The Truth About Marketing
By Kevin Rogers
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Description
Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
| Name | Description | Released | Price | ||
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1 |
ExplicitEp 119: Anna Selby - The "Dream 50 Secret" To Conquering Social | Anna Selby reveals her top social media tactics and tricks you can use to quickly build authority. (You'll multiply sales without running a single ad... even if you have zero budget.) | 6/4/2017 | Free | View in iTunes |
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2 |
CleanEp 118: Roy Furr - The PAISA Framework For Writing Rock-Solid Financial Controls | My guest today is top copywriter Roy Furr. As Roy explains in the interview, specializing is how you write copy that makes your reader vibrate. In this episode, Roy reveals a framework you can use for writing copy that packs an emotional knockout punch | 5/28/2017 | Free | View in iTunes |
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3 |
CleanEp 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect | Perry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion most marketers fall prey to without even knowing it | 5/21/2017 | Free | View in iTunes |
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4 |
CleanEp 116 - Will Hoekenga: The 5 Deadly Email Sins | Will Hoekenga reveals the three critical questions you must answer before you write your next e-mail. (You'll want to hear his insights on why your current e-mails are likely angering your prospects... even if you didn't mean to do it.) | 5/14/2017 | Free | View in iTunes |
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5 |
ExplicitEp 115: Tim Castleman - Take My Notes, Please | Tim Castleman reveals his secret for selling more than a thousand copies of his first product within a few hours... without a big list or affiliate promotions. He also busts some common myths about what's really happening at the biggest marketing events.. | 5/7/2017 | Free | View in iTunes |
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6 |
ExplicitEp 114: Scott Oldford - What A Short, Strange Trip It's Been | Scott Oldford reveals the six critical things you must do in your business to move up to 7-figure revenue (even if you're starting from scratch!) He also “outed” himself with a radical revelation about one event that completely changed his life. | 5/1/2017 | Free | View in iTunes |
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7 |
CleanEp 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media | When you hear how Jim discovered his "persona" (one that was decided for him... not controlled by him), and how he reignited his career using the power of short daily videos, you'll want to put your own marketing campaigns under the microscope... | 4/23/2017 | Free | View in iTunes |
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8 |
CleanEp 112: Sean McCabe - Monetizing Your Passion, Risk-free | Something amazing happens when you consistently do the work and keep moving forward: People start demanding what you're offering, but you absolutely must have the right business skills to deal with customers. (Otherwise you will be underpaid and... | 4/16/2017 | Free | View in iTunes |
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9 |
CleanEp 111: Terry Dean - The Selling Power Of List Indoctrination | Terry shows you how to quickly make big sales online (even if you're an introvert like he is), and reveals his cutting-edge secrets to killer ads you can use in your business. Selling is easy when you indoctrinate your prospects the right way... | 4/9/2017 | Free | View in iTunes |
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10 |
CleanEp 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide | Jesse Elder shows you how to discover your unique creative "frequency", and a powerful way to harness results to build unshakable confidence... so you'll have nothing to hide and nothing to prove. | 3/26/2017 | Free | View in iTunes |
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11 |
CleanEp 109: Robert Gibson – Giving Your Best | What if everything you’ve been told about “goal setting” is actually the source of your stress? Buckle up, we're going deep today. Robert Gibson is back for a second episode on how to conquer any rut, and build your "financial spine" so you... | 3/19/2017 | Free | View in iTunes |
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12 |
ExplicitEp 108: Jon Benson - Ethical Marketing | Jon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful (and ethical) persuasion techniques in sales... | 3/12/2017 | Free | View in iTunes |
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13 |
CleanEp 48: Ivan Misner - Billion Dollar Networking (Best Of) | Ivan Misner explains the ugly networking problem that flies over most people’s heads, and how you can overcome it to become instantly irresistible to everyone you meet. | 3/5/2017 | Free | View in iTunes |
