Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanWhen Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)||In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.||4/25/2017||Free||View in iTunes|
||CleanGuys and Dolls: Gender Marketing, Part II||This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.||4/18/2017||Free||View in iTunes|
||CleanGuys and Dolls: Gender Marketing||This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items?||4/11/2017||Free||View in iTunes|
||CleanSelling The Dream: Real Estate Advertising||This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.||4/4/2017||Free||View in iTunes|
Greetings from Chicago
Terry O'Reilly is the reason why I think radio in its many forms (broadcast, streamed, podcast, etc) will once again attain its Golden Era.
Beautifully produced, full of edutainment (educating entertainment). It is perfect for anyone wanting to know more, reinforce fading education, or receive a competing edge in marketing and advertising.
I also recommend his previous show "The Age of Persuasion."
Another great radio program/podcast
I was an avid listener to the previous show "The Age of Persuasion" and was hooked early on.
Terry and the rest of his production team have created another fantastic program with "Under the Influence". The show provides some interesting history tie-ins, some human nature quirks, and lots of cheeky humor to describe how marketing vies and sometimes fails for your attention.
Something about Terry's narration and the sound production pulls you in and holds tight. Catchy and informative.
Great job Terry and the team! 5 stars.
The inner-workings of the modern ad game
In previous series, Terry O'Reilly has provided an entertaining, informative look into the history of advertising. With this new series he looks at the rapidly transforming world of the modern ad as it goes social, international, and underground. If you are in the business of selling, or find yourself being sold to, this is essential listening.