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The Heart Of Marketing

By Jayme Soulati and John Gregory Olson

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Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts … JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog:

Customer Reviews

Heart of Marketing Captures the Missing Piece

In the endless sea of business, entrepreneurial and digital-speak podcasts, The Heart of Marketing stands out as capturing a missing -- and genuine -- piece. Creating an intimate, intelligent, yet easy-to-listen to environment, co-hosts John Gregory Olson and Jayme Soulati invite you to join their inquiry into the human connections involved in marketing success. If you like listening to creative stories from marketing pros who can inspire your personal imagination while helping you connect with your personal interests and preferential leanings, you will find valuable "soft skill" insights right here. Highly recommended.

Great experience and content

This podcast provides such a wide range of material...Certainly and marker, business owners, or entrepreneur could benefit from. John and Jayme bring a fun style and fresh perspective. Take a listen.

Great Podcast

Love this podcast! I love the message Jayme & John are putting out to the world, combining both a positive message with actionable marketing tips. Great stuff!

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  • Free
  • Category: Management & Marketing
  • Language: English

Customer Ratings