monetization, what it takes to grow a vibrant digital community, a||3/13/2019||Free||View in iTunes|
||CleanGround Control, What's Our Mission?||The Penny Hoarder, Clarity Money, and A Plus have each seen enormous social audience and engagement growth. Get a behind the scenes look at a core set of proven tactics they share — spanning brand mission, original content investment, and data-driven||3/6/2019||Free||View in iTunes|
||CleanEagle Flags and Sunny Flowers — Know Your Audience||Learn how one of the world's largest residential solar companies blends creativity with a battle-tested campaign model ensure their messaging hits home with consumers and policymakers alike.||2/27/2019||Free||View in iTunes|
||CleanNewsletters, Paywalls, and Sustainable Revenue? Pepperidge Farm Remembers.||There's no shortage of media companies jumping into subscriptions — from The Daily Beast to TechCrunch and The Information — but what lessons can be learned from early pioneers of digital subscriptions? In this interview we speak with E&E News, whic||2/20/2019||Free||View in iTunes|
||CleanThe future of media is niche (or is it niché?). It's definitely more focused.||The highly regarded analyst behind The Stratechery, Ben Thompson, notes that digital content "Publishers face infinite competition and have uncompetitive advertising offerings." In this episode we unbundle how media companies might adapt and capitalize||2/13/2019||Free||View in iTunes|
||ExplicitFor Creators Who Want to Make Good Content and Do Other Stuff Good Too||Vast resources are wasted on unoriginal content, causing creators big and small to miss huge upside. Here's some practical advice on how to turn things around, and what the implications will be for the future of content marketers, influencers, and media||2/6/2019||Free||View in iTunes|
||CleanWhy Your Mattress Company is Penning Longform Content||Direct to Consumer brands are disrupting traditional retail companies, but what’s next? Get a behind-the-scenes look at how D2C teams use content build customer relationships. Learn what’s working, what’s not, and what is poised to change.||1/30/2019||Free||View in iTunes|
||CleanThis is why we can't have nice things||Digital content consumption is changing, and newsrooms must adapt. The good news is there are opportunities to improve civic discourse. In this episode, we discuss notable research findings from The Center for Media Engagement.||1/23/2019||Free||View in iTunes|
Great opinions with smart people
I’m impressed with the opinions being brought to the table. They are some of the smartest minds from around the industry. Definitely excited for more episodes.