The Medium Rules: Long-Term Trends in Media and Technology
By Alan Baldachin, and produced by HBA Studios
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Conversations with founders, investors and thought leaders in the orbit of HBA's tech and media ecosystem and beyond. How are media and technology companies conceived, how do they scale, and how do they interact with the broader social, economic and political culture we live in today and that we will inhabit in the future. This is a show about innovation and its effects on our lives, hosted by HBA's managing partner and head of media and technology, Alan Baldachin.
||CleanSecuring the Blockchain, with Demo Skalkotos and Zach Hamilton||One of the more intractable problems with cryptocurrency is also one of the most basic: how do you keep digital assets on the blockchain secure? This is an issue of hacks and honeypots. But, as evidenced by the recent news that the Canadian cryptocurrency exchange QuadrigaCX may have lost $140 million in cryptocurrency when its founder died in December and took with him the only available electronic keys to the exchange’s crypto vault, the issue is not related solely to nefarious activity. On this episode of The Medium Rules host Alan Baldachin sits down with Demotrios Skalkotos, GM of Ledger’s North American business and head of Ledger’s institutional ledger vault product, and, by phone, Zach Hamilton, founder and CEO of Airfoil Capital. Alan, Demo and Zach engage in a detailed, informative discussion regarding the extremely difficult challenge of fully securing digital assets. The group walks through the current landscape of security solutions, the distinction between security and custody and why one would want a self-managed security solution, and, finally, the dream of a “zero-trust” future.||2/11/2019||Free||View in iTunes|
||CleanThe Amazing Journey: Christiane Lemieux, Reimagining Home Design in a Digitally Native World||If you stop and think about it, the category of home furnishings and home design is one of the most daunting to take online. As much as we have come to take the success of companies like Wayfair and One King’s Lane for granted, think of the logistics involved in a digitally native business that sells sofas, dining room tables and beds. And what about white glove service, damages and returns. Complicating things, any home furnishings retailer is required to serve two masters: the trade and the retail consumer. To put it mildly, not for the faint of heart. On this episode of The Medium Rules, host Alan Baldachin sits down with Christiane Lemieux, founder and CEO of The Inside, the direct-to-consumer home furnishings brand focused on made-to-order, customizable, affordable furniture with a high design, contemporary aesthetic. Prior to starting The Inside, Christiane founded the extremely popular home furnishings/lifestyle brand Dwell Studios, sold to Wayfair in 2013. Alan and Christiane engage in an entertaining, informative and lively conversation in which they go deep under the hood of the current online retail environment for home furnishings, covering logistics, media, customer acquisition and design. Christiane also walks through the highs and lows of her 20+ year career as a design entrepreneur, author and philanthropist, including her start as a curator for the landmark 90’s home furnishings brand Portico, through the founding of Dwell and its sale to Wayfair, her time at Wayfair and lessons learned, and finally to the launch of The Inside in 2016 in collaboration with Kirsten Green and the team at Forerunner Ventures. Christiane also talks about her new book project on entrepreneurship and what makes entrepreneurs tick. We hope you’ll tune in, listen and watch this great conversation. Find the the full video interview at: https://youtu.be/4ha5mbYMZCE Be sure to like and subscribe to our YouTube channel at: https://www.youtube.com/channel/UCL4dksGw2Iagf3F2jUPLorg?app=desktop||1/14/2019||Free||View in iTunes|
||CleanSecurity Tokens Explained, with Atomic Capital||Featuring Alex Blum (Founder and CEO) and Peter Lyons (CIO)||12/10/2018||Free||View in iTunes|