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14 |
CleanEp 107: Kim Schwalm - Consistently Beating Control Ads | Kim Schwalm made a habit of writing control-beating sales copy and today, she's become a top level in-demand freelancer. In this episode, you'll discover the crucial ingredient for control-busting copy and what you can learn from Kim to... | 2/27/2017 | Free | View in iTunes |
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15 |
CleanEp 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!) | Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional... | 2/19/2017 | Free | View in iTunes |
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16 |
CleanEp 105: James Schramko - "Reprogramming" Your Brain For Success | James Schramko, founder of SuperFastBusiness.com, shares what he did to "de-program" all his traditional upbringing. Plus, the truth about learning how to build an 8-figure business that gives you the freedom to live your life. | 2/12/2017 | Free | View in iTunes |
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17 |
ExplicitEp 104: Frank Kern - Becoming "The Rollin Stones Of Marketing" (Then Quitting The Band) | Frank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to “throw it all away and start from scratch”. | 2/5/2017 | Free | View in iTunes |
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18 |
CleanEp 103: Marcella Allison - Speaking Your Customer’s Language | Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves). She is one of the few writers that top-of-the-heap A-Listers including Parris,... | 1/29/2017 | Free | View in iTunes |
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19 |
ExplicitEp 102: Parris Lampropoulos - Next Level Persuasive Copywriting Pt. 2 | If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. | 1/22/2017 | Free | View in iTunes |
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20 |
ExplicitEp 101: Parris Lampropoulos - Next-Level Persuasive Copywriting Pt. 1 | Parris Lampropoulos is universally regarded as one of the best living copywriters. The lessons Parris shares serve as the foundation of next level persuasive copywriting, the never-ending pursuit of this show. | 1/15/2017 | Free | View in iTunes |
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21 |
CleanEp 100: The Truth About Your Voice | Today I want to swing the mic and talk about YOUR voice. If you’re struggling with finding your voice, or your “why” or just looking for inspiration amidst all the options we have these days… this 30-minute talk will give you some perspective. | 1/8/2017 | Free | View in iTunes |
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22 |
CleanEp 99: John Carlton - The One Skill Every Copywriter Must Master | John Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You’ll also learn how to use it to make your writing connect with your readers at a level most writers wouldn’t come close to. | 1/2/2017 | Free | View in iTunes |
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23 |
CleanEp 98: Dan Kuschell - 1% Incremental Changes That Scale Your Profits | Dan Kuschell shows you how to tap into growth for your business and where to look for the untapped opportunities in this episode. You'll learn Dan’s backstory and how it led him from a poor family to being on Joe Polish’s leadership team. | 12/26/2016 | Free | View in iTunes |
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24 |
CleanEp 97: Scott Haines – Shortcutting Your Way To High Converting Copy | Scott Haines has an impressive resume filled with names like Matt Furey, John Carlton, Jay Abraham, and even Donald Trump. In this episode, you’ll learn about Scott’s speed writing process and how he got his foot in the door with Gary Halbert | 12/18/2016 | Free | View in iTunes |
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25 |
CleanEp 96: Jenny Thompson - Using “Sticker Shock” To Double Your Sales | Jenny Thompson spent almost 20 years with Agora Inc. She's here to teach you how to double your response on a high ticket offer, PLUS why you MUST test before you change anything on your website, order form, or online marketing. | 12/11/2016 | Free | View in iTunes |
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26 |
CleanEp 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods | Ron has an incredibly deep understanding of what makes a product sell. If you’ve ever wondered about how to suck your prospects into a sales story and compel them to buy, you’re going want to take notes. | 11/28/2016 | Free | View in iTunes |
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27 |
CleanEp 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time | Ryan Lee shares the 15-minute consultations allows him to build a business and live a lifestyle filled with freedom, PLUS all the business lessons he’s learned in his 10+ years in business, including the #1 lesson he learned from his dad. | 11/20/2016 | Free | View in iTunes |
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28 |
