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THRIVEal is a place where CPAs build Community, Collaborate, focus on Technology and Innovate for the future of the CPA industry. The THRIVEcast, the monthly podcast from the Network, is Jason and Greg's dysfunctional journey through the changes taking place in the public accounting space. Journey with them and their warped humor to a place of greater business enlightenment in your business and in your freakin' life! Change is coming… (dang it!)
||Thrivecast Episode 52||Jason Blumer and Greg Kyte discuss inbound marketing as described on Hubspot's website. Erin Rue, The Beer CPA, joins them to discuss how she uses content marketing to help attract and convert breweries, wineries, and distilleries into clients for her niche CPA firm.||10/26/2015||Free||View In iTunes|
||Thrivecast Episode 51||Jason Blumer and Greg Kyte work to define the word, "entrepreneur." They discuss an article from Entrepreneur.com and use a few examples from their own lives. Is there a difference between a small business owner and an entrepreneur? Then Guy Pearson from Practice Ignition, a true entrepreneur, shares his story.||9/24/2015||Free||View In iTunes|
||Thrivecast Episode 50||Jason Blumer and Greg Kyte discuss some of their favorite books read over the summer. Greg shares key points and lessons learned from Yes to the Mess by Frank Barrett and The Gifts of Imperfection by Brene Brown. Jason discusses Influence by Robert Cialdini and Zero to One by Peter Thiel.||8/24/2015||Free||View In iTunes|
||Thrivecast Episode 49||In this episode, Jason Blumer and Greg Kyte discuss the importance of communication by looking at the three types identified by Aristotle. They bring communication expert, Melinda Guillemette, into the conversation to discuss practical ways professionals can be more effective in their communication. Being human and humane are key. Find more at Thriveal.com and MelindaMotivates.com.||7/28/2015||Free||View In iTunes|
||Thrivecast Episode 48||In this episode, Jason Blumer and Greg Kyte discuss an article by Blair Enns called Top Ten New Business Development Myths. Some of these include "chemistry wins new business" and "the more you have to sell, the more likely a sale." When Blair Enns joins the conversation, they touch on popular Thrivecast topics like positioning, pricing, and whose job it is to sell. Blair gives his ideas about the first steps to value pricing and the value of the long pause. One of Greg’s favorite points from Blair is that if there is not going to be a sale, get out of the sales process as quickly as possible.||6/23/2015||Free||View In iTunes|
||Thrivecast Episode 47||In this episode, Jason Blumer and Greg Kyte share some of their own marketing strategies for their businesses. They discuss blogging and twitter and how that relates to content marketing. A couple of key points are that marketing ROI is hard to determine and that marketing is a long game. Matt Wilkinson joins them all the way from New Zealand to share some of his insights as a person who helps firms in the UK, Australia, and New Zealand build their websites and content marketing campaigns. Matt shares his thoughts about how compliance restrictions impact marketing.||5/26/2015||Free||View In iTunes|
||Thrivecast Episode 46||What are the biggest issues (and the latest statistics) facing accounting graduates and their future employers. What are the options? Jeff phillips of AccountingFly joins Jason Blumer and Greg Kyte to discuss more about education, trends, hiring practices, and the future for CPAs and their employers.||4/26/2015||Free||View In iTunes|
||Thrivecast Episode 45||Jason Blumer and Greg Kyte discuss retirement age and employment options as the world changes. Technology and advances in health care impact our future plans in ways our parents and grandparents may not have experienced. Tracy Wilen and Courtney Vien join them to discuss their ebook, Employed For Life. Employees are more entrepreneurial and workers now often outlive companies. These changes and more are explored in Episode 45 of the Thrivecast.||3/25/2015||Free||View In iTunes|
||Thrivecast Episode 44||In this episode, Jason Blumer and Greg Kyte discuss why some popular metrics accountants use are not valuable and then try to determine what SHOULD be measured. Josh Zweig from Live CA joins them to share how his virtual firm measures capacity and even how his team feels about their customers.||2/26/2015||Free||View In iTunes|
