By Nick Moore
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The Idea is an entertaining podcast that looks at creative thinking in advertising and marketing. We discuss the issues around the ideas that win customers' hearts and minds. We explore how commercial creative thinking is done, how it is changing and how it affects all of us. And we debate the vital questions with some of the sharpest people in the business. Because at the heart of every great brand and every great ad is a great idea.
||CleanDiversity is a talent issue||In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives. We look at how the issue...||11/7/2017||Free||View in iTunes|
||CleanHave Award Shows jumped the shark?||Award Shows are in the news. Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation. So we go back to basics and ask where did award shows come from and do they really add value? Or are they just...||10/16/2017||Free||View in iTunes|
||CleanWhat happened to briefing?||Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to...||9/26/2017||Free||View in iTunes|
||CleanWho needs Creative Directors?||In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Google...||9/8/2017||Free||View in iTunes|
||CleanHave Ideas Changed?||We explore what defines ideas in today's technology-driven landscape||8/23/2017||Free||View in iTunes|
As a young creative in Advertising I greatly enjoyed listening to current members of the industry discussing what we all aim to have an 'idea'.
I shall be recommending this to other advertising peers as well as friends and colleagues simply hoping to gain a fresh insight on todays perspective of 'the idea'
Can't wait for more episodes!
A needed space to discuss the advertising world.
Inspiring and entertaining.
Great creative podcast
Love the new podcast from Nick Moore. Guests and interviews are cut in with great editing and pacing.