CleanEp 93: Jack Born – Perfect Persuasion Windows | Jack Born teaches us how to ethically add scarcity to your “always open” evergreen funnels and convert more sales, plus know the exact time and day when your list is most open to your promotions during a launch… | 11/13/2016 | Free | View in iTunes |
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29 |
CleanEp 92: Eric Wong – Winning The Sale By Thinking One Step Ahead | Eric Wong is a true marketer who is always testing and optimizing for results. In today’s episode, you’ll discover how Eric is able to use new tactics and strategies, turn it around and achieve amazing results from it. | 11/6/2016 | Free | View in iTunes |
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30 |
CleanEp 91: Charles Kirkland – Turning One Dollar Into Three | Charles Kirkland shares what most people get wrong when it comes to driving paid traffic to your pages. If paid traffic scares you, start with Charles’s explanation on how to get started, start seeing results immediately, and quickly turn $1 into $3 | 10/30/2016 | Free | View in iTunes |
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31 |
CleanEp 90: Chad Mureta – Million Dollar App Ideas | Chad Mureta teaches you what most people miss when it comes to making money on the App Store, and how to put dollars in your pocket building apps everyone constantly uses. | 10/23/2016 | Free | View in iTunes |
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32 |
CleanEp 89: Joanna Wiebe – Saying “Yes” When It Scares You Most | You’ll discover how to effectively turn yourself into an in-demand freelancer using what Joanna Wiebe learned. In this episode, Joanna and I are going head first into freelancing to find out what makes freelancers successful (and what holds others... | 10/16/2016 | Free | View in iTunes |
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33 |
CleanEp 88: Jon Morrow – Attracting Buyers To Your Website | Jon Morrow writes blog posts that get MILLIONS of visits. In today’s episode, you’ll discover Jon’s strategies on turning blog posts into irresistible pieces of content that gets read by millions of people. | 10/9/2016 | Free | View in iTunes |
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34 |
CleanEp 87: David Garfinkel – Brainstorming Great Hooks | David Garfinkel teaches you how to break down a headline to its core essence, and what key elements you need to build a compelling hook. You’ll also discover what it takes to have him as your copywriting coach... | 10/2/2016 | Free | View in iTunes |
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35 |
CleanEp 86: Brian Kurtz – The Truth About The Legends Of Copywriting | Brian Kurtz talks about his newest book that will give you rich insights on 6 copywriting legends and the principles that rule direct response marketing today. We also talk about the future of copywriting, and where to find the next generation of writers. | 9/25/2016 | Free | View in iTunes |
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36 |
CleanEp 85: Taylor Welch – The Truth About Making A Million Bucks By Becoming Scarce | Taylor Welch shares the lessons he learned from failing (like not knowing how to use Paypal). You'll also learn how to fix a product launch that bombed (and 12x your average lead value) by proposing a simple question to your audience | 9/18/2016 | Free | View in iTunes |
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37 |
CleanEp 84: Ben Settle – The Truth About Never Compromising | In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me... | 9/11/2016 | Free | View in iTunes |
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38 |
CleanEp 83: Ian Stanley – The Truth About Why People Laugh | In today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (Plus, how my man Ian Stanley uses it to make himself stand out.) | 9/4/2016 | Free | View in iTunes |
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39 |
CleanEp 82: Dean Jackson – The Truth About Compelling, Not Convincing | Dean Jackson shares his latest marketing philosophy about how to “compel vs. convince” your audience to lean in and take action with you. This is a major mindset shift for most marketers, especially those stuck in the old way of hard hitting... | 8/28/2016 | Free | View in iTunes |
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40 |
CleanEp 81: Nicky Roche – The Truth About the New Rules of Marketing in the 21st Century | In this episode, Nicky Roche reveals how business has completely changed in the last 20 years, and the new game being played around you. The insights Nicky shares are critical if you want to succeed in today’s business world, so let’s dive right in. | 8/21/2016 | Free | View in iTunes |
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41 |
CleanEp 80: Julia Lundstrom – The Truth About Dating The FBI’s Most Wanted Bank Robber | Julia Lundstrom shares deep insights on how she helps the older generation of entrepreneurs double their brain power. Plus, how you can optimize your brain’s health for peak performance in business. | 8/14/2016 | Free | View in iTunes |
