Third Paddle Podcast: Helping Businesses Get Unstuck
By Business Strategists Jen McFarland and Twila Kaye. Building a business empire is hard. We're here to help you stay on track.
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Tools, tactics, and strategies to move your business forward including actionable strategies to resolve lingering tech issues and interviews with phenomenal subject-matter experts. Tech Strategist Jen McFarland and Business Strategist Twila Kaye are your 'third paddle' helping you navigate business with humor, banter, and fun while helping your business get unstuck and grow your business. Topics include leadership, marketing, design, budgeting, and tech essentials to move the needle.
||ExplicitWhy Authenticity is Key to Client Attraction||Jen gets real about how solopreneurs, small business owners don’t have to be cookie-cutter. They can attract clients with authenticity, integrity simply by telling their story. You’ll also learn that you can’t find yourself like spare change in a||5/21/2018||Free||View in iTunes|
||CleanMarketing Essentials: Targeting Your Message and When to Execute||Twila and Jen explain the key elements of a marketing plan, from vision to executing to-do items. For solopreneurs and small- to medium-sized businesses.||5/14/2018||Free||View in iTunes|
||CleanWhat We're Reading: Captivating Business Influencers||Jen and Twila go raw and unedited in this episode, chatting about the influential books by business influencers. This lively discussion gives Jen and Twila chance to riff off of each other while giving listeners a few key business nuggets. No big spoile||5/7/2018||Free||View in iTunes|
||CleanHow to Get Buy-In So Business Changes are Wildly Successful||Jen explains the elements of a great change management approach. Learn how you can deliver change your organization needs, your customers want, and front-line staff will embrace. This episode appeals to enterprise implementations and small businesses.||4/30/2018||Free||View in iTunes|
||CleanBusiness Overwhelm: Deciding When It's Time To Get Help||Twila and Jen tackle the problems that arise from overwhelm – on teams, as leaders, in businesses big and small – and when it’s time to get some help! We’ll help you identify needs, find get the right people to help you get unstuck.||4/23/2018||Free||View in iTunes|
||CleanAdjusting Your Tech Mindset to Increase Cost Savings & Revenues||Jen describes how solopreneurs, small business owners, startups, CEOs can adjust their tech mindset, resulting in cost savings, increased revenues, and increased tech ownership. You’ll also learn how your tech mindset is like buying a burrito at 7-11.||4/17/2018||Free||View in iTunes|
||CleanBusiness Paralysis & Its Impacts on Productivity & Relationships||Twila explains how business paralysis is usually more about us than it is the people surrounding us. This includes the go-getters who don’t feel business paralysis but wreak havoc with researchers, idea generators and peacemakers. For all-sized busine||4/11/2018||Free||View in iTunes|
||CleanGrowth Strategies: Mapping Out Your Profits & Tech Budgeting 101||Twila and Jen discuss budgeting, mapping out your profits, and a method for identifying tech expenses. Tips and strategies for small businesses, solopreneurs, coaches, and consultants. Free up your money and plan for success on a 3- to 5-year horizon.||4/1/2018||Free||View in iTunes|
||CleanPiloting Your Own Plane and Tech Leadership for Nontechnical People||Jen and Twila discuss why business owners need to provide solid leadership. Although delegation is OK, don't hand off operations. Learn and avoid the pitfalls of failed tech leadership. Tips for CEOs, consultants, and small- to medium-sized businesses.||4/1/2018||Free||View in iTunes|
||ExplicitAn Introduction To Your Third Paddle||Co-hosts Jen McFarland and Twila Kaye share their backgrounds and philosophies. These strategists help CEOs, startups, and solopreneurs get their business and tech unstuck. With humor, leadership and strategy, get to know us, we're your Third Paddle.||4/1/2018||Free||View in iTunes|
Awesome start and I'm sure it will only get better!
Jen and Twila are fun and quirky and you can tell they've got a lot of business savvy between them. Jen tackles the IT side of the house and Twila t he marketing and business development side. Together they present a lof of valuable information and I'm looking forward to more episodes!