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The Pivot: Marketing Backstories with Todd Wheatland

By Content Marketing Institute(CMI) Podcast Network

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Every week host Todd Wheatland, Global Head of Strategy for King Content and author or "The Marketer's Guide To Slideshare", sits down with some of the world’s great marketers to get behind their public profiles and learn their real marketing backstories. In this fireside chat format, Todd gets his guests to open up and share not only some valuable marketing insight, but also a peek into each person’s real life story. If content is all about telling a great story, you won’t want to miss an episode of this show. The Pivot is part of the Content Marketing Institute (CMI) Podcast Network.

Customer Reviews


I’m captivated by these conversations. Sometimes it’s easy to feel like an awkward intruder into podcast interviews, but this is far from the case. Todd Wheatland puts everyone at ease - interviewee and listener alike. That works out in the listeners’ favor. There’ so much depth the the questions and the answers in this show and I’m inspired listening to every single one.

Great Interviews

When I first started in social media marketing, I watched a great webinar by Jeff Bullas and Ian Cleary. I tweeted them saying thanks for the great webinar and to my suprise, I got a tweet back! I initially started listening to this podcast when I saw both of them were interviewed here. I love the format of the interviews and how the questions really make these huge influencers tell their back stories and the point leading up to their "big break." I already am a religious follower of Jeff Bullas and hearing his back story really inspired me. I downloaded the podcast yesterday and in that one day, I listened to three in a row and took the extra time to write this review. This podcast is amazing and would really help other people starting out who are afraid to take that first step because you see the huge blogs, speakers, gigantic followings online and you never think that person started out just like me. Well, I've been more than inspired because I see that the influencers I follow were just like me once, and they tell their stories here on this podcast. Highly recommended!

Great format and inspiring content

I love The Pivot. I highly recommend it to any marketers and entrepreneurs. Todd's interviews dig into the details behind these marketing gurus and leaders and how they got their start. It's awesome to see where they began and more of the personal details to their story and success.

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Customer Ratings