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42 |
ExplicitEp 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell | In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywriting. We also discuss the groundbreaking system... | 8/7/2016 | Free | View in iTunes |
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43 |
CleanEp 78: Sean D’Souza – The Truth About Taking 3 Month Vacations | Sean reveals how he’s able to run his business and still take months of vacation (without looking at a single email). He also reveals two formulas he created that teaches people how to pick up a new superpower, and guarantees people will buy without... | 7/31/2016 | Free | View in iTunes |
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44 |
CleanEp 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail | In today’s episode, Jim Harshaw shares his journey from a high school athlete (who was getting his butt kicked on the mat) to a professional coach and three-time wrestling champion with a shot at the Olympics. He also explains why making failure a... | 7/24/2016 | Free | View in iTunes |
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45 |
CleanEp 76: Will Hamilton – The Truth About Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” | Will shares his journey from tennis coach to playing the role of emcee, and why he chose to build barriers and add friction to his entire sales process in 2013. He purposely made it difficult for his prospects to land on a sales page, yet this simple... | 7/17/2016 | Free | View in iTunes |
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46 |
CleanEp 75: Doberman Dan – The Truth About Stumbling Into Success | In today’s episode, we cover a ton including: hardcore lessons about human psychology, how Dan stumbled upon so many amazing career opportunities, how to compel an audience with emotions, not facts; Dan’s worst business mistakes, and how he still... | 7/10/2016 | Free | View in iTunes |
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47 |
CleanEp 74: Chelsea O’Brien – The Truth About High Converting Landing Pages | In today’s episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs to avoid... and much more | 7/3/2016 | Free | View in iTunes |
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48 |
CleanEp 73: Michel Neray - A Live Audience | Michel will take you through storytelling tips you can use to draw your readers to the edge of their seat. By the end of the episode, you’ll know exactly how to make your personal story authentic, credible, and clear. | 6/26/2016 | Free | View in iTunes |
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49 |
CleanEp 72: Gail Jessen - Living Where The Story Takes You | Gail opens up about her transformation from being completely sick and tired of life to living life full of passion and fulfillment. What you’ll hear today is exactly steps she took to heal herself from her autoimmune disease, build a business... | 6/19/2016 | Free | View in iTunes |
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50 |
CleanEp 71: Dan Ferrari – The Truth About Mastering Sales Copy | Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and... | 6/12/2016 | Free | View in iTunes |
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51 |
CleanEp 70: Craig Ballantyne - Your Perfect Day | Today’s episode is jam packed with wisdom on training yourself for success. Craig opens by debunking the myth of a 4-hour work week. Then he shares how focusing on the right way to spend your energy can lead to freedom. (This works even if you love... | 6/5/2016 | Free | View in iTunes |
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52 |
CleanEp 69: Ryan Levesque - Specializing | Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter. | 5/30/2016 | Free | View in iTunes |
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53 |
CleanEp 68: Will Hoekenga - The Copywriting Hierarchy Of Needs | Will reveals the secret serum ingredient to breeding loyal, raving fans who make a habit of buying everything you sell. What step never to skip if you want automatic repeat sales. | 5/22/2016 | Free | View in iTunes |
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54 |
CleanEp 67: Dave Munson - Training Thieves To Steal Your Work | Dave shares why he trusts his customers to drive Saddleback’s branding (any ad agency would KILL for this level of customer loyalty!) and how Saddleback gets fiery Social Media play without fake contests, auto-following or “chasing likes.”... | 5/15/2016 | Free | View in iTunes |
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CleanEp 66: John Lee Dumas - 7 Figure Podcasting | John confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours. Plus, his #1 marketing ingredient that’s gotten John the most surprising results (and why most marketers will hate it). | 5/9/2016 | Free | View in iTunes |
