The Pod Couple
By The Pod Couple
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If there’s one thing award-winning ad giant John Immesoete and celebrated media journalist Barbara Lippert know, it’s media culture. Join them as they agree to disagree on the fascinating intersections between marketing, pop culture, entertainment and business.
||CleanActivist Advertising Pros & Cons||Activist advertising, it’s everywhere. Is it better for brands to be subtle with their activism or overt? When you get on your soapbox, are you just preaching to the converted? Weigh the pros and cons with John and Barbara!||4/18/2017||Free||View in iTunes|
||CleanMe, Myself And My Brand||What are we putting out there in social media and what does that say about us? In this polarizing age, are we posting too much and too often? John and Barbara discuss the ins, outs and pitfalls of social media. Plus don’t miss their tips for safeguard||4/11/2017||Free||View in iTunes|
||CleanWhere's All The Advertising Talent Gone?||When it comes to finding talent, are agencies their own worst enemies? These days, how can agencies compete with tech companies? Do millennials want a better work/life balance than what agencies can offer? Find out what John and Barbara think agencies .||4/4/2017||Free||View in iTunes|
||CleanThe Activist Agency?||Should ad agencies take political stands? For example, Leo Burnett’s recent homepage. Does it come off as genuine or too stunt-y? Should personal thoughts and opinions stay that way? Has advertising ever been free of politics? Tune in as John and Barb||3/28/2017||Free||View in iTunes|
||CleanCelebrity Influencers: Good, Bad or Otherwise||Celebrities everywhere. Is it good for brands? How do brands measure success with celebrity influencers on Instagram or Snapchat? Tune in to find out when it makes sense and when it doesn’t. Plus you’ll never guess who John thinks is the worst celeb||3/21/2017||Free||View in iTunes|
||CleanFake News - Whose Problem Is It?||John and Barbara take on fake news. Who decides what’s real or fake? Love it or hate it, the Fourth Estate is part of democracy. So what’s going on with the news? Plus don’t miss when John and Barbara share what’s hot for the week.||3/14/2017||Free||View in iTunes|
||CleanSuper Bowl - Are We Trying Too Hard?||John & Barbara’s Super Bowl recap – they’re talking ads, ads and more ads. What worked, what didn’t. In these turbulent political times, did brands who took a stand come out on top- or flop? Find out on this episode of the Pod Couple! Air B&B||3/7/2017||Free||View in iTunes|
||CleanOscars vs Grammys||It’s Oscars versus Grammys when John and Barbara weigh in on which award show is more relevant, interesting and exciting. They each have their favorites. Which one’s yours? Girls Season Six: https://www.youtube.com/watch?v=554bdNWCXmA High School L||2/28/2017||Free||View in iTunes|
||CleanGreatest TV Shows of All Time||John and Barbara share their thoughts on TV’s most influential shows. From the golden age to cable, will you agree with their picks?||11/29/2016||Free||View in iTunes|
||CleanSecrets For CMOs||When things go wrong, the CMO is often first on the chopping block. On this episode of The Pod Couple, ad gurus John and Barbara share their tips on how CMOs can succeed in this brave new digital world.||11/15/2016||Free||View in iTunes|
||CleanWho's Killing It Creatively||The good stuff. You know it when you see it. But with so much to discover, how can you tell who’s really killing it? In this episode, John and Barbara give the scoop on their favorite movies, shows, ads and even comics!||11/8/2016||Free||View in iTunes|
||CleanIs Journalism Dead?||Is journalism as we know it dead? Has it become more entertainment than news? And if so, what is journalism becoming? Join John and Barbara as they debate the present and future state of journalism on this episode of The Pod Couple.||11/1/2016||Free||View in iTunes|
||CleanAgency of the Future||Will there be robot copywriters in the future? Is flex time the new 9-5? Will offices ever return? Tune in to The Pod Couple, where ad gurus John Immesoete and Barbara Lippert weigh in on what the agency of the future could look like.||10/25/2016||Free||View in iTunes|