||Thrivecast Episode 43||Jason Blumer and Greg Kyte discuss a video by Dr. Jules Goddard of the London School of Economics called The Fatal Bias. Then they interview Dr. Goddard and ask him to explain some of his contrarian views on budgeting, best practices, etc.||1/26/2015||Free||View In iTunes|
||Thrivecast Episode 42||This is the 2014 Secret Stash episode. Jason Blumer and Greg Kyte revisit clips from the 2014 podcast guests. Bill Sheridan, Rod Drury, Ron Baker, Ed Batista, Joey Brannon, Caneel Joyce, Adam Davidson, Adrian Simmons, Caleb Newquist, and Jennifer Warawa share on several topics including social media, effectiveness vs. efficiency, value pricing, story telling, and more.||12/25/2014||Free||View In iTunes|
||Thrivecast Episode 41||Jason Blumer and Greg Kyte interview Tim Williams, author of Positioning for Professionals, in front of a live audience at Thriveal's Deeper Weekend. Which comes first? Positioning or branding? What's the difference? Also find out if your company's principles are differentiated and how to test them.||11/30/2014||Free||View In iTunes|
||Thrivecast Episode 40||Jason Blumer and Greg Kyte talk about innovation. It's not technology. Technology only supports innovation. Jason geeks out on neuroscience and behavioral economics. Jennifer Warawa of Sage North America joins the discussion and shares how coaching influenced her as a firm owner. They discuss the hesitation of some business owners to move forward. There is a risk to moving forward, but sometimes the greater risk is NOT moving ahead.||10/23/2014||Free||View In iTunes|
||Special Edition Episode||Jason Blumer speaks with Tim Williams and Dave Onkels in this special edition of the Thrivecast. Tim and Dave share what they will be teaching at Thriveal's Deeper Weekend event in November, 2014.||10/2/2014||Free||View In iTunes|
||Thrivecast Episode 39||Jason Blumer and Greg Kyte discuss current trends and issues in public accounting. They are joined by Caleb Newquist, Editor-in-Chief of AccountingWEB. Topics covered include retirement and succession planning, pricing vs. billing, virtual firms, hiring trends, and niche services.||9/25/2014||Free||View In iTunes|
||Thrivecast Episode 38||Jason Blumer and Greg Kyte discuss the value of experimentation based on an article by Dan Ariely. Adrian Simmons, Director of the Thriveal Lab, joins the conversation and shares the value of experiments in the accounting profession.||8/25/2014||Free||View In iTunes|
||The Thrivecast Episode 37||Jason Blumer and Greg Kyte discuss the value of Storytelling in business. They interview Adam Davidson about his career as a journalist and his current projects, including a book about the changing economy. Adam shares stories about the accounting profession from his research.||7/23/2014||Free||View In iTunes|
||The Thrivecast Episode 36||Jason Blumer and Greg Kyte discuss an article by James Altucher on building the idea muscle. Then they interview Dr. Caneel Joyce who teaches them to use constraints to general creative ideas.||6/23/2014||Free||View In iTunes|
||The Thrivecast Episode 35||Jason Blumer and Greg Kyte discuss when to get paid - and when to discuss it. The two ideas come from the books Getting Naked by Patrick Lencioni and Let's Get Real or Let's Not Play by Mahan Khalsa. Joey Brannon joins them to discuss the consultative firm and how he implements both of the books in his practice.||5/25/2014||Free||View In iTunes|
||The Thrivecast Episode 34 - Building the Culture You Want with guest Ed Batista||In this episode, Jason Blumer and Greg Kyte discuss the importance of being intentional about building your company's culture. The basis for their discussion is an article from Harvard Business Review called The Defining Elements of a Winning Culture. Then Ed Batista, Instructor at the Stanford Graduate School of Business, joins the conversation to discuss an article he wrote called Building a Feedback Rich Culture.||4/27/2014||Free||View In iTunes|
||The Thrivecast Episode 33||The Thrivecast - Episode 33 - Who's In Charge of Value, featuring guest Ron Baker, author of Firm of the Future and Implementing Value Pricing.Jason Blumer and Greg Kyte discuss how to measure the appropriate things in your company and how to choose a CVO (Chief Value Officer) or a value council. Also, Ron Baker joins Jason and Greg and answers listener questions. He also shares how the accounting profession could move forward by offering services other than compliance.||3/24/2014||Free||View In iTunes|
