The Ictus Marketing Podcast
By Mark Leonard
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The mission of this podcast is to help individuals and organizations find their audience, make connections, and seek fulfillment, through marketing strategy and communications.
||CleanEp. 38 – Lauren Spohrer||Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of Criminal, Lauren Spohrer is a bonafide podcast celebrity. She and...||4/4/2017||Free||View in iTunes|
||CleanEp. 37 – Jake Scanlan: Branding as a User Experience||Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them...||12/10/2016||Free||View in iTunes|
||CleanEp. 36 – Josh Steimle: How to Become a Thought Leader||Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of Chief Marketing Officers at Work, which...||10/31/2016||Free||View in iTunes|
||CleanEpisode 35 – Darren Shearer: Marketing Like Jesus||I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.||10/5/2016||Free||View in iTunes|
||CleanEp. 34 – Tom Hunt: Using Virtual Assistants to Get More Done||Tom Hunt, the creator of VirtualValley.io is helping business owners and entrepreneurs get more done by connecting them to a global talent pool of virtual assistants.||7/18/2016||Free||View in iTunes|
||CleanEpisode 33 – The 2016 Super Bowl Ad Review||People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated. It’s Superbowl Sunday. There’s something...||3/7/2016||Free||View in iTunes|
||CleanEpisode 32 – Marc Koehler: Lead with Purpose||Marc Koehler is the President of Lead with Purpose, a company dedicated to helping people lead more purposeful lives. He brings over 30 years of business and life experiences that include US Navy Submarine Officer, Interim CEO/COO, Entrepreneur,...||2/4/2016||Free||View in iTunes|
||CleanEpisode 31 – Erin Youngren: Generosity as a Strategic Asset||Erin Youngren is the better half (I think Jeff will forgive me, and probably agree) of the Youngrens photography studio based in San Diego. Through ten years of photography together, Erin and Jeff have learned a lot about what it takes to...||1/12/2016||Free||View in iTunes|
||CleanEpisode 30 – David Carnes: The Economy of the Past, Present, and Future||Before the new year ended, I interviewed my good friend and economist, David Carnes. Now that we have entered a new year, I invited David back to discuss the 2015 economy, and we are also going to take a look at the coming economy in...||1/4/2016||Free||View in iTunes|
||CleanEpisode 29 – Jeffrey Barnes: Leadership Lessons from the Happiest Place on Earth||In this podcast, I am interviewing Dr. Jeffrey Barnes. Dr. Barnes is a professor at Cal Baptist University, and the author of the top selling book: The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth. Living in Southern...||12/10/2015||Free||View in iTunes|
||CleanEpisode 28 – Erin Wilbanks and Paul Gernetzke: Connecting Creatives in Redlands||In today's interview, we brought together two members of The Guild in Redlands, CA. The Guild is a group of creative people who meet to support and help each other. On the first Wednesday of each month, Augies Coffeehouse in Redlands is swamped with...||11/30/2015||Free||View in iTunes|
||CleanEpisode 27 - Scott Shuford: How to Reach a Niche Audience||Whether you are running a business that longs to attract Christian consumers, or you are a person who wants to learn more about marketing from an expert, this podcast episode with Scott Shuford, the Founder and Chief Engagement Officer at FrontGate...||11/6/2015||Free||View in iTunes|
||CleanEpisode 26 – Scott Sims: Managing Social Media with BuzzLogix||Scott Sims is the founder and CEO of BuzzLogix, a social media monitoring tool that can provide a complete look at how a business is measuring up in their marketing methods. BuzzLogix monitors your social media channels and can automate social posting..||10/25/2015||Free||View in iTunes|
||CleanEp. 25 - Debra Postil: The Power of the Pen||This interview is with an amazing woman who is on a mission to annihilate domestic violence in the Inland Empire, the State of California, the United States and the world. You will meet Debra Postil. Debra is a Senior Deputy District Attorney in...||10/13/2015||Free||View in iTunes|
