The Point of Attachment
By UTA Brand Studio
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The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.
||CleanUTA Presents The Findings Report -- DoGooders||Interviews with Anne Bahr Thompson and Adlai Wertman||9/23/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report -- Generations, Part 2||Interview with Neil Howe||9/16/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report -- Generations, Part 1||Interview with Neil Howe||9/16/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report - The Pitch||Interviews with Paul Smith, Mathew Isaac and Kent Grayson||9/9/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report #04 Sounds Appealing||Interviews with Michael Lowe, Maxime Goulet, and Charles Spence||9/2/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report #03 Femvertising||Interviews with Heather LeFevre, Linda Ong and Shelley Zalis||8/26/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report - Blame it on the Clown||Interview with Matt Kaplan and Lea Dunn on the marketing value of horror||8/19/2018||Free||View in iTunes|
||CleanUTA Presents The Findings Report - #01 Fyre Danger||Interview with Nicco Quiñones and Linda Ong||8/12/2018||Free||View in iTunes|
||CleanThe Findings Report: Season One Teaser||A new show about the psychology of consumer behavior||1/7/2018||Free||View in iTunes|
||Clean#07: Conditional Love - Millennials and Loyalty||The “M” word—there are roughly 86 million of them in the US with an estimated $200 billion in annual buying power. It’s no wonder that marketers are consistently trying to understand them. In this episode of THE POINT OF...||3/23/2016||Free||View in iTunes|
||Clean#06: ANTHRO-PO-WHAT??||Making brands human||11/17/2015||Free||View in iTunes|
||Clean#05: For Love or Money||Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day. Dr. Helen Fisher shares insights on how people perceive expectations about romantic...||2/13/2015||Free||View in iTunes|
||Clean#04: The True Meaning of Luxury, Part II||The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent… Reveals findings from the Studio's 2014 Automotive Brand Dependence Index Captures...||11/26/2014||Free||View in iTunes|
||Clean#03: The True Meaning of Luxury, Part I||Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks New York Times automobile design columnist Phil...||11/5/2014||Free||View in iTunes|
||Clean#02: The Thing That Is The Thing||Designing beyond the obvious||9/29/2014||Free||View in iTunes|
||Clean#01: You Are What You Post||Brand attachment and digital life||8/4/2014||Free||View in iTunes|
Show is super well done!
This is the best marketing show I have heard! They should be doing this for brands!
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