||The Thrivecast - Episode 32 - Design Matters featuring guest Rod Drury, CEO of Xero||Jason Blumer and Greg Kyte discuss 5 principles of service design: user centered, co-creative, sequencing, evidencing, and holistic. In the second part of the show, they talk with Rod Drury, founder and CEO of Xero.com. Xero's tagline is Beautiful Accounting Software. They discuss the role of design with Rod in processes, planning, and even in how products look.||2/24/2014||Free||View In iTunes|
||the Thrivecast - Episode 31 - Change is Certain featuring guest Bill Sheridan||Jason Blumer and Greg Kyte discuss the reason why people won't change and the tough changes facing the accounting profession. Bill Sheridan of the Maryland Association of CPAs joins them to discuss his book, Look, Lead, Love, Learn.||1/21/2014||Free||View In iTunes|
||the Thrivecast - Episode 30 - Secret Stash Clips from 2013||Jason Blumer and Greg Kyte walk us through a year in review episode, featuring 2013 guests. Hear from Joe Pine, Todd Henry, Geoffrey Moore, Geni Whitehouse, Jennifer Wilson, Firdaus Bhathena, and Cal Newport. We hit topics such as being transparent with our teams, the way millennials work, passion for your work, communication, and more.||12/24/2013||Free||View In iTunes|
||the Thrivecast - Episode 29 - Live at Deeper Weekend 13||This week is a special show recorded LIVE at Deeper Weekend 13! Jason and Greg talk very special guests Michelle Golden and Melinda Guillemette about:* Inspiration and motivation for CPA firms* What inspires them to do great work* Being truly passionate about the work you do* The importance of authenticity and what being authentic really means* Can a brand be authentic? Big thanks to our sponsor, Kashoo!||11/19/2013||Free||View In iTunes|
||the Thrivecast - Episode 28 - Niches Bring Stiches||This week Greg is joined by fellow accountant/comedian John Garrett. They talk about the recent movement towards a results-only work environment, why there aren't good accountants anymore thanks to terrible managers, and why John is to blame for the America's financial meltdown.They also interview Jason Blumer, discuss growth strategy (strategies?) and what you should do if someone offers you $100,000 dollars. Speaking of money, how do you know what to charge people? The guys get into their strategy for pricing and delivering value.If you have no soul and you'll do anything for money, you probably shouldn't check out Jason's E-book, Growth Strategy For Creatives.||10/28/2013||Free||View In iTunes|
||the Thrivecast - Episode 27 - How To Become Rare And Valuable and||Jason and Greg discuss why humor in the workplace can help you be more successful. Greg shares comedic theory and a little more of his journey with comedy. Then they have a discussion with author Cal Newport. They decide that passion is a bad word in the context of career advice because of its unclear definition. Cal says it is a slippery term. They discuss they usual way people grow to love their work, and it is not by following their passion.||9/24/2013||Free||View In iTunes|
||the THRIVEcast Episode 26 - Jason and Greg explore 3 Rules for Making a Company Great and interview super-coach Jennifer Wilson||This month is a deep dive into an amazing article reprint from HBR (NOT an e-book). It's all about 3 rules that make a company great. The third rule is actually a fake rule, so there are only two. And Jennifer Wilson, long-time coach to the CPA community talks about what people need and the future of our great profession!||8/25/2013||Free||View In iTunes|
||the THRIVEcast Episode 25 - Jason and Greg explore some creative marketing strategies and ask Geni Whitehouse some deep questio||Greg shares a real-life story of his marketing prowess in this episode, and Jason is going to try out too. Also, they talk to Geni Whitehouse, CPA, author of How to Make a Boring Subject Interesting, about her transformation in the CPA world to begin living up to her purpose.||7/24/2013||Free||View In iTunes|
||the THRIVEcast Episode 24 - An after-tax-season review with Joy Lizotte, CPA, Shanya Chapman, CPA, and Steve Parker, CPA.||These three Thriveal tax experts, at varying levels of experience and firm ownership, talk about the nightmare that was this year's tax season (it sucked)! Through persistence and a focus on the customer, they were able to push through to great service, with fewer dings than most firms. Enjoy!!||6/24/2013||Free||View In iTunes|