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CleanEp 65: Robert Gibson - Showing Up Ready To Rock | In this episode, Robert shares why your levels of passion, dedication and sacrifice must match your client’s (listen to Robert’s inspiring rant on this, and get ready to produce your best work yet…) | 5/1/2016 | Free | View in iTunes |
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CleanEp 64: Barry Moore - Working Backwards | Barry Moore shares his "Central Station Funnel" on how to transport your list from “dead-cold traffic” to “burning-hot fans” who make a custom of buying everything you sell. | 4/24/2016 | Free | View in iTunes |
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58 |
CleanEp 63: Alexi Panos - Letting Go and Getting Raw | Come find out how Alexi Panos used a simple one-liner to get past her FEAR of making videos, so she can finally let go and get raw. (It took her three years to make her first one and she still needs to remind herself of this truth) | 4/17/2016 | Free | View in iTunes |
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59 |
CleanEp 62: Mike Schauer - Swiping Copy | Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and make it work for you 100% of the time no matter the... | 4/10/2016 | Free | View in iTunes |
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60 |
CleanEp 61: Tina Dietz - Walking Your Talk | Tina Dietz share her ONE profound tip to avoid “bed-ridden burnout” and “success sabotage” even if you’re 10+ years into your business and think you figured it all out already... | 4/3/2016 | Free | View in iTunes |
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61 |
CleanEp 60: Jon Nastor - Asking The Best Questions | Jon Nastor reveals his accidental discovery after interviewing his first 30 podcast guests, how it grew his business, AND why applying this to your business could yield the same results… | 3/27/2016 | Free | View in iTunes |
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62 |
CleanEp 59: Elin Bullman - The Dreamweaver Sales Copy Formula | Elin Bullmann reveals how to build solid relationships with your customers, and ensure they get what they need… and ONLY when they need it using a simple sales formula for your copywriting. | 3/20/2016 | Free | View in iTunes |
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63 |
CleanEp 58: Billy Beck III - Delivering Big | Billy Beck III shares his “All gain NO pain” goal setting framework that guarantees serious growth, but without you collapsing BEFORE (or after) you hit the finish line | 3/13/2016 | Free | View in iTunes |
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64 |
CleanEp 57: David Deutsch - Problem/Solution Copywriting | Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the struggle of writing draft after draft of a 30-page sales letter or video | 3/6/2016 | Free | View in iTunes |
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65 |
CleanEp 56: Melanie Saladino - How To Write For The 9 Buyer Types | Melanie Saladino pulls back the curtain to reveal her secret psych guide for copywriters. (Once you understand these 9 simple customer profiles, you’ll be able to sell to anyone -- anytime!) | 2/28/2016 | Free | View in iTunes |
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66 |
CleanEp 55: Marie Forleo - Glam and Gall | Polished or raw? Marie Forleo shares what every female entrepreneur needs to know about "glamming it up" for the camera (and how to respond to those who pour on the hater-ade when the spotlight finally zeros in on you...) | 2/21/2016 | Free | View in iTunes |
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67 |
CleanEp 54: Brian Kurtz - Becoming A Million Dollar Copywriter | Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the... | 2/18/2016 | Free | View in iTunes |
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68 |
CleanEp 53: Rhonda Britten – Conquering Fear | Today, Rhonda Briten shares her #1 question she asks every single person who applies to work with her, and the most common mistake you’re making that prevents you from getting what you want. | 2/14/2016 | Free | View in iTunes |
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69 |
CleanEp 52: Sacha Lalla – The Feminine Fueled Future of Marketing | Sacha Lalla reveals what every guy needs to know about “female energy” and how it’s winning in the trenches of marketing and copywriting. (A game changer if you struggle with being authentic, nurturing and sharing) | 2/7/2016 | Free | View in iTunes |
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70 |
CleanEp 51: April Dykman – How To Use Better Proof In Your Copy with | April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing). | 1/31/2016 | Free | View in iTunes |
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71 |
CleanEp 50: Tyler Bramlett – Overcoming Disaster And Winning Big | Tyler Bramlett shows you why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake... | 1/24/2016 | Free | View in iTunes |
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72 |
