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By JP Kuehlwein & Wolf Schaefer

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Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

Customer Reviews

Lives Up To Its Title

Ueber-Cool: interesting, inspiring, practical and a pinch of entertainment


very insightful case studies....principles do not apply for luxury brands....but can be reapplied to other categories.

No jargon, just intriguing conversations

No typical marketing jargon - just straight to the point dialogue with questions that get to the heart of storytelling from people who actually practice (& not only theorize) branding. A breath of fresh air on actual brand building through substantive purpose and values, beyond just trendy copywriting and well-art-directed Instagram feeds.

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