||the THRIVEcast Episode 23 - Exploring the perfect workplace (hint - it don't exist), and an interview with the CEO of Ziptr.com||Jason and Greg talk about an HBR article on the perfect workplace. After extensive research, the authors of the article basically say "there ain't one!" but onwoard! Then Firdaus Bhathena, the CEO of Ziptr.com joins the discussion to tell us how to run a company (because he has started, run and sold so many). He also speaks of innovation for the public accounting profession.||5/24/2013||Free||View In iTunes|
||the THRIVEcast - Episode 22 - Busting on an article we can't mention and an interview with Dan Pink||More goodness from Thriveal as Jason and Greg dive deep into an article (that will from here forward remain unnamed). That article was a counter-argument to value pricing, so Jason and Greg rip the author a new one (privately). Then we bring on Dan Pink author of To Sell is Human. Jason and Greg try to stump Dan, but he is too smart (he has a law degree, to be sure). This is a long podcast, so pop some popcorn and enjoy!||4/24/2013||Free||View In iTunes|
||the THRIVEcast - Episode 21 - Life's a Niche and Then You Grow, and other growth lessons. And an interview w Dr. Geoffrey Moore||Business growth is hard, and is not always the smartest strategy at every point in your company's history. Should you stay small? Perhaps. Growth is dangerous and disruptive, so tred lightly. At least be intentional about your growth. Drive the growth, don't let it drive you. Here Dr. Geoffrey Moore, author of Crossing the Chasm, spew wisdom about the Hierarchies of Power and much more!||3/23/2013||Free||View In iTunes|
||the THRIVEcast - Episode 20 - Learn about Planned Thinking and an interview with Todd Henry of The Accidental Creative||Apologies from the crew because the first part of this podcast is so echo-y. After all, Jason and Greg were "skyping Greg's toilet" so we're not surprised. But the thoughts on the Big Ideas Journal from Thriveal, and Planned Thinking lead right into a deep discussion on planning your life around being creative with Todd Henry of The Accidental Creative.||2/24/2013||Free||View In iTunes|
||the THRIVEcast - Episode 19 - A primer on goals, and Joe Pine joins us to talk about customer experiences||It's a new year, so it's time to start talking about setting goals. How do you do it? Jason and Greg give their own definitive suggestions on setting goals which you may or may not agree with (but they don't care). Joe Pine, author of The Experience Economy, comes on the podcast to help raise the bar as they discuss innovations in serving customers. Mind blowing, to say the least!||1/24/2013||Free||View In iTunes|
||the THRIVEcast - Episode 18 - A year-end special with a mix of many guests we've had over the year 2012! Enjoy the clips!||Jason and Greg push out a special episode as they end 2012, that re-hashes the whole year of 2012 and the many great guests they've had over the year. It all comes from "the secret stash." They talk about Pricing, Branding, Being Cool, Virtual Leading Initiatives, sexual harassment cases, and so much more! Enjoy! See you in 2013!||12/25/2012||Free||View In iTunes|
||the THRIVEcast - Episode 17 - Jason and Greg offend keyboard jockeys, George Orwell and everyone that voted for Obama or Romney||Jason and Greg dive into the ethics of outsourcing as they help define the Firm of the Future. They effectively offend everyone on the planet (thus, the disclaimer at the beginning), but have fun doing it. Tim Williams comes in (and realigns this podcast that quickly got off the rails) and drops some serious business nuggets to blow everyone's minds on Strategy, Brand, and Value.||11/25/2012||Free||View In iTunes|
||the THRIVEcast - Episode 16 - live edition at the Thriveal annual learning gathering, and a great interview with Jody Thompson!||This was another live party and recording of the Thrivecast (just like last year) downtown Greenville, SC at Barley's Taproom and Pizzeria. Jason and Greg attempt to trip up Jody Thompson (co-author of Why Work Sucks and How To Fix It) on her new-work philosophies, but to no avail. Here some Thriveal members too! Part-ee!||10/25/2012||Free||View In iTunes|