||CleanInnovators, Disruptors and Rewriters: Leonard Brody, Co-Founder of Creative Labs and Host of The Great Rewrite||How can we define and identify seismic-grade disruption? Is this recognizable contemporaneously, or only with the benefit of hindsight? And if there is some kind of taxonomy of disruption, some kind of map or workflow template we can apply, can we convert these insights into actionable mandates across both investing, startups and organizational behavior generally? On this episode of The Medium Rules, Alan is joined in the HBA podcast studio by Leonard Brody, an award-winning entrepreneur, venture capitalist, public speaker and best-selling author. Len is currently the co-founder and Executive Chairman of Creative Labs, a joint venture with the Creative Artists’ Agency, where Len oversees the building of new ventures for some of the most well-known celebrities, athletes and political leaders globally. In addition, Len is authoring a new book in partnership with Forbes entitled “The Great Re:Write” based on the successful documentary series (4 million views) of the same name which Len produced in partnership with Forbes. Len is also a highly-sought after public speaker, lecturing at institutions such as the G8 and The United Nations. We hope you enjoy this thoroughly entertaining, lively and very warm conversation covering some of the “big” questions in tech. LEARN MORE ABOUT LEONARD AND HIS PROJECTS: The Great Rewrite - http://bit.ly/2zjvLfZ Creative Labs - http://bit.ly/2DM6xuu Linkedin - http://bit.ly/2Kmi5Fv||11/20/2018||Free||View in iTunes|
||CleanThe Micro-Influencer Economy with Alia Ahmed-Yahia and James Bosworth||Kim Kardashian was recently featured on the cover of Business of Fashion with the headline “The Age of Influence.” “Truer” words may never have appeared in print. Indeed, the influencer economy on Instagram alone is worth an estimated $1 billion and rising with a bullet. While deals with the top influencers can be worth millions of dollars, there is a widening sweet spot for so-called MicroInfluencers (loosely defined as having between 10,000 and 100,000 followers). A widely read article on Medium’s The Startup blog unabashedly asserts that MicroInfluencer Marketing is “The Game in 2018”. In fact, MicroInfluencers are in many ways more valuable to brands in that they tend to have a more loyal and engaged follower community. Alan is joined in the HBA podcast studio by Alia Ahmed-Yahia and James Bosworth, co-founders of The Spyglass Collective. Spyglass is a collective of experts in marketing, content and business development working with design and experience-centric brands on marketing, content and strategy. Alia is also a fashion influencer under her handle The Style Scout, with 15k Instagram followers. James and Alia lead an in-depth discussion of the key drivers of the “MicroInfluencer Economy”, including what it takes to become a MicroInfluencer, how brands measure MicroInfluencer reach and engagement and plan campaigns, the increasing power of the MicroInfluencer economy and where influencer marketing is heading in 2019 and beyond. We hope you’ll tune in, listen and watch this conversation.||10/29/2018||Free||View in iTunes|
||CleanThe Three Zeros: Self-Driving Cars with Oliver Mitchell of Autonomy Ventures||On this episode of The Medium Rules, host Alan Baldachin is joined in the HBA Podcast Studio by Oliver Mitchell, Founding Partner at Autonomy Ventures, to discuss all things automation. Alan asks "The Robot Rabbi" to predict the timeline in which fully autonomous vehicles will roam our streets, whether batteries are to blame for the seemingly "slow rise" of autonomous vehicles, what autonomy means for smart cities, and much more.||10/1/2018||Free||View in iTunes|
||CleanTennis Tech with Walid Fattah, CEO & Co-Founder of Club Software and Booking App, Kourts, Inc.||With technology disrupting all sectors of the economy and culture, it should come as no surprise that this reality also extends to how we play. On this episode of The Medium Rules, host Alan Baldachin speaks with Walid Fattah, the CEO and Co-founder of the tennis-court booking app, Kourts, Inc. Alan and Walid cover the Kourts platform and functionality, Kourts’ go-to-market vision and strategy and its approach to scaling its business, and in particular the unique challenges of disrupting in tennis. Topics also include Kourts’ positioning and differentiation as a “tennis” brand from the perspective of both tennis clubs and players, and how Kourts fits in and is differentiated from legacy court booking software as well as other emerging entrants in the market. We also get into the origin story of the Kourts founding team, which you might be surprised to hear ties into what is a burgeoning tech startup scene in Dubai. Finally, as we’re taping it happens to be Week 1 of the 2018 US Open here in New York City, so as a speical bonus for the tennis heads among us at the end of the podcast we’ll also get into some US Open discussion and we’ll be joined by our producer, Reece Brassler. For more information about Kourts, listen to the podcast and visit their website: https://www.kourts.com/. Thanks for listening!||8/30/2018||Free||View in iTunes|