CleanEp 49: How to Offer Discounts Without Devaluing Your Stuff | Kevin sets the record straight on when you should and shouldn't discount your products and services. | 1/17/2016 | Free | View in iTunes |
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73 |
CleanEp 48: Ivan Misner - Billion Dollar Networking | “I’m a 20 year overnight success.” Ivan Misner cuts through the BS you’ve been fed about getting “hacking success”, and what it REALLY takes to build an empire. (Plus, how to discover quickly whether your idea has legs or will trip you up... | 1/10/2016 | Free | View in iTunes |
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74 |
CleanEp 47: How To Ask For $50,000 And Get It | How do you quote your price? Do you quote because you've earned it? Or do you quote it because it inflates your ego? In this episode, I share how I name my price, how you can name your price and work with clients that will gladly PAY that price you named. | 1/3/2016 | Free | View in iTunes |
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75 |
CleanEp 46: Yuri Elkaim - Authentic Marketing | Come learn how Yuri Elkaim’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create… | 12/28/2015 | Free | View in iTunes |
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CleanEp 45 – How To: Stay Current in The Information Age | Kevin reveals why "keeping it real" is a must in the new marketing landscape. | 12/20/2015 | Free | View in iTunes |
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77 |
CleanEp 44: Zach Swinehart – Running Your Business While Traveling The World | Zach Swinehart reveals how he made the transition to digital nomad (and why it is “shockingly easy” to run and even grow his business while traveling the world)... | 12/12/2015 | Free | View in iTunes |
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CleanEp 43 – The Truth About Dan Meredith | Dan Meredith reveals the quickest, easiest way for any freelancer to dominate their niche (a simple trick for crowning yourself as the go-to expert in your field) | 11/29/2015 | Free | View in iTunes |
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79 |
CleanEp 42 – The Truth About Derek Halpern | Derek Halpern reveals his "closet introvert" way of fearlessly speaking in front of an audience - without having to wow them | 11/23/2015 | Free | View in iTunes |
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80 |
CleanEp 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids) | Discover how Melanie Saladino used her hard-won copywriting skills to help her 19-yr-old daughter get an unfair advantage over all grad school applicants (acceptance letters are now flooding their mailbox) | 11/16/2015 | Free | View in iTunes |
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CleanEp 40: The Truth About Chad Collins | Chad Collins shares how a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events | 11/8/2015 | Free | View in iTunes |
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82 |
CleanEp 39: Ross O'Lochlainn - Write A Powerful USP | Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact | 11/1/2015 | Free | View in iTunes |
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83 |
CleanEp 38: The Truth About Todd Herman | Come learn Todd Herman's “90-day hustle” that still propels him 18 years later... (He’s never had to market since then) | 10/25/2015 | Free | View in iTunes |
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84 |
CleanEp 37: The Truth About Danny Iny | Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers come to him. | 10/17/2015 | Free | View in iTunes |
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85 |
CleanEp 36: How To Fail At Marketing | There are too many in-the-know marketers looking for good copywriters to fret for the resistors. In this episode, Kevin explores why you should never have to explain the value of good advertising. | 10/15/2015 | Free | View in iTunes |
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CleanEp 35: The Truth About Felicia Spahr | Felicia Spahr reveals the "between the lines" secret to wildly successful marketing campaigns (Felicia claims this one thing was a game changer for both her marketing AND coaching) | 10/12/2015 | Free | View in iTunes |
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CleanEp 34: How To Show Your Work | Transparency in business is the new norm, people expect some backstage access to your process to see what they’re paying for – as least as it relates to what you’ve promised to deliver to them. Here are some ways to get transparent. | 10/8/2015 | Free | View in iTunes |
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88 |
CleanEp 33: The Truth About Colin Theriot | In this episode, you'll discover when being the “sherpa” can be far more valuable to your audience than being the “guru” and how Colin Theriot used this in his business | 10/5/2015 | Free | View in iTunes |
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89 |
CleanEp 32: How To Discover Backwards | Kevin reminds us about the importance of trusting our individual uniqueness. | 10/1/2015 | Free | View in iTunes |
