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By JP Kuehlwein & Wolf Schaefer

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Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

Customer Reviews

Lives Up To Its Title

Ueber-Cool: interesting, inspiring, practical and a pinch of entertainment


very insightful case studies....principles do not apply for luxury brands....but can be reapplied to other categories.

Great content!

This is a great podcast! Wonderful content... I love hearing from brands all over the world, and he has such a good way with getting to the nuances of each brand and methodology. However, for all the top quality content and big name brands, etc the sound quality really makes it difficult to follow the often strong accents. Volume isn't regulated. This is a big brand touch point for this podcast that, in my opinion, is at risk of being perceived as having lesser quality content. It's obviously not professionally produced - which seems to make a difference.

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