The Marketing Mix
By Stacy Jackson | Alanna Jackson
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Welcome to The Market Mix. We're focused on digital marketing and sales topics to help you elevate your B2B brand.
||CleanInterview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?||This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about: How she and her friends use SnapChat Discuss whether or not Facebook is for "old people" Discover the awesomeness of "streaks" on SnapChat Define "spill the tea" Talk about commercials on YouTube versus sponsored YouTube stars like Shane Dawson Think about the future and what social she will use and how she'll do research and a lot more We had a lot of fun and gained some interesting insights. We hope you'll enjoy. This podcast is sponsored by Anchor||3/16/2019||Free||View in iTunes|
||CleanSmall Content Teams with Big Content Dreams||We're talking about the challenges facing small content marketing teams. We'll chat about: Dealing with executives who “don’t get it” -- no support, no budget, no sanity. Being overly ambitious. Everything’s important and huge! Not being ambitious enough. “We’re too small. We’re too boring.” Winging it. “I’ll figure out next week’s post . . . next week.” Ignoring visuals/video--or worse, doing it yourself when you don't know what you're doing! Not promoting and distributing content. Trying to do it all yourself.. Additional Resources B2B Content Marketing Strategy for Small Content Teams This podcast is sponsored by Anchor||3/4/2019||Free||View in iTunes|
||CleanIs Your Marketing Automation Platform a Glorified Email Solution?||Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment. In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform. We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.) Landing pages and forms (including discussion of hidden fields and progressive profiling) Live chat and chatbots (plus Slack integration) Pop-ups Call-to-Action buttons Dynamic content personalization and customization Contacts and lists (including static and active lists) Reports and analytics (including using Prospects data) Workflows (and several ways to use them) SEO strategy/topic cluster module Integration with CRM and ticket desk technology This podcast is sponsored by Anchor||2/25/2019||Free||View in iTunes|
||CleanIs Video Part of Your Content Marketing Strategy?||In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey. Video examples mentioned on this episode: Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4 Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062 Interactive videos: https://blog.hubspot.com/marketing/interactive-video Gotta-have captioning tool: zubtitle.com Sources for this episode: Cisco Visual Networking Index: Forecast and Trends, 2017–2022 Think with Google: A new way to think about online video’s role in the purchase funnel YouTube for Press | YouTube by the Numbers Think with Google: The latest YouTube stats on when, where, and what people watch Video thrives on Twitter 2M Monthly Advertisers on Instagram 2018 PROMO Online Video Statistics and Trends LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook Want to drive views for B2B video? Here’s what makes people watch 19 Types of Marketing Video for Each Stage of the Buyer Journey This podcast is sponsored by Anchor||2/18/2019||Free||View in iTunes|
||CleanSo We Started a Podcast||Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. After years of encouraging clients to get into podcasting, business partners and sisters Stacy Jackson and Alanna Jackson decide it's about time to practice what they preach. In this episode, you'll learn: what prompted the duo to finally do this thing why podcasting can be so daunting stats from Edison research on just how popular podcasting is data from Nielsen on just how popular business-themed podcasts are The team also shares a few takeaways and good-to-know tips if you'd like to get started on a podcast of your own. Remember: this is a work in progress, so be patient. We promise to work hard to get even better! Want to talk to us? Leave a voicemail in the Anchor.fm podcast app or visit us at the Jackson Marketing website.||2/11/2019||Free||View in iTunes|