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The Pivot: Marketing Backstories with Todd Wheatland

By Content Marketing Institute(CMI) Podcast Network

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Every week host Todd Wheatland, Global Head of Strategy for King Content and author or "The Marketer's Guide To Slideshare", sits down with some of the world’s great marketers to get behind their public profiles and learn their real marketing backstories. In this fireside chat format, Todd gets his guests to open up and share not only some valuable marketing insight, but also a peek into each person’s real life story. If content is all about telling a great story, you won’t want to miss an episode of this show. The Pivot is part of the Content Marketing Institute (CMI) Podcast Network.

Customer Reviews

Excellent Format And Interview Style!

This weekly 30-minute podcast does an excellent job of getting behind the professional profiles of some of the biggest names in marketing today. Todd is personable, engaging, and truly seems interested in his guests. He does a fantastic job of pulling out some really awesome nuggets of what makes these professionals tick. I highly recommend this show!

Inspiring resource for telling your story

There's more to Todd Wheatland's The Pivot podcasts than simply an opportunity to get to better know today's content marketing's top thought leaders through their voices in conversation.

The series offers you an ispiring opportunity to better understand yourself, allowing you to better align your marketing materials--your profiles, About pages, and one sheets--with the pivot points in your own career.

It' so easy to overlook the Pivot moments in your career, and either forget the lesson they can teach you, or take your signature adchievemens for granted .

I've found that, from the The Pivot's first episode, and continuining each week, there's at least one resonance point in each episode that I can harvest and use to take a fresh look at my backstory, in addition to the pleasure of getting to know marketing's top thought leaders through their voices. Already, I've harvested and leveraged Pivot points from my own career that I haven't thought asbout in years.

Toddd's questions probe deep, yet he allows his guests to occupy center stage. Hearing others describe their Pivots will undoubtedly help you rethink your own career from a fresh perspective.

Not your average podcast

The Pivot is such a great use of the more intimate audio format that podcasting provides and Todd's approachable style makes for easy conversations that reveal the little known facts and are easy to listen to, as well. It's like we're right there in the room! I would recommend The Pivot for anyone who wants to learn more about industry leaders in a fun, entertaining way. Please, keep it up!

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Customer Ratings