This Week in B2B Digital Marketing
By Nick Robinson and Dan Sixsmith
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Tune in weekly to discover news about B2B digital marketing technology, strategies, breaking news, personalization, mobile, social media and much more. Nick Robinson, digital marketing manager at SAP, and Dan Sixsmith, Vice President at Alinean, bring a wealth of experience and insights to the table for you every week. Ready to impress your boss?
||CleanChampions Adapt. Are You One Of Them?||The business landscape has changed dramatically in just the past 12 months. Champions in the field of sports are skilled in making adjustments. Think of ...||2/23/2016||Free||View in iTunes|
||CleanIs Sales Becoming Irrelevant? Maybe Not.||So buyers are 50%-70% through their journey before talking to sales, eh? Well not so fast says Sirius Decisions. They admit to not having the ...||7/3/2015||Free||View in iTunes|
||CleanRetention is The Biggest Digital Marketing Secret||Dan and Nick explore the tremendous opportunities to drive incremental revenue through customer retention and expansion. So much of marketing's focus is on top of ...||5/10/2015||Free||View in iTunes|
||CleanInteractive Tools are the Bridge for Sales and Marketing||On this episode of This Week in B2B Digital Marketing, Dan Sixsmith and Nick Robinson discuss the troubled history between sales and marketing alignment. Then ...||4/25/2015||Free||View in iTunes|
||CleanCan Analytics Rescue B2B Digital Marketers?||In this episode of This Week in B2B Digital Marketing, Dan Sixsmith and Nick Robinson discuss the importance of analytics in creating successful digital marketing ...||4/18/2015||Free||View in iTunes|
||CleanWill Meerkat Change B2B Digital Marketing?||Meerkat absolutely blew up at SXSW. So technically the product is only three weeks old… three and a half weeks old. And so it blew up at ...||4/6/2015||Free||View in iTunes|
||CleanB2B Personalization and Content Marketing Success||Personalization is critical, and that includes website and social content and not just email content. DemandBase delivered some interesting stats around this. They found 85% ...||4/6/2015||Free||View in iTunes|
||CleanCan Social Selling Save Sales?||Forrester indicated that 20 million sales people will be out of a job by 2020. That's almost 25%! In this episode, we explore ways that sales people can stay relevant in today's mobile, social world.||4/3/2015||Free||View in iTunes|
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