The Profitero Podcast
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Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today. Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.
||CleanEpisode 30: The Future of Shopper Marketing||Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent. Prof||1/10/2017||Free||View in iTunes|
||CleanEpisode 29: Accelerating eCommerce Grocery Performance||The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience. Profitero’s Director of Strategy and Insig||12/15/2016||Free||View in iTunes|
||CleanEpisode 28: The Importance of Mobile Ready Hero Images||More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday. Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Oliver Br||12/1/2016||Free||View in iTunes|
||CleanEpisode 27: The Future of Food Tech||With the arrival of the Amazon Dash button and voice activated shopping, were fast moving to a world of any time, any where eCommerce. In this episode, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Viv Craske, a digital||11/17/2016||Free||View in iTunes|
||CleanEpisode 26: How Boxed is Bringing Bulk CPG Products Online||We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday househ||11/10/2016||Free||View in iTunes|
||CleanEpisode 25: Holiday 2016 Trends and Predictions||With Halloween fast-approaching, the unofficial start of the 2016 retail holiday season is already upon us. While Black Friday once marked the official beginning of the holiday season, retailers are increasingly merchandising and promoting giftable items||10/25/2016||Free||View in iTunes|
||CleanEpisode 24: The eCommerce Opportunity in China||The Boston Consulting Group predicts that eCommerce will account for almost a quarter of total retail sales in China by 2020 (15% share currently), with three quarters of all eCommerce sales expected to take place through mobile. Profitero’s SVP Stra||10/18/2016||Free||View in iTunes|
||CleanEpisode 23: Winning On-Site Retailer Search||A recent survey from BloomReach reveals that more than 50% of online shoppers start their product search on Amazon. Profitero’s SVP Strategy and Insights Keith Anderson is joined by Ryan Jepson, an analyst on Profiteros Strategy & Insights team w||10/12/2016||Free||View in iTunes|
||CleanEpisode 22: The Trend Towards Direct-To-Consumer eCommerce||Unilever’s recent acquisition of Dollar Shave Club suggests a significant shift in the consumer products space: manufacturers selling direct to consumers and bypassing traditional retailers. Profitero’s Director of Strategy and Insights EMEA Andrew||9/29/2016||Free||View in iTunes|
||CleanEpisode 21: The Outlook for Impulse Merchandising in a Digital World||There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories. Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, Global eCommerce Director at Mondelez. Previously,||9/8/2016||Free||View in iTunes|
Smart mix of guests and insights
Listening to the first collection of episodes, I really like the tone and pace of the podcast. It's approachable and interesting for someone new to ecommerce but not too basic. I've definitely learned something from it. Good sound quality. Would listen again.
I found this to be very informative, I recommend it.
Not a bad host, good interview, kept a good pace
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