The Smarter Content Marketing Lab
By Michele Lashley
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Let's take the overwhelm out of content marketing and have some fun learning what works, what doesn't, and how you can use it to grow your business! It all starts here in the Smarter Content Marketing Lab, where we'll do all kinds of experiments to help us become better at using content to deliver value to our customers and bring positive results to our bottom line.
||CleanSCML11: A Website Content Coaching Session||Figuring out how to present your business on your website can be HARD! This is something I work with clients on all the time. And, in this episode of The Smarter Content Marketing Lab, you'll get to eavesdrop on a coaching session I recently had the pl.||6/27/2017||Free||View in iTunes|
||CleanSCML 10–Learn How to Write Your Book with Jennie Nash||Have you thought about writing a book? I'm not talking the next Great American Novel. Instead, I'm talking about writing a non-fiction book that focuses on your area of expertise. One that can serve as a powerful calling card,||6/14/2017||Free||View in iTunes|
||CleanSCML 09: Big Content Marketing Tactics for Small Business Success||If you've ever looked at the content marketing strategies and tactics of large companies and wondered if you could ever do something as amazing, the answer is a resounding YES! In this episode of The Smarter Content Marketing Lab podcast,||6/1/2017||Free||View in iTunes|
||CleanSCML 08: A Content Marketing Love Story by Mutual Rescue||My animals and a great love story. Two things I adore. That's why the short films produced by Mutual Rescue drew me in like a moth to a flame. They tell the stories of humans and the shelter animals they adopt.||5/23/2017||Free||View in iTunes|
||CleanSCML 07: Ending Content Chaos with Laura Creekmore||How can you determine if content marketing is right for your business? And, if it is, where and how do you get started--especially if you have limited resources? These are just a couple of the MANY topics I discuss with Laura Creekmore,||5/3/2017||Free||View in iTunes|
||CleanSCML 06: Winning the Case for Content Marketing with a Law Firm’s Website||What type of content should a law firm's website contain? That's what we'll be looking at in this episode of The Smarter Content Marketing Lab. We'll look at a law firm's existing site and explore ways to add new,||4/25/2017||Free||View in iTunes|
||CleanSCML 05: Jon Nastor, Host of the “Hack the Entrepreneur” Podcast||- If you've been thinking about starting a podcast to help build an audience for your business--or even if you haven't (yet)--then you'll LOVE this week's episode of The Smarter Content Marketing Lab! My guest is Jon Naster,||4/17/2017||Free||View in iTunes|
||CleanSCML 04: Melissa Eggleston of The Zombie Business Cure||--||3/22/2017||Free||View in iTunes|
||CleanKevin Appleby: Building a Consulting Biz with Content Marketing||In this episode of The Smarter Content Marketing Lab, we go to the lab to look at the website and content marketing for Kevin Appleby's business--Appleby Consulting. We also take a look at Neil Patel's post,||2/27/2017||Free||View in iTunes|
||CleanPJ Aguilar: How The Yoga Biz Coach Uses Content Marketing to Position Herself for Success||In this episode, I talk about how to use content marketing to bring value to our current and potential customers. Because if we don't do that, what's the point--right? And I also take a look at what Yoga Biz Coach PJ Aguilar is doing with content marke.||2/27/2017||Free||View in iTunes|
||CleanGareth Naylor: Painting a Brighter Future with Content Marketing||In this inaugural episode of The Smarter Content Marketing Lab Podcast, we'll look at watercolor artist's Gareth Naylor's website and give him some tips about how he can improve its content and maximize that content to help him accomplish his business||2/26/2017||Free||View in iTunes|