The Smaller Business Podcast
By The Smaller Business Podcast
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Restless entrepreneurs and small business owners across the world read and listen to a bunch of material. Most of it is junk. We're compiling all the best bits we've read, heard, and learned into one 30-minute show each week. From hiring to marketing to business growth and development, The Smaller Business Podcast is for people who think small and big.
||CleanEpisode 032: Training vs. Learning||This week we talk about fussy young people who don’t seem to enjoy reading the same thing over and over again. Plus how adding new images to your site probably won’t change much on a technical level. Second, we talk about training vs. learning.||9/12/2016||Free||View in iTunes|
||CleanEpisode 031: Say no to coffee||This week’s episode is about two things. First we talk about how meeting people for lunch or coffee is often a waste of time. Or at the very least, inefficient. And in the second part of the show we talk about how to help young people and early entre||8/29/2016||Free||View in iTunes|
||CleanEpisode 030: Which campaign are you running?||This week’s episode asks, “Which campaign are you running?” Is your business like the Clinton, Trump, or Sanders campaign? Taking politics out of it, these are three remarkably unique campaign styles and operations.||8/15/2016||Free||View in iTunes|
||CleanEpisode 029: Factor it in||This week’s episode has two parts. First we talk about knowing your audience, demographics, and understanding when to change course. In the second part we talk about how your business shouldn’t be a secret.||8/8/2016||Free||View in iTunes|
||CleanEpisode 028: This is basic communication, people||This week’s episode has me fired up. Hear about my experiences with a dishwasher repair from hell and trying to hire landscapers. It’s always a good reminder of how to improve a business when everyone else seems so bad. Available here and on iTunes||8/1/2016||Free||View in iTunes|
||CleanEpisode 027: We’re gonna build a (fire)wall||This week’s episode is about experiences from two new clients that came to us last week under duress. Their websites had been infected with some seriously bad malware that was infecting their customer’s (visitors) computers and attempting to scam th||7/25/2016||Free||View in iTunes|
||CleanEpisode 026: Psychology of Success||This week’s episode follows up on the reading of “Mindset. The New Psychology of Success” by Dr. Carol S. Dweck. Dweck’s research at Stanford has led her to writing this approachable book on fixed vs. growth mindsets, what it means to be each,||7/18/2016||Free||View in iTunes|
||CleanEpisode 025: Let’s talk about death||This week’s show has two parts. First we talk about what happens after you die. Does your business carry on? We talk about conversations with attorneys who have advised what to include and do before you might pass. Second,||7/11/2016||Free||View in iTunes|
||CleanEpisode 024: A weird parallel horse race||This week’s episode comes with two parts. In part one we talk about keeping up with the Jones’. How copying your competitors can border on competitive analysis to blatant, childish, uninspiring copying that’s disrespectful to your company and cust||6/20/2016||Free||View in iTunes|
||CleanEpisode 023: Don’t patronize the people||This week’s episode is a discussion of thoughts after reading Dan Lyon’s newest book, Disrupted, my Misadventure in the Start-up Bubble. It’s a great book and I couldn’t put it down this weekend. We talk about sales tactics, inbound marketing,||6/13/2016||Free||View in iTunes|