The Word From Mouth
By MouthMedia Network
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Weekly insights on the state of podcasting and audio, crucial news highlights from PodNews, and podcasters, insiders, and leaders from the podcast industry -- for everyone who is taking podcasting seriously.
||CleanAcquisitions, consolidation, and subscriptions in the podcast marketplace||Monetization models in podcasting, why a $40M investment was made in a subscription service, why public radio stations banded together to buy an open platform, an interview with Hilda Labrada Gore of the Wise Traditions podcast on how she crossed the 1.||5/15/2018||Free||View in iTunes|
||ExplicitWhy podcasts will prosper by building communities, not just audiences||Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment -- and new big players with deep pockets are on scene -- b||5/8/2018||Free||View in iTunes|
||CleanThe New Google Podcast Player: Inspiring a Listener Renaissance?||Will the updated Google Podcast Player -- and easier access to podcasts -- lead to a boom and expansion in the podcast world? What does this mean for advertising models, new revenue streams, the potential of device-to-device podcast hand-offs,||4/30/2018||Free||View in iTunes|
||CleanLongform vs. shortform audio: Is there room for both?||How long should a podcast be? Is there such a thing as too long or too short? And what about the impact on podcasting from smart speakers and the growth of shortform audio? Plus an interview with Glenn the Geek of The Horse Radio Network,||4/24/2018||Free||View in iTunes|
||CleanDrawing the line with audio data, discovery, targeting, and advertising||Why podcasts need to think through discovery (how much is too much), where prediction and control begin and end, and what is the "creep factor" in audio data -- plus an interview with Sarah Rhea Werner of "Girl In Space" and "Write Now with Sarah Werne||4/17/2018||Free||View in iTunes|
||CleanAre podcasts a medium of opportunists or thoughtful content creation?||Why podcasts, advertising, and podcast players need to change to grow listenership -- plus an interview with Dave Jackson of School of Podcasting, and headlines from podcasting and on-demand from Podnews... -||4/10/2018||Free||View in iTunes|
||CleanBroadening the idea of what podcasts can be in our world||Does the word "podcast" limit us? The case made for why live performances have a place in podcasting A change in format, live events Example with the podcast American Enough with Vikrum Aiyer at SXSW,||4/3/2018||Free||View in iTunes|
||CleanThe Age of Active Audio – Long-form||Long-form audio as a looping conversation... We in the podcast -- or long-form audio -- community sometimes think of podcasts as a passive audio experience. We create an hour or more of audio and then people listen to it.||3/30/2018||Free||View in iTunes|