||CleanEpisode 24 – David Carnes: The Inland Empire Economy||Today we are interviewing an Inland Empire economist by the name of David Carnes. David has a Bachelor of Arts from Cal State in economics and in this interview, David is sharing his outlook on the future of the Inland...||9/30/2015||Free||View in iTunes|
||ExplicitEpisode 23: Mark C. Crowley – Lead From the Heart||Upon interviewing Mark Crowley, I realized I was talking with a person who has an ingenious pattern of leadership abilities, and he's working to help leaders of companies both small and large to realize this compassionate form of...||9/6/2015||Free||View in iTunes|
||CleanEpisode 22 – Mel Austin: Comic on a Mission||He went from the marines, to corporate life, to comedy. Mel Austin worked on his stand-up comedy and acting career as a side hustle while he was working in sales and marketing. But like thousands of others, he was forced to change directions when the...||8/25/2015||Free||View in iTunes|
||CleanEpisode 21 – Erin Phillips: The Children's Fund||Erin Phillips is a rocket ship of positive change. She is the President and CEO of The Children's Fund in San Bernardino, CA. She loves non-profits and the role they play in our society. She has long been an advocate for civic engagement and...||8/16/2015||Free||View in iTunes|
||CleanEpisode 20 – Frank Cowell: The Actionable Brand||I met Frank Cowell at a local AMA luncheon last spring. Frank gave a great presentation about how to build brands that work, and I immediately wanted to have him on the show. I loved talking to Frank, because I think we have a similar approach to...||8/7/2015||Free||View in iTunes|
||CleanEpisode 19 – Marla Tabaka: Get Out of Your Way||Marla has been where you are. Starting and operating your own business can be lonely, especially when things aren't going well. Whether we talk about it or not, there can be a sense of shame in not succeeding in business. We've all been there, and...||5/29/2015||Free||View in iTunes|
||CleanEpisode 18 – Shauna Mackenzie: Your Best Kept Self||Shauna Mackenzie did what lots of people think about doing. She took the risk of starting a business for herself. But she worked hard to limit her risk as much as possible by starting her business as a side job while she worked the day job that paid...||4/14/2015||Free||View in iTunes|
||CleanEpisode 17 – Jeff Abbott: How Peer Groups Strengthen Business Leaders||I have a friend – he's been on this podcast – who keeps me accountable and honest about how I live my life. We could all use a friend like this. As business owners, it might be very helpful to have a handful of friends like this. That's...||3/26/2015||Free||View in iTunes|
||CleanEpisode 16: The Infinite Dial 2015, from Edison Research||Edison Research is a firm that’s focused on consumer research studies. They provide businesses with information about how Americans are using their phones, the effectiveness of tv ads, and where people are listening to music or getting...||3/11/2015||Free||View in iTunes|
||CleanEpisode 15 – Vincent McCoy: A Small Business Resource Every Owner Should Know||Vincent McCoy is the Executive Director of the Small Business Development Center for the Inland Empire. The SBDC helps all kinds of businesses with consulting and training services aimed at helping people start successful businesses in the Inland...||2/19/2015||Free||View in iTunes|
||CleanEpisode 14 – Jack Katzanek: Inland Empire Economic Report||I've been hunting for someone with some knowledge about the economy in the Inland Empire and I finally found him. Jack Katzanek from the Inland Empire Economic Partnership joins me on the podcast to talk about jobs, education, and the future of the...||2/7/2015||Free||View in iTunes|
||CleanEpisode 13 – Jenny Darroch: Why Marketing to Women Doesn't Work||Dr. Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. She is the author of three books including Marketing Through Turbulent Times and Why...||1/30/2015||Free||View in iTunes|
||CleanEpisode 12: Irene Gonzalez – It's Never Too Late to Do What You Love||When you're stuck in a job that you don't like, or you've been doing the same thing for years it's easy to start believing that this is the way things will be forever. But Irene's story proves otherwise. She closed one chapter of her life and started...||12/23/2014||Free||View in iTunes|