||the THRIVEcast - Episode 15 - more discussions on Complexity to Simplicity, learning from Dominos Pizza, and Dan Ariely, the Be||It's another discussion on making complex things simple in the world of business. To learn about this, Jason and Greg look to the bastion of innovation, Domino's Pizza (remember Avoid the Noid?) and get schooled on Behavioral Economics from author Dr. Dan Ariely (of Duke University).||9/25/2012||Free||View In iTunes|
||the THRIVEcast - Episode 14 continued discussion of complexity vs. simplicity with an appearance by the omniscient Rick Telberg||Jason and Greg couldn't help but continue the last podcast's intriguing discussion on simplicity vs. complexity (complexity sucks, and those who conquer it for the customer, wins!!). In fact, they didn't finish, so the next episode will be Simplicity 3.0, to be continued. And the journalist to the profession, Rick Telberg, comes on and blows their minds with thought-provoking future-oriented discussions about the CPA profession.||8/23/2012||Free||View In iTunes|
||the THRIVEcast - Episode 13 a discussion on simplicity, Steve Jobs (the freak) and an interview with Phil Simon, Platform exper||Now officially past the 1 year anniversary of the THRIVEcast (the sponsorship support has not been pulled yet! yeah!), Episode 13 brings on a discussion of the Steve Jobs biography, Steve's views on simplicty and an interview with Phil Simon on his newest book, The Age of the Platform.||7/25/2012||Free||View In iTunes|
||the THRIVEcast - Episode 12 a live THRIVEcast in Las Vegas at the 'Meet VeraSage' event with guests Mark Koziel and Tom Hood||With the release of their 12th podcast, Jason and Greg party in Las Vegas at the posh Aria Resort and try to stump their guests about the future of the CPA profession. Mark Koziel, Director at the AICPA and Tom Hood, CEO of the innovative Maryland Assoc of CPAs field the tough questions, share their 'why' and top it off with a Yoda impersonation. And neither one of them have committed fraud, BTW.||6/24/2012||Free||View In iTunes|
||the THRIVEcast - Episode 11 Deep dive into design thinking, big upcoming guests and Rene Lacerte, CEO of freakin' Bill.com||Jason got a new microphone, so he sounds sexy on this podcast. Jason and Greg dive deep into what Design Thinking is, when it is used and how you can apply it to your CPA firm or company. Learn about "Answer a question with a question." Then they get chummy during an interview with Rene Lacerte, CEO of Bill.com. Rene and Greg and are swimmy buddies. Maybe they'll wear matching tops when they see each other in Las Vegas at the AICPA Prac+Tech conference! Twinners!||5/23/2012||Free||View In iTunes|
||the THRIVEcast - Episode 10 Innovation boogers, service profit chain and interview with Michelle Golden make this a hot podcast||Jason and Greg are in rare form this month with unending offenses to the brethren! Accept the apologies in advance. They have fun pimping some blog articles written by Jason on THRIVEal.com and Greg takes a deep dive into what the Service Profit Chain means for employees and customers. Then they top it off with an inspiring interview from Michelle Golden, and get some insights into her new book. Come see Jason, Greg and Michelle at the next Verasage event in Las Vegas: http://meetverasage.eventbrite.com/||4/23/2012||Free||View In iTunes|
||the THRIVEcast - Episode 9 Another live podcast recording at the Freshbooks ranch at SXSW!||Jason and Greg make a road trip to Austin, TX, home of SXSW for this episode! Pimping cloud products like CloudSway and Freshbooks they talked to CPA rock star, Jody Padar, CPA on her firm's technology and firm growth strategy. Also on hand, Tom Hood, CPA leadership extraordinaire in the CPA world, brought needed dignity to the "CPAs Gone Wild" at SXSW. With clown cars, mechanical bulls, planking, Rex Havoc, and a Russian dude with an ear ring, they needed some dignity!||3/24/2012||Free||View In iTunes|
||the THRIVEcast - Episode 8 Firing Friends who are in your 'Circle of Suck' and an Interview with Kara Haas of Vend!||Jason and Greg embark again on a goofy trek through the world accounting. They explore knowing how you are influenced by the firm you work for, and whom you are influencing. You need a TCR, your island of influence, to stay stable and remain creative, innovative and blowing stuff up in the professional world of public accounting. Kara Haas also sheds light on how the profession needs to move into the world of serving through technology and becoming innovators (as opposed to laggards).||2/24/2012||Free||View In iTunes|
