The Right Braincast
By Jeffrey Hirsch
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The Right Braincast is a deep-dive into the minds of thought leaders and trend setters from the worlds of marketing and popular culture. Your host, Jeff Hirsch, President of the Right Brain Studio and Adjunct Professor at USC, leads guests through their personal journeys, revealing the roles of nature, nurture and life experience in their success. Provocative discussions of marketing strategy, branding issues and the cultural influences behind them provide marketing executives, business strategists, insights professionals, advertising agencies provide life lessons and creative inspiration for their work and their careers.
||CleanLisa Bowman - October 24, 2018||As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While t..||10/23/2018||Free||View in iTunes|
||CleanJill Cress - October 10, 2018||Jill Cress has already been honored twice this year for her marketing leadership. Forbes chose her for its "CMO Next 2018" list, a select group of "marketing chiefs who are redefining the role and shaping the future." If that weren't enough, Jill wa...||10/9/2018||Free||View in iTunes|
||CleanJodi Harris, August 22, 2018||As the Vice President of Consumer Insights, and before that, her role as Director of Global innovation at brewing giant Anheuser-Busch, Jodi Harris has played an important role in shaping the communications and products consumed by tens of millions of .||8/21/2018||Free||View in iTunes|
||CleanJaspar Weir||I first met Jaspar Weir in the summer of 2009, soon after he started TaskUs as a virtual personal assistant service. He was 23 years old, living with his parents, and driving his dad’s car because he couldn’t afford his own. Now, TaskUs has grown i||8/7/2018||Free||View in iTunes|
||CleanJohn Rindlaub, July 25, 2018||John Rindlaub is that rare breed of marketer who excels both in left-brain and right brain thinking, balancing great common sense analytics with the imagination to innovate and disrupt. John talks to Jeff about an incredible career where he has found h.||7/24/2018||Free||View in iTunes|
||ExplicitLeslie Emmons Burthey July 11, 2018||Leslie Emmons Burthey drops in on The Right Braincast to share her insights on web analytics, brand building and the artistry behind selling “high-touch,” high involvement products through digital media. Leslie is VP of Marketing at FabFitFun, a w||7/9/2018||Free||View in iTunes|
||CleanBill Hillsman, June 27, 2018||Slate.com has called Bill Hillsman Slate.com, "the world's greatest political adman." Bill joins The Right Braincast to talk about his career, the state of political advertising, and his work formed the foundation for two of the most stunning upsets...||6/26/2018||Free||View in iTunes|
||CleanLori Marcus - May 23||Lori Marcus visits The Right Braincast to discuss her perspective on leadership and marketing innovation rooted in a career that took her from Pepsi to Peloton and beyond. Lori talks about her experience revolutionizing businesses as diverse as coffee .||5/22/2018||Free||View in iTunes|
||CleanMary Baglivo - May 9, 2018||Jeff talks to Mary about her extraordinary career in advertising, starting as an account trainee at Euro Tatham, rising to CEO, and then going on to become CEO of Saatchi in New York, CMO of Northwestern University and now Vice Chancellor and CMO of||5/7/2018||Free||View in iTunes|
||CleanJean Pierre Lacroix, April 25, 2018||J.P. talks to Jeff about breaking out on his own in 1989 to form Shikatani Lacroix Design. Starting with a handful of people and no clients, his insights, artistic intuition, eye for talent and business acumen built the firm into an award-winning, glob.||4/9/2018||Free||View in iTunes|
||CleanSusan Lansing - April 11, 2018||Jeff sits down with Susan Lansing, VP, Global Marketing of Qualcomm, to talk about her inspirations, successful career, how consumer packaged goods and B2B technology marketing are similar and different, the importance of empathy in business management.||4/8/2018||Free||View in iTunes|
||CleanPilot, March 9, 2018||Jeff Hirsch, President & Founder of the Right Brain Studio, talks about his new podcast, The Right Braincast, where he will host thought leaders from business and popular culture, including senior executives from top companies in consumer goods, entert||3/8/2018||Free||View in iTunes|