The Working Brand Podcast
By Leah Prehn and Rebecca Tall Brown
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PUT YOUR BRAND TO WORK: Brands have the ability to make an impact in your business when developed well. On the podcast we talk about how to produce a brand that is REAL, RELEVANT, and RECOGNIZABLE in your industry - and how to avoid some common branding pitfalls in the process.
||ExplicitEpisode 27: Producing a Brand||We get asked all the time about what brand producing is and what a brand producer does. We’ve found that to really reach audiences, businesses need to get produced—much like how music producers enhance sound and tune it perfectly to the market.||8/20/2018||Free||View in iTunes|
||ExplicitEpisode 26: A Seat At The Table||As brand producers, we figure out exactly how a brand needs to be produced in order to achieve the results they want. Part of this process is to determining which channels and tactics are right for the brand,||8/6/2018||Free||View in iTunes|
||ExplicitEpisode 25: A Little History||Normally, we kick off each episode by telling you what’s working for us. What we’ve realized, though, is that some of you might not even know who we are! Which means it’s about time we share a bit of Office of Awesome history with you.||7/23/2018||Free||View in iTunes|
||ExplicitEpisode 24: Brand Champions||Who’s touting your product or service out in the world? Better yet, who’s the person within your company that can take it externally? When you develop a culture of brand ambassadorship, your customers can feel it.||7/9/2018||Free||View in iTunes|
||ExplicitEpisode 23: Branding is a Long Game||Branding is a long-term game, and long-term results require a bit of steadfastness in the process. But new clients often come to us with short-term goals in mind. While the needle can be moved on some things fairly quickly,||6/25/2018||Free||View in iTunes|
||ExplicitEpisode 22: Marketing in Crisis||There’s around 99 ways to respond to a marketing crisis, and throwing money at the problem ain’t one of them. In fact, doing so is only going to reveal more problems your business, and likely your marketing, too.||6/11/2018||Free||View in iTunes|
||ExplicitEpisode 21: Culture Driving Branding||A brand is everything. It’s what people think of you. It’s what people feel in the company. It’s the vision and mission of the organization. But if you ask 10 people to what a “brand” is, you’ll get 10 different definitions.||5/28/2018||Free||View in iTunes|
||ExplicitEpisode 20: Blinded By Metrics||Let’s talk a bit about metrics. Do yours tie back to a business goal? Or are you chasing the wrong metrics, because data? In this episode of The Working Brand Podcast, we’re making the case for why it’s time to reevaluate your metrics as a busines||5/14/2018||Free||View in iTunes|
||ExplicitEpisode 19: Redefining through Branding||You’ve been moving your brand forward in a way that supports your products and services. But have you ever taken a step back to say, “What does this mean for my brand?” In today’s episode, OoA founders Leah and Rebecca talk about hitting the pau||4/7/2017||Free||View in iTunes|
||ExplicitEpisode 18: Building Communities||These days, building communities has become quite the bandwagon—everybody wants to do it. But what exactly do thriving communities look like? In today’s episode, OoA founders Leah and Rebecca share the ins and outs of making them happen and making t||2/1/2017||Free||View in iTunes|
||ExplicitEpisode 17: Being Recognizable for the Right Thing||Is your marketing all fun and no substance? Being recognizable is about more than goofy commercials and funny slogans. In today’s episode of The Working Brand podcast, OoA founders Leah and Rebecca share why the most effective campaigns work to educat||10/11/2016||Free||View in iTunes|
||ExplicitEpisode 16: Staying Relevant Through Your Products and Services||There’s a close connection between your business strategy, your brand strategy, and even your marketing strategy. But just how aligned are yours? In this episode, OoA founders Leah and Rebecca talk about staying relevant – with your core market and||9/27/2016||Free||View in iTunes|
||ExplicitEpisode 15: How to Use Data in Marketing||Data in your business can be used for good, or it can be used to pad the truth. Oftentimes, marketing is used just for art, and that’s where people get into trouble–because you don’t have data that shows you’ve done the work. In this episode,||9/13/2016||Free||View in iTunes|
||ExplicitEpisode 14: Building and Creating Conversations through Branding||Just how well do you know your target market? Take a step back and look at your marketing. If your brand conversations are steering your strategies in the wrong direction, it’s time to change the conversation. In today’s episode,||8/30/2016||Free||View in iTunes|
