The Hartwell Studio Works Sports Branding Podcast
By John Hartwell
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Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.
||CleanEpisode #12: How to Close the Concept Gap||John flies solo for this episode to talk about the "Concept Gap" some college athletics programs struggle to close in their athletics identities.||8/21/2018||Free||View in iTunes|
||CleanEpisode #11: Know Your Target Audience with Insung Kim||Atlanta Braves creative director Insung Kim joins the show to talk about how understanding a sports brand's target audience can help attract and win more fans.||7/25/2018||Free||View in iTunes|
||CleanEpisode #10: Brand & Small Colleges with Jim Abbott||Jim Abbott, athletics director for Oklahoma City University, talks about the role of athletics at small colleges, and how a strong athletics brand can be an effective tool for a stronger school.||6/19/2018||Free||View in iTunes|
||CleanEpisode #9: Brand & Licensing with Dale Arens||Univ. of Iowa Asst. AD for Trademarks and Licensing Dale Arens joins the show to discuss how licensing can be a powerful tool for a sports property to drive revenue.||5/15/2018||Free||View in iTunes|
||CleanEpisode #8: Building a New Sports Brand with Kevin Donovan||Kevin Donovan, founder and president of the Tour of America, discusses the process of creating a new sports brand from the ground up.||4/17/2018||Free||View in iTunes|
||CleanEpisode #7: Brand and Sponsorship with Dan Butterly||Mountain West Conference Sr. Assoc. Commissioner Dan Butterly joins the show to talk brand and sponsorship from the sports property point of view.||3/20/2018||Free||View in iTunes|
||CleanEpisode #6: The Olympic Brand with Terrence Burns||With the 2018 Winter Olympic Games underway, Olympic consultant Terrence Burns stops by the podcast to give some insight into the biggest sports property brand in the world.||2/20/2018||Free||View in iTunes|
||CleanEpisode #5: Brand & Sponsorship with J.W. Cannon||Sport marketing expert J.W. Cannon joins the podcast to talk about the role of sports branding in successful sponsor partnerships.||1/15/2018||Free||View in iTunes|
||CleanEpisode #4: Differentiation and the 1975 Tequila Sunrise Houston Astros||With the Astros' first ever World Series title in hand, John takes a look at the sports branding principles behind their famous tequila sunrise rainbow uniforms.||11/27/2017||Free||View in iTunes|
||CleanEpisode #3: Create Your Brand Story, Part 2||We get into the nuts and bolts of gathering information for your brand story and break down how to use it.||10/27/2017||Free||View in iTunes|
||CleanEpisode #2: Create Your Brand Story, Part 1||This is part one of a two-part "Create your brand story" episode, in which we'll take a look at how to develop a brand story worth telling.||10/27/2017||Free||View in iTunes|
||CleanEpisode #1: What Is A Brand?||The inaugural episode of the podcast starts with the branding basics: defining what we mean by "logo" and "brand."||10/27/2017||Free||View in iTunes|
Informative conversations about branding
This is a great show featuring interviews with sports marketing professionals about the industry in which they work. The host, John Hartwell, has a smooth voice and is very knowledgeable himself, but he lets his guests really shine as they converse with him about their experiences and thoughts about industry trends. This is a must-listen for any sports marketer.