||CleanMedia Guilty Pleasures||What makes one show classy and another trashy? Do you have a favorite show that you’re embarrassed to admit? On this episode of The Pod Couple, ad gurus John Immesoete and Barbara Lippert discuss their favorite “Media Guilty Pleasures.”||10/18/2016||Free||View in iTunes|
||CleanPay To Play||Content is king. Nowadays, we’re surrounded by great content on our laptops, TVs and in theaters. But should it be paid for or free? John Immesoete and Barbara Lippert debate the pros and cons on this episode of The Pod Couple.||10/11/2016||Free||View in iTunes|
||CleanHey You Or Hey Everybody?||Are companies moving toward complete personalization or are big brands doubling back to mass messaging? The internet lets brands tailor their messaging but does something get lost in translation? John Immesoete and Barbara Lippert weigh the state of ad.||10/4/2016||Free||View in iTunes|
||CleanThe Sleeping Giants of Advertising||The Keebler Elves, The Marlboro Man, The Jolly Green Giant - some of the greatest ad campaigns were built around characters. Should brands wake these sleeping giants? Is it time for brands to bring back great characters?||9/27/2016||Free||View in iTunes|
||CleanPokemon Go Or No: Gaming and Augmented Reality in Marketing||Pokemon Go has swept the world by storm. 9.5 million players can’t be a fad. But does it make sense for marketers to jump on the bandwagon? Tune in as John and Barbara weigh in on the pros and cons. And find out which of them is secretly playing Pokem||9/20/2016||Free||View in iTunes|
||CleanBack to (Ad) School||Does it pay to go to ad school? Or can you still break into the ad business on your own? John and Barbara discuss the pros and cons on this episode of The Pod Couple.||9/13/2016||Free||View in iTunes|
||CleanHollywood: In A Rut Or What?||What happened to Hollywood? As we live in the new “Golden Age” of television, John and Barbara discuss the current state of movies and what advertisers can learn from this trend.||9/6/2016||Free||View in iTunes|
||CleanAnti-Sexism In A World Of Kardashians||Sex sells. But does it really? On this episode of The Pod Couple, ad giant John Immesoete and media journalist Barbara Lippert weigh in on “Anti-Sexism in a World of Kardashians.”||6/7/2016||Free||View in iTunes|
||CleanDo Brands And Consumers Have A Moral Obligation?||What happens when you like a company’s products but hate their politics? On this week's Pod Couple, ad giant, John Immesoete and media journalist Barbara Lippert weigh in on “Do Brands and Consumers Have a Moral Obligation?”||5/31/2016||Free||View in iTunes|
||CleanAdvertising: Did A Tree Fall In the Forest and No One Hear It?||Does anyone watch commercials these days? Don’t miss the newest episode from The Pod Couple featuring ad giant, John Immesoete and media journalist Barbara Lippert.||5/24/2016||Free||View in iTunes|
||CleanCannes: Does It Matter Or Not?||Ever wonder if awards still matter these days? Find out on the this episode from The Pod Couple featuring ad giant, John Immesoete and media journalist Barbara Lippert. “Cannes: Does it Matter or Not?”||5/17/2016||Free||View in iTunes|
||CleanIs Angry the New Happy?||From movies to politics to social media, why are we so angry all the time? Tune in for the latest episode from The Pod Couple featuring ad giant, John Immesoete and media journalist Barbara Lippert. “Is Angry the New Happy?”||5/6/2016||Free||View in iTunes|
||CleanAdvertising: Are We Our Own Worst Enemies?||Opinions will fly when you download the first ever episode from The Pod Couple featuring ad giant, John Immesoete and media journalist Barbara Lippert. “Advertising: Are We Our Own Worst Enemies?”||4/29/2016||Free||View in iTunes|
Great insight on advertising & marketing!
Ad world insights
Great insights behind today’s advertising from the industry heavy hitters.
Great team, great insights
I work for Epsilon and can honestly say this is one of the best teams for industry insights. So glad I found this podcast. Glad to see you guys on here!