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90 |
CleanEp 31: The Truth About Brian G. Johnson | Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him | 9/28/2015 | Free | View in iTunes |
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91 |
CleanEp 30: How To Embrace A Beginners Mindset | Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business. | 9/24/2015 | Free | View in iTunes |
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92 |
CleanEp 29 – The Truth About Jason Moffatt | Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this and you’ll have compelling tales to share in next to no time) | 9/20/2015 | Free | View in iTunes |
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93 |
CleanEp 28: How To Decide Copy Length | Kevin answers one of the most important subjects of sales copy on his recent interview with Yann Ilunga. | 9/17/2015 | Free | View in iTunes |
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94 |
CleanEp 27: The Truth About Andrew Lock | In this episode, Andrew Lock passes the one piece of advice he gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners), plus what you should do instead of modeling your podcast after someone else... | 9/13/2015 | Free | View in iTunes |
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CleanEp 26: How To Succeed as a Freelancer | In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL). | 9/10/2015 | Free | View in iTunes |
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96 |
CleanEp 25: The Truth About Tom Rhodes | Come learn a comedian’s secret for sparking creativity on demand -- the simple method Tom Rhodes learned from another comic for reliably producing new content (this will guarantee you a flow of new ideas for your marketing) | 9/5/2015 | Free | View in iTunes |
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CleanEp 24: How To Expand Your Marketing Reality | In this episode, Kevin talks about how the best marketers stand out from the crowd by leaving their comfort zones and immersing themselves with other people's realities. | 9/3/2015 | Free | View in iTunes |
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98 |
CleanEp 23: The Truth About Michael Fishman | Come learn the surprising reason Michael Fishman's “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you can use to avoid the same mistake | 8/31/2015 | Free | View in iTunes |
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99 |
CleanEp 22: How To Double Your Fee Overnight | Kevin talks about the importance of giving yourself permission to get paid what you're really worth. | 8/27/2015 | Free | View in iTunes |
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100 |
CleanEp 21: The Truth About Tim Castleman | Tim Castleman sheds light on why you don't need mega-star results to get started as a marketer... and how to guarantee yourself the best shot at success | 8/23/2015 | Free | View in iTunes |
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101 |
CleanEp 20: How To Be Good Enough To Get Paid | How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Come and learn the... | 8/19/2015 | Free | View in iTunes |
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102 |
CleanEp 19: The Truth About Chris Farrell | Discover how Chris Farrell accidentally stumbled upon the "Aladdin's cave" of marketing (and why it's up to 10X more lucrative than what most marketers do) | 8/16/2015 | Free | View in iTunes |
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103 |
CleanEp 18: How To Impress Michael Jordan | Through a celebrity encounter gone wrong, Kevin discovers that he (and you) are already "like Mike." | 8/12/2015 | Free | View in iTunes |
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104 |
CleanEp 17: The Truth About Zach Smith | In this episode, Zach Smith shares some insights on the truth behind a successful marketing campaign for crowdfunding. | 8/9/2015 | Free | View in iTunes |
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CleanEp 16 - How To Discover Where You Belong | Kevin's failed career as a 16-year-old construction worker points the way to your true purpose. | 8/5/2015 | Free | View in iTunes |
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CleanEp 15: The Truth About Andre Chaperon | Come learn how Andre Chaperon channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it's bringing in new customers to this day) | 8/2/2015 | Free | View in iTunes |
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CleanEp 14: How To Be A Smooth Networker | Kevin discovers how to network at seminars (without looking like an idiot). | 7/29/2015 | Free | View in iTunes |
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108 |
CleanEp 13: The Truth About Brian Kurtz | Listen to this episode to learn how Brian Kurtz finally cracked the code on selling info-products on TV (this is the single biggest success of his career) | 7/26/2015 | Free | View in iTunes |
