442 episodes
touch point podcast touch point media
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- Business
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5.0 • 42 Ratings
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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TP380 - Viva Las Vegas: Recorded Live at #HMPS24
Recorded live from the Expo hall at the 29th annual Healthcare Marketing & Physician Strategies Summit, hosts Reed Smith and Chris Boyer are joined by Kristen Wevers and David Perry, and share some of the key themes and ideas being discussed at the conference. From leadership resiliency, having a seat at the strategy table, to adapting to disruption, the four panelists discuss relevant topics top of mind to healthcare marketing and communication leaders across the industry.
Mentions from the show:
Kristen Wevers on LinkedIn
David Perry on LinkedIn
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
The Forum for Healthcare Strategists
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TP379 - The Evolving Role of the Chief Marketing Officer
As Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today.
Mentions from the show:
The Evolving Role of the Chief Marketing Officer in 2024
5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job?
Blog post: Rome Is Burning: CMOs in Healthcare
Chris Bevolo on LinkedIn
BPD Healthcare agency
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TP378 - The ROI of Culture
Since the pandemic (and arguably before), health systems are dealing with unprecedented staffing and culture challenges. In this episode, hosts Reed Smith and Chris Boyer discuss the results of a recent study on healthcare employee satisfaction, discuss how to address “quiet quitting” and share high-level thoughts on how organizations could begin changing their own culture. Then they are joined by Christy Pretzinger, CEO of WG Content, how shares her concept of the Cultural Balance Sheet and the results she’s seen by adopting a life-work balance at her organization.
Mentions from the show:
TP251 – ICYMI: The High Stakes of Digital Marketing In Healthcare
My Language of Love Presentation from HITMC 2022
Press Ganey insight report: Employee experience in healthcare 2024
The Rise of Quiet Quitting: The Hidden Epidemic of Employee Disengagement
How To Improve Your Company's Culture: Four Steps
Christy Pretzinger on LinkedIn
WG Content website
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TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)
On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, underscore the need to develop a privacy policy, and then Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy.
Mentions from the show:
OCR Updates Guidance Regarding Compliance with HIPAA in Use of Online Tracking Technologies: Questions Remain
OCR UPDATE ON TRACKING TECHNOLOGIES PROVIDES LITTLE RELIEF FOR HIPAA-REGULATED ENTITIES
18 HIPAA Identifiers for PHI
Ray Mina on LinkedIn
https://www.freshpaint.io/
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TP376 - Composing the Future of DXPs
In health systems, many organizations are rightfully starting to consider the evolution of their website CMS to a Digital Experience Platform (DFP) - but what does that mean? In this episode, hosts Reed Smith and Chris Boyer clarify what a DXP is, including discussing differences between DXPs and CMSs and how websites are begin to evolve to meet the needs of modern digital experiences. John Berndt from Valtech joins to discuss his perspective on DXPs and how adopting a composability framework, while more complicated, can provide significant value to an organization.
Mentions from the show:
What is a Digital Experience Platform?
The difference between a CMS and a DXP
The Evolution of Content Management Systems (CMSs) to Digital Experience Platforms (DXPs)
John Berndt on LinkedIn
Valtech.com
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TP375 - What Does “Digital First” Really Mean?
Many health systems realize that to meet the modern digital healthcare consumer, they need to embrace a “digital first” strategy. In this episode, hosts Chris Boyer and Reed Smith discuss the key elements a “digital first” company, how this relates to a Digital Front Door strategy, and then outline the change elements needed to propel organizations to prioritize digital in their operational, clinical and experience efforts.
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Customer Reviews
Leading through Change
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
TP is LIT!
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Entertaining Experts
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.