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By JP Kuehlwein & Wolf Schaefer

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Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

Customer Reviews


very insightful case studies....principles do not apply for luxury brands....but can be reapplied to other categories.

Beautifully over the top

The Ueber-Brands stories are fun and inspirational. The unique vignettes from different places on the globe are very tangible. Will be coming back to this again!

Lives Up To Its Title

Ueber-Cool: interesting, inspiring, practical and a pinch of entertainment

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