This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |
By Rob Woodbridge
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Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.
||CleanA little comfort by the side of the road||Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Ya.||3/2/2016||Free||View in iTunes|
||CleanIn case of emergency call your nearest…WaffleHouse?||Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHou.||2/23/2016||Free||View in iTunes|
||CleanGaga, Intel and Bowie…#DoesNotCompute||Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; Micr.||2/16/2016||Free||View in iTunes|
||CleanComing into Los Angeles||Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; I.||2/9/2016||Free||View in iTunes|
||CleanShazaming your neighbourhood||Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; .||2/2/2016||Free||View in iTunes|
||CleanHolograms, bone conducting conversations and self-serve grocery stores||Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity.||1/26/2016||Free||View in iTunes|
||CleanGet a Lyft, drive-thru and get local||Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with re.||1/18/2016||Free||View in iTunes|
||CleanDown with Dengue Fever||Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half.||1/12/2016||Free||View in iTunes|
||CleanTweet that drone outta my face||Welcome to episode #266. On the show: The first beacon'd city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson's is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen's on-demand fleet of pick-up trucks;.||1/5/2016||Free||View in iTunes|
||CleanThe 2016 predictions extravaganza||Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you shoul.||12/30/2015||Free||View in iTunes|
These guys do a great job surveying the business of local social mobile. Really appreciate the Resource of the Week too. Can't believe they actually produce a whole show every week, sometimes faster than that, and sometimes even faster than I can stay on top of the podcast! Great work guys. Keep it up.
Super Show, incredibly rich content, great insights from field experts
Not as niche as you'd think
The title of the podcast sounds like its audience would be incredibly specific, but the hosts manage to maintain relevance for a wider variety of marketers. They're hyper-focused on bridging the gap between physical and digital realms of business, and they manage to churn out something really cool every week. The segmented format makes the ~1-hour format simpler to digest.
Deductions: -1 star for the audio drops. There's a bit of overproduction, especially on the front end of the cast. The drop-D guitar strums are as startling as they are unnecessary. In the big picture, though, it's a mildly terrifying moment in an otherwise enlightening production.