||ExplicitEpisode 13: Building Efficiency and Marketing through Branding||Having a business plan in play is ideal, but another business essential that many of us overlook is brand architecture. It helps inform everything in your business, from your company story to your marketing. In this episode,||8/16/2016||Free||View in iTunes|
||ExplicitEpisode 12: When Going Live is a Letdown||Have you ever launched something, only for it to be a complete dud? It happens all the time with brands, websites, services, products, courses…you name it. If you’re thinking about the next iteration of your brand,||8/2/2016||Free||View in iTunes|
||ExplicitEpisode 11: Take a Person||You’ve heard a million ways to make up an ideal client persona – but what if you focused on a real person instead of a fake one? While there’s lots of value in imagining the person who benefit most from your services,||7/19/2016||Free||View in iTunes|
||ExplicitEpisode 10: Be Smart When Listening to the Market||If you’re in business, it’s pretty likely you’re reading the market – and it’s giving you all kinds of information. So how do you what’s worth listening to and what’s worth ditching? Whether you’re brand new to business or you’ve been||7/5/2016||Free||View in iTunes|
||ExplicitEpisode 9: Branding Before Experience||Think you can’t brand and market your business before you’ve even started it? Oh, but you can! Even if you’re not clear on the specifics of what you’re offering, you can still create a presence and interest while gaining experience.||6/21/2016||Free||View in iTunes|
||ExplicitEpisode 8: Even clients want a perfect fit||Are you freaked out by talk about target markets or limiting your client base? Not anymore. OoA Founders Leah and Rebecca get real about the shift in modern consumerism and why everyone’s looking for their own perfect fit.||6/7/2016||Free||View in iTunes|
||ExplicitEpisode 7: Are you ever done marketing?||True, marketing works for bringing in new business. But marketing’s job isn’t done once you get people in the door. In fact, it can also help with streamlining internal sales and fulfillment processes. OoA Founders Leah and Rebecca share how service||5/24/2016||Free||View in iTunes|
||ExplicitEpisode 6: Stop Trying to Say Everything||Every feel like you want to share all the things you know when talking to your clients? You’re not alone. It’s instinctive for many business owners to overshare the value they can deliver. But this can be very overwhelming for your clients!||5/10/2016||Free||View in iTunes|
||ExplicitEpisode 5: Failure is good for business||Worried your latest and greatest idea might turn into a total flop? Weirdly enough, letting it fail is actually a good thing! OoA Founders Leah and Rebecca share tips for testing the waters and getting clarity on what really works for you and your targ.||4/26/2016||Free||View in iTunes|
||ExplicitEpisode 4: Don’t be icky. Do awesome work instead||If your business strategies feel icky, they probably are. So how can you deliver more value without the sleaze? OoA Founders Leah and Rebecca share insights on why being attentive, thoughtful and genuinely interested in your audience is one of the best.||4/12/2016||Free||View in iTunes|
||ExplicitEpisode 3: Everything’s coming up branding||No one’s going to be talking about marketing anymore. It’s going to be all about branding this year. Is your brand working for you – or making you feel crazy because it doesn’t? Today, OoA Founders Leah and Rebecca are talking all things brands,||3/29/2016||Free||View in iTunes|
||ExplicitEpisode 2: Why copycatting doesn’t work in marketing||Is transparency the motivation behind your marketing? Or are you copycatting what your competitors are doing? OoA founders Leah and Rebecca share why what works for somebody else won’t necessarily work your business.||3/15/2016||Free||View in iTunes|
||ExplicitThe Working Brand Podcast Episode 1: Welcome to 2016||Welcome to The Working Brand Podcast! Today, we’re exploring branding and marketing that works for everyone. This kickoff episode is great for any small business looking for ideas to cultivate and grow a brand that works for you in the coming year.||2/29/2016||Free||View in iTunes|
Love, Love, Love!
It's like having Leah and Rebecca sitting in your living room, casually chatting away all while giving hugely advantageous nuggets of marketing wealth! Anyone in the branding process, thinking about trying to brand something, or anyone just wanting to better understand what goes ito branding must listen! I feel like I will look at all branding differently now!
You'll want to add this one to your queue!
This is seriously the podcast for people who are sick of all the marketing and branding shoulds out there. Leah and Rebecca share some pretty kickass insights about how to build a business and brand that works for you (because hello, that's it's job!). If working smarter, not harder, is on your to-do list, then definitely tune into this podcast!
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