||the THRIVEcast - Episode 7 Gambling Lessons from Greg and an Interview with Dr. Rafi Mohammed!||Join us for another episode of the THRIVEcast. Greg talks about the Black Swan (again!) and Jason holds off until next time to talk about which friends you need kick out of your life. Jason and Greg interview Dr. Rafi Mohammed, author of the 1% Windfall, and a lively guest too!||1/24/2012||Free||View In iTunes|
||the THRIVEcast - Episode 6 ROWE, Complaining Customers and an Interview with Jay Shepherd, author of Firing At Will||Jason dives into some myths of what a ROWE is in the business workplace, along with some experiences in his own firm. Greg talks through the need for complaining customers and how they make us better professionals. And Jay Shepherd, a knowledge pricing professional, award-winning blogger and speaker with Prefix, LLC, laughs with Jason and Greg and talks about his new book Firing At Will. Hot dang!||12/21/2011||Free||View In iTunes|
||the THRIVEcast - Episode 5 The 1 Year Anniversary Live Edition, and Interviews with Ron Baker and Ed Kless||This is a special live edition of the THRIVEcast held in Greenville, SC during the two-day Firm of the Future Symposium with Ron Baker and Ed Kless. The taping of the live podcast was held downtown Greenville, SC at the innovative facility Zen with close to 50 THRIVEal CPA members from around the country! Special thanks to Right Networks (www.rightnetworks.com) for their sponsorship of the live THRIVEcast!||11/20/2011||Free||View In iTunes|
||the THRIVEcast - Episode 4 Learn about self-management from Taleb's book, The Black Swan,||Greg takes us through our inability to really know what we suck at (from The Black Swan book), while Jason takes us on a tour of how the THRIVEal +CPA Network has morphed into a Coaching society among it's members. To Engage, Empower and Encourage is their goal as they move forward to add new pricing models in 2012 to assist in these endeavors. Jason and Greg interview the Fujitsu ScanSnap spy, Kim Hogan ('ScanSnap Kim'), about a dirty "paperless" secret. They also interview the brilliant Marshal Kushniruk, Exec VP of Avalara, and his predictions of how Avalara will be present in all future business transactions.||10/23/2011||Free||View In iTunes|
||the THRIVEcast - Episode 3 Learn how to make more money and the meaning of Community, and an interview with Eric Pulaski, CEO||Jason learns from ticket scalpers how to make more money, with a few tips on how to apply these principles to professional firms, while Greg taps into his hippie side and dives into the true meaning of Community (deep!). And internet security giant, SmartVault CEO, Eric Pulaski joins them for some techno fun that would make the biggest geek happy!||9/23/2011||Free||View In iTunes|
||the THRIVEcast - Episode 2 Are you a carny or are you Disney, and an interview with Greg LaFollette, evil genius||Jason and Greg are back for round 2 of in-your-face talks on disney innovations, revelations of the CPA evil genius and how to sell without selling. Huh?||8/15/2011||Free||View In iTunes|
||the THRIVEcast - Episode 1 Jason and Greg take on the big bad podcast!||The title says it all.||7/31/2011||Free||View In iTunes|
Loved it. Funny AND informative. Some points that Greg and Jason brought up definitly made me think about our client service (pain-storm). Keep them coming!
My story sounds almost identical to Jason's, with the exception of the family business.
I spent about 15 years in public accounting firms; always feeling like something was missing. I wanted to think and work outside of the box. I wanted to cater services to client needs, I wanted to offer advanced technologies that would save my clients time and frustration, but I felt stifled by attitude of "that is how we have always done it”.
I was about to make a job change when I realized that what I really wanted to do was to try and start my own CPA practice and do it My Way. I would put client service at the forefront and implement progressive methods for delivering the services.
I thought I was alone, until I came across Jason’s Thriveal group. Here is a group of people who are forward thinking, client service oriented, and are actually putting their ideas into practice.
This podcast was a great start, and I cannot wait to hear more!
Jason Blumer is so smart and Greg Kyte is so good looking! Great job guys!