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109 |
CleanEp 12: How To Get Rich Giving Stuff Away | Giving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today's episode, Kevin shows how to provide over-the-top value in your free giveaway. | 7/22/2015 | Free | View in iTunes |
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CleanEp 11: The Truth About James Schramko | In today's episode, James Schramko reveals why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance) | 7/19/2015 | Free | View in iTunes |
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111 |
CleanEp 10: How To Write With Rhythm | There's something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process. | 7/15/2015 | Free | View in iTunes |
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112 |
CleanEp 9: The Truth About Ben Settle | Discover what Ben Settle does to quickly knock out killer subject lines day after day… and the dead-simple way to choose the best one | 7/12/2015 | Free | View in iTunes |
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113 |
CleanEp 8 – How To Define Your Bat Signal Talent | In this episode, you'll learn how to define the number one skill your clients come to you for, and ways to use it to land work you LOVE doing AND get paid good doing it. | 7/8/2015 | Free | View in iTunes |
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CleanEp 7: The Truth About World Building with Ben Johnson | Ben Johnson and I talk about a strange phenomenon where gamers have poured an astounding $82 MILLION into a crowdfunded PC game... that isn't even finished yet. You'll discover how you can use this technique to build worlds your customers would kill... | 7/5/2015 | Free | View in iTunes |
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CleanEp 6: How To Sell Better With Video | In this episode, I'll give you a proven 10-step video sales pitch for converting your viewers into buyers (and how to balance emotion and logic throughout your ad to close the sale) | 7/1/2015 | Free | View in iTunes |
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116 |
CleanEp 5: The Truth About Ryan Lee | In this episode, you'll discover Ryan Lee's signature "zig zag" approach to marketing that guarantees he’s always ahead of the pack | 6/28/2015 | Free | View in iTunes |
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117 |
CleanEp 4: How To Be A Natural Persuader | Here's why we lose our natural born ability to persuade (and what to do about it) | 6/24/2015 | Free | View in iTunes |
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CleanEp 3: The Truth About Passion Products | In this episode, Wardee Harmon reveals the lessons she learned from Copy Chief to build her online business and the surprising result she got from working directly with Kevin Rogers | 6/21/2015 | Free | View in iTunes |
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CleanEp 2: How To Tell Your Story In Two Sentences | This is a powerful 2-minute exercise you can do right now to perfect your 'Rebel Yell' message and gain the elusive clarity you need to take your business to the next level | 6/17/2015 | Free | View in iTunes |
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CleanEp 1: The Truth About Dean Jackson | In the pilot episode, Dean Jackson shares his amazing results of a simple headline conceived during his first "Breakthrough Blueprint" mastermind (the ad is still running hot today). | 6/14/2015 | Free | View in iTunes |
| 120 Items |
Customer Reviews
The only thing I don’t like
Anybody can do interviews, but the solo shows Kevin does are absolute GOLD. He is funny, insightful, and smart. Do yourself a favor and tune in. The only thing I don’t like is that he’s not on my network.
Refreshing change of format, lots of insights...
It’s the rare business podcast lately that makes me pause the recording repeatedly to take notes. Most interview shows merely skim the surface or re-tread well-worn paths. Yet despite having listened to multiple interviews with the first week’s guest in the past, I still came away with lots of fresh insights. Full disclosure: I know Kevin well, but I’d write the same review even if we’d never met. Highly recommended.
He should be charging for this podcast!
Just listened to Kevin Rogers new podcast, it was so amazing and insightful, I can't wait till the next episode!
First episode was with Dean Jackson, Kevin pulled some great nuggets out from Dean. And Dean was as smooth as silk (as usual) with his unassuming, even keeled personality . BTW, thanks Dean — for carrying Joe all these years, we all really appreciate it. LOL
Dean dropped marketing bomb after marketing bomb, I paid attention and took a lot of notes, yet Kevin did an even better job, because there were some insights that Kevin heard, and brought to my attention, that just flew right over my head. Thanks for watching my 6, Kev!
You have to check out "The Truth About Marketing!"
Time to go implement massively!
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