||CleanEpisode 11: Eric Blum – Building a Better Business College||Eric Blum has been thinking about how to make the college experience more valuable to the students who are on the edges of academic success and failure. These are the students who have a brain in their head, want to use it to do something cool, but...||11/19/2014||Free||View in iTunes|
||CleanEpisode 10 – John Manning: I Need A Mentor, So Do You||John Manning is the President of MAP Consulting. He's been a professional mentor of mine for several years. He's helped me through job transitions, difficult work situations, and given me coaching on how to take the next steps in my career. He's been...||10/12/2014||Free||View in iTunes|
||CleanEpisode 9 – Dr. Mike Stull: Educating Entrepreneurs||The Inland Empire of Southern California boasts one of the strongest academic and community-based entrepreneurship programs in the country. Dr. Mike Stull helped found and build the Inland Empire Center for Entrepreneurship (IECE) at California State...||10/2/2014||Free||View in iTunes|
||CleanEpisode 8 – Solo: Spy v. Spy||Offer value before you sell||9/18/2014||Free||View in iTunes|
||CleanEpisode 7 – John Koontz: An Accidental Startup||John Koontz hated shaving, so he decided to upgrade his razor. But the blade that he liked only came in bulk quanitities from overseas. So he started buying in bulk and selling the extras online. Pretty soon, he had a profitable business venture on...||9/6/2014||Free||View in iTunes|
||CleanEpisode 6 – Devyn Goss and the Pink Glambulance||Glamour is an Emergency||8/30/2014||Free||View in iTunes|
||CleanEpisode 5 – Aaron Norris Search Engine Optimized||Aaron once told his SEO manager that he would soon be out of a job, because search was no longer a universal game. Instead, everyone's search results are different, unique, personalized. How are we supposed to optimize our websites when we can't...||3/26/2014||Free||View in iTunes|
||CleanIctus Marketing Podcast Episode 4||Uncle Chancho Edition – Rite of Passage||3/8/2014||Free||View in iTunes|
||CleanIctus Podcast 3 with Matt Leeds and David Carnes of White Frog||In this episode Matt Leeds and David Carnes of White Frog Design studios talk about the value of process when creating an effective brand. We talk about a lot of other things too, like Plato's cave and nearly walking into a women's restroom.||9/28/2013||Free||View in iTunes|
||CleanEpisode 2 with Ron Burgess of Red Fusion Media||Ron talks about his new book, Finding Your Crack in the Market: Secrets to Marketing Niche Dominance and Small Business Success. We talk about big picture marketing and how to define your market niche.||7/2/2013||Free||View in iTunes|
||CleanIctus Podcast 1 - Nick In't Hout 050513.m4a||Guest, Nick In't Hout has spent the last 10 years working with the millenial generation. We talk about the characteristics of the new greatest generation as well as how to work with them.||6/5/2013||Free||View in iTunes|
It quickly becomes obvious that Mark is passionate about marketing and does a great job of finding guest with unique perspectives on marketing strategy and communications.
Ictus is about change!
I've known Mark for years. He is one of the hungriest learners and leaders I have ever met. He is a master at asking questions that help his guests and listeners see and understand successful products more clearly and deeply. Mark's curiosity has sparked vision and generated growth in my life. And I'm sure it will in yours too. This is a must listen to podcast if you're interested in marketing and leadership, but also if you want to gain greater insight into how to be successful in working with others - follow Mark's example.
If you would have told me...
If you would have told me, fifteen minutes ago, that I would enjoy listening to a marketing podcast, I probably would have looked at you with dead eyes as my internal monologue continued to theorize about who Rey’s parents are in The Force Awakens. But alas, here I am, enjoying a marketing podcast. The host’s passion is obvious and his interviews are natural and engaging. I look forward to listening to more!
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