The Mash Podcast
By Gretchen DeVault - Marketing Strategist, Designer and Founder of Tiny Blue Sky
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The Mash Podcast explores trends in craft beer marketing both on and off the web. We’re marketing pros that love the ultimate craft brew and we want to help you sell more of it. So pour yourself a beer and take a listen.
||CleanEpisode 14 - Craft Beer Sales - An Interview with Adam Pratt of MadTree Brewing||Host John Miller talks with Adam Pratt, Global Can’bassador of MadTree Brewing about craft beer sales and distribution. Show Highlights: Adam’s role as Can’bassador at MadTree Brewing Operating in the most competitive beer market in Ohio Adam...||1/31/2018||Free||View in iTunes|
||CleanEpisode 13 - Scaling a Brewpub - An Interview with Garry Boyd of Hopcat||Garry Boyd, VP Food, Beverage & Cultural Innovation from BarFly Ventures joins us to talk about expanding Hopcat throughout the country, how the craft beer industry has evolved, and how Hopcat manages digital marketing and the web. Lots of great...||12/4/2017||Free||View in iTunes|
||CleanEpisode 12 - The Craft of Coffee - An interview with Danielle Charles of Dripworks||In this episode we talk with a different kind of craft brewer — Danielle Charles, co-founder of DripWorks Coffee in Petoskey, Michigan. We talked with Danielle at the end of the summer about how she and her husband have grown their business and the...||11/14/2017||Free||View in iTunes|
||ExplicitMarketing Beer to Women - An Interview with Ginger Johnson||We talk with author and marketer Ginger Johnson about marketing beer to women. She shares some of the research and insights from her latest book How to Market Beer to Women. Ginger is founder of Women Enjoying Beer, the only company on the planet...||10/25/2017||Free||View in iTunes|
||ExplicitEP10: Interview with Fred Bueltmann of This Craft Nation||State of the Craft Beer Industry||10/4/2017||Free||View in iTunes|
||ExplicitEP9: Instagram for Craft Brewers||As part of our "how to series on craft beer marketing" the team at Tiny Blue Sky talks about Instagram for Craft Brewers. This is a deep dive into Instagram and how craft beer producers can get the most out of the medium from growing a following to...||9/20/2017||Free||View in iTunes|
||ExplicitEP8: 5 MUSTS for a great craft beer website||As part of our "how to series on craft beer marketing" the team at Tiny Blue Sky shares 5 must haves for a great craft beer website. This is a website deep dive from engaging to customers to your brand story to purchasing product to your mug club and...||9/20/2017||Free||View in iTunes|
||ExplicitEP7: Online tools every craft brewery should be using||As part of our "how to series on craft beer marketing" we talk about online tools that every craft brewery should be using. This episode is a high level look at craft beer websites, social media, email marketing, Untappd, Yelp and how having an...||9/20/2017||Free||View in iTunes|
||CleanEP 4: Creating Sustainable Food Systems - An interview with Jennifer Piette||We talk with Jennifer Piette, founder of Out of the Box Collective in Southern California about how their farm-to-home grocery delivery service started and how things have changed since opening. We also talk about the changing face of the sustainable...||6/12/2017||Free||View in iTunes|
||CleanEpisode 3: Succeeding in Retail||Featuring Tiffany Balk from Blueberry Haven||11/7/2016||Free||View in iTunes|
||CleanEpisode 2: Experience Design for Retail Spaces||Featuring Angela Satterlee, founder of Fairly Modern||10/24/2016||Free||View in iTunes|
||CleanEpisode 1: City Built Brewing||Dave Petroelje, co-founder of City Built Brewing talks about the opening of his new brewery||9/19/2016||Free||View in iTunes|