||CleanFinding Your Audience: Somebody Feed Phil and the Transition from Public Television to Netflix and the World of OTT||with Rich Rosenthal & John Bedolis||8/15/2018||Free||View in iTunes|
||CleanMasternodes and the Future of Crypto Mining||with Tom Mclaughlin and David Wodka of Blockstake, Inc.||7/22/2018||Free||View in iTunes|
||CleanAlignment: Accelerating Funded Startups and the Agency of the Future||“Alignment: Accelerating Funded Startups and the Agency of the Future” With the proliferation of funded e-commerce startups focused on the direct-to-consumer, how is brand created and how can startups adapt to the changing tastes and trends to reach consumers and drive sales? Further, what are some models for agencies to reinvent themselves to not only survive, but to thrive as the media landscape evolves? How can agencies be better aligned with their clients and drive success both for the client and the agency stakeholders? The Medium Rules host, Alan Baldachin, is joined in the HBA Podcast Studio in New York City by Evan Kraut, who runs Grey Adventures for Grey Group, and Guy Poreh, founder and CEO of Playground. Grey Adventures is best characterized as Grey’s “skunk works” team, focused on developing innovative products and services that fuel new revenue streams for Grey’s brand clients, its partners and the agency itself. And Playground is a “record label” for startups which takes an “immersive” approach to partnering with funded startups on sales and marketing to “accelerate fame”. In this episode of The Medium Rules Alan, Evan and Guy cover such ground as the success story behind Quip, the intersection of frontier technology and the traditional agency model, branding issues related to legal cannabis businesses, and, finally, some thoughts about what the agency of the future might look like.||6/26/2018||Free||View in iTunes|
||CleanLongpath: Communicating with our Future Selves with Ari Wallach||Notwithstanding the accelerating advance of technology, or possibly because of it, humanity seems to be an “Intertidal” moment whereby the norms, institutions and in many cases the leaders we have long since trusted are in turbulence. There are many reasons for this anxiety, co-existing as it does with mind-boggling technological, economic, and social advancements. “Longpath” is a mindset that is quickly gaining cultural traction as a means of thinking and acting designed to foster connections with one another and with our future selves, allowing us to make the decisions necessary to ensure the human species flourishes and the planet thrives. The Medium Rules host, Alan Baldachin, is joined in the HBA Podcast Studio in New York City by Longpath Labs founder and CEO Ari Wallach to discuss the organization’s philosophy, its work, and its ground game for promoting long-term thinking as a decision-making modality. As Ari explains, Longpath Labs is both an incubator and a movement builder dedicated to bringing Longpath thinking to address both humanity’s greatest challenges as well as the more mundane day-to-day challenges we face as parents, teachers, coaches, community leaders, business leaders, and social and political activists. Show resources: https://www.youtube.com/watch?v=tjkrKA1cVdU https://www.longpath.org/ari-wallach Episode Webpage (link to hballp.com/blog)||6/3/2018||Free||View in iTunes|
Really enjoyed listening to these episodes, provides a vantage of technology through the eyes of lawyers, entrepreneurs and investors.
I’ve enjoyed listening to the first few episodes of this new podcast. Listening on my way to work inspires a different and innovative thought process to kickstart my day. The production is very smoothly done and Alan has a natural voice for radio.
Looking forward to more episodes about growing tech and businesses.