This Week in Social Media
By PjA Advertising + Marketing
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
||CleanThe Electric Car and Your Digital Future||Guest: Vijay Iyer, Director of Public Affairs and Corporate Communications for OnStar In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs [...]||3/22/2012||Free||View in iTunes|
||CleanThe Mobile Unfair Advantage||Guest: Matt Magee, VP, Digital Strategy Mobile offers smaller brands a few ways to gain an unfair advantage over their bigger, better funded competitors. While some of these are temporary opportunities that exist at this time because of where [...]||12/8/2011||Free||View in iTunes|
||CleanHow Digital Media is Changing the Tech News Business||Guest: Elizabeth Heichler, Editor-in-Chief, IDG News Service As people continue to use social media as a way to discover news, it’s inevitable that journalists will have to adapt to this new cultural norm. We’ve talked in the past about how [...]||11/10/2011||Free||View in iTunes|
||CleanDigital Media and the Green Technology Revolution||Guest: Martin LaMonica, Senior Writer, CNet As the green technology trend continues to emerge, it becomes clear that digital and social media could be a critical component in its growth. Social and digital drive the behavioral changes, awareness, [...]||11/3/2011||Free||View in iTunes|
||CleanWhy the Kindle Fire—not the new iPhone—is the device that will change the game||Guest: Doug Aamoth, Editor, Techland With the recent announcement of the iPhone 4S and the Kindle Fire, it’s clear that Apple and Amazon continue to secure their reputation as game-changers. But with many people disappointed with the iPhone 4S, [...]||10/6/2011||Free||View in iTunes|
||CleanFunny Where You Least Expect It – Why Business Marketing Should Lighten Up: Part II||Guest: Tim Washer, Senior Marketing Manager, Cisco Systems When trying to reach an audience through marketing, it’s important to access your buyers’ rational sides and their emotional sides. And the second one can be tricky – especially in [...]||9/29/2011||Free||View in iTunes|
||CleanFunny Where You Least Expect It – Why Business Marketing Should Lighten Up||Guest: Tim Washer, Senior Marketing Manager, Cisco Systems When trying to reach an audience through marketing, it’s important to access your buyers’ rational sides and their emotional sides. And the second one can be tricky – especially in [...]||9/22/2011||Free||View in iTunes|
||CleanHTML5 and the Mobile-First World||Guest: Evan McDaniel, Director of Technology, PJA Ever since Steve Jobs’ open letter about ditching Flash for HTML5, the Internet has seen the rise of this increasingly popular coding language. With HTML5, brands can develop websites and apps [...]||9/15/2011||Free||View in iTunes|
||CleanLinkedIn and B2B: A Match Made in Heaven||Guest: Matt Magee, VP, Digital Strategy, PJA Facebook is the big social network that everyone’s always talking about, but LinkedIn delivers the professional audiences that B2B marketers crave. And as it continues to grown past 100 million users, [...]||8/4/2011||Free||View in iTunes|
||CleanInfluencing the Influencers||Guest: David Spark, Spark Media Solutions When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing [...]||7/28/2011||Free||View in iTunes|
||CleanThe Missing Story on Social Media Measurement: Beyond ROI||Guest: Robert Davis, VP, Digital Marketing According to the panelists at OMMA Social’s “Bridging the Gap: Linking Social Media to ROI,” social media measurement is currently getting an F. And they’re not the only ones noting the problems [...]||6/16/2011||Free||View in iTunes|
||CleanBoston and the Future of Innovation||Guest: Chase Garbarino, Co-Founder, Bostinnovation Anyone who lives in Boston knows that it’s a hub of innovation, with a slew of start-ups, venture capitalists, and technology companies spread all throughout the area. But what kinds of [...]||4/28/2011||Free||View in iTunes|
||CleanContent Rules: The Continuing Importance of Quality Content||Guest: Ann Handley, Chief Content Officer, MarketingProfs In this attention economy, there is an ongoing tension between the flood of cheap content and the relative scarcity of content that is actually valuable. Content wants to be free, but what [...]||3/31/2011||Free||View in iTunes|
||CleanUnintended Consequences: Marketing in a Social World – Part 2||Guests: Grant Hunter, Regional Creative Director Asia, Iris Worldwide and Jon Burkhart, Social Media Creative Director, Iris Worldwide If social media has taught marketers anything, it’s that we now live in an environment where we just can’t [...]||3/24/2011||Free||View in iTunes|
||CleanUnintended Consequences: Marketing in a Social World – Part 1||Guest: JB Hager, Co-Founder, On-Airstreaming If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos [...]||3/17/2011||Free||View in iTunes|
||CleanMobile Devices and the Work Anywhere Movement||Guest: Matt Magee, VP, Digital Strategy, PJA According to a recent study, 56% of professionals say they own a smartphone and 45% say they own a standard mobile phone. With fewer than 5% reporting that they do not own either, it’s clear that [...]||3/3/2011||Free||View in iTunes|
||CleanMy Way or the AOL Way? How Good Content Can Thrive||Guest: Matt Magee, VP, Digital Strategy, PJA Last week, Business Insider published a leaked copy of AOL’s new content strategy, which appears to stress the importance of SEO and page views over editorial quality. While many people argue that AOL [...]||2/10/2011||Free||View in iTunes|
||CleanBe Careful What You “Like,” It Could Become the Next Ad Your Facebook Friends See||Guest: Matt Magee, VP, Digital Strategy, PJA Facebook recently announced Sponsored Stories, its brand new ad platform that turns your friends’ likes, checkins, and page posts into promoted content, similar to Twitter’s Promoted Tweets. [...]||1/27/2011||Free||View in iTunes|
||Clean5 Digital Media Wishes for 2011||Guest: Matt Magee, VP, Digital Strategy, PJA It’s the beginning of a new year, and you know what that means. Top 10 lists of predictions for 2011 and highlights from 2010 are flooding our Google Reader and Twitter streams. But we wanted to do [...]||1/6/2011||Free||View in iTunes|
||CleanGroupon. WikiLeaks. DecorMyEyes. 5 Digital Trends That Have Our Attention.||Guest: Matt Magee, Digital Marketing, PJA Google has offered to buy Groupon for $6 billion dollars, only to be turned down by the social coupon site. WikiLeaks continues to raise questions about privacy and the peril of over-sharing. New York [...]||12/9/2010||Free||View in iTunes|
Great Podcast with Valuable Content
I found this podcast by searching for social media and came across this one. I don't find to many podcasts that have the combination of good value, the hosts or speakers are interesting and their voices aren't annoying. This one passed all the tests and now will be one I listen to.
Terrific, Informative, Engaging!
This podcast is superb! I am an undergrad student interested in social media and marketing and I can truly say how helpful and educational this podcast is. It not only analyzes the industry but also brings in relevant information. I wish it was more often than once every 1-to-2 weeks though!!
Great content and the speakers don't say "um" or "like" nearly as much as others. Good thing.
My only negative is the extreme sibilance in both voices. A simple adjustment of the highs, and you guys are golden.